Papers by Dr. Kunal L Gaikwad
International Journal For Multidisciplinary Research, 2023
Artificial Intelligence (AI) has emerged as a transformative influence in the realm of marketing,... more Artificial Intelligence (AI) has emerged as a transformative influence in the realm of marketing, reshaping approaches, and strategies across various sectors. This research study delves into the myriad applications of AI in contemporary marketing, with a specific focus on its influence on customer engagement, data analysis, customization, and the promising prospects it presents for marketing practitioners. The paper relies on secondary data resources to furnish a comprehensive overview of the present state of AI in marketing, drawing from articles in respected publications such as the International Journal of Management Science and Engineering Management, among others. The results underscore AI's pivotal role for modern marketers, providing inventive solutions that amplify efficiency, efficacy, and customer contentment.
INTERNATIONAL ENGINEERING JOURNAL FOR RESEARCH & DEVELOPMENT, 2022
According to dataportal.com in October 2021, the global population was 7.89 billion and out of th... more According to dataportal.com in October 2021, the global population was 7.89 billion and out of this 5.29 billion people use a mobile phone; 4.88 billion people use the internet and 4.55 billion people are active social media users. Today thirty plus social media platforms are doing well globally. This research is a sincere attempt to study the highly preferred social networking app among the users of Aurangabad city. To conduct this research, primary and secondary data collection methods would be used, with the help of the questionnaire primary data will be collected and secondary data from publishing material like newspapers, websites, magazines, brochures, annual reports, etc. The research type would be descriptive, the area of research would be Aurangabad city, sample size 225 and simple random sampling method would be used, after the collection of the primary and secondary data, analysis of the data and interpretation would be taking place.
INTERNATIONAL ENGINEERING JOURNAL FOR RESEARCH & DEVELOPMENT, 2022
COVID-19 has impacted the life of people.It has made movement standstill. Spending and saving Beh... more COVID-19 has impacted the life of people.It has made movement standstill. Spending and saving Behaviour of people has been also been effected to grate extent. This study is conducted to know about behaviour pattern of people regarding spending and saving during the global pandemic of covid-19.There are many aspects that can make customers spending and saving behaviour differ. The factor of age does not affect the costumers behaviour of spending and savings, this statement is proved through the Chi Square Test applied on the factors i.e. age of the customers and their average monthly spending and savings. It is also proved by conducting the Chi Square Test, that spending and savings behaviour of people before and during the lockdown have no impact on each other. People's decision of spending and savings can differ due to the situation that they may face. In this situation maximum percent of the population have experienced and reduction in spending and increase in their savings.
SIPN Journal , 2020
Working women i.e., those who are in paid employment, face problems at the workplace just by virt... more Working women i.e., those who are in paid employment, face problems at the workplace just by virtue of their being women. Social attitude to the role of women lags much behind the law. The attitude which considers women fit for certain jobs and not others, causes prejudice in those who recruit employees. Thus, women find employment easily as nurses, doctors, teachers, secretaries or on the assembly line. Even when well qualified women are available, preference is given to a male candidate of equal qualifications. A gender bias creates an obstacle at the recruitment stage itself. When it comes to remuneration, though the law proclaims equality, it is not always practiced. The inbuilt conviction that women are incapable ofhandling arduous jobs and are less efficient than men influences the payment of unequal salaries and wages for the same job.
Abstract: -
“Agriculture is our wisest pursuit, because it will, in the end, contribute most to r... more Abstract: -
“Agriculture is our wisest pursuit, because it will, in the end, contribute most to real wealth, good morals, and happiness." – Thomas Jefferson
On 24th Mar 2020, the government of India ordered as nationwide lockdown for 21 days, limiting movement of the entire Indian population as a preventive measure against the COVID-19 pandemic in India. The lockdown was placed when the number of confirmed positive COVID-19 cases in India was increased to 500 and more.
