The low levels of consumption of lamb meat in Chile suggest the need for studies on consumer pref... more The low levels of consumption of lamb meat in Chile suggest the need for studies on consumer preferences in order to orient production. A study with this object was carried out to evaluate preferences for various cuts, breeds, state (fresh or frozen) and price of lamb's meat among supermarket buyers in Temuco, Chile, and the existence of different market segments, through a survey of 400 persons. Using a fractional factorial design for conjoint analysis, it was determined that the state of the meat was more important than the cut, the price and the breed, with a preference for meat in half carcasses and quarters, Araucano lamb, fresh, at a medium price level. Four consumer segments were distinguished by analysis of hierarchic conglomerates. The majority group (47.7%) was sensitive to the state and the cut, with preference for meat in quarters, fresh, Texel breed. The second group (25.3%) was sensitive to the breed, presenting the strongest preferences for meat in whole carcass, ...
Resumen: Los bajos niveles de consumo de carne ovina en Chile hacen necesario realizar estudios s... more Resumen: Los bajos niveles de consumo de carne ovina en Chile hacen necesario realizar estudios sobre las preferencias de los consumidores con el propósito de orientar la producción. Para esto se evaluaron las preferencias hacia distintos cortes, raza, estado ( ...
The low levels of consumption of lamb meat in Chile suggest the need for studies on consumer pref... more The low levels of consumption of lamb meat in Chile suggest the need for studies on consumer preferences in order to orient production. A study with this object was carried out to evaluate preferences for various cuts, breeds, state (fresh or frozen) and price of lamb's meat among supermarket buyers in Temuco, Chile, and the existence of different market segments, through a survey of 400 persons. Using a fractional factorial design for conjoint analysis, it was determined that the state of the meat was more important than the cut, the price and the breed, with a preference for meat in half carcasses and quarters, Araucano lamb, fresh, at a medium price level. Four consumer segments were distinguished by analysis of hierarchic conglomerates. The majority group (47.7%) was sensitive to the state and the cut, with preference for meat in quarters, fresh, Texel breed. The second group (25.3%) was sensitive to the breed, presenting the strongest preferences for meat in whole carcass, ...
Resumen: Los bajos niveles de consumo de carne ovina en Chile hacen necesario realizar estudios s... more Resumen: Los bajos niveles de consumo de carne ovina en Chile hacen necesario realizar estudios sobre las preferencias de los consumidores con el propósito de orientar la producción. Para esto se evaluaron las preferencias hacia distintos cortes, raza, estado ( ...
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