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Prageet Aeron

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The University of Manchester

Vrije Universiteit Brussel

The University of Sydney

UCL Institute of Education

Armando Marques-Guedes

UNL - New University of Lisbon

Andrew N Liaropoulos

University of Piraeus

Mariarosaria Taddeo

University of Oxford

Daniyar Kosnazarov

Independent Scholar

Radwa Ammar(Ph.D) د. رضوى عمار

Beni-Suef University

Dr. Chandra Rekha

Indian Council of World Affairs

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Papers by Prageet Aeron

Antecedents of Online Trust Towards E-Retailers for Repeat Buyers: An Empirical Study in Indian Context

World Academy of Science, Engineering and Technology, International Journal of Electronics and Communication Engineering, Aug 11, 2016

The research explores the trust building mechanisms among e-commerce vendors and reconciles trust... more The research explores the trust building mechanisms among e-commerce vendors and reconciles trust as a cognitive as well as a knowledge based mechanism in the proposed framework. An empirical examination is conducted with variables integrity, benevolence and ability with trust as the dependent variable and propensity to trust as the mediating variable. Authors establish ability and integrity as primary antecedents and explore the central role of trust propensity in the online trust for Indian buyers. Additionally, it is observed that in the context of online buyers behaviour benevolence seems insignificant, which is counter-intuitive given the role of discounts in the Indian market. Lastly, the role of media and social influencers in building a perception of trust seems of little consequence.

Book review: Sejal Vora, The Power of Data Storytelling

Vision: The Journal of Business Perspective, Sep 1, 2019

An Exploration into Technological Capabilities Among Early Stage Indian Product Based Telecom Start-Ups

Social Science Research Network, 2010

New technology based start-ups play a very important role in developing the economy of a country.... more New technology based start-ups play a very important role in developing the economy of a country. In India, telecom sector has seen unprecedented growth over the last decade and this has led to emergence of several telecom related start-ups. However, product based B2B start-ups are rare and existing ones have to undergo several challenges in commercializing. Surprisingly not much research work has been undertaken in identifying capabilities among early stage start-ups although the early phase represents a very crucial phase for product based firms and has been known to determine the success or failure for start-ups. Present study explores the technological capabilities that enable commercialization among such early stage start-ups by adopting a multiple case (four independent cases) based inductive methodology with Indian telecom start-ups as the context. We have identified architectural design, algorithmic implementation and product adaptation as components of technological capability of such start-ups. We further drill in to each of the sub-components of the technological capabilities to unearth their antecedents and peculiarities in telecom product company context. As a result we also present a classification scheme for studying the product architecture in the telecom context. We analyze and point out differences in technological capability among telecom start-ups vis-à-vis established firms in the sector.

Opportunity Characteristics Enabling Commercialization in High Tech Environment: A Study on Indian Telecom Start-Ups

Social Science Research Network, 2011

ABSTRACT Opportunity recognition forms the core of entrepreneurship research. Existing entreprene... more ABSTRACT Opportunity recognition forms the core of entrepreneurship research. Existing entrepreneurship research has viewed opportunity recognition from varied theoretical lenses with cognition and learning forming the core of most scholarly work. However, prior work has either focused on end result (success or failure) only or more recent work has focused on opportunity recognition process only. But both the aspects need to be analyzed and assessed simultaneously. Moreover, high tech sector is different due to a high component of knowledge intensiveness inherent in it and has been surprisingly ignored in most work. So, we explore a specific high tech sector (telecom sector) in the present paper within an Indian context with the understanding that insights could be utilized by other sectors as well. We employ a detailed case study based approach to identify four characteristics of opportunities that shape the evolution of the opportunity recognition process on its path to commercialization. We also bring out the linkages between characteristics identified by us and existing paradigms in strategic management literature. We further propose that mental heuristics of entrepreneurs is guided by the characteristics identified by us. Our work thus contributes to both theory and practice of entrepreneurship research.

