International Journal of Family Business and Management
The main purpose of this study is to examine the relationship between stigma and survivor’s produ... more The main purpose of this study is to examine the relationship between stigma and survivor’s productivity. Earlier studies show that stigma has a negative impact on survivor’s productivity. Therefore, the purpose of this research is to examine and provide satisfactory justification of relationship among stigma and organizational support on survivors’ productivity. Methodology of the study is quantitative with the survey as a main research strategy. 250 Questionnaire was distributed along with employees of Telecom industry of Pakistan. Data was analyzed using SPSS regression and beta analysis. The findings suggest that there is negative relationship between stigma and survivor’s because stigma creates negative effects. But POS is moderating the negative relation of stigma and survivors. Future research could be conducted on the some other variables such as Training, Knowledge management, Procedural justice these can be studied during stigma on survivor’s productivity. Key words: Stigm...
Higher Education Institutions (HEIs) are facing more enormous challenges due to the quick spread ... more Higher Education Institutions (HEIs) are facing more enormous challenges due to the quick spread of NOVEL COVID-19, which carried lockdown in the lives of people across the world. Countries are preparing to face the challenge as the pandemic may run for several months. A large number of academic institutions had shut their campuses and went online. In terms of e-education, developing countries are facing more challenges comparatively. The current study is designed to investigate the phenomena from the lens of emergency management theory, with a purpose to come up with a viable framework for taking proper actions. Another objective of the study was to examine commonalities and differences between a developed and a developing country in terms of preparedness, response, mitigation, and recovery. The study was conducted under the philosophy of social constructivism, following qualitative research design, applying phenomenology research method, with the help of interviews as a data collection technique. Thematic analysis was applied for data analysis with the help of NVivo 12. The results show there are significant differences in terms of 'preparedness', a considerable difference in terms of 'response' and 'recovery' and a minor difference in terms of 'mitigation' between developed and developing countries. The study is conducted during COVID-19 emergency and provides useful insights to understand faculty point of view and suggestions for improving the quality of e-learning and emergency preparedness.
International Journal of Social Science & Entrepreneurship
In this modern era of business and competition, no organization can achieve its organizational go... more In this modern era of business and competition, no organization can achieve its organizational goals and objectives or success without the role of leaders. Transformational and Servant leadership play an important role in enhancing employee outcomes like engagement, task performance and organizational citizenship behaviour. The current study put forward a theoretical framework and core effect of transformational and Servant leadership on different employee outcomes. We also consider the mediating role of dimensions of self-determination theory. The collection questionnaire method and a non-probability convenient sampling technique were used for data collection. During two and half months, we distributed 540 questionnaires and received 372 questionnaires properly filled. After applying statistical tests using SPSS and Amos, we find that transformational leadership and servant leadership increase employee engagement, task performance and organizational citizenship behaviour. And for l...
Banking Sector (BS) is facing more enormous challenges due to the quick spread of NOVEL COVID-19,... more Banking Sector (BS) is facing more enormous challenges due to the quick spread of NOVEL COVID-19, which locked people's lives over the globe. Brand management is one of the critical concerns. Organizations are managing their brand to attract potential customers from the market in this pandemic situation. For this objective, data have been collected from 210 customers of banking organizations. Data have been gathered using a snowball sampling method, which allows the respondents to spread the questionnaire link with their friends; this study has used SPSS to analyze the data. However, the findings of the study have portrayed that brand management substantially influences consumer purchase behavior. Therefore, whenever organizations develop their strategies to attract potential customers, organizations can increase brand performance by efficiently managing it. Moreover, when customers link with the brand, they use it to learn about customer service and corporate bank strategies.
International Journal of Research in Business and Social Science (2147- 4478)
Pakistan is experiencing an enormous increase in the acceptance of western apparel shopping among... more Pakistan is experiencing an enormous increase in the acceptance of western apparel shopping among people. To bind this opportunity, it is necessary to understand ensure the repurchase intention among customers. Hence this research article explored the impact of Service and Product related attributes on Re-purchase Intention: Role of customer characteristics and customer satisfaction in an apparel shopping context. The importance of product attributes and service attributes to the result of repurchase intention has been well documented. In the past, scarce studies will be done to check this relationship. The theoretical repurchase model was developed and tested using SEM on experiential data of 350 apparel brand customers. In Pakistan's scenario, the study's significance is that the clothing industry is becoming more frequent and increasingly focused on developing brands. Simultaneously, the Pakistan textile and clothing brands industry became more and more developed and stro...
