Papers by Dr. Khayrat Ayyad
Online journal of communication and media technologies, Jul 1, 2024
The study aims to investigate how digital media frame and present environmental issues and challe... more The study aims to investigate how digital media frame and present environmental issues and challenges of climate change in terms of four environmental and climate challenges: mitigation, adaptation, finance, and collaboration. The study also seeks to understand the extent that government bodies mobilize digital media to disseminate and promote necessary environmental challenges during COP27 climate summit in Egypt. The study uses the discourse analysis approach to define the key themes and issues that are portrayed and to understand how digital platforms reflected the conference agenda and climate change challenges. We analyzed 119 posts and news reports published on the conference website and Instagram account during November 2022. Results revealed that the platforms framed challenges of climate change during COP27 in many ways: the opportunity to find solutions, the urgency to address climate issues, and taking immediate actions in terms of transparency, adequate finance, ease of support flow, cooperation, participation, and youth involvement. Furthermore, the data indicate that the finance challenge has a strong relationship with all themes and challenges presented and discussed on the platforms. This indicates that African countries benefited from hosting COP27 by presenting their environmental concerns, the financial, and technological challenges they face in order to obtain global support.
Online Journal of Communication and Media Technologies
After more than a decade of the so-called Arab Spring in Egypt, it is perhaps time to carry out i... more After more than a decade of the so-called Arab Spring in Egypt, it is perhaps time to carry out in cold an examination of the role the news media played during the uprising. In so doing, this piece examines the way Egyptian newspapers from the government and opposition reported those events. The study investigates to what extent the newspapers’ coverage of the political events help to de-escalate or escalate tensions. It analyzed the content of two newspapers in Egypt; Al-Ahram, owned by the government and, Al-Wafd, owned by an opposition party. Our analysis included 366 news articles from 105 issues of the selected newspapers during nine weeks of 2011. The finding indicated that the coverage helped to escalate tension, including that of the government-owned newspaper that had more news coverage of this type than the opposition one. We argue that our findings invite further reflection upon normative assumptions regarding the news media editorial position, its relation to power, and ...
Use of the Internet by NGOs to Promote Government Accountability: The Case of Egypt
African Media and the Digital Public Sphere, 2009
... These include its use as a tool for persuasion, pro-social behavior, intergroup conflict, lea... more ... These include its use as a tool for persuasion, pro-social behavior, intergroup conflict, leadership, group discussion, and decision-making ... depends upon its public members for accomplishing its mission, the more it should employ dialogic features into its Web sites design. ...
Journalism and Mass Communication, 2019
The aim of the study was to investigate gratifications of using social media among university stu... more The aim of the study was to investigate gratifications of using social media among university students in the United Arab Emirates. Adopting the uses and gratification approach, the study investigates how the students utilize social media to gratify their personal, social, psychological, and educational needs. The study uses a questionnaire to collect data from a sample of 420 students from two universities in the UAE: University of Sharjah and Zayed University. In each university, two colleges were selected to represent art colleges and sciences colleges. The findings of the study show that 69.3% of the students are accessing social media more than five hours daily. 79.0% of the students access the social media through their smartphones. The main social media accessed are WhatsApp, Instagram, and Facebook. The main reasons of using social media are seeking information, communicating with friends, consuming time, and following up public affairs.
Egypt
Middle Eastern and African Perspectives on the Development of Public Relations, 2014
Egypt
Middle Eastern and African Perspectives on the Development of Public Relations, 2014
Human rights organizations’ use of the Internet as a communication medium in Egypt
Journal of Arab & Muslim Media Research, 2012
ABSTRACT
Internet usage vs traditional media usage among university students in the United Arab Emirates
Journal of Arab & Muslim Media Research, 2011
... nearly all human, social and applied sciences. ... Figures in Table 11 show that reasons for ... more ... nearly all human, social and applied sciences. ... Figures in Table 11 show that reasons for using different traditional media and the gratification achieved from using these media differ from ... This indicates that the students of the UOS are goal-oriented in their usage of mass media. ...
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Papers by Dr. Khayrat Ayyad