Building the Metaverse

Journal of Global Information Management, Apr 21, 2023

Virtual worlds are progressing toward a holistic abstraction of the metaverse. While there is abu... more Virtual worlds are progressing toward a holistic abstraction of the metaverse. While there is abundant literature and synthesis on virtual worlds and related constructs, the linkages between above scholarly work and the "metaverse" are scarce. This research study addresses this gap by focusing on three specific research pursuits: a comprehensive definition of the metaverse that subsumes virtual world literature and looks at the metaverse as a sociotechnical stack, exploring the design elements of the metaverse, and a synthesis of future research direction associated with metaverse. For achieving the above goals, a hybrid research methodology comprising bibliometric analysis and a rigorous qualitative analysis of case studies across four major metaverse players with varied end goals was employed. The interpretive qualitative analysis was further distilled by mapping the emergent themes to the theoretical lens of affordances. This work presents a novel framework of metaverse design, establishing theoretical linkages between the sociotechnical fabric and applications of the metaverse.

A study on technological capability among product-based telecom start-ups in India: role of technological learning and bricolage

International Journal of Technological Learning, Innovation and Development, 2015

The present work explores accumulation of technological capabilities among telecom start-ups in I... more The present work explores accumulation of technological capabilities among telecom start-ups in India engaged in the development of innovative new products. This paper weaves together literature on RBV, innovation, bricolage, technological learning and technological capability to further our understanding of technological capability among the start-ups, in a high-tech and knowledge intensive setting. Drawing on rich data collected from multiple case studies, we conceptualise differing degree of innovation (creation, modification and extension) as possible manifestation of varying levels of technological capability. Our work proposes a process model for the evolution of technological capability as a result of complex interplay between existing knowledge, two complementary stages of bricolage, and new knowledge acquisition through differing modes of technological learning. The paper further identifies explorative learning, gap focused learning and market focused learning as the three dominant learning mechanisms and also highlights differences in capabilities among the start-ups and established firms.

Adaptability among e-Governance Projects in India: Extending the Adaptive Capacity Wheel Framework

International Journal of Electronic Governance, 2022

Opportunity Recognition in High Tech and Regulatory Environment: A Study of Product Based Indian Telecom Start-Ups

Social Science Research Network, 2010

Opportunity recognition forms the first step of entrepreneurship. Off late entrepreneurship resea... more Opportunity recognition forms the first step of entrepreneurship. Off late entrepreneurship research has looked at opportunity recognition from varied lenses with entrepreneurial learning forming the core of most scholarly work. However opportunity recognition in high tech sectors is slightly different due to a high component of knowledge intensiveness inherent in such sectors and has been largely ignored in most work. So, we explore a specific high tech sector in the paper to understand and further the existing concepts within opportunity recognition process. We choose the Indian telecom sector as the context of the study and using an inductive case based approach arrive at conceptual combination as the dominant form of idea generation. The regulatory environment was found to acts as an enabler for the new ideas to flourish. We also bring in the idea of dynamic customization as the driving force behind the venture akin to symbiotic relationship present between organisms in the nature.

Foundational Recommender Systems for Business

IGI Global eBooks, Oct 14, 2022

Content and Context-Aware Recommender Systems for Business

IGI Global eBooks, Oct 14, 2022

Identification of Marketing Capabilities: A study on Indian product based B2B Telecom start-ups

RePEc: Research Papers in Economics, Feb 24, 2011

New technology based start-ups play a very important role in developing the economy of a country.... more New technology based start-ups play a very important role in developing the economy of a country. In India telecom sector has seen unprecedented growth over the decade and this has led to emergence of several telecom related start-ups. However, product based B2Bstart-ups are still rare and they have to undergo several challenges to stay afloat. Surprisingly not much research work has been undertaken in identifying capabilities among early stage start-ups although the early phase represents a very crucial phase for product based firms and in determines the success or failure for start-ups. Present study explores the inherent marketing capabilities that enable commercialization among such early stage start-ups by adopting a multiple case based inductive methodology with Indian telecom start-ups as our context. We have identified market orientation, positioning and segmentation, selling and after sales services as components of marketing capability of such start-ups. We also identify several idiosyncrasies among telecom start-ups visà-vis established firms in the sector. Finally we make a case for policy level intervention to promote telecom start-ups in the Indian context.

