Advertisements have a tendency to represents the economic progress of societies and it ranges fro... more Advertisements have a tendency to represents the economic progress of societies and it ranges from the sophistication of the industrialized world to new life styles of developing nations. Women have always been measured against the cultural ideals of beauty, but advertising often uses sexism to make images of ideal beauty more prevalent and increasingly unattainable. Negative portrayals of women in advertisements draw closer in many different forms. In advertisements women is the prime and attractive model though women are given responsible social status in many advertisements. So it made the researcher to make an attempt to study about the framing image of women in Magazine advertisements using questionnaire. By employing survey method to gather the public opinion of women in advertisements. Stereotypes in the media inevitably affect and culture, especially the young. Female stereotypes in media tend to undervalue women as a whole and diminish them to sexual objects and passive human beings. There is a change in life style by viewing advertisements. Advertising agencies ought to follow some ethical aspects in the advertisement. This paper is intended to analyze the image of women in print advertisements and its impact towards the society.
IOSR Journal Of Humanities And Social Science (IOSR-JHSS), 2015
Abstract : Advertisements have a tendency to represents the economic progress of societies and it... more Abstract : Advertisements have a tendency to represents the economic progress of societies and it ranges from the sophistication of the industrialized world to new life styles of developing nations. Women have always been measured against the cultural ideals of beauty, but advertising often uses sexism to make images of ideal beauty more prevalent and increasingly unattainable. Negative portrayals of women in advertisements draw closer in many different forms. In advertisements women is the prime and attractive model though women are given responsible social status in many advertisements. So it made the researcher to make an attempt to study about the framing image of women in Magazine advertisements using questionnaire. By employing survey method to gather the public opinion of women in advertisements. Stereotypes in the media inevitably affect and culture, especially the young. Female stereotypes in media tend to undervalue women as a whole and diminish them to sexual objects and passive human beings. There is a change in life style by viewing advertisements. Advertising agencies ought to follow some ethical aspects in the advertisement. This paper is intended to analyze the image of women in print advertisements and its impact towards the society.
athematical Statistician and Engineering ApplicationsISSN: 2094-03432326-9865, 2022
The global pandemic, COVID-19 have initiated the social distancing and digital p... more The global pandemic, COVID-19 have initiated the social distancing and digital platforms to enhance the E-Learning method. People started practicing staying indoors and being idle within indoor may lead to mental stress. To make people more involved and stress free, online learning is playing an important role. In this pandemic situation, online mode of learning is the best solution. Professors and other teaching professionals are making use of the virtual teaching platforms to teach from their home with all effective tools needed, which indeed makes the online sessions effective as the traditional ones. Pandemic has changed the whole process of teaching and learning. This has made learners to stay at their place and connect virtually for a long period of time and which in turn obstructs teaching and learning process. This Research framework emphasizes on the beneficial aspects of online learning at the time of pandemics. The continuous learning process emphasized through online learning with some digital tools and techniques. Education is being transformed not only in private schools, but it is being slowly setting benchmark in government schools also. E-learning technology is now creating new avenues and transforming the education sector. The preparation of teachers for online classes has changed. As the rural area Schools and colleges are getting adapted to the technological advancement e-learning is getting into a positive transformation. It is a great motivating factor that the rural area is trying to adapt to the digitally enhanced learning method from the traditional methods. Even though having many benefits in E-Learning there are some obstacles in online learning, but still digital learning has employed. The one factor of consent is that the rural area students are not fully equipped with technological factors like uninterrupted power supply, internet and mobile devices. Student behavior and attitude has changed in online classroom. Still many rural areas in India are trying tofind solution for the above challenges to become eligible to education completely online or in digital format
IMRF Biannual Peer Reviewed (Referred) International Journal, 2017
Abstract: Cinema is intended and thought to entertain, to take the audience to a new world that i... more Abstract: Cinema is intended and thought to entertain, to take the audience to a new world that is basically different from the real one, it’s a place which helps people to escape from the everyday grind of life. Film is a popular media of mass consumption, which plays a key position in moulding belief, transferring ideas, constructing reality and reinforcing dominant cultural values in the society. Movies taught us several things, which go to our unconscious mind. This preconceived thought of the male trigger to portray women as a selling object, weaker sex, pessimistic and a normal housewife. It is very difficult in male dominant film industry to overcome these stereotypical margins. Secret superstar is one such movie that breaks our very idea of gender bias and religious tolerance. Being it a girl or women, this movie portrayed women as a decision maker against all odds in life. This paper deals with representations of female characters in mainstream Bollywood cinema “Secret Superstar” and how they are depicted on screen is critical in decisive the furtherance of already existing stereotype films.
