Dr.Keshav Sathaye
Dr. Keshav Sathaye is a senior media expert with 4 decades of rich experience in TV, Radio and digital media. He earned his master’s in communication and journalism and further carried out his doctoral research in communication Science on Television media Management at University of Pune in 2002.
Before joining Doordarshan he worked for advertising sector for one year. In 1981 he began his media career with Doordarshan Mumbai and obtained an extensive experience in TV production and management. He has produced over 700 television programmes in his tenure of 5 years. He had worked for 22 years as a producer for Educational TV subsequent to his advanced training in Educational TV production by Asian Institute of Broadcasting Development KualaLumpur (Malaysia) in the year 1988.
He had also produced and directed TV commercials, Radio jingles and TV series for regional and national network. He had compered several TV shows and also performed as a news reader for All India Radio, Pune. He is regularly invited by various channels in students’ counseling programs as an expert in the area of TV production, presentation,Mangemnt& journalism.
Since 1990 he has been involved in teaching the students of mass communication in various universities of Maharashtra as a Visiting faculty in TV production, Broadcast journalism & Media management. He has written many articles on media related issues and specifically on broadcast journalism for The Times of India. Some of his research articles have been published by International Journal -Commonwealth Broadcaster, London [UK].
He has written two books on TV Journalism & mass media. His book in English Titled Broadcast Journalism& Digital Media had been published by Diamond Publications Pune. His book in Marathi ‘टेलिव्हिज नआणि प्रसारमाध्यमे’ had been brought out by Prateek Prakashan, Pune.
He regularly contributes for Daily Sakal & Maharashtra Times on various issues pertaining to mass media. Education art & culture. He participated in TV news channel current affair programmes as a political & communication analyst for a pretty good time.
Recently he held a position of Director at Maharshee Karve Stree Shikshan Samstha’s Media school ‘Smart’ for 4 years. Presently he is associated with Tilak Maharashtra Vidyapeeth as a head of the department of Journalism and mass communication.
Address: Pune -411038,Maharashtra[India]
Before joining Doordarshan he worked for advertising sector for one year. In 1981 he began his media career with Doordarshan Mumbai and obtained an extensive experience in TV production and management. He has produced over 700 television programmes in his tenure of 5 years. He had worked for 22 years as a producer for Educational TV subsequent to his advanced training in Educational TV production by Asian Institute of Broadcasting Development KualaLumpur (Malaysia) in the year 1988.
He had also produced and directed TV commercials, Radio jingles and TV series for regional and national network. He had compered several TV shows and also performed as a news reader for All India Radio, Pune. He is regularly invited by various channels in students’ counseling programs as an expert in the area of TV production, presentation,Mangemnt& journalism.
Since 1990 he has been involved in teaching the students of mass communication in various universities of Maharashtra as a Visiting faculty in TV production, Broadcast journalism & Media management. He has written many articles on media related issues and specifically on broadcast journalism for The Times of India. Some of his research articles have been published by International Journal -Commonwealth Broadcaster, London [UK].
He has written two books on TV Journalism & mass media. His book in English Titled Broadcast Journalism& Digital Media had been published by Diamond Publications Pune. His book in Marathi ‘टेलिव्हिज नआणि प्रसारमाध्यमे’ had been brought out by Prateek Prakashan, Pune.
He regularly contributes for Daily Sakal & Maharashtra Times on various issues pertaining to mass media. Education art & culture. He participated in TV news channel current affair programmes as a political & communication analyst for a pretty good time.
Recently he held a position of Director at Maharshee Karve Stree Shikshan Samstha’s Media school ‘Smart’ for 4 years. Presently he is associated with Tilak Maharashtra Vidyapeeth as a head of the department of Journalism and mass communication.
Address: Pune -411038,Maharashtra[India]
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Books by Dr.Keshav Sathaye
This Research intends to understand the visual aspects of Charlie Chaplin’s film Modern Times.. This paper will also try to contemplate other Chaplin’s film to vividly understand the dynamics of visuals in Chaplin’s film journey. In this paper I would try to explore Visual
communication as a perception through films and its impact on the viewer’s mind. Charlie Chaplin’s films have always had a hidden meaning in his story plots. Let it be A Great dictator, The Gold Rush, City Lights etc. Through hilarious scenes he always tried to imbibe his narrative on the minds of viewers. Watching his film without dialogues and sometimes without subtitles never became a barrier for understanding the story of the film and his broader message .His subtitles are also apt and precise "We ain’t burglars — we’re hungry is the sentence in the Film Modern Times. When so called thieves enter into a department store and caught by police this sentence pop up. This is a most valuable commentary made to show the condition of the recession and unemployment era in US. When we talk about imagination, it’s all our brain activity and perception process. As what we see in a film is our physical and optical experience, but it doesn’t go straight to our brain, but it goes with our own interpretation about the scene &visual we see. So necessarily our imagination and perception are two slightly different stages of our viewing experience.
