The use of humor in advertisements has been the subject of numerous studies, most of which have e... more The use of humor in advertisements has been the subject of numerous studies, most of which have emphasized humor's effectiveness while neglecting the ethical issues that it often poses when used in advertising. In response, in the present study we look at the extent to which humor masks the ethical concerns inherent in offensive advertising. We examine advertisements brought before the Austrian Advertising Council, as well as the case-specific decisions made by councilors. With our analysis, we contribute to advertising ethics by turning attention to an important organization in the practice of critiquing advertisements.
ABSTRACT The British Broadcasting Company was established in 1922 by a group of radio manufacture... more ABSTRACT The British Broadcasting Company was established in 1922 by a group of radio manufacturers led by Marconi. In 1927 the company was renamed the British Broadcasting Corporation. It was originally only a radio broadcaster, the first television channel arrived in 1936 under the name the “BBC Television Service”. BBC1 as it is known today came about as a result of the launch of BBC’s second television channel, BBC2, prompting the directors to rebrand the Television Service in keeping with BBC2. The BBC format as we know it now was launched in 1964.
In previous research size aspects have been discussed as key determinants for any explanation how... more In previous research size aspects have been discussed as key determinants for any explanation how television broadcasting works. This paper addresses the question how the market and the firm size influence the social network site (SNS) communication by television stations. The study examines the Facebook activities of twelve stations in four countries and investigates the degrees of sophistication along key success factors for SNS communication. Yet, different from what has been argued from the resources argument our results suggest that the small program diversity and the incentives lead to a more sophisticated SNS communication in small markets and by small companies.
The use of humor in advertisements has been the subject of numerous studies, most of which have e... more The use of humor in advertisements has been the subject of numerous studies, most of which have emphasized humor's effectiveness while neglecting the ethical issues that it often poses when used in advertising. In response, in the present study we look at the extent to which humor masks the ethical concerns inherent in offensive advertising. We examine advertisements brought before the Austrian Advertising Council, as well as the case-specific decisions made by councilors. With our analysis, we contribute to advertising ethics by turning attention to an important organization in the practice of critiquing advertisements.
ABSTRACT The British Broadcasting Company was established in 1922 by a group of radio manufacture... more ABSTRACT The British Broadcasting Company was established in 1922 by a group of radio manufacturers led by Marconi. In 1927 the company was renamed the British Broadcasting Corporation. It was originally only a radio broadcaster, the first television channel arrived in 1936 under the name the “BBC Television Service”. BBC1 as it is known today came about as a result of the launch of BBC’s second television channel, BBC2, prompting the directors to rebrand the Television Service in keeping with BBC2. The BBC format as we know it now was launched in 1964.
In previous research size aspects have been discussed as key determinants for any explanation how... more In previous research size aspects have been discussed as key determinants for any explanation how television broadcasting works. This paper addresses the question how the market and the firm size influence the social network site (SNS) communication by television stations. The study examines the Facebook activities of twelve stations in four countries and investigates the degrees of sophistication along key success factors for SNS communication. Yet, different from what has been argued from the resources argument our results suggest that the small program diversity and the incentives lead to a more sophisticated SNS communication in small markets and by small companies.
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