Amid pandemic, many employees lost their employment the situation of the survival became worst. Therefore, all the migrant who went for employment in the other states and cities were started migrating back to their native place.
The big question stood was ‘Survival’ therefore, many employees from various prestigious industry started working on the farm. Because of the work with the farm, many jobless people got employment back. Moreover, they started changing their perception of agriculture.
This research is a sincere attempt to study the perception of the youth towards agriculture in Aurangabad city post-COVID-19. To conduct this research, primary and secondary data collection methods would be used, with the help of questionnaire primary data will be collected and secondary data from publishing material like newspaper, magazine, brochure, annual report, etc.
Research type would be descriptive, area of research would be Aurangabad city, sample size 250 and convenient sampling method would be used, after the collection of primary and secondary data, analysis of the data and interpretation would be taking place.
Assimilation, 2019
"You're transforming old patterns of your mind and letting go of thoughts you don't need to have ... more "You're transforming old patterns of your mind and letting go of thoughts you don't need to have around any longer."-Anonymous The entire world is moving on the rolls of IT and ITES for fastmoving up their life and business. Due to IT and ITES globe has completely shrunk therefore, America is not so far from Aurangabad city. IT and ITES have completely changed the whole economic scenario. Nowadays most of the business activities become error-free because of the growth in IT and ITES. This research paper is an attempt to know the demand of IT and ITES services amongst SMEs in Aurangabad city. To conduct this research, primary and secondary data collection methods would be used, with the help of questionnaire primary data will be collected and secondary data from publishing material like newspaper, magazine, brochure, annual report, etc. Research type would be descriptive, Sample size would be 30 and convenient sampling method would be used, after the collection of primary and secondary data analysis of data and interpretation would be taking place.
Society is moving at a really fast pace today.Everyday new products with multiple features and ad... more Society is moving at a really fast pace today.Everyday new products with multiple features and advance technology are introduced.Today'customers areeven more particular about the upgraded version and competitive features of electronic products.Forward thinking, acceptability towards new technology and knowledge level of customers pose a big challenge to electronic market in 21 st century. While digital camera is blend of various features and innovations. This Study focused on technological aspects with view to understand and espousal of combination of features that are chosen in a digital camera. The primary objective of the study was to find, the attitude and buying behavior of customers towards Digital Cameras. The research adopts a survey approach, where self-administered questionnaire were issued, to gather data from the respondents. This was to measure their opinion on digital camera's brand preferences and the factors they feel are important while buying a digital camera. The study was based on 133 respondents. The research is prioritized on preference towards choosing Digital Camera by analyzing the data acquired through questionnaire. After sales services, status symbol, durability, price and EMI options, mega pixels, low weight, zooming density, easy handling being found to be important general features preferred, while technical features,lens quality, picture quality, screen size, image stabilizer, panorama mode, battery backup were preferred in digital camera.
" Whatever market your business is working in, understanding of the customers is key. The growth ... more " Whatever market your business is working in, understanding of the customers is key. The growth of internet use in India is attracting the focus of global brands and the best way to reach out for them without missing an opportunity is Online Market " .
" Eat healthy food. Wear Helmet. Wear your seat belt. Use public Transport ". These are some of t... more " Eat healthy food. Wear Helmet. Wear your seat belt. Use public Transport ". These are some of the random statements which is often heard from our near and dear. It actually for one's own benefit and for the benefit of entire society. If communities are safer and in good health, they will put less of a strain on the health care system. If they use public transport, the highways will not be congested and there will be less pollution. But are these good things actually followed. The clear answer is No (Most of the time) It's a common saying that " No poster or quotation changes your behavior, but it's YOU " If you have to change the world, start changing yourself first. Most of the time the person doesn't realize anything wrong in their behavior or habit. They feel that it's the way our forefathers have been doing things and it's obviously correct. This is one such thinking that blocks the change. Individuals have to change their behavior and attitude towards their day to day activity. And behavior change is what social marketing is all about. For example: Save water-Use tissue towel instead of water. The research paper is purely based on secondary data available on various websites. The research is an attempt to understand what social marketing is and how this tool could be used effectively to enhance sales and brand image.
