PurposeThis research investigates the nature of regulatory-focused effectuation (as the basis of ... more PurposeThis research investigates the nature of regulatory-focused effectuation (as the basis of entrepreneurial behavior) in absorptive capacity development for open innovation implementation, the role of crowds or communities management practices in the effectuation-based open innovation process, and open innovation performance as the output of the open innovation process in digital multi-sided platform (MSP) startups context.Design/methodology/approachIn order to verify the hypothesis, the researcher conducts a quantitative study that is based on a self-administered questionnaire and employs the PLS-SEM approach. The sample comprises of 70 Indonesian digital MSP businesses that have been operational for at least three years and have used open innovation approaches with their audiences, communities or complementors.FindingsThe research findings imply that there is a connection between promotion-focused effectuation and the open innovation process. This connection is particularly s...
Proceedings of the International Conference on Business and Engineering Management (ICONBEM 2021)
Despite the abundance of e-commerce marketplace in Indonesia, their interplay with online relatio... more Despite the abundance of e-commerce marketplace in Indonesia, their interplay with online relationship quality is scarce. The purpose of this study is to investigate the antecedents of online relationship quality and their consequences on attitudinal and behavioral loyalty as the outcomes in the e-commerce marketplace industry. The study is an cross-sectional study and data were collected from 769 e-commerce marketplace customers in Indonesia that participated in this study by completing online survey. The research hypotheses were tested using structural equation modelling-partial least squares (SEM-PLS). The results showed that 10 out of 11 hypotheses that measured the direct effect of antecedents online relationship quality on consequences online relationship quality are supported, it exhibits that website information quality, website service quality, online relational bonds and perceived vendor reputation affected online relationship quality. However 1 hypotheses, website system quality effect on online relationship quality is not supported, it showed that website system quality on e-commerce marketplace does not affect their customer online relationship quality. This study provides wides antecedents of online relationship quality and their consequences towards attitudinal and behavioral loyalty for e-commerce marketplace, through being aware of them e-commerce marketplace could adjust their suitable guideline to maintain and increase their relationship quality with online customers to help increasing customer attitudinal and behavioral loyalty.
Proceedings of the International Conference on Business and Management Research (ICBMR-17), 2017
External environment faced by the firms today shows the uncertainty due to the disruptive change ... more External environment faced by the firms today shows the uncertainty due to the disruptive change that occurs in all aspects. Impacts of the phenomenon of disruptive innovation, which upset the balance of the market, require all companies to renew themselves in order to maintain their positions in the competition. To that end, many researchers mentioned the importance of strategic management with entrepreneurial approach in the process of formulation and implementation of corporate strategy in the era of the 21st century. This paper intended to represent the role of entrepreneurial orientation in creating superior and sustainable organizational performance, through business model innovation and collaborative strategic relationship, as inimitable intangible. This study uses hospital industry in Indonesia as the research context which currently faces disruptive change at the time of policy reformation regarding hospital payment system, and denoted the urgent need for entrepreneurial strategies to mitigate them. This conceptual paper is a preliminary steps prior to the empirical research, which expected to contribute to academics, researchers, and all of hospital stakeholders in deepening the understanding on hospital strategy-that should simultaneously consider business ethics, and also ensure the preservation of the relationship in the stakeholder networks with conflicting interests.
Proceedings of the International Conference on Business and Management Research (ICBMR 2020), 2020
Along with the increasing level of internet penetration in Indonesia, the current developments en... more Along with the increasing level of internet penetration in Indonesia, the current developments encourage people to familiarize themselves and adopt a variety of internet-based products and services, especially Instagram as one of the social media in Indonesia. Amidst these opportunities, businesses that are particularly preferred in current lifestyle like local footwear brands can take advantage by being present on Instagram to foster their relationship with their consumers through personalised advertisement. This quantitative research was aimed to analyse the effect of personalised advertisement by proposing key drivers namely perceived personalization and self-expressive brands that predicts consumer brand engagement, brand attachment and its effect towards perceived quality and brand loyalty. A total of 386 respondents that are Instagram users and consumers of four local footwear brands were collected using purposive sampling method and analysed using Partial Least Squares-Structural Equation Modelling (PLS-SEM). The findings suggest that perceived personalization and self-expressive brands positively impact consumers' brand engagement and brand attachments. Moreover, consumer brand engagement and brand attachment play an important role in affecting the perceived quality. Lastly brand attachment and perceived quality were also found to influence brand loyalty.
Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020), 2021
Companies need to build and maintain a competitive advantage. In the retail industry, the competi... more Companies need to build and maintain a competitive advantage. In the retail industry, the competition landscape will change when global brands enter the market, i.e. gas stations in Indonesia. Hence, it is essential to identify brand positioning in consumers' minds compared to competitor brands. This study examines the positioning of significant gas stations based on some attributes that refer to previous studies and in-depth interviews. The objects are high-tier fuel managed by three major brands, namely Pertamina, Shell, and British Petroleum (BP). Using purposive sampling and online surveys, data were collected from 256 respondents of Pertamina, Shell, and BP, further analyzed by MultiDimensional Scaling in developing a perceptual map. The findings indicate that Pertamina is perceived as more related to the station's tangible aspects, while Shell and BP were perceived as related to brand image and services. Even though the products are similar, this study clarifies differ...
International Journal of Business and Society, 2019
Co-creation activities describe customers’ involvement or participation in creating value through... more Co-creation activities describe customers’ involvement or participation in creating value through interaction with a provider. Enhanced customer co-creation can increase customer value. This study aims to determine groupings of customers based on their co-creation activities and to identify characteristics of the groups. Defining the groups should help in identifying ways of enhancing customer co-creation activities. This study uses higher education services as the study context. It involves students in master’s degree programs at 18 universities in Indonesia. The sample selection was performed by two-stage sampling, in which the sample was 255 students from 9 private universities and 253 students from 9 public universities. The statistical methods used in this study were factor analysis and cluster analysis. Based on the results, five factors determine students’ co-creation activities: information finding, responsible behavior, feedback, helping, and tolerance. Another finding reve...
Strategic planning is important for non-profit organization to make sure they have been achieved ... more Strategic planning is important for non-profit organization to make sure they have been achieved their missions and take necessary actions to achieve it. And they could achieve greater benefits if they applying strategic planning which outweigh the cost involved in the implementation process. But the relationship between strategic planning and organizational performance has been rarely examined in the public and non-profit sectors, especially in Indonesia. This study empirically examines the effect of strategic planning on one of Indonesian non-profit organization’s performance effectiveness. The performance effectiveness assess by using the multiple perspective of Balanced Scorecard (BSC). Niven (2008) developed the BSC for non-profit organization which has added the fifth perspective, volunteers’ development. We argue that the strategic planning can help to guide the implementation process to achieve organization’s performance effectiveness. A purposive sample of 30 managers and p...
Proceedings of the International Conference on Business and Management Research (ICBMR 2020), 2020
Cause-related marketing (CRM), a widely used marketing strategy, is becoming increasingly popular... more Cause-related marketing (CRM), a widely used marketing strategy, is becoming increasingly popular as social media growth enables the business to communicate information and marketing content to numerous target audiences. CRM is a form of Corporate Social Responsibility (CSR) that assists a particular cause when customers purchase products through the CRM campaign. Successful implementation of CRM benefits the company in a favorable attitude and reputation while also the helping cause and the consumers themselves. CRM implementation is becoming more competitive amongst brands; thus, marketers need to consider strategies when developing an efficient CRM program. This research examines how luxury brands and non-luxury brands conduct strategies in performing CRM, including the proximity of donations to consumer assessments in the context of brand attitude, willingness to publish, and intention to refer. The research approach used is an experiment with a factorial design of 2x2, involving brand level (luxury vs. non-luxury) x proximity to donation (national vs. international). It also measures the effect on customer responses of perceived quality and brand familiarity. ANCOVA and MANCOVA were used to measure the differences in responses between 4 stimulus combinations. The results revealed that there were variations in the effects of applying proximity strategies to donations and brand level to customer evaluations. The results found that a stimulus combination of luxury brand strategy and national donation generates the highest value of brand attitude, willingness to publish, and referral intention.
