Research demonstrates that student engagement supports academic success (Kuh, 2001). Engagement i... more Research demonstrates that student engagement supports academic success (Kuh, 2001). Engagement is broader than the amount of time and effort that students devote to their studies. University curriculum, allocation of resources, educationally purposeful activities, and support services also facilitate the student experience and outcomes. Leaders in post secondary institutions need to take an inclusive approach to student engagement and realize that student success is a shared responsibility with students, faculty, and staff members all contributing to the campus experience. Coordinating Contents The views expressed by the authors are those of the authors and do not necessarily reflect those of The College Quarterly or of Seneca College.
Research demonstrates that student engagement supports academic success . Engagement is broader t... more Research demonstrates that student engagement supports academic success . Engagement is broader than the amount of time and effort that students devote to their studies. University curriculum, allocation of resources, educationally purposeful activities, and support services also facilitate the student experience and outcomes. Leaders in post secondary institutions need to take an inclusive approach to student engagement and realize that student success is a shared responsibility with students, faculty, and staff members all contributing to the campus experience. Coordinating programs and services across divisions is essential as "Student success is 2. A Third Decade of Research. San Francisco, CA: Jossey-Bass.
Objective: MoveU is a social marketing initiative aimed at increasing moderate-tovigorous physica... more Objective: MoveU is a social marketing initiative aimed at increasing moderate-tovigorous physical activity (MVPA) among undergraduate students. Using the Hierarchy of Effects model (HOEM), this study identified awareness of MoveU and examined associations between awareness, outcome expectations, self-efficacy, intentions and MVPA. Participants: Students (N = 2,784) from a Canadian university in March 2013. Methods: A secondary analysis of the National College Health Assessment-II survey and measures specific to the MoveU campaign. The main associations were examined in a path analysis. Results: MoveU awareness (36.4%) was lower than other well-established university health campaigns. Younger students, females, and individuals living on campus were more likely to be aware of MoveU. The HOEM was supported, and improvements in model fit were evident with additional direct relationships between outcome expectancy and intention, and between self-efficacy and MVPA. Conclusions: Downloaded by [University of Toronto Libraries] at 08:16 06 April 2015 ACCEPTED MANUSCRIPT ACCEPTED MANUSCRIPT 2 The intended population was aware of the campaign. The HOEM was useful in the development and evaluation of the MoveU campaign. Longitudinal studies are needed to further test the efficacy of the HOEM in the social marketing of physical activity.
Research demonstrates that student engagement supports academic success (Kuh, 2001). Engagement i... more Research demonstrates that student engagement supports academic success (Kuh, 2001). Engagement is broader than the amount of time and effort that students devote to their studies. University curriculum, allocation of resources, educationally purposeful activities, and support services also facilitate the student experience and outcomes. Leaders in post secondary institutions need to take an inclusive approach to student engagement and realize that student success is a shared responsibility with students, faculty, and staff members all contributing to the campus experience. Coordinating Contents The views expressed by the authors are those of the authors and do not necessarily reflect those of The College Quarterly or of Seneca College.
Research demonstrates that student engagement supports academic success . Engagement is broader t... more Research demonstrates that student engagement supports academic success . Engagement is broader than the amount of time and effort that students devote to their studies. University curriculum, allocation of resources, educationally purposeful activities, and support services also facilitate the student experience and outcomes. Leaders in post secondary institutions need to take an inclusive approach to student engagement and realize that student success is a shared responsibility with students, faculty, and staff members all contributing to the campus experience. Coordinating programs and services across divisions is essential as "Student success is 2. A Third Decade of Research. San Francisco, CA: Jossey-Bass.
Objective: MoveU is a social marketing initiative aimed at increasing moderate-tovigorous physica... more Objective: MoveU is a social marketing initiative aimed at increasing moderate-tovigorous physical activity (MVPA) among undergraduate students. Using the Hierarchy of Effects model (HOEM), this study identified awareness of MoveU and examined associations between awareness, outcome expectations, self-efficacy, intentions and MVPA. Participants: Students (N = 2,784) from a Canadian university in March 2013. Methods: A secondary analysis of the National College Health Assessment-II survey and measures specific to the MoveU campaign. The main associations were examined in a path analysis. Results: MoveU awareness (36.4%) was lower than other well-established university health campaigns. Younger students, females, and individuals living on campus were more likely to be aware of MoveU. The HOEM was supported, and improvements in model fit were evident with additional direct relationships between outcome expectancy and intention, and between self-efficacy and MVPA. Conclusions: Downloaded by [University of Toronto Libraries] at 08:16 06 April 2015 ACCEPTED MANUSCRIPT ACCEPTED MANUSCRIPT 2 The intended population was aware of the campaign. The HOEM was useful in the development and evaluation of the MoveU campaign. Longitudinal studies are needed to further test the efficacy of the HOEM in the social marketing of physical activity.
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