Our world is frequently deemed a global village and Marshall McLuhan's (1967) vision of a 'global... more Our world is frequently deemed a global village and Marshall McLuhan's (1967) vision of a 'global village' has increasingly been a reality with rapid changes made possible by the communication revolution-satellite and cable television, multi-national media and internet. Indeed, this has made our world a smaller one and nations, economies and cultures have become increasingly interdependent. But globalization of media is not a term of global nature. As Sparks has argued, no media is genuinely global in nature. Moreover, the audience of the so-called global media is 'too small, too rich and too English-speaking to be considered inclusive'. The audience remains largely stateoriented. But there is no denying the fact that the electric media and communication sector which ranges from telecommunication network to radio, television and film, have been most active in the current drive for globalization of production, markets and trade.
Our world is frequently deemed a global village and Marshall McLuhan's (1967) vision of a 'global... more Our world is frequently deemed a global village and Marshall McLuhan's (1967) vision of a 'global village' has increasingly been a reality with rapid changes made possible by the communication revolution-satellite and cable television, multi-national media and internet. Indeed, this has made our world a smaller one and nations, economies and cultures have become increasingly interdependent. But globalization of media is not a term of global nature. As Sparks has argued, no media is genuinely global in nature. Moreover, the audience of the so-called global media is 'too small, too rich and too English-speaking to be considered inclusive'. The audience remains largely stateoriented. But there is no denying the fact that the electric media and communication sector which ranges from telecommunication network to radio, television and film, have been most active in the current drive for globalization of production, markets and trade.
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