Extending brand beyond your brand identity - Marketing power of extreme customers
IRJHE
" The Time to Act is now and the Place to act is here " U.N warned the 193 member nations on 18 O... more " The Time to Act is now and the Place to act is here " U.N warned the 193 member nations on 18 October 2010 at a major summit on Biodiversity in Tokyo regarding the rapid loss of animals and plants species and the habitat we live in and requested members to stop this great disaster. Environmental concern has been a great concern to both developed and developing nations. Earlier it was assumed that economic development and environmental protection cannot be blended together, but the recognition of the interdependence of the environment and the economy is increasingly recognized. As such the Rio +20 United Nations Summit (June 2012) on Sustainable Development's theme is the Green Economy. Green Economy is being a dream for many nations. Experiencing more than a 200% increase in growth since 2005, 2010 broke all records – at $243 billion, investments were double the figure in 2006 and nearly five times that from 2004. One of the main drivers of the unparalleled growth seen in clean energy investments in 2010 was the direct result of government intercession. In India also Greengrowth is an adopted agenda. There has been increasing concern on environmental degradation caused by rapid industrialization and realization of the need to take corrective measures to protect the environment.Green finance can make this happen faster. The objective behind this paper is to give an overview of need of green economy, and green financing as an effective tool to attain this goal of green economy. Also how green approach can be implemented effectively in India, through proper policy. This is descriptive type of research and is based on secondary data primarily used e-journals, articles, news highlights and websites.
Abstract
While scholars like Nitin Nohria Dean Harvard Business School from Indian origin are lea... more Abstract
While scholars like Nitin Nohria Dean Harvard Business School from Indian origin are leading the world’s top B-Schools; B-Schools in India are struggling to find a place among the Top 100 Global Institutions.
Out of top 100 institutions 55 are from USA followed by U.K and Canada. India’s expenditure on education as a % of GDP is more i.e. 4.1% compared to 3.6% in Japan and 3.8% in Russia. We often question on the quality of “Made in China “products, but China have clearly excelled India in terms of the quality of management education. There are 10 AACSB (Association to Advance Collegiate Schools of Business) accredited institutions in China as compare to none in India., when there are more than 2000 business schools in India as compared to around 230 in China.
The management education in India is in pathetic state. Every year more than 1, 10,000 management graduates pass out from various B-Schools, but not even 5% of them reach the professional heights within 5 years of their career. India B-School concentrates on the quantity rather than quality. It had become money based rather than value based. Industry exposure forms a vital part of management studies and the present system does not provide adequate interfaces with the industry. Comparing with other top B-schools in India and abroad under the present curriculum, designed by the Indian Universities, the time allotted for industry exposure is about two to three months, which is comparatively low compared to the other top B-schools. Also there is a lack of coordination between Academic and Industry.
This paper is an effort to examine the present scenario and drawbacks of management education in India. Also to find out ways to improve it, so that it can be considered at par with the global standards.
Key Words: Quality, Value-Based, Interface, Exposure.
Today, farmers life has become really very difficult due to changes in climate and natural calami... more Today, farmers life has become really very difficult due to changes in climate and natural calamities. Mostly farmers are dependent on the income which derives from cultivation, but some un-invited natural events ruin all erected crops in farm and since then farmer starts struggling for his survival. For the survival, farmer again starts with a,b,c,d of cultivation and for this farmer needs money. To fulfill the financial need of the same, farmer approaches to the private money lender and get himself charged with a huge rate of interest, despite of RBI controlled financial institutions (gramin banks). Therefore, we made an attempt to understand whether farmers of Aurangabad district are aware of current running agri-loan schemes and its benefits. To receive exact responses, we have selected Maharashtra Gramin Bank. To conduct this research, we have targeted available all Maharashtra Gramin Bank branches across Aurangabad district. To conduct this research, primary and secondary data collection methods would be used, with the help of questionnaire primary data will be collected and secondary data from publish material like newspaper, magazine, broacher, annual report etc. Sample size would be 59 and convenient sampling method would be used, after collection of primary and secondary data analysis of data and interpretation would be taking place.