Evolution of Technological Capabilities: A study of Indian products based Telecom start-up firms

RePEc: Research Papers in Economics, Feb 24, 2011

New technology based start-ups play a very important role in developing the economy of a country.... more New technology based start-ups play a very important role in developing the economy of a country. However, product based B2B start-ups in India are rare and existing ones have to undergo several challenges in commercializing. Present study explores the evolution of technological capabilities that enable commercialization among such early stage start-ups by adopting a multiple case based (four independent start-ups) inductive methodology with Indian telecom start-ups as the context. We have identified architectural design, algorithmic implementation and product adaptation as components of technological capability of such start-ups. We explore the link between knowledge acquisition, telecom specific knowledge and capability evolution in present work in a regulated and knowledge intensive context. Finally, we put forth a three stage framework mapping the evolution of technological capabilities among telecom start-ups, as well as identify regulatory bodies, standard making bodies and social network as facilitators in the capability evolution process.

A study of technological capability among product based telecom start-ups in India: Role of knowledge, learning and bricolage

RePEc: Research Papers in Economics, Apr 25, 2015

ABSTRACT Present work explores the development of new products among telecom start-ups in India. ... more ABSTRACT Present work explores the development of new products among telecom start-ups in India. This paper weaves together threads of literature including innovation, bricolage, learning and knowledge acquisition and technological capability. We employs a qualitative research method and works through the data collected from seven independent start-ups. Our work proposes a process model for the evolution of technological capability as a result of complex interplay between existing knowledge, bricolage, new knowledge acquisition, and combinative capabilities. Paper further identifies gap focused learning and market focused learning as the two dominant learning mechanisms and also develops a conceptualization for studying architecture among the telecom related firms.

Capability building leading to commercialization: a study of product based Indian telecom start-ups

New determinants of spectrum price in a 5G world

Applied Economics, Aug 17, 2022

Building the Metaverse

Journal of Global Information Management

Virtual worlds are progressing toward a holistic abstraction of the metaverse. While there is abu... more Virtual worlds are progressing toward a holistic abstraction of the metaverse. While there is abundant literature and synthesis on virtual worlds and related constructs, the linkages between above scholarly work and the “metaverse” are scarce. This research study addresses this gap by focusing on three specific research pursuits: a comprehensive definition of the metaverse that subsumes virtual world literature and looks at the metaverse as a sociotechnical stack, exploring the design elements of the metaverse, and a synthesis of future research direction associated with metaverse. For achieving the above goals, a hybrid research methodology comprising bibliometric analysis and a rigorous qualitative analysis of case studies across four major metaverse players with varied end goals was employed. The interpretive qualitative analysis was further distilled by mapping the emergent themes to the theoretical lens of affordances. This work presents a novel framework of metaverse design, e...

Foundational Recommender Systems for Business

IGI Global eBooks, Oct 14, 2022

Decentralized Identity Management Using Blockchain

Journal of Global Information Management

This article explores the usage of decentralised identity (DID) management using blockchain in gl... more This article explores the usage of decentralised identity (DID) management using blockchain in global organisations to support secure usage of information resources. Blockchain as technology was initially introduced as a cryptocurrency and there have been challenges in its adoption for enterprise applications such as identity management. DID is emerging as one of the strong blockchain adoption use cases. Industry pioneers and users across domains have started exploring DID use cases, which help better protect their personal data and application access control as compared to traditional, central, or federated identity management models. In this exploratory work, the authors employ qualitative secondary case-based study research methodology to understand the challenges of the current digital identity management landscape and explore the possible benefits of DID as an emerging identity management paradigm. They propose a conceptual cube framework for analysing and studying various DID ...

New determinants of spectrum price in a 5G world

Applied Economics, Aug 17, 2022

How Do Digital Market Platform Hosts Exercise Control Over Sellers?

Journal of Electronic Commerce in Organizations

High speed connectivity, smart mobile devices, social media, and rapidly-proliferating end-user a... more High speed connectivity, smart mobile devices, social media, and rapidly-proliferating end-user applications have given rise to digital markets. This paper investigates how digital market hosts exercise control over sellers. The authors propose that findings from prior empirical studies informed by control theory in other contexts might not fully apply to digital markets, since these platforms are loosely connected to participants. The three-case study revealed that, similar to controllers in other contexts, digital market hosts do utilize a mix of formal and informal control mechanisms, yet their seller control portfolios also differ importantly from control portfolios in other contexts. This paper presents the study findings, considers questions arising from the findings, and provides a useful foundation for further research that can consider why digital markets entail challenges that give rise to novel control portfolios.

