Papers by Hans Rüdiger Kaufmann
Factors influencing ethical behaviour in the workplace: the case of schools in Kuwait
Journal for global business advancement, 2023
Journal of Business and Retail Management Research, Feb 24, 2012
The main purpose of this paper is to determine whether brand awareness, brand association, brand ... more The main purpose of this paper is to determine whether brand awareness, brand association, brand service quality and brand loyalty factors can be taken as the elements of mall equity elements in a second order context. The analyses revealed that all mall equity elements can be loaded to mall equity dimension. These four dimensions have a total of 15 items. In this study, we empirically demonstrate that mall equity structure parallels that of brand equity as a second order model.
Management Decision, Jul 11, 2016
There are increasing influences of stakeholder relationships in the contemporary entrepreneurial ... more There are increasing influences of stakeholder relationships in the contemporary entrepreneurial knowledge stream to co-create value, in order to jointly confront the market competition. However, current research implies a dichotomy to exist between the awareness of the necessity of stakeholder-centred strategic thinking and the actual implementation of strategies in entrepreneurial practice. This study aims to close this gap, in order to understand how entrepreneurs could, strategically and operationally, enhance their stakeholders' relationships to reinforce entrepreneurial co-creation. Since, co-creation propels innovation; entrepreneurs' and their stakeholders' wellbeing calls for urgent materialisation of the entrepreneurial co-creation concept. A constructivist approach is applied to support findings to evolve a synthesis from literature to kick-off an academic debate on future research avenues on how to develop a co-creating entrepreneurial mindset. The findings conceptualise the significance of relevant traditional and contemporary issues of stakeholder relationships and entrepreneurship to structure the entrepreneurial co-creation concept. Ten issues are recognised from the conjoint literature influencing the conception. These insights will be useful for entrepreneurs to better align their entrepreneurial propositions with their stakeholder relationships to underpin value co-creation. Academics will be able to use these insights as a basis for future research towards entrepreneurial co-creation and are invited to join the debate. The findings represent an innovative strategic direction towards a better understanding of the significance of stakeholder relationships, pertaining to entrepreneurial development in the contemporary marketplaces, and holistically conceptualise the entrepreneurial co-creation concept.
Baltic Journal of Management, Apr 3, 2017
It is a pleasure to accept your manuscript entitled "Advertising and country-of-origin images as ... more It is a pleasure to accept your manuscript entitled "Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality" in its current form for publication in the Baltic Journal of Management. The comments of the reviewer(s) who reviewed your manuscript are included at the foot of this letter. Please go to your Author Centre at (Manuscripts with Decisions for the submitting author or Manuscripts I have co-authored for all listed co-authors) to complete the copyright assignment form. We cannot publish your paper without this. All authors are requested to complete the form and to input their full contact details. If any of the contact information is incorrect you can update it by clicking on your name at the top right of the screen. Please note that this must be done prior to you submitting your copyright form. If you would like more information about Emerald's copyright policy please visit the Information & Forms section in the Resources section of your Author Centre.
Curative International Marketing, Corporate and Business Diplomacy: A Triple Application for Migration
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, 2019
This contribution aims to cover a literature gap as to conceptualizing the nexus between sustaina... more This contribution aims to cover a literature gap as to conceptualizing the nexus between sustainable corporate policy and globalization phenomena challenges exemplified by migration. The work is designed as a conceptualized chapter derived from a synthesis of discussed concepts and a case study of migration based on documentary analysis. Based on a review on mainstream literature on a still scattered and ambiguous body of knowledge in the research stream of corporate and/or business diplomacy, the work suggests a synthesis of the two concepts with international curative marketing for sustainable corporate policy. The contribution suggests a distinction between business and corporate diplomacy complemented by multidisciplinary concepts derived from the curative international marketing paradigm and a distinction between legitimacy and reputation-orientated corporate mindset.
The Impact of the Digital World on Management and Marketing
Global Business and Economics Review, 2018
Emotional intelligence (EI) has been the subject of much controversy over the years consequent to... more Emotional intelligence (EI) has been the subject of much controversy over the years consequent to its significance and widespread utilisation in business, as well as due to the ways it has been defined and labelled since the 19th century. Given the fact that emotional intelligence can have a major impact on the retail banking sector, a culturally-driven perspective is deemed significant, especially in the context of Lebanon -a market that appears to fit no existing model of emotional intelligence. Thus, the aim of this research is to create a preliminary model of emotional intelligence that fits the Lebanese retail banking sector (LRBS), through a combination of existing models, interviews, theoretical research and secondary data. The research findings have identified and inter-related Lebanese-specific cultural variables to be further empirically researched towards an evaluation of their significance regarding individuals' EI. The research further developed a preliminary model of EI for the LRBS, comprising general variables, Lebanese-specific variables, and EI skills. The value of the research stems from its contribution to knowledge on the role and significance of EI in the LRBS, as well as from its setting of the foundation for future research that will refine, test and finalise this model.
