Car use contributes significantly to environmental pollution, leading people to rethink their tra... more Car use contributes significantly to environmental pollution, leading people to rethink their transport habits. Previous studies on car use reduction relied on established theories related to values and self-regulation to examine this decision. In this paper, we offer an alternative approach and examine the intention to reduce car use through the prism of identity theory, and propose environmental and moral identities, together with environmental concern, as the main antecedents to the importance of car use reduction and intention to reduce car use. Further, we consider ride-sharing intention as an outcome of the decision to reduce car use. The proposed conceptual model is tested on a sample of consumers from the United Kingdom using an online consumer panel. The results offer partial support for the influence of moral identity, environmental identity, and environmental concern on the importance to reduce car use and intention. The links among the importance of and intention to reduce car use, along with ride-sharing intentions, are supported. Finally, managerial implications are discussed, and future research directions are suggested.
Background The availability and use of mobile apps in health and nutrition management are increas... more Background The availability and use of mobile apps in health and nutrition management are increasing. Ease of access and user friendliness make diet-tracking apps an important ally in their users’ efforts to lose and manage weight. To foster motivation for long-term use and to achieve goals, it is necessary to better understand users’ opinions and needs for dietary self-monitoring. Objective The aim of this study was to identify the key topics and issues that users highlight in their reviews of diet-tracking apps on Google Play Store. Identifying the topics that users frequently mention in their reviews of these apps, along with the user ratings for each of these apps, allowed us to identify areas where further improvement of the apps could facilitate app use, and support users’ weight loss and intake management efforts. Methods We collected 72,084 user reviews from Google Play Store for 15 diet-tracking apps that allow users to track and count calories. After a series of text proce...
Abstract The aim of this chapter is to explore sustainability research and findings in Slovenia, ... more Abstract The aim of this chapter is to explore sustainability research and findings in Slovenia, including Slovenia’s paths toward sustainable future on three different levels: situational or macro-level, transformational or mezzo-level and action formation or micro-level. Changes toward sustainability can only be made through the interaction of all levels. Besides the economic situation, both environmental and social dimensions are also important parts of sustainability. Slovenian consumers tend to be aware of sustainability issues and have formed positive attitudes about this concern, which is also reflected at the macro-level indices, indicating Slovenia’s sustainable position compared to other countries in Eastern and Southern Europe. Some sustainability guidelines, albeit not necessarily systematic activities, are adopted by companies and thus are moving the Slovenian economy forward in this area. This chapter can serve as a basis to develop some general pointers of how sustainability in Slovenia can be further addressed and developed.
Cilj prispevka je uporabiti obstojece znanje na podrocju vedenja porabnikov za stratesko nakupno ... more Cilj prispevka je uporabiti obstojece znanje na podrocju vedenja porabnikov za stratesko nakupno vedenje, npr. v primeru nakupa hise, in sicer z oblikovanjem ter empiricno preveritvijo zastavljenega konceptualnega modela. S kvalitativno raziskavo smo dognali, da kognitivni in racionalni dejavniki premalo pojasnijo vedenje porabnikov, ko so ti visoko vpleteni v nakup izdelka, kot je hisa. Poleg posameznikovih lastnosti je treba upostevati nakupno situacijo, dejavnike okolja, vlogo custev, izkusenj, podzavesti, potreb in ciljev.
Sustainability entails meeting the needs of the present without compromising the ability of futur... more Sustainability entails meeting the needs of the present without compromising the ability of future generations to meet their needs. It has become a major norm of behaviour of various societal groups in recent years and it is an increasingly prominent topic of academic research, public policy making and marketing practice. The core idea of sustainability is based on the rethinking of consumption. Numerous researchers emphasize that consumption patterns are seen as a major contributor to the current environmental and social problems. On the one hand, companies recognize stakeholders' expectations and respond to them by committing to more sustainable activities, while on the other hand, consumers are also expected to behave sustainably and in doing so contribute to sustainable development. This expectation has led to seeing consumers as 'agents of social change'.Sustainability entails meeting the needs of the present without compromising the ability of future generations to...