The study of customer co-creation expanded to some areas; however, little in literature addresses... more The study of customer co-creation expanded to some areas; however, little in literature addresses how mediating effect of trust and moderating effect of extroversion and openness on the relationship of customer co-creation and satisfaction. This study aims to investigate the mediating effect of trust as well as moderating effect of personality traits (extroversion and openness) on the relationship. The research design is a cross-sectional survey design, in which the population is higher education customers or students at a university in Indonesia selected by purposive sampling method. The findings of this research show that trust fully mediate the relationship between co-creation activities and satisfaction. Attendance, information provision and co-production are important element of cocreation activities. Also, the other finding indicates that partially co-creation have relation to satisfaction. The managerial and research implication are also discussed in the paper. Keywords: co-c...
This paper aims to investigate the relationship between top management team (TMT) commitment and ... more This paper aims to investigate the relationship between top management team (TMT) commitment and leadership development on agile leaders as part of enhancing the operational capabilities of the upstream oil and gas sector. This study adopted a quantitative method with a total of 175 participants from national and international oil companies in Indonesia. Based on the structural equation modelling analysis, the research indicates that leadership agility development has a significant impact on agile leaders, and it has a key role in operational capabilities. TMT commitment has an insignificant impact on agile leaders. Future studies should examine the other consequences of the insignificant variables.
Purpose: This paper aims to seize the understanding of the effect of TMT commitment (TMC), leader... more Purpose: This paper aims to seize the understanding of the effect of TMT commitment (TMC), leadership agility development (LAD), field agile leader (FAL), and operational capabilities (OC) on the field unit performance (FUP) in Indonesia oil and gas sector. Design/methodology/approach: Research instruments were developed and distributed throughout field operation units in the Indonesian oil and gas sector, resulting in 175 data from field operation leaders across Indonesia's operating oil and gas companies. Structural equation modeling (SEM) LISREL were used to examine the developed hypotheses. Findings: This research finds that TMT commitment and leadership agility development on field agile leaders, directly and indirectly, play a significant role in the Indonesian oil and gas sector. Leadership agility development has a strong influence on the field of an agile leader. Furthermore, field agile leaders influence operational capabilities, which then affects unit performance sig...
Proceedings of the 3rd Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2018), 2019
This paper aim to analyze how brand jealousy, brand love, and materialism affect customers' motiv... more This paper aim to analyze how brand jealousy, brand love, and materialism affect customers' motivation to buy luxury brand at premium prices. A survey was conducted online in three Indonesian cities: Jabodetabek, Surabaya, and Makassar. The focus brand of this research is Coach. The potential customers are those who desire the Coach brand because of being envious of others with the brand. Structural Equation Modelling were used to data analyzed from 413 respondents and verify five hypotheses. The findings reveal that all antecedents could enhance consumers' willingness to pay premium. It provide contribution to practitioners, how important to enhance jealousy and also materialistic values. It is important to influence customers' willingness to pay premium prices.
Proceedings of the 3rd Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2018), 2019
The growth of information and communication technology, especially, the digital age, enhance the ... more The growth of information and communication technology, especially, the digital age, enhance the popularity of mobile applications. This study aims to analyze the important of satisfaction in mobile shopping applications. Shopee is a mobile shopping application based in Southeast Asia, an e-commerce platform that connects both buyers and sellers in transaction and do online shopping experience, even in smartphones. Refers to technology acceptance model (TAM) Theory, and this study examine other antecedents: enjoyment, innovativeness, and risk as predictor satisfaction. Further, the role of satisfaction in increasing repurchase intention, and reduce price sensitivity. Eight hypotheses were analyzed by structural equation modeling approach, using 734 respondents that were collected by purposive sampling. The result demonstrated that except innovativeness, all antecedents could drive satisfaction. Furthermore, satisfaction influences influences price sensitivity directly, and indirectly through repurchase intention. Based on thd finding, online marketers must concern toward some risk in order to decrease price sensitivity on mobile shopping applications.
