Développement durable et territoires, May 25, 2022
Les territoires au temps de la pandémie/ Expérimentations de transition écologique (vol. 2) La du... more Les territoires au temps de la pandémie/ Expérimentations de transition écologique (vol. 2) La durabilité de la chaîne d'approvisionnement en fruits et légumes à l'épreuve du Covid-19 : cas de la ville de Meknès au Maroc The sustainability of the fruit and vegetable supply chain tested by Covid-19 : Case of Meknes city, Morocco
Aware of the need to take into consideration consumer behavior in order to define adequate offers... more Aware of the need to take into consideration consumer behavior in order to define adequate offers according to their attitudes and expectations, as well as to promote the image of local products by moderating their specificities according to consumer needs, not only the scientific community, but also the professional community have been working on the analysis and evaluation of consumer perception, as a process capable of identifying and clarifying the factors influencing the consumer's purchase decision, which are often characterized as a black box. The analysis of consumer perception, as it has been conducted in several areas and has approved its usefulness, we thought to mobilize it as a process especially in understanding the factors that can moderate the decision to buy date products labeled in the region of Daraa-Tafilalet in Morocco, in order to clarify the determining factors that need to be questioned when analyzing consumer perceptions, with the aim of promoting a futu...
Développement durable et territoires, May 25, 2022
Les territoires au temps de la pandémie/ Expérimentations de transition écologique (vol. 2) La du... more Les territoires au temps de la pandémie/ Expérimentations de transition écologique (vol. 2) La durabilité de la chaîne d'approvisionnement en fruits et légumes à l'épreuve du Covid-19 : cas de la ville de Meknès au Maroc The sustainability of the fruit and vegetable supply chain tested by Covid-19 : Case of Meknes city, Morocco
Aware of the need to take into consideration consumer behavior in order to define adequate offers... more Aware of the need to take into consideration consumer behavior in order to define adequate offers according to their attitudes and expectations, as well as to promote the image of local products by moderating their specificities according to consumer needs, not only the scientific community, but also the professional community have been working on the analysis and evaluation of consumer perception, as a process capable of identifying and clarifying the factors influencing the consumer's purchase decision, which are often characterized as a black box. The analysis of consumer perception, as it has been conducted in several areas and has approved its usefulness, we thought to mobilize it as a process especially in understanding the factors that can moderate the decision to buy date products labeled in the region of Daraa-Tafilalet in Morocco, in order to clarify the determining factors that need to be questioned when analyzing consumer perceptions, with the aim of promoting a futu...
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