The purpose of this study is to develop an alternative to external preference mapping through the... more The purpose of this study is to develop an alternative to external preference mapping through the completion of two consumer test phases: a preference scaling and a perceptual free sorting followed by a verbal description.
Companies need to continuously innovate to maintain market leadership. When the market is overloa... more Companies need to continuously innovate to maintain market leadership. When the market is overloaded the challenge consists in creating innovative products able to attract and satisfy consumers. The general aim of this research is to set-up an operational protocol that aids in creating innovative products using a sensory marketing approach, i.e. involving consumers at different stages of the process and demonstrates the validity of this protocol.The chosen product – a specific category of drink – has been duplicated by many competitors; therefore, it is necessary to create again differentiation by improving its sensory characteristics. First, a qualitative phase explored the concerned food universe and the possible sensory variations of the product across the five senses. Following this phase, a limited number of factors were selected for sample formulation: colour intensity (4 intensities), flavouring (3 types), label type (soft touch vs. hard) and pack size (standard vs. oversize)...
The purpose of this study is to compare a free sorting task based on similarities to a descriptiv... more The purpose of this study is to compare a free sorting task based on similarities to a descriptive analysis, both applied to the visual description of plastic pieces. On the one hand, 150 consumers sort 26 pieces varying along 3 factors: opacifying agent, coloring agent, and grain type. Multidimensional scaling allows the perceptive dimensions to be retrieved from the similarities
The purpose of this study is to develop an alternative to external preference mapping through the... more The purpose of this study is to develop an alternative to external preference mapping through the completion of two consumer test phases: a preference scaling and a perceptual free sorting followed by a verbal description.The stimuli are 18 leather samples varying in relief, origin and treatment. 207 naïve consumers are asked to group the samples according to their visual and
We present in this paper the advantages of the latent class vector model approach in the analysis... more We present in this paper the advantages of the latent class vector model approach in the analysis of preference ratings. We illustrate the practical application of this methodology on the basis of a preference study of smoked salmons in European countries. A set of 30 samples was selected spanning the characteristic variability of cold-smoked salmon available in six European countries (Belgium, Denmark, France, Germany, Italy and the United Kingdom). Consumers from the main countries of consumption (Belgium, France, Italy, Germany and the United Kingdom) were asked to rate the acceptability of each product. A quantitative descriptive analysis with a trained panel and physical and chemical measurements of smoked salmons were also conducted. Using a latent class vector model approach, it was possible to identify different classes of homogeneous preferences. Each of these classes was characterised by the country of origin of the consumers, sensory descriptions and the physical and chemical properties of the products.
Companies need to continuously innovate to maintain market leadership. When the market is overloa... more Companies need to continuously innovate to maintain market leadership. When the market is overloaded the challenge consists in creating innovative products able to attract and satisfy consumers. The general aim of this research is to set-up an operational protocol that aids in creating innovative products using a sensory marketing approach, i.e. involving consumers at different stages of the process and demonstrates the validity of this protocol.
The purpose of this study is to develop an alternative to external preference mapping through the... more The purpose of this study is to develop an alternative to external preference mapping through the completion of two consumer test phases: a preference scaling and a perceptual free sorting followed by a verbal description.
Previous studies have shown that consumers with higher affect intensity expressed stronger prefer... more Previous studies have shown that consumers with higher affect intensity expressed stronger preferences for softer car seat fabrics (Kergoat et al.). The present research aims to consolidate and expand these results.Across two studies, we attempt to determine whether the intensity of affect (as measured by the affect intensity measure; Larsen) is a more general construct involved in soft textile preferences. Through the evaluation of two product categories (car seat fabrics and washed-shirt fabrics) and the manipulation of product sensory attributes, we were able to establish that affect intensity components (positive intensity and negative reactivity) play a role in soft textile preferences, independent of the product category. The highest predictive value of particular affect intensity components for softness preference is discussed in line with the multidimensional approach of the affect intensity construct (Bryant et al.).
