Papers by Phillip Samouel
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2014
While dilemma of number of scale points and the presence of a neutral point on an item in a quest... more While dilemma of number of scale points and the presence of a neutral point on an item in a questionnaire have long concerned marketing and social researchers, the issue of whether an example to respondents in a questionnaire can bias them has received less attention. This brief research note concerns itself with whether the presence of a neutral point in the example question biases respondents towards that position. Using data taken
Wiley Encyclopedia of Management, 2015
This paper focuses on measuring executives’ values, their relationship with strategy and their im... more This paper focuses on measuring executives’ values, their relationship with strategy and their impact on performance. It extends prior strategic leadership research that relied on demographic variables as surrogates for managerial attributes. Using the upper echelon theory as a theoretical framework, several hypotheses are tested to examine the relationship between strategic orientation, executives’ value systems and organisational performance. The Miles and Snow typology was used to measure strategic orientation and a Maslovian theory-driven approach was used to categorise executives’ values. The results show that managers’ strategic choices in an industry context and their values have a significant impact on performance. Moreover, executive values have a greater performance impact than managerial demographic variables. These findings provide evidence that executive values is a more fundamental managerial attribute than managerial characteristics. This finding challenges current co...
Journal of Applied Social Psychology, 1997
Most major corporations have instituted codes of ethics to encourage ethical behavior. However, r... more Most major corporations have instituted codes of ethics to encourage ethical behavior. However, recent studies suggest that these codes are not always effective. One reason that the codes might be ineffective is because the values represented in the code do not correspond with the employee's personal values. The more the code represents values that the individual agrees with, the more positively the employee may view the document. In turn, when the code is viewed positively, transgressions of the code will be viewed negatively. I n the present study, employees of a large petrochemical company responded to a survey which solicited their personal VIIIUCS, their perception of the company's values, and their perception of the values behind the organization's code of ethics. In line with the hypothesis, the more similar the values of the code were to the person's values, the more favorable was the evalu;ition of the code. Similarly. the more favorable the evaluation. the more violations ot the code were perceiced as immoral.
Page 1. FUNDAMENTOS DE MÉTODOS DE PESQUISA EM ADMINISTRAÇÃO JOSEPHF.HAffi,JR. BARRY BABIN ARTHUR ... more Page 1. FUNDAMENTOS DE MÉTODOS DE PESQUISA EM ADMINISTRAÇÃO JOSEPHF.HAffi,JR. BARRY BABIN ARTHUR H. MONEY PHTTIIP SAMOUEL M . ft Page 2. ALGUMAS FONTES ÚTEIS DE DADOS SECUNDARIOS ...
Essentials of Business Research Methods, 2019
Essentials of Business Research Methods, 2019
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2014
Business-to-business relationships have become an important element in strategic marketing manage... more Business-to-business relationships have become an important element in strategic marketing management literature. To-date conceptual work has focused on the development of dyadic relationships including the dimensions of relational norms. Little attention as been given to the role of time. This study assesses empirically the effect of time during the "transitory" and "established" phases of bilateral exchange.
Journal of Small Business and Enterprise Development, 2005
PurposeThe purpose of this paper is to provide a systematic examination of the importance of trus... more PurposeThe purpose of this paper is to provide a systematic examination of the importance of trust‐developing constructs and the impact of trust on long‐term orientation within the small and medium‐sized enterprises (SME) domain.Design/methodology/approachA theoretically grounded model has been developed that comprises three cognitive (reputation, skill and transaction specific investments) and three behavioural (information exchange, coercive power and flexibility) antecedents of trust, which in turn is posted to be a determinant of long‐term orientation. The model has been tested using 229 responses obtained through a postal survey carried out in the UK electrical and electronic industry.FindingsWith the exception of the skill to trust, all other hypothesised relationships have been supported. In relative terms, reputation followed by flexibility have been found to be the most important determinants of trust.Research limitations/implicationsThe moderating impact of company size an...
Journal of Marketing Management, 2009
... The role of the brand online has been the subject of much investigation (Alba et al. 1997; Re... more ... The role of the brand online has been the subject of much investigation (Alba et al. 1997; Reichheld and Schefter 2000; Schultz and Bailey 2000; Chen 2001; Ind and Riondino 2001; Huang et al. 2004; Ibeh, Luo and Dinnie 2005). ...
Industrial Marketing Management, 2012
The purpose of this paper is to examine the role of risk in the formation of perceptions of value... more The purpose of this paper is to examine the role of risk in the formation of perceptions of value in the b2b domain, specifically within e-banking. The functional relationships between three types of risk (performance, financial and psychological) and the benefits and sacrifices components of value are tested within a broader nomological network that includes e-service quality (as an antecedent of value) and satisfaction, word-of-mouth and intention to switch (as outcomes of value). The hypothesised relationships are tested, using Partial Least Squares, on data collected through a postal survey from 167 UK-based SME organisations. The results confirm the significant but differential impact of the three types of risk on the two value components. Specifically performance risk and financial risk are found to be significant determinants of benefits, while psychological risk impacts on perceptions of sacrifices. We also provide evidence of the differential impact of the benefits and sacrifices components of value on satisfaction, and the existence of both direct and indirect (through satisfaction) impact of these components on word-of-mouth and intention to switch. This is the first documented empirical investigation of the impact of perceptions of risk in the study of perceptions of value within the domain of b2b marketing and consequently offers new insights into the subject matter. The theoretical and managerial implications of the findings are discussed and the manner in which the identified relationships can aid future research are explicated.
Archives of Gerontology and Geriatrics
Uploads
Papers by Phillip Samouel