Papers by Dr. N. Boobalakrishnan, Assistant Professor, Dept. of Media
Social media and students attitude: A study of accessibility, addictiveness, exposure and communication among college students in coimbatore, Tamil Nadu
Mass Communicator: International Journal of Communication Studies, 2019
Journal of Media and Communication, 2019
Given the smartphone onslaught and the instant access to internet that it offers, television stil... more Given the smartphone onslaught and the instant access to internet that it offers, television still holds its unique position and attracts masses. When it comes to television audience, children are the main targets. A section of television channels is exclusively for children that are edutainment and infotainment-based. Even before entering schools, children are exposed to varieties of topics through television that plays a major role in their life and development. Omnipresence of television provides information and entertainment that affect child behaviour, attitude, academic performance and knowledge. The present study aims to analyse television usage of parents and children, family type and the potential benefits of television. A survey was conducted with 200 parents in Coimbatore in the Indian state of Tamil Nadu. Results show that there is a relationship between television usage of children during weekends and their extra-curricular activities. Whereas, the weekday usage of television among parents and children and their family type do not moderate positive effects of television.
Zenodo (CERN European Organization for Nuclear Research), Jun 6, 2021
A survey of 2,500 social media users across the Indian state of Tamil Nadu is conducted to identi... more A survey of 2,500 social media users across the Indian state of Tamil Nadu is conducted to identify the kinds of networks that users build on online social media and relate them with political content exposed to and preferred, apart from the triggers for sharing content. Study results indicate that people who engage in political criticism and discussion on social media tend to mostly have socio-centric networks of friends and educational-professional acquaintances. It is further observed that about 50 percent of social media users network only with friends and people already known. Users in open networks that characterise connections among people unknown or whom they haven't met are about 10 percent across the social media platforms. Users in closed networks mostly prefer political memes and criticism. Humour is found to be the top trigger (inducing factor) for political content sharing and proximity, the least influential. Political content such as news, views and videos are mostly preferred by users across social networks: Egocentric, Socio-centric, Open and Mixed.
Zenodo (CERN European Organization for Nuclear Research), Dec 14, 2022
Virtual reality (VR) is a computer technology or computer-mediated technology that duplicates the... more Virtual reality (VR) is a computer technology or computer-mediated technology that duplicates the real environment by simulating the user's physical presence and environment in a way that allows the user to interact with it. The current study details a virtual reality experiment conducted to study the immersive virtual experience of Kathakali. The experiment was carried out among 33 participants (general audience) of the Red Beard Festival, a renowned Kathakali performance festival in Kerala. The performances were recorded in Insta 360 camera and projected the visuals in a Head-Mounted Display (HMD). The Virtual Experience Questionnaire (VEQ, v2) developed by Tcha-Tokey et al. (2016) was administered to evaluate the user experiences of Kathakali in virtual reality. The key variables included presence, engagement, immersion, flow, emotion, skill, judgement, experience consequence, and technology adaptation. Statistical analysis suggested nearly half of the participants had prior awareness regarding virtual reality, however, only a few participants had prior virtual experience of Kathakali. The range of scores obtained for engagement and immersion was found to be relatively consistent with the other components. Correlation analysis indicated significant positive and negative associations between various components of immersive virtual experience. Females were found to have immersed more in skill-based experiences, whereas males were found to have higher judgement and technology adoption. Significant differences were found in judgement, experience consequence, and technology adaptation of the participants hailing from different localities. No significant differences were found in the immersive virtual experience of participants belonging to different age and education groups.
Gender representation in children targeted commercials
Mass Communicator: International Journal of Communication Studies, 2022
Chitrolekha Journal on Art and Design, 2020
Chenda is a versatile instrument and is used on various occasions, strictly Ritualistic to totall... more Chenda is a versatile instrument and is used on various occasions, strictly Ritualistic to totally entertainment; both as a Leading instrument, a Rhythm keeper. Its usage in theatre is as the ‘talking drum’ that compliments with maddalam and with the body movements of the actors. This study analyses, Melam and its rhythmic structures, Melam is a type of concert presented at the temples in Chenda. This paper has formed from field notes and interviewing Chenda masters like Sadanam Vasudevan, Padmashree Mattanur Sankaran Kutty Marar and Padmashree Peruvnam Kuttan Marar.
Gender Performativity in Kathakali
OmniScience: A Multi-disciplinary Journal, Apr 16, 2019
This paper formed as a result of a series of interactions with, The Ladies Wing of Thripunithara ... more This paper formed as a result of a series of interactions with, The Ladies Wing of Thripunithara Kaliyogam, formed in 1975 consists of artists who have expertise in handling all aspects of Kathakali like enacting, vocal rendering, percussions etc. They have performed all over India and abroad and it is a unique theatre group that has functioned for more than three and a half decades. The troupe consists of a total of 35 members. The paper circumnavigates the performativity of the troupe and active interactions with senior artists like Parvathi Menon, Geetha Varma, Radhika Varma, Kumari Varma, Sathi Vaarma, N. Geetha, Vrinda Varma, Pramila P. etc. Keywords: Kathakali, Performativity, The Ladies Wing of Thripunithara Kaliyogam Cite this Article Vishnu Achutha Menon, Boobalakrishnan. N, Gender Performativity in Kathakali. OmniScience: A Multi-disciplinary Journal . 2019; 9(1): 29–33p.