Abstract An important trend that has emerged within the past decade is a tendency towards a shari... more Abstract An important trend that has emerged within the past decade is a tendency towards a sharing economy, where consumers share with, lend to or rent from other consumers rather than buy and own. While research interest in the topic abounds, no studies have empirically examined the effects of consumers’ orientation towards lending or renting (i.e., de-ownership orientation) on their compulsive and impulsive digital acquisition tendencies. To fill in these gaps, the authors explicate how consumers’ de-ownership orientation influences digital piracy as a dark-side digital acquisition behavior through their compulsive and impulsive digital acquisition tendencies. Findings from a U.S. panel survey indicate that consumers’ de-ownership orientation leads to higher compulsive and impulsive digital acquisition tendencies, and consequently, stimulates digital piracy. This research also demonstrates that consumers’ moral intensity attenuates the identified positive relationships, while collectivistic feelings strengthen the effects of de-ownership orientation on compulsive and impulsive digital acquisition tendencies.
Our society has been marked by mounting discourses on the necessity of sustainable and environmen... more Our society has been marked by mounting discourses on the necessity of sustainable and environmentally friendly food consumption, as sustainability problems regarding food systems will likely become more severe in the future. Hence, calls have been made for more research on consumer behavior with respect to organic food consumption. Using a survey of 462 adults in a European Union country, this study investigates the role of past behavior in determining several consequences in the context of organic food consumption. The relationships among past organic food consumption, attitudes, environmental concern, personal norms and organic food buying intentions are examined. The results reveal that past organic food consumption positively affects attitudes toward buying organic food, personal norms and buying intentions. In addition to past consumption, attitudes and personal norms are also significant antecedents of organic food buying intentions. The total effect of past behavior on the intention is the strongest compared to other antecedents. The study also discusses the implications of the findings and identifies areas for future research.
Using a survey of 382 passengers, this research examines customer satisfaction and its antecedent... more Using a survey of 382 passengers, this research examines customer satisfaction and its antecedents and consequences in the context of the airline industry. The relationships among airline tangibles, quality of personnel, satisfaction with the airline, the intention to repurchase and intention to recommend the airline are examined. The findings indicate that tangibles and personnel quality positively affect satisfaction, and satisfaction positively influences intentions to both repurchase and recommend. The key contribution is to test the moderating effect of the airline type: a low-cost vs. a full-service carrier. The results reveal a significant moderating effect of airline type on two relationships: personnel qualitysatisfaction and satisfactionrepurchase intention. Specifically, the positive effect of quality of personnel on satisfaction is weaker for the lowcost versus full-service airline, while the positive effect of satisfaction on repurchase intent is stronger for the low-cost airline. The study also discusses implications for airline carriers.
A number of studies have been exploring human happiness and well-being, especially in the field o... more A number of studies have been exploring human happiness and well-being, especially in the field of psychology, trying to determine what makes people happy. The field of marketing, on the other hand, still lacks a more comprehensive overview of the consumer happiness concept. Consumption is one of the most pervasive means of how consumers believe they can pursue their happiness. It is important to recognize that marketing has the power of making consumers happy, not necessarily by encouraging them to consume more, but to consume in a way that will benefit (or at least not harm) them as individuals, benefit the society and the environment. This multi-faceted mode of marketing is captured in the concept of mindful consumption. Therefore, a conceptual model is proposed that conceptualizes the impact of three pillars of mindful consumption - caring for self, caring for society, and caring for environment – on an individual’s happiness (consumer happiness) and how consumer happiness in turn affects consequential factors, such as consumer loyalty and consumer satisfaction. In addition, the model suggests that caring for self is reflected in experiential consumption, caring for others is defined with socially responsible consumption and ethical consumption, and caring for the environment is captured in green consumption and sustainable consumption.