Online gaming addiction has become a growing concern in recent years due to the increasing popula... more Online gaming addiction has become a growing concern in recent years due to the increasing popularity of online games and the easy access to them via the internet. This phenomenon can lead to significant changes in an individual's behavior, as they prioritize playing games over other activities and responsibilities. The excessive and prolonged use of online games can result in physical, social, and psychological problems, such as poor sleep habits, decreased physical activity, and increased levels of stress and anxiety. In severe cases, it can lead to social isolation, poor academic performance. The issue of online gaming addiction has become a public health concern and requires attention from parents, educators, and health professionals. In this study researcher adapt quantitative methodology and collected data through survey method. Researcher selected the first year under graduate students from Sathyabama institute of science and technology, Chennai as sample for this study. ...
The research is on the film Aayirathil Oruvan (2010) directed by Selavaraghavan. It is inspired l... more The research is on the film Aayirathil Oruvan (2010) directed by Selavaraghavan. It is inspired loosely by the historical decline of the Tamil Chola dynasty and the rise of the Tamil Pandya dynasty. The Concept of the movie is an archaeologist goes missing when he went to search for the existence of the Chola dynasty, a team of officials are formed and go on a journey to find him where they cross a lot of hurdles and finally reach the Chola dynasty which is very surprising for them and find the archaeologist as well. The researcher has chosen the semiotic approach to analyze the movie. The researcher wants to analyze the historical perspective of the movie and identify the hidden details about the Chola king and his dynasty.
Cinema is one of the powerful and popular media that reaches the masses. Indian films represent t... more Cinema is one of the powerful and popular media that reaches the masses. Indian films represent the multidimensional nature of the country; the popular themes establish the various cultures, customs, castes, classes, politics, art, and religion of the sub-continent. The process by which the films interpret and construct the spectator's world or external reality is known as representation. Religious minorities, especially Muslims, are represented as kings, spies, friends, smugglers, gangsters who are transformed to terrorist in popular Hindi cinema. Similarly, Tamil films portray the image of Muslims from the pre-independence period, followed by the post-independence with conflicts of India and Pakistan, later with controversial issues like Kashmir insurgency, communal riots, 9/11 attack, Mumbai bomb blasts etc. This paper aims to analyze the portrayal of Muslim characters in Tamil cinema by examining material from selected three Tamil films featuring Kamal Hassan, released between 2009 and 2018. The result reveals that Tamil films predominantly propagate the negative image of Muslims and fabricate them as violent, terrorists, aggressors with the heavy stereotypical manner, and portray them as the destruction of peace.
Advertisements have a tendency to represents the economic progress of societies and it ranges fro... more Advertisements have a tendency to represents the economic progress of societies and it ranges from the sophistication of the industrialized world to new life styles of developing nations. Women have always been measured against the cultural ideals of beauty, but advertising often uses sexism to make images of ideal beauty more prevalent and increasingly unattainable. Negative portrayals of women in advertisements draw closer in many different forms. In advertisements women is the prime and attractive model though women are given responsible social status in many advertisements. So it made the researcher to make an attempt to study about the framing image of women in Magazine advertisements using questionnaire. By employing survey method to gather the public opinion of women in advertisements. Stereotypes in the media inevitably affect and culture, especially the young. Female stereotypes in media tend to undervalue women as a whole and diminish them to sexual objects and passive human beings. There is a change in life style by viewing advertisements. Advertising agencies ought to follow some ethical aspects in the advertisement. This paper is intended to analyze the image of women in print advertisements and its impact towards the society.
