This document is made available in accordance with publisher policies and may differ from the pub... more This document is made available in accordance with publisher policies and may differ from the published version or from the version of record. If you wish to cite this item you are advised to consult the publisher's version. Please see the URL above for details on accessing the published version.
Journal of International Business Studies, May 1, 2004
Due to a typesetting error, the name of one of the cited authors in the above paper has been inco... more Due to a typesetting error, the name of one of the cited authors in the above paper has been incorrectly spelt. Please note that the author cited as Teegan, both in the text and in the reference section, should have been cited as Teegen. Apologies are extended to Professor Teegen for this oversight.
Journal of International Business Studies, Sep 4, 2008
Alliances are recognized as an indispensable tool for managers operating in a global business env... more Alliances are recognized as an indispensable tool for managers operating in a global business environment, and as a fundamental stage of the internationalization process of the firm. Drawing on a co-evolutionary framework, this article investigates the mimetic and experiential effects in international alliance formation. We focus on a critical unresolved issue in the literature: what is the role of mimetic behavior and previous alliance experience in mitigating the uncertainty associated with engaging in cross-border operations? An event history analysis of 792 international marketing alliance formations initiated by 317 firms in the US pharmaceutical industry is employed to test the hypotheses. The findings of two different hazard rate models reveal significant complex effects of density and cross-border alliance experience on the propensity to engage in new international marketing alliances.
Chapter 17 Negotiating with the Chinese: A Process View Pervez N. Ghauri and Tony Fang Introducti... more Chapter 17 Negotiating with the Chinese: A Process View Pervez N. Ghauri and Tony Fang Introduction The People's Republic of China (PRC) started to open up its economy to the rest of the world in December 1978. Since then, Western business communities have been enthusiastic ...
Introduction: from mass marketing to relationships and networks (P.N. Ghauri). Conceptual Issues.... more Introduction: from mass marketing to relationships and networks (P.N. Ghauri). Conceptual Issues. Strategic action in networks: the role of technological resources (R. Thomas, D. Ford). Activity structures in distribution: a framework for analyzing efficiency (A. Dubois et al.). Interorganizational information system technology adoption effects on buyer-seller relationships in the retailer-supplier channel: an exploratory analysis (R.P. Vlosky, D.T. Wilson). Discontinuity in networks: issues and initiatives as initiators (G. Easton, L. Araujo). Industrial marketing in a postmodern era (B. Cova). Black holes in networks (L. Hedaa). Empirical Evidence. Roles of marketing in high technology firms: an empirical study in process control industry (A. Rajala, K. Moller). Information on customer satisfaction: the phenomenon of filtering in supplier-customer networks (B. Gunter, T. Platzek). Technological interweavement: a summary of past research and new findings concerning the moderating influence of context variables (H.G. Gemunden). Meeting the challenges of new frontiers: networks in Canadian technological innovation (D.L. Andrus, S.T. Parkinson). A view on political and business actions (A. Hadjikhani, D.D. Sharma). Applications. Entry strategies and the global expansion of service industries (R. Sarathy). Exploring buyer-seller relationships in bank marketing (C.G. Thunman, N. Seyed-Mohamed). Modeling relationships between advertising agencies and their clients: an application of survival analysis (L. Liao et al.). An interaction perspective on strategy content (H. Sminia). Turning the company around: the network perspective (M.G. Conca).
Forms of participation in international business the promise of developing country markets a fram... more Forms of participation in international business the promise of developing country markets a framework for international business negotiations planning and managing negotiations execution of international business agreements.
HAL (Le Centre pour la Communication Scientifique Directe), May 1, 2002
Beyond Competitive Bidding is the first English language book that focuses specifically on this i... more Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations.
The second edition of The Internationalization of the Firm: A Reader offers a detailed analysis o... more The second edition of The Internationalization of the Firm: A Reader offers a detailed analysis of the forces at work in the process of internationalisation. This is the only publication currently available which contains a broad selection of the seminal articles in this field. The Internationalization of the Firm provides comprehensive coverage of the crucial issues in international business research: direct foreign investment, cultural issues and joint ventures, while at the same time presenting the material in a clear and accessible way. The articles are divided into sections, each of them covering the key topics at the heart of internationalization: the main concepts, the internationalization process, foreign market servicing, the multinational firm and the impact of culture on internationalization. The Internationalization of the Firm: A Reader is indispensable reading for all advanced undergraduates, postgraduate and MBA students of international business.
This document is made available in accordance with publisher policies and may differ from the pub... more This document is made available in accordance with publisher policies and may differ from the published version or from the version of record. If you wish to cite this item you are advised to consult the publisher's version. Please see the URL above for details on accessing the published version.
Journal of International Business Studies, May 1, 2004
Due to a typesetting error, the name of one of the cited authors in the above paper has been inco... more Due to a typesetting error, the name of one of the cited authors in the above paper has been incorrectly spelt. Please note that the author cited as Teegan, both in the text and in the reference section, should have been cited as Teegen. Apologies are extended to Professor Teegen for this oversight.