Reflecting scholars' growing interest in the utilitarian aspects of consumer digital piracy, ... more Reflecting scholars' growing interest in the utilitarian aspects of consumer digital piracy, this research examines two types of utilities associated with obtaining digital files (i.e. the utility of downloading pirated files and of purchasing copyrighted files) as factors driving consumer intentions to download pirated files. Moreover, we extend the findings of previous studies by including film/music involvement as a moderator between those utilities and intentions. The conceptual model was tested on a sample of 943 adult consumers. The results of our study confirm that the utility of purchasing copyrighted files has a negative influence on the intention to download pirated files, while the influence of the utility of downloading copyrighted files is positive. The moderating effect of film/music involvement was only found to be significant for the relationship between the utility of downloading pirated files and intentions. Based on these findings, implications for the affected industries are discussed, as well as future research opportunities. Utility of purchasing copyrighted files decreases intention to download pirated files.Utility of downloading pirated files increases intention to download pirated files.Involvement moderates relationship between downloading utility and intention.Involvement does not moderate relationship between purchasing utility and intention.
This study offers insights into factors underlying consumers' intentions to purchase counterf... more This study offers insights into factors underlying consumers' intentions to purchase counterfeit products. Based on existing literature in the field, we posit that intention to buy is influenced by consumers' attitudes, moral intensity and perceived risk. In addition, we hypothesize that attitudes are determined by moral intensity and perceived risk. The hypotheses are tested with data gathered from a random sample of adult consumers using structural equations modeling. Implications of different patterns of results identified are also discussed.
Journal of Business Economics and Management, 2015
Drawing on complementary theoretical perspectives, in this study we empirically investigate the d... more Drawing on complementary theoretical perspectives, in this study we empirically investigate the drivers and deterrents underlying the formation of attitudes to leisure counterfeits and purchase intentions, and examine rationalization as a moderator of the attitude-intention relationship. The research model is examined via mail survey data of adult consumers using structural equations modelling. The findings indicate that perceived benefits and moral intensity significantly influence attitudes, while the impact of performance risk is negligible. The attitude and moral intensity significantly predict the purchase intention. Our analyses confirm rationalization as a salient factor moderating the relationship between attitude and behavioral intention. Based on this pattern of results, we discuss study implications in three areas: the perception of positive consequences for oneself, the perception of consequences for others, and the use of previously rarely examined consumer justificatio...
Car use contributes significantly to environmental pollution, leading people to rethink their tra... more Car use contributes significantly to environmental pollution, leading people to rethink their transport habits. Previous studies on car use reduction relied on established theories related to values and self-regulation to examine this decision. In this paper, we offer an alternative approach and examine the intention to reduce car use through the prism of identity theory, and propose environmental and moral identities, together with environmental concern, as the main antecedents to the importance of car use reduction and intention to reduce car use. Further, we consider ride-sharing intention as an outcome of the decision to reduce car use. The proposed conceptual model is tested on a sample of consumers from the United Kingdom using an online consumer panel. The results offer partial support for the influence of moral identity, environmental identity, and environmental concern on the importance to reduce car use and intention. The links among the importance of and intention to reduce car use, along with ride-sharing intentions, are supported. Finally, managerial implications are discussed, and future research directions are suggested.
Background The availability and use of mobile apps in health and nutrition management are increas... more Background The availability and use of mobile apps in health and nutrition management are increasing. Ease of access and user friendliness make diet-tracking apps an important ally in their users’ efforts to lose and manage weight. To foster motivation for long-term use and to achieve goals, it is necessary to better understand users’ opinions and needs for dietary self-monitoring. Objective The aim of this study was to identify the key topics and issues that users highlight in their reviews of diet-tracking apps on Google Play Store. Identifying the topics that users frequently mention in their reviews of these apps, along with the user ratings for each of these apps, allowed us to identify areas where further improvement of the apps could facilitate app use, and support users’ weight loss and intake management efforts. Methods We collected 72,084 user reviews from Google Play Store for 15 diet-tracking apps that allow users to track and count calories. After a series of text proce...
