Books by Pier Paolo Pedrini
Early XX century publicity techniques, employed as a method of persuasion in recruiting military ... more Early XX century publicity techniques, employed as a method of persuasion in recruiting military forces, are identical with those of modern advertising and political persuasion.
Propagandists manipulated people’s thoughts and actions and became the precursors of spin doctors and advertising professionals.
Their posters caught the attention with pictures of children and girls, stimulating their inner needs for development and learning, for social prestige; motivating them to act with scenes of amusement and adventure; giving them a way of thinking to the enemy and the war, in order to make the world safe for democracy.
The call to arms is also based on rational themes such as patriotism, the sense of duty, the defense of national values.
Reasoning on the basis of personal advantages, at the time certainly something new, is often manipulative.
No form of discours is left out: storytelling, humour, fear and body language are very common.
Propagandists are hidden persuaders who know the characteristics of the human mind when creating their messages.
In their themes, all the weapons of persuasion are to be found as described by Cialdini in Influence (1984) and in Pre-Suasion (2016) in which he talks only about modern times, from a commercial and interpersonal point of view: consistency, liking (familiarity, likeness, beauty), social proof, authority, scarcity, reciprocity, identity.
These principles are used to create a sense of guilt in the recipient.
Early XX century publicity techniques, employed as a method of persuasion in recruiting military ... more Early XX century publicity techniques, employed as a method of persuasion in recruiting military forces, are identical with those of modern advertising and political persuasion.
Propagandists manipulated people’s thoughts and actions and became the precursors of spin doctors and advertising professionals.
Their posters caught the attention with pictures of children and girls, stimulating their inner needs for development and learning, for social prestige; motivating them to act with scenes of amusement and adventure; giving them a way of thinking to the enemy and the war, in order to make the world safe for democracy.
The call to arms is also based on rational themes such as patriotism, the sense of duty, the defense of national values.
Reasoning on the basis of personal advantages, at the time certainly something new, is often manipulative.
No form of discours is left out: storytelling, humour, fear and body language are very common.
Propagandists are hidden persuaders who know the characteristics of the human mind when creating their messages.
Early XX century publicity techniques, employed as a method of persuasion in recruiting military ... more Early XX century publicity techniques, employed as a method of persuasion in recruiting military forces, are identical with those of modern advertising and political persuasion.
Propagandists manipulated people’s thoughts and actions and became the precursors of spin doctors and advertising professionals.
Their posters caught the attention with pictures of children and girls, stimulating their inner needs for development and learning, for social prestige; motivating them to act with scenes of amusement and adventure; giving them a way of thinking to the enemy and the war, in order to make the world safe for democracy.
The call to arms is also based on rational themes such as patriotism, the sense of duty, the defense of national values.
Reasoning on the basis of personal advantages, at the time certainly something new, is often manipulative.
No form of discours is left out: storytelling, humour, fear and body language are very common.
Propagandists are hidden persuaders who know the characteristics of the human mind when creating their messages.
In their themes, all the weapons of persuasion are to be found as described by Cialdini in Influence (1984) and in Pre-Suasion (2016) in which he talks only about modern times, from a commercial and interpersonal point of view: consistency, liking (familiarity, likeness, beauty), social proof, authority, scarcity, reciprocity, identity.
These principles are used to create a sense of guilt in the recipient.
Early XX century publicity techniques, employed as a method of persuasion in recruiting military ... more Early XX century publicity techniques, employed as a method of persuasion in recruiting military forces, are identical with those of modern advertising and political persuasion.
Propagandists manipulated people’s thoughts and actions and became the precursors of spin doctors and advertising professionals.
Their posters caught the attention with pictures of children and girls, stimulating their inner needs for development and learning, for social prestige; motivating them to act with scenes of amusement and adventure; giving them a way of thinking to the enemy and the war, in order to make the world safe for democracy.
No form of discours is left out: storytelling, humour, fear and body language are very common.
Propagandists are hidden persuaders who know the characteristics of the human mind when creating their messages.
In their themes, all the weapons of persuasion are to be found as described by Cialdini in Influence (1984) and in Pre-Suasion (2016) in which he talks only about modern times, from a commercial and interpersonal point of view: consistency, liking (familiarity, likeness, beauty), social proof, authority, scarcity, reciprocity, identity.
These principles are used to create a sense of guilt in the recipient.
