Revista Espacio I+D Innovación más Desarrollo, 2014
El profesor universitario y su función docente 98 Resumen La labor del profesorado es clave para ... more El profesor universitario y su función docente 98 Resumen La labor del profesorado es clave para desarrollar el nuevo modelo educativo. Al profesor, le corresponde iniciar tanto la función educativa que introduzca y forme al alumno en la disciplina técnica objeto de estudio, como la función formativa, tendente a preparar al estudiante para desenvolverse debidamente tanto en el terreno profesional como humano. Así, el profesor debe potenciar la orientación al aprendizaje de sus alumnos, realizar un seguimiento cercano de la evolución de sus habilidades y conocimientos corrigiendo, en caso necesario, las posibles desviaciones. Debe desarrollar planes formativos para conseguir una profundización en el tratamiento de las competencias, en su evaluación, en técnicas y sistemas que propicien un aprendizaje a lo largo de la vida, en desarrollar entre sus estudiantes la capacidad de trabajo en equipo y, sintéticamente, en ofrecer programas formativos cuyo objetivo principal no sea transmitir un repertorio de conocimientos, sino encontrar el sistema para tutorizar las experiencias de aprendizaje de los estudiantes.
The aim of this study is to analyze the factors determining loyalty towards online tourist servic... more The aim of this study is to analyze the factors determining loyalty towards online tourist services supplier with a model which integrates the influence of trust in tourism websites with the conceptual framework of the Theory of Planned Behaviour (TPB). The hypotheses were tested on a sample of 305 airline travel tickets online purchasers, with the use of structural equation models. The results of the empirical study suggest that the three variables of TPB (perceived control, subjective norm and attitude) positively influence loyalty towards Internet use to purchase airline tickets. The role of trust is especially relevant as it also boosts the effect of TPB variables. Finally, a set of managerial implications are considered.
The aim of this study is to analyze the factors determining loyalty towards online tourist servic... more The aim of this study is to analyze the factors determining loyalty towards online tourist services supplier with a model which integrates the influence of trust in tourism websites with the conceptual framework of the Theory of Planned Behaviour (TPB). The hypotheses were tested on a sample of 305 airline travel tickets online purchasers, with the use of structural equation models. The results of the empirical study suggest that the three variables of TPB (perceived control, subjective norm and attitude) positively influence loyalty towards Internet use to purchase airline tickets. The role of trust is especially relevant as it also boosts the effect of TPB variables. Finally, a set of managerial implications are considered.
Revista Espacio I+D Innovación más Desarrollo, 2014
El profesor universitario y su función docente 98 Resumen La labor del profesorado es clave para ... more El profesor universitario y su función docente 98 Resumen La labor del profesorado es clave para desarrollar el nuevo modelo educativo. Al profesor, le corresponde iniciar tanto la función educativa que introduzca y forme al alumno en la disciplina técnica objeto de estudio, como la función formativa, tendente a preparar al estudiante para desenvolverse debidamente tanto en el terreno profesional como humano. Así, el profesor debe potenciar la orientación al aprendizaje de sus alumnos, realizar un seguimiento cercano de la evolución de sus habilidades y conocimientos corrigiendo, en caso necesario, las posibles desviaciones. Debe desarrollar planes formativos para conseguir una profundización en el tratamiento de las competencias, en su evaluación, en técnicas y sistemas que propicien un aprendizaje a lo largo de la vida, en desarrollar entre sus estudiantes la capacidad de trabajo en equipo y, sintéticamente, en ofrecer programas formativos cuyo objetivo principal no sea transmitir un repertorio de conocimientos, sino encontrar el sistema para tutorizar las experiencias de aprendizaje de los estudiantes.
The aim of this study is to analyze the factors determining loyalty towards online tourist servic... more The aim of this study is to analyze the factors determining loyalty towards online tourist services supplier with a model which integrates the influence of trust in tourism websites with the conceptual framework of the Theory of Planned Behaviour (TPB). The hypotheses were tested on a sample of 305 airline travel tickets online purchasers, with the use of structural equation models. The results of the empirical study suggest that the three variables of TPB (perceived control, subjective norm and attitude) positively influence loyalty towards Internet use to purchase airline tickets. The role of trust is especially relevant as it also boosts the effect of TPB variables. Finally, a set of managerial implications are considered.
The aim of this study is to analyze the factors determining loyalty towards online tourist servic... more The aim of this study is to analyze the factors determining loyalty towards online tourist services supplier with a model which integrates the influence of trust in tourism websites with the conceptual framework of the Theory of Planned Behaviour (TPB). The hypotheses were tested on a sample of 305 airline travel tickets online purchasers, with the use of structural equation models. The results of the empirical study suggest that the three variables of TPB (perceived control, subjective norm and attitude) positively influence loyalty towards Internet use to purchase airline tickets. The role of trust is especially relevant as it also boosts the effect of TPB variables. Finally, a set of managerial implications are considered.
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Papers by Isabel Pérez