Abstract The aim of this chapter is to explore sustainability research and findings in Slovenia, ... more Abstract The aim of this chapter is to explore sustainability research and findings in Slovenia, including Slovenia’s paths toward sustainable future on three different levels: situational or macro-level, transformational or mezzo-level and action formation or micro-level. Changes toward sustainability can only be made through the interaction of all levels. Besides the economic situation, both environmental and social dimensions are also important parts of sustainability. Slovenian consumers tend to be aware of sustainability issues and have formed positive attitudes about this concern, which is also reflected at the macro-level indices, indicating Slovenia’s sustainable position compared to other countries in Eastern and Southern Europe. Some sustainability guidelines, albeit not necessarily systematic activities, are adopted by companies and thus are moving the Slovenian economy forward in this area. This chapter can serve as a basis to develop some general pointers of how sustainability in Slovenia can be further addressed and developed.
Cilj prispevka je uporabiti obstojece znanje na podrocju vedenja porabnikov za stratesko nakupno ... more Cilj prispevka je uporabiti obstojece znanje na podrocju vedenja porabnikov za stratesko nakupno vedenje, npr. v primeru nakupa hise, in sicer z oblikovanjem ter empiricno preveritvijo zastavljenega konceptualnega modela. S kvalitativno raziskavo smo dognali, da kognitivni in racionalni dejavniki premalo pojasnijo vedenje porabnikov, ko so ti visoko vpleteni v nakup izdelka, kot je hisa. Poleg posameznikovih lastnosti je treba upostevati nakupno situacijo, dejavnike okolja, vlogo custev, izkusenj, podzavesti, potreb in ciljev.
Sustainability entails meeting the needs of the present without compromising the ability of futur... more Sustainability entails meeting the needs of the present without compromising the ability of future generations to meet their needs. It has become a major norm of behaviour of various societal groups in recent years and it is an increasingly prominent topic of academic research, public policy making and marketing practice. The core idea of sustainability is based on the rethinking of consumption. Numerous researchers emphasize that consumption patterns are seen as a major contributor to the current environmental and social problems. On the one hand, companies recognize stakeholders' expectations and respond to them by committing to more sustainable activities, while on the other hand, consumers are also expected to behave sustainably and in doing so contribute to sustainable development. This expectation has led to seeing consumers as 'agents of social change'.Sustainability entails meeting the needs of the present without compromising the ability of future generations to...
Abstract An important trend that has emerged within the past decade is a tendency towards a shari... more Abstract An important trend that has emerged within the past decade is a tendency towards a sharing economy, where consumers share with, lend to or rent from other consumers rather than buy and own. While research interest in the topic abounds, no studies have empirically examined the effects of consumers’ orientation towards lending or renting (i.e., de-ownership orientation) on their compulsive and impulsive digital acquisition tendencies. To fill in these gaps, the authors explicate how consumers’ de-ownership orientation influences digital piracy as a dark-side digital acquisition behavior through their compulsive and impulsive digital acquisition tendencies. Findings from a U.S. panel survey indicate that consumers’ de-ownership orientation leads to higher compulsive and impulsive digital acquisition tendencies, and consequently, stimulates digital piracy. This research also demonstrates that consumers’ moral intensity attenuates the identified positive relationships, while collectivistic feelings strengthen the effects of de-ownership orientation on compulsive and impulsive digital acquisition tendencies.
Our society has been marked by mounting discourses on the necessity of sustainable and environmen... more Our society has been marked by mounting discourses on the necessity of sustainable and environmentally friendly food consumption, as sustainability problems regarding food systems will likely become more severe in the future. Hence, calls have been made for more research on consumer behavior with respect to organic food consumption. Using a survey of 462 adults in a European Union country, this study investigates the role of past behavior in determining several consequences in the context of organic food consumption. The relationships among past organic food consumption, attitudes, environmental concern, personal norms and organic food buying intentions are examined. The results reveal that past organic food consumption positively affects attitudes toward buying organic food, personal norms and buying intentions. In addition to past consumption, attitudes and personal norms are also significant antecedents of organic food buying intentions. The total effect of past behavior on the intention is the strongest compared to other antecedents. The study also discusses the implications of the findings and identifies areas for future research.