Antecedents of Online Trust Towards E-Retailers for Repeat Buyers: An Empirical Study in Indian Context

World Academy of Science, Engineering and Technology, International Journal of Electronics and Communication Engineering, Aug 11, 2016

The research explores the trust building mechanisms among e-commerce vendors and reconciles trust... more The research explores the trust building mechanisms among e-commerce vendors and reconciles trust as a cognitive as well as a knowledge based mechanism in the proposed framework. An empirical examination is conducted with variables integrity, benevolence and ability with trust as the dependent variable and propensity to trust as the mediating variable. Authors establish ability and integrity as primary antecedents and explore the central role of trust propensity in the online trust for Indian buyers. Additionally, it is observed that in the context of online buyers behaviour benevolence seems insignificant, which is counter-intuitive given the role of discounts in the Indian market. Lastly, the role of media and social influencers in building a perception of trust seems of little consequence.

Book review: Sejal Vora, The Power of Data Storytelling

Vision: The Journal of Business Perspective, Sep 1, 2019

An Exploration into Technological Capabilities Among Early Stage Indian Product Based Telecom Start-Ups

Social Science Research Network, 2010

New technology based start-ups play a very important role in developing the economy of a country.... more New technology based start-ups play a very important role in developing the economy of a country. In India, telecom sector has seen unprecedented growth over the last decade and this has led to emergence of several telecom related start-ups. However, product based B2B start-ups are rare and existing ones have to undergo several challenges in commercializing. Surprisingly not much research work has been undertaken in identifying capabilities among early stage start-ups although the early phase represents a very crucial phase for product based firms and has been known to determine the success or failure for start-ups. Present study explores the technological capabilities that enable commercialization among such early stage start-ups by adopting a multiple case (four independent cases) based inductive methodology with Indian telecom start-ups as the context. We have identified architectural design, algorithmic implementation and product adaptation as components of technological capability of such start-ups. We further drill in to each of the sub-components of the technological capabilities to unearth their antecedents and peculiarities in telecom product company context. As a result we also present a classification scheme for studying the product architecture in the telecom context. We analyze and point out differences in technological capability among telecom start-ups vis-à-vis established firms in the sector.

Opportunity Characteristics Enabling Commercialization in High Tech Environment: A Study on Indian Telecom Start-Ups

Social Science Research Network, 2011

ABSTRACT Opportunity recognition forms the core of entrepreneurship research. Existing entreprene... more ABSTRACT Opportunity recognition forms the core of entrepreneurship research. Existing entrepreneurship research has viewed opportunity recognition from varied theoretical lenses with cognition and learning forming the core of most scholarly work. However, prior work has either focused on end result (success or failure) only or more recent work has focused on opportunity recognition process only. But both the aspects need to be analyzed and assessed simultaneously. Moreover, high tech sector is different due to a high component of knowledge intensiveness inherent in it and has been surprisingly ignored in most work. So, we explore a specific high tech sector (telecom sector) in the present paper within an Indian context with the understanding that insights could be utilized by other sectors as well. We employ a detailed case study based approach to identify four characteristics of opportunities that shape the evolution of the opportunity recognition process on its path to commercialization. We also bring out the linkages between characteristics identified by us and existing paradigms in strategic management literature. We further propose that mental heuristics of entrepreneurs is guided by the characteristics identified by us. Our work thus contributes to both theory and practice of entrepreneurship research.

Building the Metaverse

Journal of Global Information Management, Apr 21, 2023

Virtual worlds are progressing toward a holistic abstraction of the metaverse. While there is abu... more Virtual worlds are progressing toward a holistic abstraction of the metaverse. While there is abundant literature and synthesis on virtual worlds and related constructs, the linkages between above scholarly work and the "metaverse" are scarce. This research study addresses this gap by focusing on three specific research pursuits: a comprehensive definition of the metaverse that subsumes virtual world literature and looks at the metaverse as a sociotechnical stack, exploring the design elements of the metaverse, and a synthesis of future research direction associated with metaverse. For achieving the above goals, a hybrid research methodology comprising bibliometric analysis and a rigorous qualitative analysis of case studies across four major metaverse players with varied end goals was employed. The interpretive qualitative analysis was further distilled by mapping the emergent themes to the theoretical lens of affordances. This work presents a novel framework of metaverse design, establishing theoretical linkages between the sociotechnical fabric and applications of the metaverse.

