Social media is a worldwide phenomenon with applications like Facebook and Twitter credited with
... more Social media is a worldwide phenomenon with applications like Facebook and Twitter credited with everything from Obama’s 2008 election victory to the Arab Spring. But alongside claims of a social media inspired ‘revolution’ lay more nuanced questions around the role and impact of digital tools, smartphones, and social media in ‘every day’ contexts. The chapter discusses the role and impact of social media in organisations through two case studies where social media and digital technologies were used to increase energy awareness and environmental citizenship within organisations. Encouraging findings are presented that show the potential of such tools to facilitate change within individuals and organisations yet a cautionary note is offered with regards implementing and measuring such campaigns. Results from the interviews are discussed revealing how claims of social media on participation can be tested, and recommendations offered on how to design interventions for future social media and environmental communication initiatives.
It has also been made possible by many people inside De Montfort University, from the small donat... more It has also been made possible by many people inside De Montfort University, from the small donations of time by participants who agreed to be interviewed during the study, to the much bigger inputs by cooperating host of the social media channel; in particular I would like to thank Karl Letten and Dr Ian Murdey, without whom this study would have been much more difficult. A special mention and gratitude needs to be reserved to Dr Leticia Ozawa-Meida and Anna Strzelecka for their support, help and encouragement throughout the all study and especially in its last stages. Lastly, but most importantly, I would like to thank Paolo, my family and my friends for their everyday help, encouragement and patience.
We use geometric multivariate data analysis which has been termed a methodology for both the visu... more We use geometric multivariate data analysis which has been termed a methodology for both the visualization and verbalization of data. The general objectives are data mining and knowledge discovery. In the first case study, we use the narrative surrounding very highly profiled tweets, and thus a Twitter event of significance and importance. In the second case study, we use eight carefully planned Twitter campaigns relating to environmental issues. The aim of these campaigns was to increase environmental awareness and behaviour. Unlike current marketing, political and other communication campaigns using Twitter, we develop an innovative approach to measuring bevavioural change. We show also how we can assess statistical significance of social media behaviour.
This paper reports on research which focuses on the impact that usersbehaviour has on the energy ... more This paper reports on research which focuses on the impact that usersbehaviour has on the energy consumption of buildings and how to effectively engage users in energy reduction strategies. The research seeks to understand how work-based communities engage with energy and evaluates the impact that building-users can have on workplace energy reduction. The work is being conducted in De Montfort University, UK, and it addresses the need to lower UK Higher Education sector emissions. The awareness that our life-styles are damaging the environment has raised questions about who should take responsibility for preventative action. Many attempts atpro-environmental change` rely upon individualistic and rationalist assumptions. Alternatively, public participation is increasingly considered to be an important aspect in the success of behaviour-change processes. It is widely accepted that if people have the opportunity to participate in decision-making processes, they will be more likely to a...
The research presented in this thesis focuses around the question: “can social media tools be use... more The research presented in this thesis focuses around the question: “can social media tools be used effectively to foster a participatory process that increases environmental citizenship and promote pro-environmental behaviour-change?”. The research aims to understand the role of staff and students in the socio-technical system that influences an institution’s environmental impact. Users need not to be educated, but empowered in order to be able to take decisions that would reduce the environmental impact of their institutions. Therefore a participatory process is suggested as the right tool to nurture environmental citizens, who will be able to take ‘right’ and ‘good’ decisions about their pro-environmental actions. In the last years, social media have emerged as a worldwide phenomenon. But alongside the grand claims of a social media inspired ‘revolution’ lie more nuanced questions around the role of digital tools in ‘every day’ contexts, and whether or not they are facilitating a ...
Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity, 2000
Social media is a worldwide phenomenon with applications like Facebook and Twitter credited with ... more Social media is a worldwide phenomenon with applications like Facebook and Twitter credited with everything from Obama's 2008 election victory to the Arab Spring. But alongside claims of a social media inspired 'revolution' lay more nuanced questions around the role and impact of digital tools, smartphones, and social media in 'every day' contexts. The chapter discusses the role and impact of social media in organisations through two case studies where social media and digital technologies were used to increase energy awareness and environmental citizenship within organisations. Encouraging findings are presented that show the potential of such tools to facilitate change within individuals and organisations yet a cautionary note is offered with regards implementing and measuring such campaigns. Results from the interviews are discussed revealing how claims of social media on participation can be tested, and recommendations offered on how to design interventions for future social media and environmental communication initiatives.