Using a survey of 382 passengers, this research examines customer satisfaction and its antecedent... more Using a survey of 382 passengers, this research examines customer satisfaction and its antecedents and consequences in the context of the airline industry. The relationships among airline tangibles, quality of personnel, satisfaction with the airline, the intention to repurchase and intention to recommend the airline are examined. The findings indicate that tangibles and personnel quality positively affect satisfaction, and satisfaction positively influences intentions to both repurchase and recommend. The key contribution is to test the moderating effect of the airline type: a low-cost vs. a full-service carrier. The results reveal a significant moderating effect of airline type on two relationships: personnel qualitysatisfaction and satisfactionrepurchase intention. Specifically, the positive effect of quality of personnel on satisfaction is weaker for the lowcost versus full-service airline, while the positive effect of satisfaction on repurchase intent is stronger for the low-cost airline. The study also discusses implications for airline carriers.
A number of studies have been exploring human happiness and well-being, especially in the field o... more A number of studies have been exploring human happiness and well-being, especially in the field of psychology, trying to determine what makes people happy. The field of marketing, on the other hand, still lacks a more comprehensive overview of the consumer happiness concept. Consumption is one of the most pervasive means of how consumers believe they can pursue their happiness. It is important to recognize that marketing has the power of making consumers happy, not necessarily by encouraging them to consume more, but to consume in a way that will benefit (or at least not harm) them as individuals, benefit the society and the environment. This multi-faceted mode of marketing is captured in the concept of mindful consumption. Therefore, a conceptual model is proposed that conceptualizes the impact of three pillars of mindful consumption - caring for self, caring for society, and caring for environment – on an individual’s happiness (consumer happiness) and how consumer happiness in turn affects consequential factors, such as consumer loyalty and consumer satisfaction. In addition, the model suggests that caring for self is reflected in experiential consumption, caring for others is defined with socially responsible consumption and ethical consumption, and caring for the environment is captured in green consumption and sustainable consumption.
Reflecting scholars' growing interest in the utilitarian aspects of consumer digital piracy, ... more Reflecting scholars' growing interest in the utilitarian aspects of consumer digital piracy, this research examines two types of utilities associated with obtaining digital files (i.e. the utility of downloading pirated files and of purchasing copyrighted files) as factors driving consumer intentions to download pirated files. Moreover, we extend the findings of previous studies by including film/music involvement as a moderator between those utilities and intentions. The conceptual model was tested on a sample of 943 adult consumers. The results of our study confirm that the utility of purchasing copyrighted files has a negative influence on the intention to download pirated files, while the influence of the utility of downloading copyrighted files is positive. The moderating effect of film/music involvement was only found to be significant for the relationship between the utility of downloading pirated files and intentions. Based on these findings, implications for the affected industries are discussed, as well as future research opportunities. Utility of purchasing copyrighted files decreases intention to download pirated files.Utility of downloading pirated files increases intention to download pirated files.Involvement moderates relationship between downloading utility and intention.Involvement does not moderate relationship between purchasing utility and intention.
This study offers insights into factors underlying consumers' intentions to purchase counterf... more This study offers insights into factors underlying consumers' intentions to purchase counterfeit products. Based on existing literature in the field, we posit that intention to buy is influenced by consumers' attitudes, moral intensity and perceived risk. In addition, we hypothesize that attitudes are determined by moral intensity and perceived risk. The hypotheses are tested with data gathered from a random sample of adult consumers using structural equations modeling. Implications of different patterns of results identified are also discussed.
Journal of Business Economics and Management, 2015
Drawing on complementary theoretical perspectives, in this study we empirically investigate the d... more Drawing on complementary theoretical perspectives, in this study we empirically investigate the drivers and deterrents underlying the formation of attitudes to leisure counterfeits and purchase intentions, and examine rationalization as a moderator of the attitude-intention relationship. The research model is examined via mail survey data of adult consumers using structural equations modelling. The findings indicate that perceived benefits and moral intensity significantly influence attitudes, while the impact of performance risk is negligible. The attitude and moral intensity significantly predict the purchase intention. Our analyses confirm rationalization as a salient factor moderating the relationship between attitude and behavioral intention. Based on this pattern of results, we discuss study implications in three areas: the perception of positive consequences for oneself, the perception of consequences for others, and the use of previously rarely examined consumer justificatio...
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Papers by Mateja Koklic