A study on technological capability among product-based telecom start-ups in India: role of technological learning and bricolage

International Journal of Technological Learning, Innovation and Development, 2015

The present work explores accumulation of technological capabilities among telecom start-ups in I... more The present work explores accumulation of technological capabilities among telecom start-ups in India engaged in the development of innovative new products. This paper weaves together literature on RBV, innovation, bricolage, technological learning and technological capability to further our understanding of technological capability among the start-ups, in a high-tech and knowledge intensive setting. Drawing on rich data collected from multiple case studies, we conceptualise differing degree of innovation (creation, modification and extension) as possible manifestation of varying levels of technological capability. Our work proposes a process model for the evolution of technological capability as a result of complex interplay between existing knowledge, two complementary stages of bricolage, and new knowledge acquisition through differing modes of technological learning. The paper further identifies explorative learning, gap focused learning and market focused learning as the three dominant learning mechanisms and also highlights differences in capabilities among the start-ups and established firms.

Adaptability among e-Governance Projects in India: Extending the Adaptive Capacity Wheel Framework

International Journal of Electronic Governance, 2022

Opportunity Recognition in High Tech and Regulatory Environment: A Study of Product Based Indian Telecom Start-Ups

Social Science Research Network, 2010

Opportunity recognition forms the first step of entrepreneurship. Off late entrepreneurship resea... more Opportunity recognition forms the first step of entrepreneurship. Off late entrepreneurship research has looked at opportunity recognition from varied lenses with entrepreneurial learning forming the core of most scholarly work. However opportunity recognition in high tech sectors is slightly different due to a high component of knowledge intensiveness inherent in such sectors and has been largely ignored in most work. So, we explore a specific high tech sector in the paper to understand and further the existing concepts within opportunity recognition process. We choose the Indian telecom sector as the context of the study and using an inductive case based approach arrive at conceptual combination as the dominant form of idea generation. The regulatory environment was found to acts as an enabler for the new ideas to flourish. We also bring in the idea of dynamic customization as the driving force behind the venture akin to symbiotic relationship present between organisms in the nature.

Foundational Recommender Systems for Business

IGI Global eBooks, Oct 14, 2022

Content and Context-Aware Recommender Systems for Business

IGI Global eBooks, Oct 14, 2022

Identification of Marketing Capabilities: A study on Indian product based B2B Telecom start-ups

RePEc: Research Papers in Economics, Feb 24, 2011

New technology based start-ups play a very important role in developing the economy of a country.... more New technology based start-ups play a very important role in developing the economy of a country. In India telecom sector has seen unprecedented growth over the decade and this has led to emergence of several telecom related start-ups. However, product based B2Bstart-ups are still rare and they have to undergo several challenges to stay afloat. Surprisingly not much research work has been undertaken in identifying capabilities among early stage start-ups although the early phase represents a very crucial phase for product based firms and in determines the success or failure for start-ups. Present study explores the inherent marketing capabilities that enable commercialization among such early stage start-ups by adopting a multiple case based inductive methodology with Indian telecom start-ups as our context. We have identified market orientation, positioning and segmentation, selling and after sales services as components of marketing capability of such start-ups. We also identify several idiosyncrasies among telecom start-ups visà-vis established firms in the sector. Finally we make a case for policy level intervention to promote telecom start-ups in the Indian context.