Geometric data analysis, which is multivariate data analysis, is an approach for what has been re... more Geometric data analysis, which is multivariate data analysis, is an approach for what has been referred to as the visualisation and verbalisation of data. The general objectives are data mining and knowledge discovery. In the first case study, we use the narrative surrounding very highly profiled tweets, and thus a Twitter event of significance and importance. In the second case study, we use eight carefully planned Twitter campaigns relating to environmental issues. The aim of these campaigns was to increase environmental awareness and behaviour. Each campaign was launched by an initiating tweet. In our previous work we noted the following, which we address in an innovative way in this new work: "top-down communication campaigns [in social media] both predominate and are advised by those involved in 'social marketing' ... . However, this rarely manifests itself through measurable behaviour change ..." We visualise and we show how we can quantify change in Twitter narrative. Potentially too, we show how we can assess statistical significance of these social media events.
ABSTRACT Our primary objective is evaluation of quality of process. This is addressed through sem... more ABSTRACT Our primary objective is evaluation of quality of process. This is addressed through semantic mapping of process. We note how this is complementary to the primacy of output results or products. We use goal-oriented discourse as a case study. We draw benefit from how social and political theorist, Ju¨rgen Habermas, uses what was termed ‘‘communicative action’’. An orientation in Habermas’s work, that we use, is analysis of communication or discourse. For this, we take Twitter social media. In our case study, we map the discourse semantically, using the correspondence analysis platform for such latent semantic analysis. This permits qualitative and quantitative analytics. Our case study is a set of eight carefully planned Twitter campaigns relating to environmental issues. The aim of these campaigns was to increase environmental awareness and behaviour. Each campaign was launched by an initiating tweet. Using the data gathered in these Twitter campaigns, we sought to map them, and hence to track the flow of the Twitter discourse. This mapping was achieved through semantic embedding. The semantic distance between an initiating act and the aggregate semantic outcome is used as a measure of process effectiveness.
Geometric data analysis, which is multivariate data analysis, is an approach for what has been re... more Geometric data analysis, which is multivariate data analysis, is an approach for what has been referred to as the visualisation and verbalisation of data. The general objectives are data mining and knowledge discovery. In the first case study, we use the narrative surrounding very highly profiled tweets, and thus a Twitter event of significance and importance. In the second case study, we use eight carefully planned Twitter campaigns relating to environmental issues. The aim of these campaigns was to increase environmental awareness and behaviour. Each campaign was launched by an initiating tweet. In our previous work we noted the following, which we address in an innovative way in this new work: "top-down communication campaigns [in social media] both predominate and are advised by those involved in 'social marketing' ... . However, this rarely manifests itself through measurable behaviour change ..." We visualise and we show how we can quantify change in Twitter narrative. Potentially too, we show how we can assess statistical significance of these social media events.
This paper reports on research which focuses on the impact that users` behaviour has on the energ... more This paper reports on research which focuses on the impact that users` behaviour has on the energy consumption of buildings and how to effectively engage users in energy reduction strategies. The research seeks to understand how work-based communities engage with energy and evaluates the impact that building-users can have on workplace energy reduction. The work is being conducted in De Montfort University, UK, and it addresses the need to lower UK Higher Education sector emissions.
Social media is a worldwide phenomenon with applications like Facebook and Twitter credited with
... more Social media is a worldwide phenomenon with applications like Facebook and Twitter credited with everything from Obama’s 2008 election victory to the Arab Spring. But alongside claims of a social media inspired ‘revolution’ lay more nuanced questions around the role and impact of digital tools, smartphones, and social media in ‘every day’ contexts. The chapter discusses the role and impact of social media in organisations through two case studies where social media and digital technologies were used to increase energy awareness and environmental citizenship within organisations. Encouraging findings are presented that show the potential of such tools to facilitate change within individuals and organisations yet a cautionary note is offered with regards implementing and measuring such campaigns. Results from the interviews are discussed revealing how claims of social media on participation can be tested, and recommendations offered on how to design interventions for future social media and environmental communication initiatives.
