
Orlando Benea
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Papers by Orlando Benea
Facebook, Twitter, social networks allow politics to be also done on the Internet. A new essential type of media after the European referendum of 2005 has shown to what extent it should henceforth count on this new democratic space. A space of anonymity and free speech is born, which disrupts the habits of elected officials and often undermines elaborate communication strategies. And, of course, this is on the verge of attracting the hostility of some political figures and communicants.
The goal of this paper is to examine the connection between Romanian politics and the use of social media, and give suggestions on how the use of social media in political marketing could be further advanced.
Facebook, Twitter, social networks allow politics to be also done on the Internet. A new essential type of media after the European referendum of 2005 has shown to what extent it should henceforth count on this new democratic space. A space of anonymity and free speech is born, which disrupts the habits of elected officials and often undermines elaborate communication strategies. And, of course, this is on the verge of attracting the hostility of some political figures and communicants.
The goal of this paper is to examine the connection between Romanian politics and the use of social media, and give suggestions on how the use of social media in political marketing could be further advanced.