Papers by Pier Paolo Pedrini
Routledge eBooks, Aug 7, 2017
Routledge eBooks, Aug 7, 2017
Propaganda, Persuasion and the Great War, 2017
Early XX century publicity techniques, employed as a method of persuasion in recruiting military ... more Early XX century publicity techniques, employed as a method of persuasion in recruiting military forces, are identical with those of modern advertising and political persuasion. Propagandists manipulated people’s thoughts and actions and became the precursors of spin doctors and advertising professionals. Their posters caught the attention with pictures of children and girls, stimulating their inner needs for development and learning, for social prestige; motivating them to act with scenes of amusement and adventure; giving them a way of thinking to the enemy and the war, in order to make the world safe for democracy. No form of discours is left out: storytelling, humour, fear and body language are very common. Propagandists are hidden persuaders who know the characteristics of the human mind when creating their messages. In their themes, all the weapons of persuasion are to be found as described by Cialdini in Influence (1984) and in Pre-Suasion (2016) in which he talks only about modern times, from a commercial and interpersonal point of view: consistency, liking (familiarity, likeness, beauty), social proof, authority, scarcity, reciprocity, identity. These principles are used to create a sense of guilt in the recipient.
Propaganda, Persuasion and the Great War, 2017
Propaganda, Persuasion and the Great War, 2017
Propaganda, Persuasion and the Great War, 2017
Micro & Macro Marketing, 2006
... solo il visual cambia. Le altre rappresentano un'automobilista in divieto di sosta che o... more ... solo il visual cambia. Le altre rappresentano un'automobilista in divieto di sosta che offre una sigaretta al vigile che la sta multando e una ragazza che offre una si-garetta all'amica più bella di lei (Lombardi 2000). Page 5. 199 ...
Propaganda, Persuasion and the Great War, 2017
War public affairs have a lot in common with commercial advertising. From World War I onward, pro... more War public affairs have a lot in common with commercial advertising. From World War I onward, propagandists have always used their techniques to package their messages and their persuasive discourses to influence the people’s opinions and actions, in order to obtain public approval. The fundamental elements of both strategies include the repetition and the simplicity of the message, the use of colloquial language and of significant and easily understandable symbols, and the necessity of provoking emotional responses into the public. All these tactics are used to sell the “war product” by a persuasive narrative with stereotyped formulas. In this sense, a strategy of war public affairs can be identified in every war, and the propaganda associated with war public affairs can be interpreted as one of the crucial tools of modern warfare.
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Books by Pier Paolo Pedrini
Propagandists manipulated people’s thoughts and actions and became the precursors of spin doctors and advertising professionals.
Their posters caught the attention with pictures of children and girls, stimulating their inner needs for development and learning, for social prestige; motivating them to act with scenes of amusement and adventure; giving them a way of thinking to the enemy and the war, in order to make the world safe for democracy.
The call to arms is also based on rational themes such as patriotism, the sense of duty, the defense of national values.
Reasoning on the basis of personal advantages, at the time certainly something new, is often manipulative.
No form of discours is left out: storytelling, humour, fear and body language are very common.
Propagandists are hidden persuaders who know the characteristics of the human mind when creating their messages.
In their themes, all the weapons of persuasion are to be found as described by Cialdini in Influence (1984) and in Pre-Suasion (2016) in which he talks only about modern times, from a commercial and interpersonal point of view: consistency, liking (familiarity, likeness, beauty), social proof, authority, scarcity, reciprocity, identity.
These principles are used to create a sense of guilt in the recipient.
Propagandists manipulated people’s thoughts and actions and became the precursors of spin doctors and advertising professionals.
Their posters caught the attention with pictures of children and girls, stimulating their inner needs for development and learning, for social prestige; motivating them to act with scenes of amusement and adventure; giving them a way of thinking to the enemy and the war, in order to make the world safe for democracy.
The call to arms is also based on rational themes such as patriotism, the sense of duty, the defense of national values.
Reasoning on the basis of personal advantages, at the time certainly something new, is often manipulative.
No form of discours is left out: storytelling, humour, fear and body language are very common.
Propagandists are hidden persuaders who know the characteristics of the human mind when creating their messages.
Propagandists manipulated people’s thoughts and actions and became the precursors of spin doctors and advertising professionals.
Their posters caught the attention with pictures of children and girls, stimulating their inner needs for development and learning, for social prestige; motivating them to act with scenes of amusement and adventure; giving them a way of thinking to the enemy and the war, in order to make the world safe for democracy.
The call to arms is also based on rational themes such as patriotism, the sense of duty, the defense of national values.
Reasoning on the basis of personal advantages, at the time certainly something new, is often manipulative.
No form of discours is left out: storytelling, humour, fear and body language are very common.
Propagandists are hidden persuaders who know the characteristics of the human mind when creating their messages.