This research aims to examine the impact of brand loyalty and brand image upon brand equity given... more This research aims to examine the impact of brand loyalty and brand image upon brand equity given the involvement of brand recognition as a mediator. The technique used for the collection of data was simple random sampling. The information was collected from the general public, colleges, and university students via the survey method strategy. The research design is quantitative, and the data was collected by implementing the non-probability and convenience sampling technique with a sample size of 390. The results show that brand image has a positive and significant relationship with brand awareness. Moreover, brand image and brand loyalty have a considerable brand equity relationship, and brand recognition mediates the brand image and brand equity relationship. This study will serve to help marketers to attain customer satisfaction and concentrate on the wants of customers to obtain a superior competitive advantage. Pages 1091
Purpose This study aims to debate and highlight the challenges faced by university students regar... more Purpose This study aims to debate and highlight the challenges faced by university students regarding e-learning during the global pandemic emergency. Furthermore, it sketches the solutions of e-learning using a theoretical lens of emergency management theory (EMT). Finally, the study argues a case for improvement in existing e-learning systems to enable higher education systems, particularly in a developing country, to recover the losses and increase education quality. Design/methodology/approach A qualitative research design and phenomenology research approach were applied to conduct the current study. A total of 10 in-depth online interviews were recorded from students studying in Pakistan and the UK. Verbatim transcriptions were analysed using the reflexive thematic analysis approach. Findings The current study results explained in detail the numerous challenges, including lack of preparedness (students and institutions), low quality of interaction, lack of motivation, lack of c...
This study aimed to investigate the direct influence of entrepreneurial education, entrepreneuria... more This study aimed to investigate the direct influence of entrepreneurial education, entrepreneurial mindset, and creativity on the entrepreneurial intention with the indirect role of entrepreneurial self-efficacy. This study applied the structural equation model technique using AMOS software to verify the hypothesis relationships. This study collected self-administered survey data from 365 university students of Jiangsu and Zhejiang province of China. The findings indicated that entrepreneurial education, entrepreneurial mindset, and creativity have a positive and significant influence on entrepreneurial intention. Moreover, results revealed that entrepreneurial self-efficacy partially mediates in the relationship between entrepreneurial education, entrepreneurial mindset, and creativity on entrepreneurial intention. Further implications and limitations are also discussed in this article.
Consumer buying behavior is an important aspect in every marketing strategy to produce maximum ou... more Consumer buying behavior is an important aspect in every marketing strategy to produce maximum output from the market. This study aims to determine how advertisement affects consumer buying behavior and brand loyalty by considering a mediator between brand awareness and the moderating role of perceived quality. For this purpose, this study targets the rising cosmetics industry. This study used the purposive sampling technique to collect data from 300 respondents with the help of an online survey method via Google doc. The partial least squares structural equation modeling PLS-SEM was applied to verify the hypotheses relationships. The findings have confirmed that advertisements substantially predicted brand awareness, brand loyalty, and consumer buying behavior. Furthermore, brand awareness partially mediated the association of advertisement with brand loyalty and consumer buying behavior. Also, perceived quality is significantly moderated on the association of brand awareness with ...
International Journal of Academic Research in Business and Social Sciences, 2021
Privacy in using the internet is a debating topic in the field of social networking. In this rega... more Privacy in using the internet is a debating topic in the field of social networking. In this regard, the objective of the study is to determine the factors associated with the disclosure of the information by the user on social networking sites. However, this study has found seven key factors associated with disclosure of information which include the realization of privacy, understanding of privacy statements, trust in friends and family, data distortion, data transferring, data profiling, and control on information shared over Facebook. This study has gathered data by using a non-probability convenient sampling procedure and collected data from 215 Facebook users by using a survey strategy. The survey questionnaire has been formulated by using measurement scales from existing literature. The findings of the study have reported that realization of privacy and control on shared information are insignificantly impacted on the disclosure behavior of the user. However, data distortion, data transferring, and data profiling adversely and significantly impacted the disclosure behavior of the users. In contrast, understanding of privacy statements and trust in friends and family positively and significantly influenced the disclosure behavior of the users. Based on such generalizable findings, this study has also provided significant implications along with future avenues of the research.