Journal of International Business Studies, Sep 4, 2008
Alliances are recognized as an indispensable tool for managers operating in a global business env... more Alliances are recognized as an indispensable tool for managers operating in a global business environment, and as a fundamental stage of the internationalization process of the firm. Drawing on a co-evolutionary framework, this article investigates the mimetic and experiential effects in international alliance formation. We focus on a critical unresolved issue in the literature: what is the role of mimetic behavior and previous alliance experience in mitigating the uncertainty associated with engaging in cross-border operations? An event history analysis of 792 international marketing alliance formations initiated by 317 firms in the US pharmaceutical industry is employed to test the hypotheses. The findings of two different hazard rate models reveal significant complex effects of density and cross-border alliance experience on the propensity to engage in new international marketing alliances.
Chapter 17 Negotiating with the Chinese: A Process View Pervez N. Ghauri and Tony Fang Introducti... more Chapter 17 Negotiating with the Chinese: A Process View Pervez N. Ghauri and Tony Fang Introduction The People's Republic of China (PRC) started to open up its economy to the rest of the world in December 1978. Since then, Western business communities have been enthusiastic ...
Introduction: from mass marketing to relationships and networks (P.N. Ghauri). Conceptual Issues.... more Introduction: from mass marketing to relationships and networks (P.N. Ghauri). Conceptual Issues. Strategic action in networks: the role of technological resources (R. Thomas, D. Ford). Activity structures in distribution: a framework for analyzing efficiency (A. Dubois et al.). Interorganizational information system technology adoption effects on buyer-seller relationships in the retailer-supplier channel: an exploratory analysis (R.P. Vlosky, D.T. Wilson). Discontinuity in networks: issues and initiatives as initiators (G. Easton, L. Araujo). Industrial marketing in a postmodern era (B. Cova). Black holes in networks (L. Hedaa). Empirical Evidence. Roles of marketing in high technology firms: an empirical study in process control industry (A. Rajala, K. Moller). Information on customer satisfaction: the phenomenon of filtering in supplier-customer networks (B. Gunter, T. Platzek). Technological interweavement: a summary of past research and new findings concerning the moderating influence of context variables (H.G. Gemunden). Meeting the challenges of new frontiers: networks in Canadian technological innovation (D.L. Andrus, S.T. Parkinson). A view on political and business actions (A. Hadjikhani, D.D. Sharma). Applications. Entry strategies and the global expansion of service industries (R. Sarathy). Exploring buyer-seller relationships in bank marketing (C.G. Thunman, N. Seyed-Mohamed). Modeling relationships between advertising agencies and their clients: an application of survival analysis (L. Liao et al.). An interaction perspective on strategy content (H. Sminia). Turning the company around: the network perspective (M.G. Conca).
Forms of participation in international business the promise of developing country markets a fram... more Forms of participation in international business the promise of developing country markets a framework for international business negotiations planning and managing negotiations execution of international business agreements.
HAL (Le Centre pour la Communication Scientifique Directe), May 1, 2002
Beyond Competitive Bidding is the first English language book that focuses specifically on this i... more Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations.
The second edition of The Internationalization of the Firm: A Reader offers a detailed analysis o... more The second edition of The Internationalization of the Firm: A Reader offers a detailed analysis of the forces at work in the process of internationalisation. This is the only publication currently available which contains a broad selection of the seminal articles in this field. The Internationalization of the Firm provides comprehensive coverage of the crucial issues in international business research: direct foreign investment, cultural issues and joint ventures, while at the same time presenting the material in a clear and accessible way. The articles are divided into sections, each of them covering the key topics at the heart of internationalization: the main concepts, the internationalization process, foreign market servicing, the multinational firm and the impact of culture on internationalization. The Internationalization of the Firm: A Reader is indispensable reading for all advanced undergraduates, postgraduate and MBA students of international business.
There are many texts available on International Business, but only a few provide a comprehensive ... more There are many texts available on International Business, but only a few provide a comprehensive coverage of emerging markets, which now play a major role in global business and therefore require deeper study and analysis.
This accessible and engaging text focuses solely on these markets and provides extensive coverage. BRICs and other major emerging markets are examined in-depth. Prominent topics regarding emerging markets such as effects of globalization, rise of disposable income, urbanization, economic reforms, new opportunities as well as characteristics of multinationals and domestic firms within such markets are discussed. Real life examples, detailed data and graphs provide a comprehensive framework for a thorough understanding.
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Papers by Pervez Ghauri
This accessible and engaging text focuses solely on these markets and provides extensive coverage. BRICs and other major emerging markets are examined in-depth. Prominent topics regarding emerging markets such as effects of globalization, rise of disposable income, urbanization, economic reforms, new opportunities as well as characteristics of multinationals and domestic firms within such markets are discussed. Real life examples, detailed data and graphs provide a comprehensive framework for a thorough understanding.