Papers by Harry Arne Solberg
Norsk medietidsskrift, Oct 1, 2002
This article analyses the market for TV sports rights in Europe compared with the US TV markets. ... more This article analyses the market for TV sports rights in Europe compared with the US TV markets. It reveals that the most expensive soccer rights have become even more expensive than the NFL rights, which are the most costly US sports rights. The most attractive European products (the soccer rights) have been acquired by pay-TV. This is different from the US, where free-to-air advertising channels still dominate. European sports rights remain considerably cheaper when acquired exclusively by free-to-air channels. One reason for this is the regulation of European broadcasting. Public service broadcasters are not allowed to construct a menu of programmes that is based on purely commercial considerations, and some of them are not permitted to sell advertising at all. In addition, advertising on TV in general is still heavily regulated in Europe. These regulations reduce the channels' financial capabilities, and thus also their bids for sports rights. The profitability of sports rights deals is extremely vulnerable to negative changes in demand because of the high degree of sunk costs. Thus the history of TV sports rights in Europe and the US also includes a number of unprofitable deals.
Routledge eBooks, Sep 16, 2019
Routledge eBooks, Oct 2, 2017
Nordicom Review, 2008
This article reports on empirical data from Norway which indicates that popular sports contests a... more This article reports on empirical data from Norway which indicates that popular sports contests are also popular TV programmes. Individual sports, such as biathlon and cross-country skiing headed the popularity list, while football and ski-jumping came joint third. However, although football (only) came third, a higher proportion of football fans were willing to pay for watching it on TV than fans of other sports. This can explain why football has been the most successful sport pay-TV in Europe. Those interested in football were more interested in cultivating their favourite teams/athletes than fans of other sports. The analysis also indicates that the uncertainty of outcome is not as important for peoples’ interest in sport as the literature in sport economics has argued.
Research Papers in Economics, May 1, 2004
The Economics of Sports Broadcasting, 2007
Sport, Business and Management: An International Journal, 2021
PurposeThis paper sought to determine how a major sport event can become trapped in a winner'... more PurposeThis paper sought to determine how a major sport event can become trapped in a winner's curse, in which the fierce competition to host the event forces organisers to spend more on acquiring and hosting it than what it is worth in economic terms.Design/methodology/approachThis study used a combination of document analysis and 47 in-depth interviews with 51 individuals representing various private and public organisations involved in the implementation of the UCI 2017 Road Cycling World Championship. Snowball sampling and a semi-structured interview guide were used to ensure coverage of all relevant information.FindingsThe organiser and the host municipal lacked the necessary experience with events of this size and character. Information from previous championships events was not transferred, and the municipality administration did not utilise experiences from hosting previous events. Limited financial resources prevented the organiser from hiring enough employees with the ...
Eventledelse, 2019
Økonomiske utfordringer med å avholde store arrangementermoralske og etiske perspektiver LIN OLDE... more Økonomiske utfordringer med å avholde store arrangementermoralske og etiske perspektiver LIN OLDERØIEN OG HARRY ARNE SOLBERG SAMMENDRAG I dette kapitlet analyseres utfordringene med å avholde store engangsarrangementer. De empiriske dataene er fra sjakk-OL i Tromsø, 2014 og sykkel-VM i Bergen, 2017. Det fokuseres på konsekvensene av manglende erfaringer, men også på motstridende interesser mellom de involverte aktørene, som berører etiske og moralske dimensjoner. I kapitlet beskriver vi situasjoner som satte etiske rammeverk og moralske praksiser på prøve, og som utfordret de strategiske og økonomiske valgene til alle aktørene.
Sport Broadcasting for Managers
European Sport Management Quarterly, 2022
Legacies and Mega Events, 2017
International Journal of Sports Marketing and Sponsorship, 2008
Sports economics after fifty years: essays in honour of Simon Rottenberg Analysing the Win-Wage R... more Sports economics after fifty years: essays in honour of Simon Rottenberg Analysing the Win-Wage Relationship in Pro Sports Leagues: Evidence from the FA Premier League, 1997/98-2001/02 Bill Gerrard 169 The Future of Football in Europe Stefan Szymanski 191 Rottenberg and ...
International Journal of Sport Policy and Politics, 2012
Whether or not a city or a country should bid to host the Olympics or one of the big internationa... more Whether or not a city or a country should bid to host the Olympics or one of the big international football tournaments is often the source of heated debates. One question that is always raised is whether hosting such an event yields positive economic benefits. Using data from the period 1970–2009 we investigate whether there is a link between hosting
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Papers by Harry Arne Solberg