Journal of Brand Management, 2019
The objective of the present research is to examine the relationship between consumer's perceptio... more The objective of the present research is to examine the relationship between consumer's perception of Firm of Origin (FOO) of a company and the equity they associate with the brand. FOO is related to the importance consumers attribute to human dimension of a company. Brand equity (BE) is conceptualised as a three-dimensional construct including brand awareness/ associations, perceived quality and brand loyalty. In order to investigate the relationship between brand equity and FOO, a FOO scale was developed and validated. Then, a survey was undertaken using a convenience sample. The questionnaire used to collect data included two categories of brands: convenience and luxury brands. The relationship between BE and FOO was examined using multivariate analysis of variance. In addition, the impact of FOO has been investigated on consumers' intention to purchase the brand products. Results indicate that brand equity varies with the importance associated with FOO. This is true for both luxury and convenience brands, and FOO affects each driver of BE, namely brand awareness/ associations, perceived quality and brand loyalty. The principal contribution of this study is that it demonstrates empirically a positive relationship between the human dimension of the firm (FOO) and brand equity. The people considered are those placed at every level in the organisation: entrepreneurial, managerial and operational.
Antecedents and outcomes of online brand engagement
Online Information Review, 2017
Purpose The purpose of this paper is to investigate the antecedents and outcomes of online consum... more Purpose The purpose of this paper is to investigate the antecedents and outcomes of online consumer brand engagement (OCBE). In addition, a mediator effect of satisfaction and brand love in the relationship between OCBE and positive electronic word-of-mouth (e-WOM) is analyzed. Design/methodology/approach Data were collected using a panel sampling with 201 participants from the millennial generation provided by the software tool Qualtrics. The online questionnaire is composed of two screening questions, the items of the constructs and a section with the socio-demographic variables. Findings Involvement and online brand experience (OBE) are important drivers of online brand engagement. Brand love is a significant mediator between online brand engagement and e-WOM. Originality/value Studies about antecedents and outcomes of online consumer engagement are rare. This paper contributes to the fledgling online consumer engagement literature by analyzing three antecedents: involvement, OBE...
Journal of Business Research, 2018
In 2015, a new kind of company was introduced by law in Italy: the for-Benefit Company (fBComp). ... more In 2015, a new kind of company was introduced by law in Italy: the for-Benefit Company (fBComp). Such firms are characterized by a relevant novelty: they are for-profit companies whose statute explicitly recognizes and intends the impact of managerial decisions on the wellbeing of society as well as of its shareholders. This study suggests on the fBComp as a new "social" business model (SBM) which integrates social and competitive behaviors. Thereby, the company achieves its objectives by creating and maintaining biunivocal relations with stakeholders, co-creating contextual sustainability conditions, increasing its reputation and positioning compared to its competitors. By conducting a desk analysis on the results of the Italian Report on fBComp, this paper designs a portrait of this innovative social business model's main features and explains its possibly far-reaching, trendsetting and curing influences on the transition of management practices towards mutual stakeholders' wellbeing and a sustainable society.
Innovation of European SMEs: Mission not yet completed
The paper aims to contribute to the discussion on the catalytic role of SMEs in generating innova... more The paper aims to contribute to the discussion on the catalytic role of SMEs in generating innovation as a basis for a competitive economy. It focuses on six European countries, representing both established and transitional settings (United Kingdom, Cyprus, Spain, Italy, Greece and Lithuania). The statistical methods used included ANCOVA, multiple regression analysis and chi-square tests. The factors explaining the innovation levels were provided. Innovation and corporate culture indices were created and found to be correlated. Four variables were shown to explain innovation management in the six countries: corporate culture, formal processes/innovation department, company size and review of products. The respective SME perceptions, key factors and levels of innovation management were thus differentiated for the six countries. This comprehensive differentiated approach is an innovative contribution to the field.