Content Analysis and Sentiment Analysis of Blue Whale Challenge Issue Reported in News Websites
Information and Communication Technology has a clear impact on the students’ knowledge, attitude ... more Information and Communication Technology has a clear impact on the students’ knowledge, attitude and skill sets. Apart from traditional classroom teaching, ICT provides a virtual learning experience as it would enable technology mediated learning among teachers and students. When multimedia teaching aids are used in classrooms, it elicits student’s attention, understanding capacity and memory. It helps them to understand the concept in depth and brings focus to the topic. Mobile phone and social media usage has become inevitable in today’s life. The ubiquity of smartphones made easy access of multimedia teaching aids as it user friendly and convenient (anytime, anywhere learning). The extensive popularity of social media like whatsapp, facebook, twitter, youtube, google+, linkedin, instagram and others among college students has brought a major shift in their academic performance. Apart from classroom learning, these social media provide a platform for innovative and collaborative l...
Asian journal of multidisciplinary studies, 2020
Information and Communication Technology has widened the process of communication, and it also ha... more Information and Communication Technology has widened the process of communication, and it also has remarkable impact on education and learning. Like coin, it also has two faces- it ushers with the negative and positive impacts. ICT has a clear impact on the students’ knowledge, attitude and skill. Apart from traditional classroom teaching, ICT provides a virtual learning atmosphere where the learners can enhance experience as it would enable technology mediated learning among teachers and students. Mobile phone and social media usage has become inevitable in today’s life. Digital natives and the omnipresence of smartphones, ipads and portable laptop computers made multimedia teaching aids more user friendly convenient (anytime, anywhere learning). Apart from traditional learning, these social media provides a platform for innovative and collaborative learning experience which helps the learns to grasp the content easily. The aim of the present study is to measure the social media u...
Parental Mediation And Their Attitude Towards Children s Television Viewing
Objective: The main objective of the study is to identify which social media is being mostly used... more Objective: The main objective of the study is to identify which social media is being mostly used by the medical professionals as an informative platform and to enhance their profession in a better way. Study design: Researcher embarked upon adopting an ‘Expost - Facto’ - Research Design, a non-experimental research design, extensively explored in social-science research, mostly relying on survey procedures. Method: To answer the research questions and to understand those intricacies, the researchers developed an attitude scale so as to measure those factors which are taken for the study. The researchers used gender, age, experience and education as independent variables and usage of social media as a dependent variable and selected medical professionals as samples from the state of Tamil Nadu which is the southern part of India with various levels of experience. After removing all incomplete samples, the final tally of respondents included in the study is 312. Results: The results ...
ICTACT Journal on Management Studies, 2016
Many teachers use ICT to support traditional learning methods, for example, information retrieval... more Many teachers use ICT to support traditional learning methods, for example, information retrieval in which students are 'passive learners of knowledge instead of 'active producers able to take part in the learning process. Teaching and learning with ICT can promote educative skills. In the pace of new technological development adoption of innovations and improvements lead to the betterment of students learning. The present study aims to measure the awareness, usage and skill level of Information and Communication Technology for Teaching and Learning among teachers in Higher education. A case study at PSGCAS, Coimbatore suggests that teachers' abilities are satisfied in promoting e learning because of the students' involvement in ICT; it gives way to easy access, storage, usage etc. There is a need for professional development activities. Regular monitoring and evaluation and feedback loops should be established. The adoption and usage of ICT tools pave way for an effective ICT learning environment and also make them to work in groups with students and researchers.
Evaluating Students Attitude and their Academic Performance on Social Media: A Cross-Sectional Study
International Journal of Management, Technology, and Social Sciences
Information and Communication technology has played a vital role in various aspects of our life. ... more Information and Communication technology has played a vital role in various aspects of our life. In our present study, we focus on the impact of ICT in communication, education and learning. ICT ushers with both negative and positive impacts on the life of humans. It influences students’ knowledge, attitude and skill. ICT promotes a learning environment, among teachers and students, by providing virtual space and experience, mediated through technology. Smart classroom induces interest, elicits students’ attention, elevates their understanding capacity, grasping skills and memory, with the help of multimedia teaching aids. It brings focus to the topic. In this fast-moving technology mediated world, usage of mobile phones and social media has become inexorable. The global phenomenon—anytime, anywhere learning—is made possible because of the ubiquity of smartphones. With traditional classroom learning on one side, social media platforms, on the other side, are providing virtual spaces...
Social media and students attitude: A study of accessibility, addictiveness, exposure and communication among college students in coimbatore, Tamil Nadu
Mass Communicator: International Journal of Communication Studies
Media Watch
Most of the research on the uses and effects of media focused on individuals rather than family s... more Most of the research on the uses and effects of media focused on individuals rather than family systems. This shift in the approach to the study of children television viewing and parental mediation is considered as a meaningful approach and such a study on an empirical ground becomes a need of the hour in a country like India. The objective of the present study is to identify the typical parental mediation style practiced among parents towards children's television viewing. The result shows that parents most frequently use restrictive mediation style to control their children's television viewing and active mediation least often and co-viewing fell in between.
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Papers by Dr. N. Boobalakrishnan, Assistant Professor, Dept. of Media