International Journal of Academic Research in Business and Social Sciences, 2020
The publication of depicts of Prophet (PBUH) in January 2015 by a French magazine caused a boycot... more The publication of depicts of Prophet (PBUH) in January 2015 by a French magazine caused a boycott of French products in the Muslim world. Therefore, this study was designed to analyze the protesting behavior of Pakistani consumers regarding the purchase of French products. The religiously motivated boycott model was developed to examine the mediating effect of the boycott on product judgment, brand image, and loyalty. This study found that religious animosity has a substantial impact on boycotting French products but the boycott of French products does not have a substantial influence on the image and loyalty of French brands. Consistent with previous findings, our study suggests that product judgment is independent of religious animosity and boycott. This study has provided several implications to the manager of international organizations that are going to or already have entered in Muslim dominated markets. This study is concerned with the impact of the boycott of the religiously motivated consumer on brand image and loyalty. Furthermore, this study recommends that forthcoming researchers should on the influence of politically and economically motivated consumers on the brand image and loyalty with the brands.
This study aims to examine the nexus between green growth and carbon neutrality targets in the co... more This study aims to examine the nexus between green growth and carbon neutrality targets in the context of the USA while observing the role of ecological innovation, environmental taxes, and green energy. For this purpose, data were collected from 1970 to 2015 for all the variables of interest. This research utilized the quantile autoregressive distributed lag (QARDL) method due to its various benefits, such as depicting the causality patterns based on different quantiles for different variables like green growth, ecological innovation, environmental taxes, and renewable energy. The findings through the QARDL method showed that the error correction coefficient was significant and negative with the expected negative sign for the different quantiles. The findings showed a significant and negative impact of green growth, square of green growth, ecological innovation, and environmental taxes in determining the carbon dioxide (CO 2) emissions for the USA's economy under the longrun estimation. Meanwhile, the outcome for the short-term estimation confirmed that the past and lagged values of CO 2 emission were significantly and negatively linked with the current and lagged values of CO 2 emission. On the other hand, it was found that green growth and square of green growth, ecological innovation, environmental taxes, and renewable energy played their vital role in reducing haze pollution like PM2.5. Besides, this research also covers the limitations and policy implications.
International Journal of Family Business and Management
The main purpose of this study is to examine the relationship between stigma and survivor’s produ... more The main purpose of this study is to examine the relationship between stigma and survivor’s productivity. Earlier studies show that stigma has a negative impact on survivor’s productivity. Therefore, the purpose of this research is to examine and provide satisfactory justification of relationship among stigma and organizational support on survivors’ productivity. Methodology of the study is quantitative with the survey as a main research strategy. 250 Questionnaire was distributed along with employees of Telecom industry of Pakistan. Data was analyzed using SPSS regression and beta analysis. The findings suggest that there is negative relationship between stigma and survivor’s because stigma creates negative effects. But POS is moderating the negative relation of stigma and survivors. Future research could be conducted on the some other variables such as Training, Knowledge management, Procedural justice these can be studied during stigma on survivor’s productivity. Key words: Stigm...
Higher Education Institutions (HEIs) are facing more enormous challenges due to the quick spread ... more Higher Education Institutions (HEIs) are facing more enormous challenges due to the quick spread of NOVEL COVID-19, which carried lockdown in the lives of people across the world. Countries are preparing to face the challenge as the pandemic may run for several months. A large number of academic institutions had shut their campuses and went online. In terms of e-education, developing countries are facing more challenges comparatively. The current study is designed to investigate the phenomena from the lens of emergency management theory, with a purpose to come up with a viable framework for taking proper actions. Another objective of the study was to examine commonalities and differences between a developed and a developing country in terms of preparedness, response, mitigation, and recovery. The study was conducted under the philosophy of social constructivism, following qualitative research design, applying phenomenology research method, with the help of interviews as a data collection technique. Thematic analysis was applied for data analysis with the help of NVivo 12. The results show there are significant differences in terms of 'preparedness', a considerable difference in terms of 'response' and 'recovery' and a minor difference in terms of 'mitigation' between developed and developing countries. The study is conducted during COVID-19 emergency and provides useful insights to understand faculty point of view and suggestions for improving the quality of e-learning and emergency preparedness.
