Narrowcast Advertising Retail Metrics: A Simulation with Fuzzy Product Profitability Potential
2007 Canadian Conference on Electrical and Computer Engineering, 2007
Abstract Narrowcast advertising is becoming a prominent means to modify retail product consumptio... more Abstract Narrowcast advertising is becoming a prominent means to modify retail product consumption. This consumption is directed to maximize profit despite changes in consumer preferences and is effected by changes to the number of advertising impressions and their product content. The profitability potential of a product quantifies possible future earnings for a retail outlet and is a useful tool for retail decision makers. Common retail metrics, such as sales data, surveys of consumer product preferences, and advertising impressions, can be ...
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Papers by G. Sawatzky