There are three major approaches for our experience of watching film. Matravers put, it is a matter of perception where imagination plays no significant role, particularly in the fiction film genre. Currie has a different outlook. While watching a film perception boils down to the input of imaginative feelings. The third approach accepts imagination & perception are essential factors in experiencing a film.
Relevance of the book: Digital industry and, particularly, television has been growing at a very fast pace. It is opening career destinations for students of mass media. Broadcast journalism and TV production have become integral components of media studies syllabi. However, there are very few books available with an Indian context. The book is designed keeping in mind the syllabi of major universities in India.
Papers by Dr.Keshav Sathaye
have always been given abackseat. In serials / films/ commercial ads, she has been portrayed as a
product rather than a character or a person. In the world of consumerism, women are always used as
to attract eye balls of buyers to generate more revenue for the product.
The recent surveys of population suggests that men and women are almost equal in
numbers.However, the gender biases have denied her 50% share in equities&opportunities. Media
industry is supposed to be the most modern and having international exposure; till it has followed the
same route of other fields by not giving much space to women at the peak/higher positions.
In Indian political arena , we observe that the mandatory reservations for women as a Sarpanch or
local municipal member is just a cosmetic and many a times her husband or brother takes decision on
behalf of her . This picture will change only when we bring in a true spirit of equality among men
and women.
Broadcast journalism is a comparatively new area in the journalism teaching arena as it is competitively a new subject in the Indian sub-continent. News broadcasting in India has a long history of almost 100 years. The first news bulletin went on air on July, 23, 1927 through a private radio company. But the regular news broadcasting service started under the regime of the Indian Broadcasting service (IBS) which was named afterwards All India Radio in the year 1936.( https://en.wikipedia.org/wiki/Radio_in_India)Television as a medium in India had existed from the year 1959 , but because of the priority of the government ,India and the conservative approach of bureaucracy TV was not used for news and current affairs for many years .In1965 Doordarshan, Delhi started a 5 minutes new bulletin and that is the beginning of the broadcast journalism genre on Indian soil .After Mumbai Doordarshan and the other 5 metro TV stations started around 1972-73, real TV journalism found its roots. (dd report pce.pdf - Chapter 1 Introduction 1.1 Introduction 1.1) All India Radio and Doordarshan had a monopoly of audio& audio- visual news segment in India until the year 1992.However, in the academic circle of journalism and mass communication in Maharashtra, these segments were hardly considered as subjects to be included in curricula and syllabus as a major area of study. Subjects like Television and Radio were there very much in the study programme, but with limited scope. Journalism of Radio & TV had no place in it. This is a major reason that pedagogy for broadcast journalism had not got a berth in the educational diaspora. The present research paper will discuss and study this aspect at length. The second concerning area is on college- level science of education and theory of education, particularly in journalism branch had not been looked into seriously and with due weightage. The researcher, who is also a faculty in broadcast journalism for about 30 years, had taught these subjects in many colleges and institutes in Pune& Maharashtra as a visiting faculty and a subject expert. The present paper would also analyze some experiments done by him to teach broadcast journalism and equip students with more comprehension and clarity. Broadcast journalism a lucrative profession ever growing hand in hand with online media needs facelift through strong pedagogy to teach this subject with more precision and finesse. In this paper, the researcher would be sharing his experiences of teaching broadcast journalism and his findings along with an experiment which that he has conducted for teaching Broadcast journalism module.
on the advent of commercilasation; media houses(barring few exceptions) are ignoring ethics in journalsim & their duties towards common people.
Ofocurse at the same time media housese have pressures from advertisers,Corporate houses and ruling government.
a golden mean would help media to to a responsible journalism
Management is a serious faculty, it has established on very strong pillars of communication theories, modalities, human psychology, trends, patterns and most importantly, survival of the fittest principle.
This Research intends to understand the visual aspects of Charlie Chaplin’s film Modern Times.. This paper will also try to contemplate other Chaplin’s film to vividly understand the dynamics of visuals in Chaplin’s film journey. In this paper I would try to explore Visual
communication as a perception through films and its impact on the viewer’s mind. Charlie Chaplin’s films have always had a hidden meaning in his story plots. Let it be A Great dictator, The Gold Rush, City Lights etc. Through hilarious scenes he always tried to imbibe his narrative on the minds of viewers. Watching his film without dialogues and sometimes without subtitles never became a barrier for understanding the story of the film and his broader message .His subtitles are also apt and precise "We ain’t burglars — we’re hungry is the sentence in the Film Modern Times. When so called thieves enter into a department store and caught by police this sentence pop up. This is a most valuable commentary made to show the condition of the recession and unemployment era in US. When we talk about imagination, it’s all our brain activity and perception process. As what we see in a film is our physical and optical experience, but it doesn’t go straight to our brain, but it goes with our own interpretation about the scene &visual we see. So necessarily our imagination and perception are two slightly different stages of our viewing experience.
