This study will analyze factors that have influence on increase of performance of sales persons, ... more This study will analyze factors that have influence on increase of performance of sales persons, through quality of sales territory design, effectivity of sales persons’s activity, level of experience in selling, technical competence of sales persons and its relevance to the increase of performance of sales persons. This study model uses five hypotheses, that is the better the quality of sales territory design the more effective the activity of sales persons, the higher the level of experience of sales persons in selling the higger the technical competence of sales persons, the higher the technical competence of sales persons the more effective the activity of sales persons, the higher the technical competence of sales persons the higher the performance of sales persons. The technique of sample collection that was used in this study was purposive sampling method, where sample was selected with terms/conditions that were consideres as having essential characterictics that were releva...
This research aims to find out some factors which can lead the consumer's purchase intention ... more This research aims to find out some factors which can lead the consumer's purchase intention towards Private Label Brand (PLB) product. Moreover, this research is intended to bridge the gap of research results between store image perception and purchase intention of private label brands.The amount of the sample used are 147 respondents of Alfamart customers who know the Alfamart private label product, and the data were analyzed by using SEM Amos 22. The result shows that there are positive and significant impacts of Store Image Perception (SIP) towards Private Label Brands image (PLB Image), SIP towards PQ PLB, PQ PLB towards PLB Image, and PQ PLB towards PI PLB; whereas the impact of SIP towards Purchase Intention of PLB and the impact of PLB Image towards Purchase intention of PLB show insignificant results.
Abstrak Penelitian ini dilakukan untuk menganalisis faktor-faktor yang mempengaruhi kepuasan penu... more Abstrak Penelitian ini dilakukan untuk menganalisis faktor-faktor yang mempengaruhi kepuasan penumpang Kereta Api Kamandaka Jurusan Semarang-Purwokerto PP. Adapun faktor yang dianalisis meliputi empat variabel independen yaitu pelayanan, fasilitas, harga tiket, dan keamanan, serta bagaimana pengaruh keempat variabel independen tersebut terhadap kepuasan penumpang. Hipotesis yang dibuktikan dalam penelitian ini ada 4 (empat) hipotesis, yaitu diduga faktor pelayanan berpengaruh positif dan signifikan terhadap kepuasan penumpang (Hipotesis 1), diduga faktor fasilitas berpengaruh positif dan signifikan terhadap kepuasan penumpang (Hipotesis 2), diduga faktor harga tiket berpengaruh positif dan signifikan terhadap kepuasan penumpang (Hipotesis 3), diduga faktor keamanan berpengaruh positif dan signifikan terhadap kepuasan penumpang (Hipotesis 4). Teknik pengambilan sampel yang digunakan pada penelitian ini adalah metode purposive sampling, dimana sampel dipilih dengan syarat yang dipan...
This research is intended to explore the factors that influence customer satisfaction from loadin... more This research is intended to explore the factors that influence customer satisfaction from loading and unloading services at PT. Pelindo III (Persero) Tanjung Emas Branch Semarang, Indonesia. This study has analyzed the factors of speed of stevedoring services, loading/unloading facilities/equipment, and empathy and its effect on customer satisfaction The respondents of this study were 80 customer companies consisting of Shipping Company, Shipload Expedition (EMKL)/PPJK, Freight Forwarding, and Loading and Unloading Company (PBM) operating in the Central Java and surrounding areas. The findings of the study with multiple linear regression analysis and hypothesis test, showed that there was a positive and significant influence on the variable loading and unloading service on customer satisfaction, loading/unloading facilities/equipment factors of satisfaction customers, as well as employee care (emphaty) on customer satisfaction.
This study will analyze factors that have influence on increase of performance of sales persons, ... more This study will analyze factors that have influence on increase of performance of sales persons, through quality of sales territory design, effectivity of sales persons’s activity, level of experience in selling, technical competence of sales persons and its relevance to the increase of performance of sales persons. This study model uses five hypotheses, that is the better the quality of sales territory design the more effective the activity of sales persons, the higher the level of experience of sales persons in selling the higger the technical competence of sales persons, the higher the technical competence of sales persons the more effective the activity of sales persons, the higher the technical competence of sales persons the higher the performance of sales persons. The technique of sample collection that was used in this study was purposive sampling method, where sample was selected with terms/conditions that were consideres as having essential characterictics that were releva...
This research aims to find out some factors which can lead the consumer's purchase intention ... more This research aims to find out some factors which can lead the consumer's purchase intention towards Private Label Brand (PLB) product. Moreover, this research is intended to bridge the gap of research results between store image perception and purchase intention of private label brands.The amount of the sample used are 147 respondents of Alfamart customers who know the Alfamart private label product, and the data were analyzed by using SEM Amos 22. The result shows that there are positive and significant impacts of Store Image Perception (SIP) towards Private Label Brands image (PLB Image), SIP towards PQ PLB, PQ PLB towards PLB Image, and PQ PLB towards PI PLB; whereas the impact of SIP towards Purchase Intention of PLB and the impact of PLB Image towards Purchase intention of PLB show insignificant results.
Abstrak Penelitian ini dilakukan untuk menganalisis faktor-faktor yang mempengaruhi kepuasan penu... more Abstrak Penelitian ini dilakukan untuk menganalisis faktor-faktor yang mempengaruhi kepuasan penumpang Kereta Api Kamandaka Jurusan Semarang-Purwokerto PP. Adapun faktor yang dianalisis meliputi empat variabel independen yaitu pelayanan, fasilitas, harga tiket, dan keamanan, serta bagaimana pengaruh keempat variabel independen tersebut terhadap kepuasan penumpang. Hipotesis yang dibuktikan dalam penelitian ini ada 4 (empat) hipotesis, yaitu diduga faktor pelayanan berpengaruh positif dan signifikan terhadap kepuasan penumpang (Hipotesis 1), diduga faktor fasilitas berpengaruh positif dan signifikan terhadap kepuasan penumpang (Hipotesis 2), diduga faktor harga tiket berpengaruh positif dan signifikan terhadap kepuasan penumpang (Hipotesis 3), diduga faktor keamanan berpengaruh positif dan signifikan terhadap kepuasan penumpang (Hipotesis 4). Teknik pengambilan sampel yang digunakan pada penelitian ini adalah metode purposive sampling, dimana sampel dipilih dengan syarat yang dipan...
This research is intended to explore the factors that influence customer satisfaction from loadin... more This research is intended to explore the factors that influence customer satisfaction from loading and unloading services at PT. Pelindo III (Persero) Tanjung Emas Branch Semarang, Indonesia. This study has analyzed the factors of speed of stevedoring services, loading/unloading facilities/equipment, and empathy and its effect on customer satisfaction The respondents of this study were 80 customer companies consisting of Shipping Company, Shipload Expedition (EMKL)/PPJK, Freight Forwarding, and Loading and Unloading Company (PBM) operating in the Central Java and surrounding areas. The findings of the study with multiple linear regression analysis and hypothesis test, showed that there was a positive and significant influence on the variable loading and unloading service on customer satisfaction, loading/unloading facilities/equipment factors of satisfaction customers, as well as employee care (emphaty) on customer satisfaction.
Uploads
Papers by Retno Mulatsih