International Journal of Social Science & Entrepreneurship
In this modern era of business and competition, no organization can achieve its organizational go... more In this modern era of business and competition, no organization can achieve its organizational goals and objectives or success without the role of leaders. Transformational and Servant leadership play an important role in enhancing employee outcomes like engagement, task performance and organizational citizenship behaviour. The current study put forward a theoretical framework and core effect of transformational and Servant leadership on different employee outcomes. We also consider the mediating role of dimensions of self-determination theory. The collection questionnaire method and a non-probability convenient sampling technique were used for data collection. During two and half months, we distributed 540 questionnaires and received 372 questionnaires properly filled. After applying statistical tests using SPSS and Amos, we find that transformational leadership and servant leadership increase employee engagement, task performance and organizational citizenship behaviour. And for l...
Banking Sector (BS) is facing more enormous challenges due to the quick spread of NOVEL COVID-19,... more Banking Sector (BS) is facing more enormous challenges due to the quick spread of NOVEL COVID-19, which locked people's lives over the globe. Brand management is one of the critical concerns. Organizations are managing their brand to attract potential customers from the market in this pandemic situation. For this objective, data have been collected from 210 customers of banking organizations. Data have been gathered using a snowball sampling method, which allows the respondents to spread the questionnaire link with their friends; this study has used SPSS to analyze the data. However, the findings of the study have portrayed that brand management substantially influences consumer purchase behavior. Therefore, whenever organizations develop their strategies to attract potential customers, organizations can increase brand performance by efficiently managing it. Moreover, when customers link with the brand, they use it to learn about customer service and corporate bank strategies.
International Journal of Research in Business and Social Science (2147- 4478)
Pakistan is experiencing an enormous increase in the acceptance of western apparel shopping among... more Pakistan is experiencing an enormous increase in the acceptance of western apparel shopping among people. To bind this opportunity, it is necessary to understand ensure the repurchase intention among customers. Hence this research article explored the impact of Service and Product related attributes on Re-purchase Intention: Role of customer characteristics and customer satisfaction in an apparel shopping context. The importance of product attributes and service attributes to the result of repurchase intention has been well documented. In the past, scarce studies will be done to check this relationship. The theoretical repurchase model was developed and tested using SEM on experiential data of 350 apparel brand customers. In Pakistan's scenario, the study's significance is that the clothing industry is becoming more frequent and increasingly focused on developing brands. Simultaneously, the Pakistan textile and clothing brands industry became more and more developed and stro...
This research aims to examine the impact of brand loyalty and brand image upon brand equity given... more This research aims to examine the impact of brand loyalty and brand image upon brand equity given the involvement of brand recognition as a mediator. The technique used for the collection of data was simple random sampling. The information was collected from the general public, colleges, and university students via the survey method strategy. The research design is quantitative, and the data was collected by implementing the non-probability and convenience sampling technique with a sample size of 390. The results show that brand image has a positive and significant relationship with brand awareness. Moreover, brand image and brand loyalty have a considerable brand equity relationship, and brand recognition mediates the brand image and brand equity relationship. This study will serve to help marketers to attain customer satisfaction and concentrate on the wants of customers to obtain a superior competitive advantage. Pages 1091
Purpose This study aims to debate and highlight the challenges faced by university students regar... more Purpose This study aims to debate and highlight the challenges faced by university students regarding e-learning during the global pandemic emergency. Furthermore, it sketches the solutions of e-learning using a theoretical lens of emergency management theory (EMT). Finally, the study argues a case for improvement in existing e-learning systems to enable higher education systems, particularly in a developing country, to recover the losses and increase education quality. Design/methodology/approach A qualitative research design and phenomenology research approach were applied to conduct the current study. A total of 10 in-depth online interviews were recorded from students studying in Pakistan and the UK. Verbatim transcriptions were analysed using the reflexive thematic analysis approach. Findings The current study results explained in detail the numerous challenges, including lack of preparedness (students and institutions), low quality of interaction, lack of motivation, lack of c...
This study aimed to investigate the direct influence of entrepreneurial education, entrepreneuria... more This study aimed to investigate the direct influence of entrepreneurial education, entrepreneurial mindset, and creativity on the entrepreneurial intention with the indirect role of entrepreneurial self-efficacy. This study applied the structural equation model technique using AMOS software to verify the hypothesis relationships. This study collected self-administered survey data from 365 university students of Jiangsu and Zhejiang province of China. The findings indicated that entrepreneurial education, entrepreneurial mindset, and creativity have a positive and significant influence on entrepreneurial intention. Moreover, results revealed that entrepreneurial self-efficacy partially mediates in the relationship between entrepreneurial education, entrepreneurial mindset, and creativity on entrepreneurial intention. Further implications and limitations are also discussed in this article.
