Papers by N. O'Shaughnessy
Contemporary Management Research, 2009
... Khaled Gad Brunel University UK and Arab Academy for Science E-Mail: khalid.Gad@gmail. com Mo... more ... Khaled Gad Brunel University UK and Arab Academy for Science E-Mail: khalid.Gad@gmail. com Mohamed Abdel Salam Ragheb Florida Institute of Technology, Melbourne, Florida, and Arab Academy for Science Technology and Maritime Transport ...
Marketing Theory, 2009
Public speculation has turned to how terrorists are made. One increasingly attributed source is p... more Public speculation has turned to how terrorists are made. One increasingly attributed source is propaganda (see , the 'propaganda of the deed' -physical violence -but also the audio-visual. Terrorism is a language of symbolic action: in the choice of the victims, in the choice of terrorist act, the drama created and the various official responses sought. We are in a new era, when the terrorist act does not simply speak for itself via its symbolism, but is amplified through a vast constellation of modern media. We explore the symbolism inherent in the construction of specially selected Islamist audio-visual propaganda made available on the internet today and seek to access the 'meaning' of terrorist visualities through semiotic analysis, particularly using the Positioning Triad and the deconstruction technique to encourage a new thread of political marketing/propaganda research. We conclude that a common theme projected in our sample appears to be that of the West as permanent aggressor, with Muslims depicted as piously aggrieved for the wrongs done unto them.
Marketing Theory, 2009
... The elitists' answer relies on 'realism': history and ... more ... The elitists' answer relies on 'realism': history and social science demonstrate the presence of a ruling class in all political organisms (Dunleavy and O'Leary, 1987). ... Political marketing management and theories of democracy Stephan C. Henneberg et al. 173 ...
Journal of Macromarketing, 2000
... In this way, the brand of a nation may follow a development path like a well-advertised brand... more ... In this way, the brand of a nation may follow a development path like a well-advertised brand of product. Perceptions of national success, whether in economic, military, or sporting areas, seem helpful in giving that nation's products more 58 JUNE 2000 ...
Journal of Macromarketing, 2002
Postmodernism, as a philosophy and a set of doctrines, has made incursions into marketing. The in... more Postmodernism, as a philosophy and a set of doctrines, has made incursions into marketing. The incursion into marketing has given postmodernism visibility among marketing academics. This article argues that there is a need for a critical appraisal of postmodernism's potential contribution to marketing. What has been written so far on postmodernism as applied to marketing tends to be peripheral to the key doctrines of postmodernism. In setting out the postmodernist claims, this article argues that while some of these claims may be defensible, most are not. Insofar as the influence of postmodernism has been benign or progressive, it is because it has dramatized and intensified criticism already under way of the claim that the methodology of the physical sciences represents the only way to certain knowledge. The downside of postmodernism is an untenable extension of this insight that would, if adopted by marketing, be highly dysfunctional.
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Papers by N. O'Shaughnessy