In this article there is assumed globalization as the imposition of a model of thinking, of a way... more In this article there is assumed globalization as the imposition of a model of thinking, of a way of conceiving the world, the society, the production and distribution of goods, and the relationships between the nations, that is known as neoliberalism and constitutes the economic paradigm of our time, in which a group of financing institutions, closely linked to the interests of major corporations dominate the world in order to fulfill their expectations, changing dramatically the democracy conception. It is pointed out that Foreign Debt is one of the most important problems of the peoples of the world. And there is criticized the model of development that impedes an adequate redistribution of the social wealth, concentrates the capital, produces poverty and unemployment, and affects profoundly life, the environment, and workers' health. It is concluded, pointing out that it is an ethical and political imperative to struggle for a new model of organization of the production and the society. It is called to develop plans to protect workers' health and preserve the environment, construct organizational instruments for the popular education that causes to grow the conscience and the capacity for struggle of the large majorities.
RESUMO Los medios de comunicación tienen impacto en la Salud colectiva e individual, y son fundam... more RESUMO Los medios de comunicación tienen impacto en la Salud colectiva e individual, y son fundamentales para conformar creencias y conductas. Ese impacto está ligado a los intereses de grandes corporaciones, quienes ven en los medios herramientas para alcanzar sus objetivos y estimular la demanda de productos innecesarios y muchas veces perjudiciales para la salud. Se aborda la influencia que ejercen esos medios en la salud pública, particularmente en la promoción de valores y conductas de riesgo. Concluye con propuestas sobre qué hacer, comentando la posibilidad de control social de los medios, y de nuevos modelos de comunicar en salud que permitan promover valores saludables.
In this article there is assumed globalization as the imposition of a model of thinking, of a way... more In this article there is assumed globalization as the imposition of a model of thinking, of a way of conceiving the world, the society, the production and distribution of goods, and the relationships between the nations, that is known as neoliberalism and constitutes the economic paradigm of our time, in which a group of financing institutions, closely linked to the interests of major corporations dominate the world in order to fulfill their expectations, changing dramatically the democracy conception. It is pointed out that Foreign Debt is one of the most important problems of the peoples of the world. And there is criticized the model of development that impedes an adequate redistribution of the social wealth, concentrates the capital, produces poverty and unemployment, and affects profoundly life, the environment, and workers' health. It is concluded, pointing out that it is an ethical and political imperative to struggle for a new model of organization of the production and the society. It is called to develop plans to protect workers' health and preserve the environment, construct organizational instruments for the popular education that causes to grow the conscience and the capacity for struggle of the large majorities.
RESUMO Los medios de comunicación tienen impacto en la Salud colectiva e individual, y son fundam... more RESUMO Los medios de comunicación tienen impacto en la Salud colectiva e individual, y son fundamentales para conformar creencias y conductas. Ese impacto está ligado a los intereses de grandes corporaciones, quienes ven en los medios herramientas para alcanzar sus objetivos y estimular la demanda de productos innecesarios y muchas veces perjudiciales para la salud. Se aborda la influencia que ejercen esos medios en la salud pública, particularmente en la promoción de valores y conductas de riesgo. Concluye con propuestas sobre qué hacer, comentando la posibilidad de control social de los medios, y de nuevos modelos de comunicar en salud que permitan promover valores saludables.
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