ARTICLE INFO ABSTRACT Despite the extensive research in the context of brand communities on socia... more ARTICLE INFO ABSTRACT Despite the extensive research in the context of brand communities on social networking (SNSs), the theoretical foundations underlying consumers' assessment of advertisements on SNSs' brand communities was not yet explored. The present study consequently aimed to explore how SNSs' brand communities' consumers assess social networks' ad analysis was used to identify the best fit model, and the most effective predictors on the assessment of SNAs. From the collected data, four dimensions had positive significant effects on the consumers' assessment (informati fifth dimension (irritation value) had a significant negative effect. The results of this study had some contradictions with some results on previous studies, and confirmed researchers used the descriptive analysis to gain deeper understanding of how the brand communities' consumers (BCCs) on SNSs assess SNAs, and to identify the main characteristics of the BCCs on SNSs.
AGRIS record. Record number, SE9412364. Titles, The presence of multinational companies (MNCS) in... more AGRIS record. Record number, SE9412364. Titles, The presence of multinational companies (MNCS) in Ghana. A study of the impact of the interaction between an MNC and three indigenous companies. Personal Authors, Awuah, GB. Corporate Authors, Uppsala Univ. (Sweden ...
ABSTRACT. Purpose: The purpose of this study is to deepen our understanding of the extent to whic... more ABSTRACT. Purpose: The purpose of this study is to deepen our understanding of the extent to which a firm's customer orientation prac-tice, and the outcome thereof, is affected by its network of exchange relationships. Methodology/Approach: Building on a network approach, ...
In discussing what a firm's competence is all about and how that is developed over time, the... more In discussing what a firm's competence is all about and how that is developed over time, the focus has been on how a firm develops its core or distinctive competence all by itself. The imbeddedness of a firm in networks of exchange relationships and how that impinges on ...
Promoting domestic production of certain goods/services has always been spurred by, e.g. a countr... more Promoting domestic production of certain goods/services has always been spurred by, e.g. a country's need to create job opportunities, to generate internal sources of revenue for general development, and to wean the country from its dependence on imports of goods/services which may not only exacerbate its terms of trade with other countries, but also inhibit the achievement of the other objectives mentioned above. LDCs' efforts to promote infant industries have wide coverage in the literature, yet little attention has been paid to the role certain specific actors, controlling specific resources and performing specific activities play in the success of such a developmental process. Drawing on the industrial network approach, this article seeks to deepen our understanding of the impact of the exchange relationships between multinational companies and their indigenous suppliers in the process of promoting infant industries in LDCs. 0 1997 Elsevier Science Ltd. All rights reserved
The conceptualization of a firm's competence development has undergone some developments... more The conceptualization of a firm's competence development has undergone some developments, as seen from the extant literature. However, studies or explanations of a firm's competence development over time seem to concentrate on firms that manufacture ...
2015 Fifth International Conference on Digital Information Processing and Communications (ICDIPC), 2015
Do consumers of the same brand from different culture have the same perceptions while assessing t... more Do consumers of the same brand from different culture have the same perceptions while assessing the advertisements on Social Networking Sites' (SNSAs)? To answer this question, the data for this study were collected from brand communities' consumers (BCCs) on SNSs. 278 respondents from three different cultural backgrounds (Egyptians, Dutch and British) answered the questionnaires. Five main variables to collect the consumers' assessment of SNSAs were tested (information value, entertainment value, credibility value, interactivity value, and irritation value). Based on the empirical findings, the three groups perceived five of the six variables with significant difference F ratios. Consequently, their perception of the entertainment value of SNSAs has no significant differences between the three groups. Based on the cross-cultural theory, the findings of this study have some agreements and some contradictions, especially the influences of power distance and uncertainly avoidance. Moreover, the researchers used the One-way analysis of variance (ANOVA) with Post Hoc tests to compare between the assessments of the three groups.
International Journal of Digital Information and Wireless Communications, 2015
Marketers act on social networking sites (SNSs) in order to be more efficient in merchandising th... more Marketers act on social networking sites (SNSs) in order to be more efficient in merchandising their products and/or services. Even so, the scope of the published studies regarding the assessment of advertisements on social networking sites (SNAs) is limited. Consequently, the present study aimed to consider credibility and interactivity, in addition to information, entertainment and irritation values, as main factors for consumers' assessment of SNAs, as perceived by SNSs' users. An analysis of empirical data helped to identify four main factors for assessing SNAs. These were: information value, entertainment value, credibility value and interactivity value. Irritation value was the only factor that had no significant effect on the assessment of SNAs. Furthermore, based on the beta coefficients, the information and entertainment values of SNAs, in conjunction with credibility and interactivity values, had different outcomes from previous studies. Consequently, the interactivity value was the strongest among the four predictors for assessing SNAs.
Handbook on International Alliance and Network Research, 2015
ABSTRACT The aim of this chapter is to shed light on how a born global can obtain continued growt... more ABSTRACT The aim of this chapter is to shed light on how a born global can obtain continued growth internationally, in institutionally distant markets. We are seeking a deeper understanding of international growth for born global enterprises by combining theories of networks and institutional perspective. We discuss how institutional distance affects the internationalization processes in born globals. We seek to highlight why and how a born global firm does enter different markets. In this respect, born globals from developed countries and those from emerging markets are compared, leading us to derive some propositions from our discussions. Finally some suggestions for future research are presented.
