Papers by Ken Sudarti,SE,M.Si
JURNAL EKONOMI MANAJEMEN AKUNTANSI, Jan 9, 2015
This study aims to analyzethe influence of motivation, employee commitment and organizational cul... more This study aims to analyzethe influence of motivation, employee commitment and organizational culture on the performance of human resources. the cooperative micro small and medium office of Central Java province has important duty and function to formation or mentoring cooperative micro small and medium, it is necessasry to review the extent of these factorscan improve the performance of human resoyrces in optoimizing their duty. Population of this study is all officer of the cooperative micro small and medium office of Central Java province amounted to 162, an this study took a sample of 110 respondents. Analysis results by using multiple linear regression showed that motivation has a positive effect on organizational commitment and human resources performance enhancements, and commitment has a positive effect in improving the human resources performance and application of of organizational culture influence in moderating the existing structure for enhanced human resources performance.
Jurnal Ekonomi & Bisnis (Fakultas Ekonomi Universitas Islam Sultan Agung), Jul 24, 2017
In the competitive telecomunication industry, brand loyalty has become an important issue. Strong... more In the competitive telecomunication industry, brand loyalty has become an important issue. Strong brand and marketing activity are becoming one of the critical levers for company's differentiation and successed. The aim of this study is to find the impact of rebranding and rational appeals on brand loyalty development while using brand image as mediator in Indosat Ooredoo. The sample consist of 100 respondent as Indosat Ooredoo consumer who live in Semarang. Through a structured questionnaire data were collected and with the help of SPSS, analysis was made.The results reveal that rational appeals and rebranding has significant effects on brand image. Rebranding has no impact on brand loyalty, while Indosat Ooredoo's rational appeals and brand image has significant effect on building consumer's brand loyalty. In the other side, rational appeals has directly impact on brand loyalty, while rebranding has undirect impact on loyalty throuh brand image as mediator.
Jurnal Manajemen Bisnis, Mar 13, 2010
Fokus Ekonomi : Jurnal Ilmiah Ekonomi, Jun 1, 2016
Journal of Asian Finance, Economics and Business, 2021
Journal of Islamic Marketing, May 3, 2023
Purpose This study aims to refine the concept of value applied to value co-creation (VCC) by addi... more Purpose This study aims to refine the concept of value applied to value co-creation (VCC) by adding religious values. The concept of religious value co-creation (RVCC) is offered because the concepts of value and VCC that have been explored by previous researchers have not touched transcendental values or divine values. So far, the concept of value and VCC onlyfocused on transactional motives with worldly goals but had not succeeded in fulfilling religious needs. The literature review on the concept of value and VCC was carried out from 1990 to 2020, especially regarding the dimension of value creation. Design/methodology/approach A qualitative method was used to review articles related to the purpose of this study. Harzing’s Publish or Perish application is used to filter relevant articles as data sources. The selected articles only involved databased from Scopus (97 articles) and Google Scholar (115 articles). After going through a rigorous selection, seven articles were successfully analyzed. Findings The results of the analysis show that the concept of value only emphasizes business values and does not yet have religious values, especially Islamic values. Research limitations/implications Future studies can be developed by examining the relationship between RVCC and its antecedent and consequence variables. Originality/value This study fills the theoretical gap and provides new insight into the concept of value, especially VCC by adding religious values. This research contributes to the development of the concept of value and VCC so that the two concepts become more holistic. Religious value is urgent to be considered, especially when the organization offers products based on religion and becomes one of the uniqueness that is not easily imitated. This uniqueness is believed to be able to bring about strong differentiation through superior values that have touched the level of non-transactional motives. For organizations that offer products with a religious basis, this differentiation is urgent to create.
International Journal of Data and Network Science
This study investigates the effect of perceived risks, i.e., financial risk, product risk, and co... more This study investigates the effect of perceived risks, i.e., financial risk, product risk, and convenience risk, as well as the COVID-19 pandemic situation on online shopping behavior among Malaysians. This study uses convenience sampling techniques and comprises 185 respondents who have experience buying online. In addition, the study setting was non-contrived, and data was gathered using a closed-ended questionnaire through an online survey. Descriptive analysis was conducted using SPSS version 25.0 software and SmartPLS version 3.2.8 to test the proposed hypotheses. This study found that perceived risk factors such as financial, product, and convenience risk did not influence online shopping behavior. In contrast, the COVID-19 pandemic positively influences online shopping behavior among consumers. It showed a new development in the theory of online shopping behavior, where users continue to make purchases despite being aware that there may be various risks due to the spread of C...
Jurnal Nusantara Mengabdi
Purpose: This community service activity aims to improve and foster an entrepreneurial spirit in ... more Purpose: This community service activity aims to improve and foster an entrepreneurial spirit in the surrounding community by providing an understanding of entrepreneurship, marketing and the preparation of financial reports. Methodology: The method for implementing community service activities is carried out in several stages. The first stage is the preparatory stage through observation and material preparation. The second stage is the implementation of activities in the form of technical guidance which is carried out by presenting material, practice of preparing financial reports and discussions. The third stage is an evaluation that aims to accommodate the problems faced by participants in compiling financial reports independently. Results: The results of community service for dombos breeders (Wonosobo sheep) participants understood how to prepare small and medium enterprises financial reports and began to have entrepreneurial and marketing knowledge. This is a good start to deve...