Airbnb, which launched its business in 2009, has experienced explosive growth by creating value t... more Airbnb, which launched its business in 2009, has experienced explosive growth by creating value through the sharing economy business model. The Airbnb business model helps property owners exploit underutilized assets. However, along with its rapid growth, controversies have arisen among many stakeholders, especially the traditional hotel industry, communities, and policymakers. This study reviews academic articles to pinpoint the factors involved in the relationships among Airbnb and its multiple stakeholders. The aim is to identify the benefits, drawbacks, and issues surrounding Airbnb. The analysis is based on the perspectives of six Airbnb stakeholders: guests, hosts, employees, communities, competitors, and policymakers. A variety of scholarly journals indexed in the Scopus database were reviewed, with 282 included in the final analysis. The analysis will be useful for academics, practitioners, and policymakers alike, as it summarizes the Airbnb relevant actors, identifies key factors that influence stakeholder behavior, and assesses the power and level of influence of each stakeholder. Ultimately, the study points to potential directions for future research on Airbnb.
Purpose Literature on corporate social responsibility (CSR) has given much attention to the impac... more Purpose Literature on corporate social responsibility (CSR) has given much attention to the impact of CSR initiatives on business performance. However, managing customers’ attributions to the company’s social activities are also needed. This study aims to extend the existing knowledge by examining the role of social justice as a moderating variable in the relationships among corporate brand image, CSR motive, corporate brand trust and loyalty. Design/methodology/approach The research data were collected from a sample of 710 respondents in Indonesia through an online survey. The variables used in this study’s questionnaire were adapted from previous studies. The focus of the survey was a COVID-19-related social activity conducted by the biggest private telecommunication company in Indonesia. Structural equation modeling was used to analyze the data and test the hypotheses. Findings The results showed that social justice moderated the relationship between corporate brand image and CSR...
International Journal of Entrepreneurial Venturing, 2020
Entrepreneurial marketing (EM) has been widely used as a term to differentiate the marketing prac... more Entrepreneurial marketing (EM) has been widely used as a term to differentiate the marketing practices of small and medium enterprises (SMEs) from established companies. As a variable, EM also attracts scholars to examine the concept deeper both in terms of instruments and methodology. This paper aims to develop an EM measurement that is appropriate for SMEs in Indonesia and construct an SME owner profile based on their EM orientation. This study was conducted both in qualitative and quantitative forms through a survey method. The 121 respondents were young SME owners. Based on an exploratory factor analysis (EFA), the results show that there are seven dimensions of EM, namely customer focus, innovativeness, value creation, opportunity focus, proactiveness, calculated risk taking, and resource leveraging. Furthermore, through a cluster analysis, this study also obtained the profiling of three groups of respondents based on the EM orientation level. Even though the definitions of SMEs are different in some countries, this study will identify EM in Indonesia as a developing country as being quite similar with EM in developed countries.
Corporate Social Responsibility (CSR) has been a subject of research interest and has drawn aware... more Corporate Social Responsibility (CSR) has been a subject of research interest and has drawn awareness for researchers and business practitioners from various fields. When doing their CSR activities, companies might have several motives that could be beneficial not only for the company itself, but also for their stakeholders. This paper focuses on a specific CSR initiative (i.e. scholarship program) provided by two companies in Indonesia. Semi-structured interviews were conducted with the representatives of the companies to explore the company's motives. A cross-case analysis was also presented to describe the findings. The findings revealed that both firm-serving and public-serving motives were prevalent as the motives for doing CSR activities. The interviews also suggested that belief, value and religious thoughts would also be relevant factors for an organization to initiate its CSR activity.