Indian Market is flooded with attractive Chinese goods like toys, electronics, crockery and mobil... more Indian Market is flooded with attractive Chinese goods like toys, electronics, crockery and mobile phones etc. This study is an attempt to find out which major factors are attracting Indian Customers for buying mobile phones. This study has considered few factors like features, cost, after sales services and availability of the device.Primary and secondary data collection methods have been used. Primary data wascollected through online as well as offline questionnaires. Secondary data was collected through published articles and with the help of different websites available over Internet. Data was analysed, interpreted and it concluded that features of the mobile phones are most important attribute to attract Indian customer. OBJECTIVE To determine the attractive factors of Chinese mobile phones. RESEARCH METHODOLOGY To conduct this study, a sample of 160 respondents was taken from Aurangabad. Primary data was collected through online questionnaire, which were distributed with the help of google drive as well as offline questionnaire were circulated. Secondary data was collected through published articles and various sites over theinternet.
Maharashtra is a state in the western region of India and is India's third-largest state by area ... more Maharashtra is a state in the western region of India and is India's third-largest state by area and is also the world's second-most populous sub-national entity. It has over 112 million inhabitants and its capital Mumbai has a population of approximately 18 million. Nagpur is Maharashtra's second capital as well as its winter capital. Maharashtra's business opportunities along with its potential to offer a higher standard of living attract migrants from all over India.
Conference Presentations by Dr. Kunal L Gaikwad
National conference on Innovation in Science Engineering and Management, 2023
This research paper explores Artificial Intelligence's (AI) profound influence on digital marketi... more This research paper explores Artificial Intelligence's (AI) profound influence on digital marketing. As AI technologies continue to advance, they are transforming the way businesses engage with customers, optimize marketing strategies, and enhance customer experiences. This paper examines key AI applications in digital marketing, discusses their impact on various marketing domains, and evaluates the implications of AI-driven marketing on businesses and consumers.
Uploads
Papers by Dr. Kunal L Gaikwad
“Agriculture is our wisest pursuit, because it will, in the end, contribute most to real wealth, good morals, and happiness." – Thomas Jefferson
On 24th Mar 2020, the government of India ordered as nationwide lockdown for 21 days, limiting movement of the entire Indian population as a preventive measure against the COVID-19 pandemic in India. The lockdown was placed when the number of confirmed positive COVID-19 cases in India was increased to 500 and more.
Amid pandemic, many employees lost their employment the situation of the survival became worst. Therefore, all the migrant who went for employment in the other states and cities were started migrating back to their native place.
The big question stood was ‘Survival’ therefore, many employees from various prestigious industry started working on the farm. Because of the work with the farm, many jobless people got employment back. Moreover, they started changing their perception of agriculture.
This research is a sincere attempt to study the perception of the youth towards agriculture in Aurangabad city post-COVID-19. To conduct this research, primary and secondary data collection methods would be used, with the help of questionnaire primary data will be collected and secondary data from publishing material like newspaper, magazine, brochure, annual report, etc.
Research type would be descriptive, area of research would be Aurangabad city, sample size 250 and convenient sampling method would be used, after the collection of primary and secondary data, analysis of the data and interpretation would be taking place.
While scholars like Nitin Nohria Dean Harvard Business School from Indian origin are leading the world’s top B-Schools; B-Schools in India are struggling to find a place among the Top 100 Global Institutions.
