Papers by Michal Seletzky
Article Corresponding author
necessity and utility of an intermediate classification
Journalism, 2010
For at least the past three decades journalism scholars have focused on two types of news — soft ... more For at least the past three decades journalism scholars have focused on two types of news — soft and hard — without reassessing these categories or adding to them. The present article investigates whether such neglect is warranted, through a questionnaire and in-depth interviews with 32 journalists and editors from the three main Israeli dailies: Yediot Ahronot, Maariv and Haaretz. The findings argue strongly for a third, intermediate category of news — ‘general news’ — as well as for more rigorous and comprehensive definitions of ‘hard’ news and ‘soft’ news that are here supplied. These three news categories were then tested on 465 news items of the above dailies which led to the categorization of a new newspaper type, lying somewhere between the elite and populist press. Methodological and substantive ramifications of this addition are discussed.
This study examines for the first time whether elite and popular newspapers are influenced differ... more This study examines for the first time whether elite and popular newspapers are influenced differently by public relations practices of PR agencies. Based on 373 press releases, 71 potential variables were tested for successful press release publication in two types of Israeli newspapers: popular (Yediot Akhronot and Maariv) and elite (Haaretz). In addition, 32 journalists (including 6 editors) and 13 PR agency managers were surveyed. A mathematical formula was devised to pinpoint the central success factors. The main findings highlight success elements for each type of newspaper: news importance, novelty and usefulness; writing quality and timely transmission to the paper; press release source (agency/manager/practitioner experience; reputation; educational level; and mutual trust relationship with journalists/editors). The implications of the basic findings are explored.
International Journal of Strategic Communication, 2010
Journalism, 2010
For at least the past three decades journalism scholars have focused on two types of news -soft a... more For at least the past three decades journalism scholars have focused on two types of news -soft and hard -without reassessing these categories or adding to them. The present article investigates whether such neglect is warranted, through a questionnaire and in-depth interviews with 32 journalists and editors from the three main Israeli dailies: Yediot Ahronot, Maariv and Haaretz. The findings argue strongly for a third, intermediate category of news -'general news' -as well as for more rigorous and comprehensive definitions of 'hard' news and 'soft' news that are here supplied. These three news categories were then tested on 465 news items of the above dailies which led to the categorization of a new newspaper type, lying somewhere between the elite and populist press. Methodological and substantive ramifications of this addition are discussed. Journalism 11(1) 37-56
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Papers by Michal Seletzky