PurposeThis research investigates the nature of regulatory-focused effectuation (as the basis of ... more PurposeThis research investigates the nature of regulatory-focused effectuation (as the basis of entrepreneurial behavior) in absorptive capacity development for open innovation implementation, the role of crowds or communities management practices in the effectuation-based open innovation process, and open innovation performance as the output of the open innovation process in digital multi-sided platform (MSP) startups context.Design/methodology/approachIn order to verify the hypothesis, the researcher conducts a quantitative study that is based on a self-administered questionnaire and employs the PLS-SEM approach. The sample comprises of 70 Indonesian digital MSP businesses that have been operational for at least three years and have used open innovation approaches with their audiences, communities or complementors.FindingsThe research findings imply that there is a connection between promotion-focused effectuation and the open innovation process. This connection is particularly s...
Proceedings of the International Conference on Business and Engineering Management (ICONBEM 2021)
Despite the abundance of e-commerce marketplace in Indonesia, their interplay with online relatio... more Despite the abundance of e-commerce marketplace in Indonesia, their interplay with online relationship quality is scarce. The purpose of this study is to investigate the antecedents of online relationship quality and their consequences on attitudinal and behavioral loyalty as the outcomes in the e-commerce marketplace industry. The study is an cross-sectional study and data were collected from 769 e-commerce marketplace customers in Indonesia that participated in this study by completing online survey. The research hypotheses were tested using structural equation modelling-partial least squares (SEM-PLS). The results showed that 10 out of 11 hypotheses that measured the direct effect of antecedents online relationship quality on consequences online relationship quality are supported, it exhibits that website information quality, website service quality, online relational bonds and perceived vendor reputation affected online relationship quality. However 1 hypotheses, website system quality effect on online relationship quality is not supported, it showed that website system quality on e-commerce marketplace does not affect their customer online relationship quality. This study provides wides antecedents of online relationship quality and their consequences towards attitudinal and behavioral loyalty for e-commerce marketplace, through being aware of them e-commerce marketplace could adjust their suitable guideline to maintain and increase their relationship quality with online customers to help increasing customer attitudinal and behavioral loyalty.
Proceedings of the International Conference on Business and Management Research (ICBMR-17), 2017
External environment faced by the firms today shows the uncertainty due to the disruptive change ... more External environment faced by the firms today shows the uncertainty due to the disruptive change that occurs in all aspects. Impacts of the phenomenon of disruptive innovation, which upset the balance of the market, require all companies to renew themselves in order to maintain their positions in the competition. To that end, many researchers mentioned the importance of strategic management with entrepreneurial approach in the process of formulation and implementation of corporate strategy in the era of the 21st century. This paper intended to represent the role of entrepreneurial orientation in creating superior and sustainable organizational performance, through business model innovation and collaborative strategic relationship, as inimitable intangible. This study uses hospital industry in Indonesia as the research context which currently faces disruptive change at the time of policy reformation regarding hospital payment system, and denoted the urgent need for entrepreneurial strategies to mitigate them. This conceptual paper is a preliminary steps prior to the empirical research, which expected to contribute to academics, researchers, and all of hospital stakeholders in deepening the understanding on hospital strategy-that should simultaneously consider business ethics, and also ensure the preservation of the relationship in the stakeholder networks with conflicting interests.
Proceedings of the International Conference on Business and Management Research (ICBMR 2020), 2020
Along with the increasing level of internet penetration in Indonesia, the current developments en... more Along with the increasing level of internet penetration in Indonesia, the current developments encourage people to familiarize themselves and adopt a variety of internet-based products and services, especially Instagram as one of the social media in Indonesia. Amidst these opportunities, businesses that are particularly preferred in current lifestyle like local footwear brands can take advantage by being present on Instagram to foster their relationship with their consumers through personalised advertisement. This quantitative research was aimed to analyse the effect of personalised advertisement by proposing key drivers namely perceived personalization and self-expressive brands that predicts consumer brand engagement, brand attachment and its effect towards perceived quality and brand loyalty. A total of 386 respondents that are Instagram users and consumers of four local footwear brands were collected using purposive sampling method and analysed using Partial Least Squares-Structural Equation Modelling (PLS-SEM). The findings suggest that perceived personalization and self-expressive brands positively impact consumers' brand engagement and brand attachments. Moreover, consumer brand engagement and brand attachment play an important role in affecting the perceived quality. Lastly brand attachment and perceived quality were also found to influence brand loyalty.
Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020), 2021
Companies need to build and maintain a competitive advantage. In the retail industry, the competi... more Companies need to build and maintain a competitive advantage. In the retail industry, the competition landscape will change when global brands enter the market, i.e. gas stations in Indonesia. Hence, it is essential to identify brand positioning in consumers' minds compared to competitor brands. This study examines the positioning of significant gas stations based on some attributes that refer to previous studies and in-depth interviews. The objects are high-tier fuel managed by three major brands, namely Pertamina, Shell, and British Petroleum (BP). Using purposive sampling and online surveys, data were collected from 256 respondents of Pertamina, Shell, and BP, further analyzed by MultiDimensional Scaling in developing a perceptual map. The findings indicate that Pertamina is perceived as more related to the station's tangible aspects, while Shell and BP were perceived as related to brand image and services. Even though the products are similar, this study clarifies differ...
International Journal of Business and Society, 2019
Co-creation activities describe customers’ involvement or participation in creating value through... more Co-creation activities describe customers’ involvement or participation in creating value through interaction with a provider. Enhanced customer co-creation can increase customer value. This study aims to determine groupings of customers based on their co-creation activities and to identify characteristics of the groups. Defining the groups should help in identifying ways of enhancing customer co-creation activities. This study uses higher education services as the study context. It involves students in master’s degree programs at 18 universities in Indonesia. The sample selection was performed by two-stage sampling, in which the sample was 255 students from 9 private universities and 253 students from 9 public universities. The statistical methods used in this study were factor analysis and cluster analysis. Based on the results, five factors determine students’ co-creation activities: information finding, responsible behavior, feedback, helping, and tolerance. Another finding reve...
Strategic planning is important for non-profit organization to make sure they have been achieved ... more Strategic planning is important for non-profit organization to make sure they have been achieved their missions and take necessary actions to achieve it. And they could achieve greater benefits if they applying strategic planning which outweigh the cost involved in the implementation process. But the relationship between strategic planning and organizational performance has been rarely examined in the public and non-profit sectors, especially in Indonesia. This study empirically examines the effect of strategic planning on one of Indonesian non-profit organization’s performance effectiveness. The performance effectiveness assess by using the multiple perspective of Balanced Scorecard (BSC). Niven (2008) developed the BSC for non-profit organization which has added the fifth perspective, volunteers’ development. We argue that the strategic planning can help to guide the implementation process to achieve organization’s performance effectiveness. A purposive sample of 30 managers and p...
Proceedings of the International Conference on Business and Management Research (ICBMR 2020), 2020
Cause-related marketing (CRM), a widely used marketing strategy, is becoming increasingly popular... more Cause-related marketing (CRM), a widely used marketing strategy, is becoming increasingly popular as social media growth enables the business to communicate information and marketing content to numerous target audiences. CRM is a form of Corporate Social Responsibility (CSR) that assists a particular cause when customers purchase products through the CRM campaign. Successful implementation of CRM benefits the company in a favorable attitude and reputation while also the helping cause and the consumers themselves. CRM implementation is becoming more competitive amongst brands; thus, marketers need to consider strategies when developing an efficient CRM program. This research examines how luxury brands and non-luxury brands conduct strategies in performing CRM, including the proximity of donations to consumer assessments in the context of brand attitude, willingness to publish, and intention to refer. The research approach used is an experiment with a factorial design of 2x2, involving brand level (luxury vs. non-luxury) x proximity to donation (national vs. international). It also measures the effect on customer responses of perceived quality and brand familiarity. ANCOVA and MANCOVA were used to measure the differences in responses between 4 stimulus combinations. The results revealed that there were variations in the effects of applying proximity strategies to donations and brand level to customer evaluations. The results found that a stimulus combination of luxury brand strategy and national donation generates the highest value of brand attitude, willingness to publish, and referral intention.