There are three major approaches for our experience of watching film. Matravers put, it is a matter of perception where imagination plays no significant role, particularly in the fiction film genre. Currie has a different outlook. While watching a film perception boils down to the input of imaginative feelings. The third approach accepts imagination & perception are essential factors in experiencing a film.
Relevance of the book: Digital industry and, particularly, television has been growing at a very fast pace. It is opening career destinations for students of mass media. Broadcast journalism and TV production have become integral components of media studies syllabi. However, there are very few books available with an Indian context. The book is designed keeping in mind the syllabi of major universities in India.
have always been given abackseat. In serials / films/ commercial ads, she has been portrayed as a
product rather than a character or a person. In the world of consumerism, women are always used as
to attract eye balls of buyers to generate more revenue for the product.
The recent surveys of population suggests that men and women are almost equal in
numbers.However, the gender biases have denied her 50% share in equities&opportunities. Media
industry is supposed to be the most modern and having international exposure; till it has followed the
same route of other fields by not giving much space to women at the peak/higher positions.
In Indian political arena , we observe that the mandatory reservations for women as a Sarpanch or
local municipal member is just a cosmetic and many a times her husband or brother takes decision on
behalf of her . This picture will change only when we bring in a true spirit of equality among men
and women.
Broadcast journalism is a comparatively new area in the journalism teaching arena as it is competitively a new subject in the Indian sub-continent. News broadcasting in India has a long history of almost 100 years. The first news bulletin went on air on July, 23, 1927 through a private radio company. But the regular news broadcasting service started under the regime of the Indian Broadcasting service (IBS) which was named afterwards All India Radio in the year 1936.( https://en.wikipedia.org/wiki/Radio_in_India)Television as a medium in India had existed from the year 1959 , but because of the priority of the government ,India and the conservative approach of bureaucracy TV was not used for news and current affairs for many years .In1965 Doordarshan, Delhi started a 5 minutes new bulletin and that is the beginning of the broadcast journalism genre on Indian soil .After Mumbai Doordarshan and the other 5 metro TV stations started around 1972-73, real TV journalism found its roots. (dd report pce.pdf - Chapter 1 Introduction 1.1 Introduction 1.1) All India Radio and Doordarshan had a monopoly of audio& audio- visual news segment in India until the year 1992.However, in the academic circle of journalism and mass communication in Maharashtra, these segments were hardly considered as subjects to be included in curricula and syllabus as a major area of study. Subjects like Television and Radio were there very much in the study programme, but with limited scope. Journalism of Radio & TV had no place in it. This is a major reason that pedagogy for broadcast journalism had not got a berth in the educational diaspora. The present research paper will discuss and study this aspect at length. The second concerning area is on college- level science of education and theory of education, particularly in journalism branch had not been looked into seriously and with due weightage. The researcher, who is also a faculty in broadcast journalism for about 30 years, had taught these subjects in many colleges and institutes in Pune& Maharashtra as a visiting faculty and a subject expert. The present paper would also analyze some experiments done by him to teach broadcast journalism and equip students with more comprehension and clarity. Broadcast journalism a lucrative profession ever growing hand in hand with online media needs facelift through strong pedagogy to teach this subject with more precision and finesse. In this paper, the researcher would be sharing his experiences of teaching broadcast journalism and his findings along with an experiment which that he has conducted for teaching Broadcast journalism module.
on the advent of commercilasation; media houses(barring few exceptions) are ignoring ethics in journalsim & their duties towards common people.
Ofocurse at the same time media housese have pressures from advertisers,Corporate houses and ruling government.
a golden mean would help media to to a responsible journalism
Management is a serious faculty, it has established on very strong pillars of communication theories, modalities, human psychology, trends, patterns and most importantly, survival of the fittest principle.
This is an attempt to look at this phenomena in 360degrees
The article discusses varioud rules & convention in editing .
it also illsutartes examples of good & effective editing .
Students of mass communication who wants to make career in sound recording may find it useful
Tv media is a fusion of two languages visual language as text and text as visual language.
Machulan once wrote MEDIUM IS THE MESSAGE
we are proving it evry day and ignoring the real news storyand content
The book 'Faces of Indian art through the lense of Nemai Ghosh'
is the source of this article.
The book has been published by ART ALIVE Gallary New Delhi