Thunderbird International Business Review, 2015
Behavioural Branding the Interdisciplinary Hilti Case
International Journal of Management Cases, 2007
Agencies that are concerned with destination, corporation and product branding only recently disc... more Agencies that are concerned with destination, corporation and product branding only recently discovered corporate identity and the subsequent behavioral aspects of brand management as a promising field of action. It is obvious that in a more and more ambiguous business environment, strong brands come into existence not only with excellent products or services but with a consistent, all-encompassing and differentiated presence that can be experienced by the customer. This paper illuminates the interdisciplinary conceptual roots of behavioural branding resulting from an academic-practitioner dialogue of three Liechtenstein institutions.
New Consumer Role in Brand Community: From Attractiveness to an Active Member and Embedded Learning
European J. of International Management, 2015
This conceptual paper contributes to the nascent debate on a stronger appreciation of subsidiarie... more This conceptual paper contributes to the nascent debate on a stronger appreciation of subsidiaries' contribution to knowledge creation and transfer within the Multinational Corporation (MNC) network reflected by increased levels of reverse and/or horizontal knowledge transfer. Furthermore, the current literature implies scattered evidence with respect to the influential factors and controversial power interests on behalf of the players involved: the MNC headquarter, the individual subsidiaries and between the subsidiaries. For this reason, the paper aims to develop a holistic conceptual framework as a basis for a future research agenda on multidirectional knowledge transfer driven by a concerted effort of all partners involved. Owing to its high cultural density and diversity in a close geographical space, Europe is regarded an ideal and vibrant setting for research on knowledge creation. As a side effect of an increased level of competitiveness, MNCs might play a significant role in contributing to the EU objectives of higher levels of prosperity of an ever more integrated economy and of new energies for the region's technological and industrial development.
Green Consumer Behavior Index and Public-Private Partnership
Intangibles Assets in Company Succession in German Smes
International Journal of Management Cases, 2007
International Journal of Management Cases, 2008
The research project, whose content refers in essence to 'learning and teaching', 'entrepreneursh... more The research project, whose content refers in essence to 'learning and teaching', 'entrepreneurship' and 'internationalization of SMEs should illuminate the 'international awareness' of SMEs, respectively the dichotomy between
SSRN Electronic Journal, 2008
This paper examines if the identity shaped by the region does have an influence on the ownermanag... more This paper examines if the identity shaped by the region does have an influence on the ownermanager's managerial behaviour. Two hypotheses have been formulated that are based on the identity theory saying that an individual's self consists of a set of different identities. The paper is based on an empirical study following a survey strategy. The sample consisted of SMEs from Austria, Germany, Liechtenstein and Switzerland. As technique the interviewer-administered questionnaire, using the telephone, was applied. The data were collected between October 2006 and March 2007. Eventually, 79 questionnaires were available to be included in the data analysis process. The hypotheses were tested applying hierarchical cluster analysis. The cluster analysis for the first hypothesis related to different levels of identities resulted in three clusters showing that the companies can be distinguished according to their expressive and/or instrumental behaviour. Interestingly, the third cluster is made of German SMEs only. The cluster analysis for the second hypothesis referring to different owner manager identities resulted in four clusters. Interestingly again, one cluster emerged comprising German SMEs only. The findings provide a fruitful base for a better understanding of the owner-manager's influence on the company's internationalization process and assist in developing specific policies for different characters of owner-managers. Furthermore, it suggests that owner-managers of small countries are made of other sets of identities compared with their German counterparts indicating a different course of action in terms of internationalization. Concluding, there is evidence that owner-manager identity can be categorized based on the owner-managers' origin.
An extensive study of the e-learning practices within Cyprus universities
International Journal of Organizational Analysis, 2014
Purpose – The purpose of this paper is to provide a holistic view on e-learning-related concepts ... more Purpose – The purpose of this paper is to provide a holistic view on e-learning-related concepts as a basis for an e-learning strategy. Furthermore, it aims to shed light on the level of application of existing open-source learning management systems (LMS) by the public and private universities of Cyprus. Due to a currently existing information gap in the field, the study should rather be seen as an exploratory descriptive snapshot to create initial awareness based on which further hypotheses can be derived for future studies. Design/methodology/approach – Quantitative research has been conducted in this study with an online questionnaire distributed to all the public and private universities in Cyprus. Findings – The conducted research analysis results clearly illustrate the comparisons among different features and services of an e-learning platform. Additionally, the analysis results highlighted the tendency of the participants toward a social learning environment which was consid...
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Papers by Hans Rüdiger Kaufmann