IOSR Journal Of Humanities And Social Science (IOSR-JHSS), 2015
Abstract : Advertisements have a tendency to represents the economic progress of societies and it... more Abstract : Advertisements have a tendency to represents the economic progress of societies and it ranges from the sophistication of the industrialized world to new life styles of developing nations. Women have always been measured against the cultural ideals of beauty, but advertising often uses sexism to make images of ideal beauty more prevalent and increasingly unattainable. Negative portrayals of women in advertisements draw closer in many different forms. In advertisements women is the prime and attractive model though women are given responsible social status in many advertisements. So it made the researcher to make an attempt to study about the framing image of women in Magazine advertisements using questionnaire. By employing survey method to gather the public opinion of women in advertisements. Stereotypes in the media inevitably affect and culture, especially the young. Female stereotypes in media tend to undervalue women as a whole and diminish them to sexual objects and passive human beings. There is a change in life style by viewing advertisements. Advertising agencies ought to follow some ethical aspects in the advertisement. This paper is intended to analyze the image of women in print advertisements and its impact towards the society.
athematical Statistician and Engineering ApplicationsISSN: 2094-03432326-9865, 2022
The global pandemic, COVID-19 have initiated the social distancing and digital p... more The global pandemic, COVID-19 have initiated the social distancing and digital platforms to enhance the E-Learning method. People started practicing staying indoors and being idle within indoor may lead to mental stress. To make people more involved and stress free, online learning is playing an important role. In this pandemic situation, online mode of learning is the best solution. Professors and other teaching professionals are making use of the virtual teaching platforms to teach from their home with all effective tools needed, which indeed makes the online sessions effective as the traditional ones. Pandemic has changed the whole process of teaching and learning. This has made learners to stay at their place and connect virtually for a long period of time and which in turn obstructs teaching and learning process. This Research framework emphasizes on the beneficial aspects of online learning at the time of pandemics. The continuous learning process emphasized through online learning with some digital tools and techniques. Education is being transformed not only in private schools, but it is being slowly setting benchmark in government schools also. E-learning technology is now creating new avenues and transforming the education sector. The preparation of teachers for online classes has changed. As the rural area Schools and colleges are getting adapted to the technological advancement e-learning is getting into a positive transformation. It is a great motivating factor that the rural area is trying to adapt to the digitally enhanced learning method from the traditional methods. Even though having many benefits in E-Learning there are some obstacles in online learning, but still digital learning has employed. The one factor of consent is that the rural area students are not fully equipped with technological factors like uninterrupted power supply, internet and mobile devices. Student behavior and attitude has changed in online classroom. Still many rural areas in India are trying tofind solution for the above challenges to become eligible to education completely online or in digital format
IMRF Biannual Peer Reviewed (Referred) International Journal, 2017
Abstract: Cinema is intended and thought to entertain, to take the audience to a new world that i... more Abstract: Cinema is intended and thought to entertain, to take the audience to a new world that is basically different from the real one, it’s a place which helps people to escape from the everyday grind of life. Film is a popular media of mass consumption, which plays a key position in moulding belief, transferring ideas, constructing reality and reinforcing dominant cultural values in the society. Movies taught us several things, which go to our unconscious mind. This preconceived thought of the male trigger to portray women as a selling object, weaker sex, pessimistic and a normal housewife. It is very difficult in male dominant film industry to overcome these stereotypical margins. Secret superstar is one such movie that breaks our very idea of gender bias and religious tolerance. Being it a girl or women, this movie portrayed women as a decision maker against all odds in life. This paper deals with representations of female characters in mainstream Bollywood cinema “Secret Superstar” and how they are depicted on screen is critical in decisive the furtherance of already existing stereotype films.