The purpose of this study is to develop an alternative to external preference mapping through the... more The purpose of this study is to develop an alternative to external preference mapping through the completion of two consumer test phases: a preference scaling and a perceptual free sorting followed by a verbal description.
Companies need to continuously innovate to maintain market leadership. When the market is overloa... more Companies need to continuously innovate to maintain market leadership. When the market is overloaded the challenge consists in creating innovative products able to attract and satisfy consumers. The general aim of this research is to set-up an operational protocol that aids in creating innovative products using a sensory marketing approach, i.e. involving consumers at different stages of the process and demonstrates the validity of this protocol.The chosen product – a specific category of drink – has been duplicated by many competitors; therefore, it is necessary to create again differentiation by improving its sensory characteristics. First, a qualitative phase explored the concerned food universe and the possible sensory variations of the product across the five senses. Following this phase, a limited number of factors were selected for sample formulation: colour intensity (4 intensities), flavouring (3 types), label type (soft touch vs. hard) and pack size (standard vs. oversize)...
The purpose of this study is to compare a free sorting task based on similarities to a descriptiv... more The purpose of this study is to compare a free sorting task based on similarities to a descriptive analysis, both applied to the visual description of plastic pieces. On the one hand, 150 consumers sort 26 pieces varying along 3 factors: opacifying agent, coloring agent, and grain type. Multidimensional scaling allows the perceptive dimensions to be retrieved from the similarities
The purpose of this study is to develop an alternative to external preference mapping through the... more The purpose of this study is to develop an alternative to external preference mapping through the completion of two consumer test phases: a preference scaling and a perceptual free sorting followed by a verbal description.The stimuli are 18 leather samples varying in relief, origin and treatment. 207 naïve consumers are asked to group the samples according to their visual and
We present in this paper the advantages of the latent class vector model approach in the analysis... more We present in this paper the advantages of the latent class vector model approach in the analysis of preference ratings. We illustrate the practical application of this methodology on the basis of a preference study of smoked salmons in European countries. A set of 30 samples was selected spanning the characteristic variability of cold-smoked salmon available in six European countries (Belgium, Denmark, France, Germany, Italy and the United Kingdom). Consumers from the main countries of consumption (Belgium, France, Italy, Germany and the United Kingdom) were asked to rate the acceptability of each product. A quantitative descriptive analysis with a trained panel and physical and chemical measurements of smoked salmons were also conducted. Using a latent class vector model approach, it was possible to identify different classes of homogeneous preferences. Each of these classes was characterised by the country of origin of the consumers, sensory descriptions and the physical and chemical properties of the products.
Companies need to continuously innovate to maintain market leadership. When the market is overloa... more Companies need to continuously innovate to maintain market leadership. When the market is overloaded the challenge consists in creating innovative products able to attract and satisfy consumers. The general aim of this research is to set-up an operational protocol that aids in creating innovative products using a sensory marketing approach, i.e. involving consumers at different stages of the process and demonstrates the validity of this protocol.
The purpose of this study is to develop an alternative to external preference mapping through the... more The purpose of this study is to develop an alternative to external preference mapping through the completion of two consumer test phases: a preference scaling and a perceptual free sorting followed by a verbal description.
Previous studies have shown that consumers with higher affect intensity expressed stronger prefer... more Previous studies have shown that consumers with higher affect intensity expressed stronger preferences for softer car seat fabrics (Kergoat et al.). The present research aims to consolidate and expand these results.Across two studies, we attempt to determine whether the intensity of affect (as measured by the affect intensity measure; Larsen) is a more general construct involved in soft textile preferences. Through the evaluation of two product categories (car seat fabrics and washed-shirt fabrics) and the manipulation of product sensory attributes, we were able to establish that affect intensity components (positive intensity and negative reactivity) play a role in soft textile preferences, independent of the product category. The highest predictive value of particular affect intensity components for softness preference is discussed in line with the multidimensional approach of the affect intensity construct (Bryant et al.).
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Papers by Huguette Nicod