It has also been made possible by many people inside De Montfort University, from the small donat... more It has also been made possible by many people inside De Montfort University, from the small donations of time by participants who agreed to be interviewed during the study, to the much bigger inputs by cooperating host of the social media channel; in particular I would like to thank Karl Letten and Dr Ian Murdey, without whom this study would have been much more difficult. A special mention and gratitude needs to be reserved to Dr Leticia Ozawa-Meida and Anna Strzelecka for their support, help and encouragement throughout the all study and especially in its last stages. Lastly, but most importantly, I would like to thank Paolo, my family and my friends for their everyday help, encouragement and patience.
We use geometric multivariate data analysis which has been termed a methodology for both the visu... more We use geometric multivariate data analysis which has been termed a methodology for both the visualization and verbalization of data. The general objectives are data mining and knowledge discovery. In the first case study, we use the narrative surrounding very highly profiled tweets, and thus a Twitter event of significance and importance. In the second case study, we use eight carefully planned Twitter campaigns relating to environmental issues. The aim of these campaigns was to increase environmental awareness and behaviour. Unlike current marketing, political and other communication campaigns using Twitter, we develop an innovative approach to measuring bevavioural change. We show also how we can assess statistical significance of social media behaviour.
This paper reports on research which focuses on the impact that usersbehaviour has on the energy ... more This paper reports on research which focuses on the impact that usersbehaviour has on the energy consumption of buildings and how to effectively engage users in energy reduction strategies. The research seeks to understand how work-based communities engage with energy and evaluates the impact that building-users can have on workplace energy reduction. The work is being conducted in De Montfort University, UK, and it addresses the need to lower UK Higher Education sector emissions. The awareness that our life-styles are damaging the environment has raised questions about who should take responsibility for preventative action. Many attempts atpro-environmental change` rely upon individualistic and rationalist assumptions. Alternatively, public participation is increasingly considered to be an important aspect in the success of behaviour-change processes. It is widely accepted that if people have the opportunity to participate in decision-making processes, they will be more likely to a...
The research presented in this thesis focuses around the question: “can social media tools be use... more The research presented in this thesis focuses around the question: “can social media tools be used effectively to foster a participatory process that increases environmental citizenship and promote pro-environmental behaviour-change?”. The research aims to understand the role of staff and students in the socio-technical system that influences an institution’s environmental impact. Users need not to be educated, but empowered in order to be able to take decisions that would reduce the environmental impact of their institutions. Therefore a participatory process is suggested as the right tool to nurture environmental citizens, who will be able to take ‘right’ and ‘good’ decisions about their pro-environmental actions. In the last years, social media have emerged as a worldwide phenomenon. But alongside the grand claims of a social media inspired ‘revolution’ lie more nuanced questions around the role of digital tools in ‘every day’ contexts, and whether or not they are facilitating a ...
Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity, 2000
Social media is a worldwide phenomenon with applications like Facebook and Twitter credited with ... more Social media is a worldwide phenomenon with applications like Facebook and Twitter credited with everything from Obama's 2008 election victory to the Arab Spring. But alongside claims of a social media inspired 'revolution' lay more nuanced questions around the role and impact of digital tools, smartphones, and social media in 'every day' contexts. The chapter discusses the role and impact of social media in organisations through two case studies where social media and digital technologies were used to increase energy awareness and environmental citizenship within organisations. Encouraging findings are presented that show the potential of such tools to facilitate change within individuals and organisations yet a cautionary note is offered with regards implementing and measuring such campaigns. Results from the interviews are discussed revealing how claims of social media on participation can be tested, and recommendations offered on how to design interventions for future social media and environmental communication initiatives.
Geometric data analysis, which is multivariate data analysis, is an approach for what has been re... more Geometric data analysis, which is multivariate data analysis, is an approach for what has been referred to as the visualisation and verbalisation of data. The general objectives are data mining and knowledge discovery. In the first case study, we use the narrative surrounding very highly profiled tweets, and thus a Twitter event of significance and importance. In the second case study, we use eight carefully planned Twitter campaigns relating to environmental issues. The aim of these campaigns was to increase environmental awareness and behaviour. Each campaign was launched by an initiating tweet. In our previous work we noted the following, which we address in an innovative way in this new work: "top-down communication campaigns [in social media] both predominate and are advised by those involved in 'social marketing' ... . However, this rarely manifests itself through measurable behaviour change ..." We visualise and we show how we can quantify change in Twitter narrative. Potentially too, we show how we can assess statistical significance of these social media events.