The study of customer co-creation expanded to some areas; however, little in literature addresses... more The study of customer co-creation expanded to some areas; however, little in literature addresses how mediating effect of trust and moderating effect of extroversion and openness on the relationship of customer co-creation and satisfaction. This study aims to investigate the mediating effect of trust as well as moderating effect of personality traits (extroversion and openness) on the relationship. The research design is a cross-sectional survey design, in which the population is higher education customers or students at a university in Indonesia selected by purposive sampling method. The findings of this research show that trust fully mediate the relationship between co-creation activities and satisfaction. Attendance, information provision and co-production are important element of cocreation activities. Also, the other finding indicates that partially co-creation have relation to satisfaction. The managerial and research implication are also discussed in the paper. Keywords: co-c...
This paper aims to investigate the relationship between top management team (TMT) commitment and ... more This paper aims to investigate the relationship between top management team (TMT) commitment and leadership development on agile leaders as part of enhancing the operational capabilities of the upstream oil and gas sector. This study adopted a quantitative method with a total of 175 participants from national and international oil companies in Indonesia. Based on the structural equation modelling analysis, the research indicates that leadership agility development has a significant impact on agile leaders, and it has a key role in operational capabilities. TMT commitment has an insignificant impact on agile leaders. Future studies should examine the other consequences of the insignificant variables.
Purpose: This paper aims to seize the understanding of the effect of TMT commitment (TMC), leader... more Purpose: This paper aims to seize the understanding of the effect of TMT commitment (TMC), leadership agility development (LAD), field agile leader (FAL), and operational capabilities (OC) on the field unit performance (FUP) in Indonesia oil and gas sector. Design/methodology/approach: Research instruments were developed and distributed throughout field operation units in the Indonesian oil and gas sector, resulting in 175 data from field operation leaders across Indonesia's operating oil and gas companies. Structural equation modeling (SEM) LISREL were used to examine the developed hypotheses. Findings: This research finds that TMT commitment and leadership agility development on field agile leaders, directly and indirectly, play a significant role in the Indonesian oil and gas sector. Leadership agility development has a strong influence on the field of an agile leader. Furthermore, field agile leaders influence operational capabilities, which then affects unit performance sig...
Proceedings of the 3rd Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2018), 2019
This paper aim to analyze how brand jealousy, brand love, and materialism affect customers' motiv... more This paper aim to analyze how brand jealousy, brand love, and materialism affect customers' motivation to buy luxury brand at premium prices. A survey was conducted online in three Indonesian cities: Jabodetabek, Surabaya, and Makassar. The focus brand of this research is Coach. The potential customers are those who desire the Coach brand because of being envious of others with the brand. Structural Equation Modelling were used to data analyzed from 413 respondents and verify five hypotheses. The findings reveal that all antecedents could enhance consumers' willingness to pay premium. It provide contribution to practitioners, how important to enhance jealousy and also materialistic values. It is important to influence customers' willingness to pay premium prices.
Proceedings of the 3rd Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2018), 2019
The growth of information and communication technology, especially, the digital age, enhance the ... more The growth of information and communication technology, especially, the digital age, enhance the popularity of mobile applications. This study aims to analyze the important of satisfaction in mobile shopping applications. Shopee is a mobile shopping application based in Southeast Asia, an e-commerce platform that connects both buyers and sellers in transaction and do online shopping experience, even in smartphones. Refers to technology acceptance model (TAM) Theory, and this study examine other antecedents: enjoyment, innovativeness, and risk as predictor satisfaction. Further, the role of satisfaction in increasing repurchase intention, and reduce price sensitivity. Eight hypotheses were analyzed by structural equation modeling approach, using 734 respondents that were collected by purposive sampling. The result demonstrated that except innovativeness, all antecedents could drive satisfaction. Furthermore, satisfaction influences influences price sensitivity directly, and indirectly through repurchase intention. Based on thd finding, online marketers must concern toward some risk in order to decrease price sensitivity on mobile shopping applications.