The Winners
The research aimed to examine a mediating role of product innovation capability with customer ori... more The research aimed to examine a mediating role of product innovation capability with customer orientation and digital knowledge sharing to increase marketing performance. The research employed a total of 185 food processing SMEs in Blora, Central Java, Indonesia who often did digital knowledge sharing. They became the respondents of the research selected by using purposive sampling. The research model was tested using multiple linear regression analysis with SPSS software. The results show that product innovation capability is proven to mediate customer orientation and digital knowledge sharing on marketing performance. Furthermore, the research expects that good customer orientation, digital knowledge sharing, and product innovation capability become the beginning of success in achieving and improving the marketing performance of food processing SMEs in Blora during the pandemic so that SMEs can continue to operate and develop. It is necessary for future research to involve some ot...
e-Academia Journal
Value co-creation activities involve and benefit three parties at once, namely: the company, empl... more Value co-creation activities involve and benefit three parties at once, namely: the company, employees, and customers. Based on the customer's perspective, involvement during the value co-creation process causes their needs to be met during their participation. This study aims to examine the relationship between Religious Value Congruence (RVC) and Religious Value Co-Creation (RVCC) on Customer Engagement (CE). This study focuses on value creation that occurs when frontline employees and customers meet in interactive marketing activities due to the inherent inseparability of services. This concept was initially only considered a company activity but later developed into value co-creation, a continuous interaction between two or more parties in building a personalized service experience Review on value co-creation, the search for meaning in the value creation process as proposed by previous research has not touched the religious aspect. RVCC is a new concept resulting from the sy...
This research aims to describe and analyze the social capital variables, intellectual capital, an... more This research aims to describe and analyze the social capital variables, intellectual capital, and the performance of human resources in the context of information technology as well as to arrange a model of the role of information technology in moderating equation the performance of human resources. Employees used a population that is in the secretariat of the council representatives of Buton Regions that totaled 75 people. The sample is taken with census approach, the overall population as respondents research so that the total sample in this research is 75 people. The analysis instrument structural equation is modeling (SEM) with Partial Least Square (PLS 2.0 M3) method. The research results show that the social capital has a positive influence on human resources and intellectual capital. In addition intellectual capital also has a positive influence on the human resources performance. Information technology as variable moderation couldn't give a moderating effect to equation...
A company will not be separated from the failure when the company deliver services. Companies tha... more A company will not be separated from the failure when the company deliver services. Companies that have high quality standards will not be easy though to avoid failure. This failure will result in dissatisfaction and complaint behavior, so companies have to implement service recovery. Consumers who submit complaints and feel recovery services will assess whether they are being treated fairly or not. Justice can be viewed from three dimensions, namely distributive justice, procedural justice and interactional justice. If consumers are treated fairly, then this will have an effect on positive emotions and post-recovery satisfaction. This customer emotions will affect the post-recovery satisfaction.
Jurnal Ekonomi Manajemen Akuntansi, Jan 8, 2015
The purpose of this studyis to examine the effect compensation, work environment on job satisfact... more The purpose of this studyis to examine the effect compensation, work environment on job satisfaction and company performance. This study uses a population of employees of the Polytechnic Academy of Sciences Voyages Semarang by the number of 46 people, while the sample in this study were 46 employees. Sampling technique with census metode. methods of data analysis used was multiple regression.The results of this study is: The results of this study indicate that the performance of employees affected by the compensation and work environment. Job satisfaction is not as intervening variable between the effect of compensation and work environtmen. Job satisfaction is an intervening variabel between the influence of work environment on employee perormance. Hypotheses related to yield the result that compensation had an influence on job satisfaction, a regression toward the positive. Job satisfaction has an influence on the performance of human resources, with a positive regression coefficient. Work environment has a significant influence on employee performance, with positive direction.
Jurnal Ekonomi dan Bisnis
The purpose of this study is to analyze social value creation and economic creation in relational... more The purpose of this study is to analyze social value creation and economic creation in relational interaction skills and ethical interaction capabilities with market performance in the beauty salon creative service industry. This type of research is Explanatory Research with the research population, namely customers of beauty salons in Central Java. The sample selected in this study were 150 respondents. Analysis of research data using Partial Least Square (PLS) method with SmartPLS. The results of the study show that this research has succeeded in proving that social value creation and economic value creation are able to mediate between relationships and ethics with market performance.
Lecture notes in networks and systems, 2022
Advances in Intelligent Systems and Computing, 2019
This conceptual paper explains the role of Relational Selling Strategy in the relationship betwee... more This conceptual paper explains the role of Relational Selling Strategy in the relationship between Market sensing capabilities and brand management capabilities with Marketing Performance in Small Business Enterprises (SMEs). Market sensing capabilities is part of marketing knowledge, specifically related to market scanning, while brand management capabilities is part of cross-functional capability related to brand knowledge. The linkages between market sensing capabilities and brand management capabilities with relational selling strategy and marketing performance are part of the development of Marketing Dynamic theory that had previously been developed by experts such as Day (1994) and Morgan (2012).
Solusi, 2018
The problem in this study is that the knowledge of halal products used can increase the purchase ... more The problem in this study is that the knowledge of halal products used can increase the purchase intention of Muslim pizza hut consumers in the city of Semarang. The purpose of this study was to analyze and determine the effect of halal product knowledge, religiosity and attitudes towards the intention to buy consumers. The population as well as the sample used in this study are 100 Muslim consumers who are interested in pizza hut products. Research ratio data obtained from questionnaires and observations. Data analysis using SPSS 21.0 program. The results of this study indicate that halal product knowledge, religiosity and attitude partially have a positive effect on purchase intention. Based on data analysis only halal product knowledge of attitudes does not have a significant influence. The attitude in this study is considered an intervening variable.
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Papers by Ken Sudarti,SE,M.Si