Evolution of Technological Capabilities: A study of Indian products based Telecom start-up firms

RePEc: Research Papers in Economics, Feb 24, 2011

New technology based start-ups play a very important role in developing the economy of a country.... more New technology based start-ups play a very important role in developing the economy of a country. However, product based B2B start-ups in India are rare and existing ones have to undergo several challenges in commercializing. Present study explores the evolution of technological capabilities that enable commercialization among such early stage start-ups by adopting a multiple case based (four independent start-ups) inductive methodology with Indian telecom start-ups as the context. We have identified architectural design, algorithmic implementation and product adaptation as components of technological capability of such start-ups. We explore the link between knowledge acquisition, telecom specific knowledge and capability evolution in present work in a regulated and knowledge intensive context. Finally, we put forth a three stage framework mapping the evolution of technological capabilities among telecom start-ups, as well as identify regulatory bodies, standard making bodies and social network as facilitators in the capability evolution process.

A study of technological capability among product based telecom start-ups in India: Role of knowledge, learning and bricolage

RePEc: Research Papers in Economics, Apr 25, 2015

ABSTRACT Present work explores the development of new products among telecom start-ups in India. ... more ABSTRACT Present work explores the development of new products among telecom start-ups in India. This paper weaves together threads of literature including innovation, bricolage, learning and knowledge acquisition and technological capability. We employs a qualitative research method and works through the data collected from seven independent start-ups. Our work proposes a process model for the evolution of technological capability as a result of complex interplay between existing knowledge, bricolage, new knowledge acquisition, and combinative capabilities. Paper further identifies gap focused learning and market focused learning as the two dominant learning mechanisms and also develops a conceptualization for studying architecture among the telecom related firms.

Capability building leading to commercialization: a study of product based Indian telecom start-ups

New determinants of spectrum price in a 5G world

Applied Economics, Aug 17, 2022

Building the Metaverse

Journal of Global Information Management

Virtual worlds are progressing toward a holistic abstraction of the metaverse. While there is abu... more Virtual worlds are progressing toward a holistic abstraction of the metaverse. While there is abundant literature and synthesis on virtual worlds and related constructs, the linkages between above scholarly work and the “metaverse” are scarce. This research study addresses this gap by focusing on three specific research pursuits: a comprehensive definition of the metaverse that subsumes virtual world literature and looks at the metaverse as a sociotechnical stack, exploring the design elements of the metaverse, and a synthesis of future research direction associated with metaverse. For achieving the above goals, a hybrid research methodology comprising bibliometric analysis and a rigorous qualitative analysis of case studies across four major metaverse players with varied end goals was employed. The interpretive qualitative analysis was further distilled by mapping the emergent themes to the theoretical lens of affordances. This work presents a novel framework of metaverse design, e...

Foundational Recommender Systems for Business

IGI Global eBooks, Oct 14, 2022

Decentralized Identity Management Using Blockchain

Journal of Global Information Management

This article explores the usage of decentralised identity (DID) management using blockchain in gl... more This article explores the usage of decentralised identity (DID) management using blockchain in global organisations to support secure usage of information resources. Blockchain as technology was initially introduced as a cryptocurrency and there have been challenges in its adoption for enterprise applications such as identity management. DID is emerging as one of the strong blockchain adoption use cases. Industry pioneers and users across domains have started exploring DID use cases, which help better protect their personal data and application access control as compared to traditional, central, or federated identity management models. In this exploratory work, the authors employ qualitative secondary case-based study research methodology to understand the challenges of the current digital identity management landscape and explore the possible benefits of DID as an emerging identity management paradigm. They propose a conceptual cube framework for analysing and studying various DID ...

New determinants of spectrum price in a 5G world

Applied Economics, Aug 17, 2022

How Do Digital Market Platform Hosts Exercise Control Over Sellers?

Journal of Electronic Commerce in Organizations

High speed connectivity, smart mobile devices, social media, and rapidly-proliferating end-user a... more High speed connectivity, smart mobile devices, social media, and rapidly-proliferating end-user applications have given rise to digital markets. This paper investigates how digital market hosts exercise control over sellers. The authors propose that findings from prior empirical studies informed by control theory in other contexts might not fully apply to digital markets, since these platforms are loosely connected to participants. The three-case study revealed that, similar to controllers in other contexts, digital market hosts do utilize a mix of formal and informal control mechanisms, yet their seller control portfolios also differ importantly from control portfolios in other contexts. This paper presents the study findings, considers questions arising from the findings, and provides a useful foundation for further research that can consider why digital markets entail challenges that give rise to novel control portfolios.