Out of top 100 institutions 55 are from USA followed by U.K and Canada. India’s expenditure on education as a % of GDP is more i.e. 4.1% compared to 3.6% in Japan and 3.8% in Russia. We often question on the quality of “Made in China “products, but China have clearly excelled India in terms of the quality of management education. There are 10 AACSB (Association to Advance Collegiate Schools of Business) accredited institutions in China as compare to none in India., when there are more than 2000 business schools in India as compared to around 230 in China.
The management education in India is in pathetic state. Every year more than 1, 10,000 management graduates pass out from various B-Schools, but not even 5% of them reach the professional heights within 5 years of their career. India B-School concentrates on the quantity rather than quality. It had become money based rather than value based. Industry exposure forms a vital part of management studies and the present system does not provide adequate interfaces with the industry. Comparing with other top B-schools in India and abroad under the present curriculum, designed by the Indian Universities, the time allotted for industry exposure is about two to three months, which is comparatively low compared to the other top B-schools. Also there is a lack of coordination between Academic and Industry.
This paper is an effort to examine the present scenario and drawbacks of management education in India. Also to find out ways to improve it, so that it can be considered at par with the global standards.
Key Words: Quality, Value-Based, Interface, Exposure.
Conference Presentations by Dr. Kunal L Gaikwad
“Agriculture is our wisest pursuit, because it will, in the end, contribute most to real wealth, good morals, and happiness." – Thomas Jefferson
On 24th Mar 2020, the government of India ordered as nationwide lockdown for 21 days, limiting movement of the entire Indian population as a preventive measure against the COVID-19 pandemic in India. The lockdown was placed when the number of confirmed positive COVID-19 cases in India was increased to 500 and more.
Amid pandemic, many employees lost their employment the situation of the survival became worst. Therefore, all the migrant who went for employment in the other states and cities were started migrating back to their native place.
The big question stood was ‘Survival’ therefore, many employees from various prestigious industry started working on the farm. Because of the work with the farm, many jobless people got employment back. Moreover, they started changing their perception of agriculture.
This research is a sincere attempt to study the perception of the youth towards agriculture in Aurangabad city post-COVID-19. To conduct this research, primary and secondary data collection methods would be used, with the help of questionnaire primary data will be collected and secondary data from publishing material like newspaper, magazine, brochure, annual report, etc.
Research type would be descriptive, area of research would be Aurangabad city, sample size 250 and convenient sampling method would be used, after the collection of primary and secondary data, analysis of the data and interpretation would be taking place.
While scholars like Nitin Nohria Dean Harvard Business School from Indian origin are leading the world’s top B-Schools; B-Schools in India are struggling to find a place among the Top 100 Global Institutions.
Out of top 100 institutions 55 are from USA followed by U.K and Canada. India’s expenditure on education as a % of GDP is more i.e. 4.1% compared to 3.6% in Japan and 3.8% in Russia. We often question on the quality of “Made in China “products, but China have clearly excelled India in terms of the quality of management education. There are 10 AACSB (Association to Advance Collegiate Schools of Business) accredited institutions in China as compare to none in India., when there are more than 2000 business schools in India as compared to around 230 in China.
The management education in India is in pathetic state. Every year more than 1, 10,000 management graduates pass out from various B-Schools, but not even 5% of them reach the professional heights within 5 years of their career. India B-School concentrates on the quantity rather than quality. It had become money based rather than value based. Industry exposure forms a vital part of management studies and the present system does not provide adequate interfaces with the industry. Comparing with other top B-schools in India and abroad under the present curriculum, designed by the Indian Universities, the time allotted for industry exposure is about two to three months, which is comparatively low compared to the other top B-schools. Also there is a lack of coordination between Academic and Industry.
This paper is an effort to examine the present scenario and drawbacks of management education in India. Also to find out ways to improve it, so that it can be considered at par with the global standards.
Key Words: Quality, Value-Based, Interface, Exposure.