In their themes, all the weapons of persuasion are to be found as described by Cialdini in Influence (1984) and in Pre-Suasion (2016) in which he talks only about modern times, from a commercial and interpersonal point of view: consistency, liking (familiarity, likeness, beauty), social proof, authority, scarcity, reciprocity, identity.
These principles are used to create a sense of guilt in the recipient.
Propagandists manipulated people’s thoughts and actions and became the precursors of spin doctors and advertising professionals.
Their posters caught the attention with pictures of children and girls, stimulating their inner needs for development and learning, for social prestige; motivating them to act with scenes of amusement and adventure; giving them a way of thinking to the enemy and the war, in order to make the world safe for democracy.
No form of discours is left out: storytelling, humour, fear and body language are very common.
Propagandists are hidden persuaders who know the characteristics of the human mind when creating their messages.
In their themes, all the weapons of persuasion are to be found as described by Cialdini in Influence (1984) and in Pre-Suasion (2016) in which he talks only about modern times, from a commercial and interpersonal point of view: consistency, liking (familiarity, likeness, beauty), social proof, authority, scarcity, reciprocity, identity.
These principles are used to create a sense of guilt in the recipient.
Papers by Pier Paolo Pedrini
Propagandists manipulated people’s thoughts and actions and became the precursors of spin doctors and advertising professionals.
Their posters caught the attention with pictures of children and girls, stimulating their inner needs for development and learning, for social prestige; motivating them to act with scenes of amusement and adventure; giving them a way of thinking to the enemy and the war, in order to make the world safe for democracy.
The call to arms is also based on rational themes such as patriotism, the sense of duty, the defense of national values.
Reasoning on the basis of personal advantages, at the time certainly something new, is often manipulative.
No form of discours is left out: storytelling, humour, fear and body language are very common.
Propagandists are hidden persuaders who know the characteristics of the human mind when creating their messages.
In their themes, all the weapons of persuasion are to be found as described by Cialdini in Influence (1984) and in Pre-Suasion (2016) in which he talks only about modern times, from a commercial and interpersonal point of view: consistency, liking (familiarity, likeness, beauty), social proof, authority, scarcity, reciprocity, identity.
These principles are used to create a sense of guilt in the recipient.
Propagandists manipulated people’s thoughts and actions and became the precursors of spin doctors and advertising professionals.
Their posters caught the attention with pictures of children and girls, stimulating their inner needs for development and learning, for social prestige; motivating them to act with scenes of amusement and adventure; giving them a way of thinking to the enemy and the war, in order to make the world safe for democracy.
The call to arms is also based on rational themes such as patriotism, the sense of duty, the defense of national values.
Reasoning on the basis of personal advantages, at the time certainly something new, is often manipulative.
No form of discours is left out: storytelling, humour, fear and body language are very common.
Propagandists are hidden persuaders who know the characteristics of the human mind when creating their messages.
Propagandists manipulated people’s thoughts and actions and became the precursors of spin doctors and advertising professionals.
Their posters caught the attention with pictures of children and girls, stimulating their inner needs for development and learning, for social prestige; motivating them to act with scenes of amusement and adventure; giving them a way of thinking to the enemy and the war, in order to make the world safe for democracy.
The call to arms is also based on rational themes such as patriotism, the sense of duty, the defense of national values.
Reasoning on the basis of personal advantages, at the time certainly something new, is often manipulative.
No form of discours is left out: storytelling, humour, fear and body language are very common.
Propagandists are hidden persuaders who know the characteristics of the human mind when creating their messages.
In their themes, all the weapons of persuasion are to be found as described by Cialdini in Influence (1984) and in Pre-Suasion (2016) in which he talks only about modern times, from a commercial and interpersonal point of view: consistency, liking (familiarity, likeness, beauty), social proof, authority, scarcity, reciprocity, identity.
These principles are used to create a sense of guilt in the recipient.
Propagandists manipulated people’s thoughts and actions and became the precursors of spin doctors and advertising professionals.
Their posters caught the attention with pictures of children and girls, stimulating their inner needs for development and learning, for social prestige; motivating them to act with scenes of amusement and adventure; giving them a way of thinking to the enemy and the war, in order to make the world safe for democracy.
No form of discours is left out: storytelling, humour, fear and body language are very common.
Propagandists are hidden persuaders who know the characteristics of the human mind when creating their messages.
In their themes, all the weapons of persuasion are to be found as described by Cialdini in Influence (1984) and in Pre-Suasion (2016) in which he talks only about modern times, from a commercial and interpersonal point of view: consistency, liking (familiarity, likeness, beauty), social proof, authority, scarcity, reciprocity, identity.
These principles are used to create a sense of guilt in the recipient.