Papers by Joana Maria Rosselló Dalmau
In spite of the recent popularity of viral marketing, we argue that most big companies should not... more In spite of the recent popularity of viral marketing, we argue that most big companies should not rely on it to spread the word about their products and brands. Instead, we propose a new model called "Big Seed Marketing" that combines the power of traditional advertising with the extra punch provided by viral propagation. Between traditional advertising and viral marketing is an important gap that can be filled by big companies looking for an advantage in the market place and a better return on their advertising and marketing dollar.
... Finally, you can speak directly to customers and buyers, establishing a personal link with th... more ... Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. ... He must have criticized these people more than 30 times in the book. And not just passing mentions. ...
Viral Marketing, Jan 1, 2009
Viral Marketing beschreibt das gezielte Auslösen von Mundpropaganda zum Zwecke der Vermarktung vo... more Viral Marketing beschreibt das gezielte Auslösen von Mundpropaganda zum Zwecke der Vermarktung von Unternehmen und deren Leistungen. Viral Marketing baut auf den Forschungsergebnissen unterschiedlicher Wissenschaftszweige wie etwa der ...
Electronic Markets, Jan 1, 2001
... Hagel, J. and Rayport, JF (1997) 'The Coming Battle for Customer Information&#x2... more ... Hagel, J. and Rayport, JF (1997) 'The Coming Battle for Customer Information', Harvard Business Review 75, 5365. Jurvetson, S. and Draper, T. (1998) 'Viral Marketing', Business 2.0, 1. Misner, IR (1994) The World's Best Known Marketing Secret, Austin: Bard & Stephen. ...
Communications of the ACM, Jan 1, 2003
Online social networks are increasingly being recognized as an important source of information in... more Online social networks are increasingly being recognized as an important source of information influencing the adoption and use of products and services. Viral marketing-the tactic of creating a process where interested people can market to each other-is therefore emerging as an important means to spread-the-word and stimulate the trial, adoption, and use of products and services.
Web Marketing Today, Jan 1, 2000
Journal of …, Jan 1, 2004
Although viral marketing has garnered a great deal of attention in the trade press, almost nothin... more Although viral marketing has garnered a great deal of attention in the trade press, almost nothing is known about the motivations, attitudes, and behaviors ofthe people (those sending the email to others) that constitute the essential component of any such strategy. This articie reports the results of three studies that examine consumer responses and motivations to pass along emaii. Impiications for target selection and message creation are discussed for advertising practitioners interested in implementing viral efforts, and suggestions for future research relating to computer-mediated consumer-to-consumer interactions are presented for academic researchers.
ACM Transactions on the …, Jan 1, 2007
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... The Panamanians are making millions of dollars annually and the United States run the Canalef... more ... The Panamanians are making millions of dollars annually and the United States run the Canalefficiently. ... The US Nuclear Cost Study Project. Prodigy Web Browser. ... candidates announced that they would refrain from comments on the settlement of the Vietnamese conflict. ...
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Papers by Joana Maria Rosselló Dalmau