ABSTRACT Our primary objective is evaluation of quality of process. This is addressed through sem... more ABSTRACT Our primary objective is evaluation of quality of process. This is addressed through semantic mapping of process. We note how this is complementary to the primacy of output results or products. We use goal-oriented discourse as a case study. We draw benefit from how social and political theorist, Ju¨rgen Habermas, uses what was termed ‘‘communicative action’’. An orientation in Habermas’s work, that we use, is analysis of communication or discourse. For this, we take Twitter social media. In our case study, we map the discourse semantically, using the correspondence analysis platform for such latent semantic analysis. This permits qualitative and quantitative analytics. Our case study is a set of eight carefully planned Twitter campaigns relating to environmental issues. The aim of these campaigns was to increase environmental awareness and behaviour. Each campaign was launched by an initiating tweet. Using the data gathered in these Twitter campaigns, we sought to map them, and hence to track the flow of the Twitter discourse. This mapping was achieved through semantic embedding. The semantic distance between an initiating act and the aggregate semantic outcome is used as a measure of process effectiveness.
Geometric data analysis, which is multivariate data analysis, is an approach for what has been re... more Geometric data analysis, which is multivariate data analysis, is an approach for what has been referred to as the visualisation and verbalisation of data. The general objectives are data mining and knowledge discovery. In the first case study, we use the narrative surrounding very highly profiled tweets, and thus a Twitter event of significance and importance. In the second case study, we use eight carefully planned Twitter campaigns relating to environmental issues. The aim of these campaigns was to increase environmental awareness and behaviour. Each campaign was launched by an initiating tweet. In our previous work we noted the following, which we address in an innovative way in this new work: "top-down communication campaigns [in social media] both predominate and are advised by those involved in 'social marketing' ... . However, this rarely manifests itself through measurable behaviour change ..." We visualise and we show how we can quantify change in Twitter narrative. Potentially too, we show how we can assess statistical significance of these social media events.
This paper reports on research which focuses on the impact that users` behaviour has on the energ... more This paper reports on research which focuses on the impact that users` behaviour has on the energy consumption of buildings and how to effectively engage users in energy reduction strategies. The research seeks to understand how work-based communities engage with energy and evaluates the impact that building-users can have on workplace energy reduction. The work is being conducted in De Montfort University, UK, and it addresses the need to lower UK Higher Education sector emissions.
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Books by Monica Pianosi
everything from Obama’s 2008 election victory to the Arab Spring. But alongside claims of a social
media inspired ‘revolution’ lay more nuanced questions around the role and impact of digital tools,
smartphones, and social media in ‘every day’ contexts. The chapter discusses the role and impact of
social media in organisations through two case studies where social media and digital technologies were
used to increase energy awareness and environmental citizenship within organisations. Encouraging
findings are presented that show the potential of such tools to facilitate change within individuals and
organisations yet a cautionary note is offered with regards implementing and measuring such campaigns.
Results from the interviews are discussed revealing how claims of social media on participation can be
tested, and recommendations offered on how to design interventions for future social media and environmental
communication initiatives.
Papers by Monica Pianosi
everything from Obama’s 2008 election victory to the Arab Spring. But alongside claims of a social
media inspired ‘revolution’ lay more nuanced questions around the role and impact of digital tools,
smartphones, and social media in ‘every day’ contexts. The chapter discusses the role and impact of
social media in organisations through two case studies where social media and digital technologies were
used to increase energy awareness and environmental citizenship within organisations. Encouraging
findings are presented that show the potential of such tools to facilitate change within individuals and
organisations yet a cautionary note is offered with regards implementing and measuring such campaigns.
Results from the interviews are discussed revealing how claims of social media on participation can be
tested, and recommendations offered on how to design interventions for future social media and environmental
communication initiatives.