Online gaming addiction has become a growing concern in recent years due to the increasing popula... more Online gaming addiction has become a growing concern in recent years due to the increasing popularity of online games and the easy access to them via the internet. This phenomenon can lead to significant changes in an individual's behavior, as they prioritize playing games over other activities and responsibilities. The excessive and prolonged use of online games can result in physical, social, and psychological problems, such as poor sleep habits, decreased physical activity, and increased levels of stress and anxiety. In severe cases, it can lead to social isolation, poor academic performance. The issue of online gaming addiction has become a public health concern and requires attention from parents, educators, and health professionals. In this study researcher adapt quantitative methodology and collected data through survey method. Researcher selected the first year under graduate students from Sathyabama institute of science and technology, Chennai as sample for this study. ...
The research is on the film Aayirathil Oruvan (2010) directed by Selavaraghavan. It is inspired l... more The research is on the film Aayirathil Oruvan (2010) directed by Selavaraghavan. It is inspired loosely by the historical decline of the Tamil Chola dynasty and the rise of the Tamil Pandya dynasty. The Concept of the movie is an archaeologist goes missing when he went to search for the existence of the Chola dynasty, a team of officials are formed and go on a journey to find him where they cross a lot of hurdles and finally reach the Chola dynasty which is very surprising for them and find the archaeologist as well. The researcher has chosen the semiotic approach to analyze the movie. The researcher wants to analyze the historical perspective of the movie and identify the hidden details about the Chola king and his dynasty.
Cinema is one of the powerful and popular media that reaches the masses. Indian films represent t... more Cinema is one of the powerful and popular media that reaches the masses. Indian films represent the multidimensional nature of the country; the popular themes establish the various cultures, customs, castes, classes, politics, art, and religion of the sub-continent. The process by which the films interpret and construct the spectator's world or external reality is known as representation. Religious minorities, especially Muslims, are represented as kings, spies, friends, smugglers, gangsters who are transformed to terrorist in popular Hindi cinema. Similarly, Tamil films portray the image of Muslims from the pre-independence period, followed by the post-independence with conflicts of India and Pakistan, later with controversial issues like Kashmir insurgency, communal riots, 9/11 attack, Mumbai bomb blasts etc. This paper aims to analyze the portrayal of Muslim characters in Tamil cinema by examining material from selected three Tamil films featuring Kamal Hassan, released between 2009 and 2018. The result reveals that Tamil films predominantly propagate the negative image of Muslims and fabricate them as violent, terrorists, aggressors with the heavy stereotypical manner, and portray them as the destruction of peace.
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Papers by Nazini Nazar
education completely online or in digital format
different from the real one, it’s a place which helps people to escape from the everyday grind of life. Film is a
popular media of mass consumption, which plays a key position in moulding belief, transferring ideas,
constructing reality and reinforcing dominant cultural values in the society. Movies taught us several things,
which go to our unconscious mind. This preconceived thought of the male trigger to portray women as a
selling object, weaker sex, pessimistic and a normal housewife. It is very difficult in male dominant film
industry to overcome these stereotypical margins. Secret superstar is one such movie that breaks our very idea
of gender bias and religious tolerance. Being it a girl or women, this movie portrayed women as a decision
maker against all odds in life. This paper deals with representations of female characters in mainstream
Bollywood cinema “Secret Superstar” and how they are depicted on screen is critical in decisive the furtherance
of already existing stereotype films.
education completely online or in digital format
different from the real one, it’s a place which helps people to escape from the everyday grind of life. Film is a
popular media of mass consumption, which plays a key position in moulding belief, transferring ideas,
constructing reality and reinforcing dominant cultural values in the society. Movies taught us several things,
which go to our unconscious mind. This preconceived thought of the male trigger to portray women as a
selling object, weaker sex, pessimistic and a normal housewife. It is very difficult in male dominant film
industry to overcome these stereotypical margins. Secret superstar is one such movie that breaks our very idea
of gender bias and religious tolerance. Being it a girl or women, this movie portrayed women as a decision
maker against all odds in life. This paper deals with representations of female characters in mainstream
Bollywood cinema “Secret Superstar” and how they are depicted on screen is critical in decisive the furtherance
of already existing stereotype films.