Consumer buying behavior is an important aspect in every marketing strategy to produce maximum ou... more Consumer buying behavior is an important aspect in every marketing strategy to produce maximum output from the market. This study aims to determine how advertisement affects consumer buying behavior and brand loyalty by considering a mediator between brand awareness and the moderating role of perceived quality. For this purpose, this study targets the rising cosmetics industry. This study used the purposive sampling technique to collect data from 300 respondents with the help of an online survey method via Google doc. The partial least squares structural equation modeling PLS-SEM was applied to verify the hypotheses relationships. The findings have confirmed that advertisements substantially predicted brand awareness, brand loyalty, and consumer buying behavior. Furthermore, brand awareness partially mediated the association of advertisement with brand loyalty and consumer buying behavior. Also, perceived quality is significantly moderated on the association of brand awareness with ...
International Journal of Academic Research in Business and Social Sciences, 2021
Privacy in using the internet is a debating topic in the field of social networking. In this rega... more Privacy in using the internet is a debating topic in the field of social networking. In this regard, the objective of the study is to determine the factors associated with the disclosure of the information by the user on social networking sites. However, this study has found seven key factors associated with disclosure of information which include the realization of privacy, understanding of privacy statements, trust in friends and family, data distortion, data transferring, data profiling, and control on information shared over Facebook. This study has gathered data by using a non-probability convenient sampling procedure and collected data from 215 Facebook users by using a survey strategy. The survey questionnaire has been formulated by using measurement scales from existing literature. The findings of the study have reported that realization of privacy and control on shared information are insignificantly impacted on the disclosure behavior of the user. However, data distortion, data transferring, and data profiling adversely and significantly impacted the disclosure behavior of the users. In contrast, understanding of privacy statements and trust in friends and family positively and significantly influenced the disclosure behavior of the users. Based on such generalizable findings, this study has also provided significant implications along with future avenues of the research.
International Journal of Academic Research in Business and Social Sciences, 2020
The publication of depicts of Prophet (PBUH) in January 2015 by a French magazine caused a boycot... more The publication of depicts of Prophet (PBUH) in January 2015 by a French magazine caused a boycott of French products in the Muslim world. Therefore, this study was designed to analyze the protesting behavior of Pakistani consumers regarding the purchase of French products. The religiously motivated boycott model was developed to examine the mediating effect of the boycott on product judgment, brand image, and loyalty. This study found that religious animosity has a substantial impact on boycotting French products but the boycott of French products does not have a substantial influence on the image and loyalty of French brands. Consistent with previous findings, our study suggests that product judgment is independent of religious animosity and boycott. This study has provided several implications to the manager of international organizations that are going to or already have entered in Muslim dominated markets. This study is concerned with the impact of the boycott of the religiously motivated consumer on brand image and loyalty. Furthermore, this study recommends that forthcoming researchers should on the influence of politically and economically motivated consumers on the brand image and loyalty with the brands.
This study aims to examine the nexus between green growth and carbon neutrality targets in the co... more This study aims to examine the nexus between green growth and carbon neutrality targets in the context of the USA while observing the role of ecological innovation, environmental taxes, and green energy. For this purpose, data were collected from 1970 to 2015 for all the variables of interest. This research utilized the quantile autoregressive distributed lag (QARDL) method due to its various benefits, such as depicting the causality patterns based on different quantiles for different variables like green growth, ecological innovation, environmental taxes, and renewable energy. The findings through the QARDL method showed that the error correction coefficient was significant and negative with the expected negative sign for the different quantiles. The findings showed a significant and negative impact of green growth, square of green growth, ecological innovation, and environmental taxes in determining the carbon dioxide (CO 2) emissions for the USA's economy under the longrun estimation. Meanwhile, the outcome for the short-term estimation confirmed that the past and lagged values of CO 2 emission were significantly and negatively linked with the current and lagged values of CO 2 emission. On the other hand, it was found that green growth and square of green growth, ecological innovation, environmental taxes, and renewable energy played their vital role in reducing haze pollution like PM2.5. Besides, this research also covers the limitations and policy implications.
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Papers by Farhan Mirza