Airbnb, which launched its business in 2009, has experienced explosive growth by creating value t... more Airbnb, which launched its business in 2009, has experienced explosive growth by creating value through the sharing economy business model. The Airbnb business model helps property owners exploit underutilized assets. However, along with its rapid growth, controversies have arisen among many stakeholders, especially the traditional hotel industry, communities, and policymakers. This study reviews academic articles to pinpoint the factors involved in the relationships among Airbnb and its multiple stakeholders. The aim is to identify the benefits, drawbacks, and issues surrounding Airbnb. The analysis is based on the perspectives of six Airbnb stakeholders: guests, hosts, employees, communities, competitors, and policymakers. A variety of scholarly journals indexed in the Scopus database were reviewed, with 282 included in the final analysis. The analysis will be useful for academics, practitioners, and policymakers alike, as it summarizes the Airbnb relevant actors, identifies key factors that influence stakeholder behavior, and assesses the power and level of influence of each stakeholder. Ultimately, the study points to potential directions for future research on Airbnb.
Purpose Literature on corporate social responsibility (CSR) has given much attention to the impac... more Purpose Literature on corporate social responsibility (CSR) has given much attention to the impact of CSR initiatives on business performance. However, managing customers’ attributions to the company’s social activities are also needed. This study aims to extend the existing knowledge by examining the role of social justice as a moderating variable in the relationships among corporate brand image, CSR motive, corporate brand trust and loyalty. Design/methodology/approach The research data were collected from a sample of 710 respondents in Indonesia through an online survey. The variables used in this study’s questionnaire were adapted from previous studies. The focus of the survey was a COVID-19-related social activity conducted by the biggest private telecommunication company in Indonesia. Structural equation modeling was used to analyze the data and test the hypotheses. Findings The results showed that social justice moderated the relationship between corporate brand image and CSR...
International Journal of Entrepreneurial Venturing, 2020
Entrepreneurial marketing (EM) has been widely used as a term to differentiate the marketing prac... more Entrepreneurial marketing (EM) has been widely used as a term to differentiate the marketing practices of small and medium enterprises (SMEs) from established companies. As a variable, EM also attracts scholars to examine the concept deeper both in terms of instruments and methodology. This paper aims to develop an EM measurement that is appropriate for SMEs in Indonesia and construct an SME owner profile based on their EM orientation. This study was conducted both in qualitative and quantitative forms through a survey method. The 121 respondents were young SME owners. Based on an exploratory factor analysis (EFA), the results show that there are seven dimensions of EM, namely customer focus, innovativeness, value creation, opportunity focus, proactiveness, calculated risk taking, and resource leveraging. Furthermore, through a cluster analysis, this study also obtained the profiling of three groups of respondents based on the EM orientation level. Even though the definitions of SMEs are different in some countries, this study will identify EM in Indonesia as a developing country as being quite similar with EM in developed countries.
Corporate Social Responsibility (CSR) has been a subject of research interest and has drawn aware... more Corporate Social Responsibility (CSR) has been a subject of research interest and has drawn awareness for researchers and business practitioners from various fields. When doing their CSR activities, companies might have several motives that could be beneficial not only for the company itself, but also for their stakeholders. This paper focuses on a specific CSR initiative (i.e. scholarship program) provided by two companies in Indonesia. Semi-structured interviews were conducted with the representatives of the companies to explore the company's motives. A cross-case analysis was also presented to describe the findings. The findings revealed that both firm-serving and public-serving motives were prevalent as the motives for doing CSR activities. The interviews also suggested that belief, value and religious thoughts would also be relevant factors for an organization to initiate its CSR activity.
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Papers by Ezni Balqiah