Conference Presentations by Kenzie K. Ferguson
Innovation Management, Entrepreneurship and Sustainability (IMES 2019), 2019
Purpose: The purpose of this qualitative exploratory multiple case study research is to explore s... more Purpose: The purpose of this qualitative exploratory multiple case study research is to explore subject-matter experts' (SMEs) perceptions of how technology and framework conditions influence and impact the success of digital payment business models in sub-Saharan Africa. To address this purpose, and to be consistent with the qualitative paradigm, a multiple case study methodology is used to collect data from multiple sources of evidence. Design/methodology/approach: This study uses an open-ended survey to collect data on SMEs perceptions. Data collection happened through semi-structured, qualitative, in-depth interviews with senior managers and entrepreneurs / owners in the financial technology sector. Data collection took place in Paris in November 2018. The interviews took between 32-46 minutes. The answers of the SMEs were imported, coded, and analyzed using NVivo for Mac. Findings: The findings suggest that growth of digital payment systems in sub-Saharan Africa might be driven by network effects and incentives, and a reduction Gourville's endowment effect or status quo bias. The results of this study suggest that infrastructure might key to the success of digital payment services and supportive regulation might be necessary to allow for entrepreneurs to drive innovation and to protect their customers against fraud. Research/practical implications: The FinTech environment is changing rapidly and requires review of the changes within the ecosystem of financial technology innovations. This study will help FinTech innovators, academics, and policymakers to understand how technology and framework conditions impact payment business models in sub-Saharan Africa. Originality/value: This paper builds on FinTech research and takes a more in-depth look at digital payment systems in sub-Saharan Africa using Gourville's (2006) theoretical framework on the psychology of new-product adoption. The added value of this study might be suggestions for quantitative research and recommendations for providers of digital payment systems in sub-Saharan Africa.
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Conference Presentations by Kenzie K. Ferguson