A product Experience includes all aspects of the interaction with a product ranging from expectat... more A product Experience includes all aspects of the interaction with a product ranging from expectations to usage. A great product should offer a great experience and communication between product and consumer is important segment. For this communication to be successful, it has to use appropriate channels. This applies to all the types of communication, including advertising, promotional material, information on a website, product documentation, etc. For the expectations to be properly formed promotion plays important role and in order for the consumer to use product properly and to its full potential it must be accompanied by the proper documentation. Product documentation is very important element in achieving successful communication with the consumer after product purchase. In order to cater to the needs and preferences of all customers’ integration of all the media formats can be beneficial. Recently augmented reality has become able to provide integration of multimedia formats i...
A Visual sense occupy a 30 to 40 percent of the human cerebral cortex, and more than 70% of infor... more A Visual sense occupy a 30 to 40 percent of the human cerebral cortex, and more than 70% of information is collected by vision, leaving less than 30 % for other senses. Having this in mind it is obvious that vision is the most important sensor and special attention must be attributed do research of its role in product design evaluation process. Eye tracking technology gives opportunity for recording the gaze positions and eye movements, thus giving the information about what the person is looking at. Pairing of eye tracking data with survey data can give valuable information to the designers. This paper offers short overview of the eye tracking technology and possibilities of its use in the design process.
A product Experience includes all aspects of the interaction with a product ranging from expectat... more A product Experience includes all aspects of the interaction with a product ranging from expectations to usage. A great product should offer a great experience and communication between product and consumer is important segment. For this communication to be successful, it has to use appropriate channels. This applies to all the types of communication, including advertising, promotional material, information on a website, product documentation, etc. For the expectations to be properly formed promotion plays important role and in order for the consumer to use product properly and to its full potential it must be accompanied by the proper documentation. Product documentation is very important element in achieving successful communication with the consumer after product purchase. In order to cater to the needs and preferences of all customers’ integration of all the media formats can be beneficial. Recently augmented reality has become able to provide integration of multimedia formats i...
A Visual sense occupy a 30 to 40 percent of the human cerebral cortex, and more than 70% of infor... more A Visual sense occupy a 30 to 40 percent of the human cerebral cortex, and more than 70% of information is collected by vision, leaving less than 30 % for other senses. Having this in mind it is obvious that vision is the most important sensor and special attention must be attributed do research of its role in product design evaluation process. Eye tracking technology gives opportunity for recording the gaze positions and eye movements, thus giving the information about what the person is looking at. Pairing of eye tracking data with survey data can give valuable information to the designers. This paper offers short overview of the eye tracking technology and possibilities of its use in the design process.
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