ARTICLE INFO ABSTRACT Despite the extensive research in the context of brand communities on socia... more ARTICLE INFO ABSTRACT Despite the extensive research in the context of brand communities on social networking (SNSs), the theoretical foundations underlying consumers' assessment of advertisements on SNSs' brand communities was not yet explored. The present study consequently aimed to explore how SNSs' brand communities' consumers assess social networks' ad analysis was used to identify the best fit model, and the most effective predictors on the assessment of SNAs. From the collected data, four dimensions had positive significant effects on the consumers' assessment (informati fifth dimension (irritation value) had a significant negative effect. The results of this study had some contradictions with some results on previous studies, and confirmed researchers used the descriptive analysis to gain deeper understanding of how the brand communities' consumers (BCCs) on SNSs assess SNAs, and to identify the main characteristics of the BCCs on SNSs.
AGRIS record. Record number, SE9412364. Titles, The presence of multinational companies (MNCS) in... more AGRIS record. Record number, SE9412364. Titles, The presence of multinational companies (MNCS) in Ghana. A study of the impact of the interaction between an MNC and three indigenous companies. Personal Authors, Awuah, GB. Corporate Authors, Uppsala Univ. (Sweden ...
ABSTRACT. Purpose: The purpose of this study is to deepen our understanding of the extent to whic... more ABSTRACT. Purpose: The purpose of this study is to deepen our understanding of the extent to which a firm's customer orientation prac-tice, and the outcome thereof, is affected by its network of exchange relationships. Methodology/Approach: Building on a network approach, ...
In discussing what a firm's competence is all about and how that is developed over time, the... more In discussing what a firm's competence is all about and how that is developed over time, the focus has been on how a firm develops its core or distinctive competence all by itself. The imbeddedness of a firm in networks of exchange relationships and how that impinges on ...
Promoting domestic production of certain goods/services has always been spurred by, e.g. a countr... more Promoting domestic production of certain goods/services has always been spurred by, e.g. a country's need to create job opportunities, to generate internal sources of revenue for general development, and to wean the country from its dependence on imports of goods/services which may not only exacerbate its terms of trade with other countries, but also inhibit the achievement of the other objectives mentioned above. LDCs' efforts to promote infant industries have wide coverage in the literature, yet little attention has been paid to the role certain specific actors, controlling specific resources and performing specific activities play in the success of such a developmental process. Drawing on the industrial network approach, this article seeks to deepen our understanding of the impact of the exchange relationships between multinational companies and their indigenous suppliers in the process of promoting infant industries in LDCs. 0 1997 Elsevier Science Ltd. All rights reserved
The conceptualization of a firm's competence development has undergone some developments... more The conceptualization of a firm's competence development has undergone some developments, as seen from the extant literature. However, studies or explanations of a firm's competence development over time seem to concentrate on firms that manufacture ...
2015 Fifth International Conference on Digital Information Processing and Communications (ICDIPC), 2015
Do consumers of the same brand from different culture have the same perceptions while assessing t... more Do consumers of the same brand from different culture have the same perceptions while assessing the advertisements on Social Networking Sites' (SNSAs)? To answer this question, the data for this study were collected from brand communities' consumers (BCCs) on SNSs. 278 respondents from three different cultural backgrounds (Egyptians, Dutch and British) answered the questionnaires. Five main variables to collect the consumers' assessment of SNSAs were tested (information value, entertainment value, credibility value, interactivity value, and irritation value). Based on the empirical findings, the three groups perceived five of the six variables with significant difference F ratios. Consequently, their perception of the entertainment value of SNSAs has no significant differences between the three groups. Based on the cross-cultural theory, the findings of this study have some agreements and some contradictions, especially the influences of power distance and uncertainly avoidance. Moreover, the researchers used the One-way analysis of variance (ANOVA) with Post Hoc tests to compare between the assessments of the three groups.
International Journal of Digital Information and Wireless Communications, 2015
Marketers act on social networking sites (SNSs) in order to be more efficient in merchandising th... more Marketers act on social networking sites (SNSs) in order to be more efficient in merchandising their products and/or services. Even so, the scope of the published studies regarding the assessment of advertisements on social networking sites (SNAs) is limited. Consequently, the present study aimed to consider credibility and interactivity, in addition to information, entertainment and irritation values, as main factors for consumers' assessment of SNAs, as perceived by SNSs' users. An analysis of empirical data helped to identify four main factors for assessing SNAs. These were: information value, entertainment value, credibility value and interactivity value. Irritation value was the only factor that had no significant effect on the assessment of SNAs. Furthermore, based on the beta coefficients, the information and entertainment values of SNAs, in conjunction with credibility and interactivity values, had different outcomes from previous studies. Consequently, the interactivity value was the strongest among the four predictors for assessing SNAs.
Handbook on International Alliance and Network Research, 2015
ABSTRACT The aim of this chapter is to shed light on how a born global can obtain continued growt... more ABSTRACT The aim of this chapter is to shed light on how a born global can obtain continued growth internationally, in institutionally distant markets. We are seeking a deeper understanding of international growth for born global enterprises by combining theories of networks and institutional perspective. We discuss how institutional distance affects the internationalization processes in born globals. We seek to highlight why and how a born global firm does enter different markets. In this respect, born globals from developed countries and those from emerging markets are compared, leading us to derive some propositions from our discussions. Finally some suggestions for future research are presented.
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Papers by Gabriel Awuah