Kamu kurum ve fabrikalarında; çok sayıda araştırma geliştirme ve üretim projelerinde görev aldı, ... more Kamu kurum ve fabrikalarında; çok sayıda araştırma geliştirme ve üretim projelerinde görev aldı, yönetici olarak çalıştı.
In the international literature and in our country, there are very limited studies on the issue o... more In the international literature and in our country, there are very limited studies on the issue of the scale of internationalization; It is observed that the concepts of brand value and brand equity can be expressed as synonyms. Brand equity is a consumer based approach and it can be expressed as a financial-based approach, which contributes to brand value. Many companies, which have started to operate as a local brand in the domestic market, go up to international markets due to the force of competition, the impact of environmental factors and the attractiveness of foreign markets. In addition to marketing, which deals with the brand as a process in the internationalization process, the determination of brand value is a matter of importance as a result of the widespread use of mergers, acquisitions and licensing activities. In the literature, it is seen that different brand valuation methods and models have been developed by many academicians and consulting firms. These studies; customer-based, consumer-based financially evaluating and evaluating in both respects can be expressed as mixed methods.In the literature that there are generally three basic indexes to measure the degree of internationalization In this report, the Internationalization Degree Scale DOI Index is used which is recommended by Sullivan. The brand value of the enterprises was calculated using the Economic Value Model Hirose Method (2002), which was selected as the most appropriate method by the Ministry of Economy, Trade and Industry of Japan. It is observed that the internationalization degree scale and brand value creation potential are high and the variable values are accepted within the literature values. As a result of the Canonical Correlation Analysis; The DOI Index has a high linear relationship between the Brand Value variable set. The DOI Index explains the Brand Value Index by 88.5%.
Kamu kurum ve fabrikalarında; çok sayıda araştırma geliştirme ve üretim projelerinde görev aldı, ... more Kamu kurum ve fabrikalarında; çok sayıda araştırma geliştirme ve üretim projelerinde görev aldı, yönetici olarak çalıştı.
In the international literature and in our country, there are very limited studies on the issue o... more In the international literature and in our country, there are very limited studies on the issue of the scale of internationalization; It is observed that the concepts of brand value and brand equity can be expressed as synonyms. Brand equity is a consumer based approach and it can be expressed as a financial-based approach, which contributes to brand value. Many companies, which have started to operate as a local brand in the domestic market, go up to international markets due to the force of competition, the impact of environmental factors and the attractiveness of foreign markets. In addition to marketing, which deals with the brand as a process in the internationalization process, the determination of brand value is a matter of importance as a result of the widespread use of mergers, acquisitions and licensing activities. In the literature, it is seen that different brand valuation methods and models have been developed by many academicians and consulting firms. These studies; customer-based, consumer-based financially evaluating and evaluating in both respects can be expressed as mixed methods.In the literature that there are generally three basic indexes to measure the degree of internationalization In this report, the Internationalization Degree Scale DOI Index is used which is recommended by Sullivan. The brand value of the enterprises was calculated using the Economic Value Model Hirose Method (2002), which was selected as the most appropriate method by the Ministry of Economy, Trade and Industry of Japan. It is observed that the internationalization degree scale and brand value creation potential are high and the variable values are accepted within the literature values. As a result of the Canonical Correlation Analysis; The DOI Index has a high linear relationship between the Brand Value variable set. The DOI Index explains the Brand Value Index by 88.5%.
Uploads
Papers by Raife Eyiler