Papers by Dr Bharti Ahuja
Culture may have a big influence on the performance of all organizations worldwide. This
research... more Culture may have a big influence on the performance of all organizations worldwide. This
research study assesses empirically the impact of corporate culture on employee job performance
as well as organizational productivity using Indian Banking Sector as the research study. We try to
ascertain if organizational culture affects employee job performance, and to formulate
recommendations regarding corporate culture and employee job performance. The main aim of
our research paper is to identify and measure strong relationship between performance and
organizational culture. Literature review is adopted as methodology to assess the culture of an
organization impacts upon process, employees and systems. Certain dimensions of culture have
been identified so far and research shows that value and norms of an organization were based
upon employee relationship. The goal of an organization is to increase level of performance by
designing strategies. The performance management system has been measured by balance
scorecard and by understanding nature and ability of system culture of an organization have been
identified. The strong culture of an organization based upon managers and leaders help in
improving level of performance. Managers relate organization performance and culture to each
other as they help in providing competitive advantage to firms.
An attempt has been made in this research to study the Indian Banking sector to see whether the
organizational culture has impact on the performance level of employees the research was carried
out in 10 banking units in Delhi.
Keywords: Organizational culture, Employee performance, Productivity, Employees participation.
In India it has been observed the weaker section has always been kept away from the banking fold ... more In India it has been observed the weaker section has always been kept away from the banking fold because
of their lower income and poor banking awareness. The weaker section is always in dearth of credit facilities at
affordable cost and at the time of their need. The Indian Financial System is considered to be one of the best in
the world yet the financial awareness and the availability of financial services is very less in the rural parts of India
and especially to the weaker section, globally referred to as ‘bottom of Pyramid’. This segment needs financial
assistance in order to sail them out of their conditions of poverty. Financial inclusion is intended to connect people to
banks with consequential benefits. Financial Inclusion includes credit facilities, financial awareness, and knowledge
about banking facilities and most importantly makes them financially literate. This paper intends to study the role of
financial inclusion in bringing social change and alleviating poverty. It will study the measures taken by banks in rural
areas to uplift the weaker segment and study the perception of the target segment regarding these measures. And
lastly to suggest a model that will increase the efficiency of banks in this regard.
It is quite commendable that the mutual fund industry mark of almost 10 trillion INR of assets un... more It is quite commendable that the mutual fund industry mark of almost 10 trillion INR of assets under management as of May 2014 but participation from metro cities is low if we go by the number of investors and increase in wallet share. This is because of the low customer awareness and financial literacy poses which act as the biggest challenge to channelize the household savings into mutual funds. This study would describe the different factors that impact the purchase decision of investors' towards Mutual Funds investments. To this end, 300 respondents of Delhi NCR, having different demographic profiles were surveyed. Collected data has been analyzed by using various statistical techniques. This study would help fund managers in understanding the attitude of investors towards their investments into Mutual funds. With the help of this fund managers would be able to come with different schemes of Mutual funds as per investors' needs and preferences. Further analysis of the study reveals that financial literacy of respondents is very important for making investment in Mutual funds.
Rapid economic growth, encouraged by Multinational companies by investing in India in the past ye... more Rapid economic growth, encouraged by Multinational companies by investing in India in the past years has changed the lifestyle of the Indian consumer and specially those who live in Metro cities. These cities are most affected by the investment as these have led to Job opportunities, improvement in Infrastructural facilities and hence have created healthy competition between the marketers. One major change that is noticed in the Consumer is that he has become wiser in terms of choosing the products and want free access to the products available in the market. This has encouraged these consumers in shifting to mall shopping where they have access to all the products and have ease of making decision. Seeing this trend the researchers decided to study the buying behavior of Delhi Shoppers towards mall shopping experience. This paper also aims to study the attitude towards various offerings by shopping mall and local markets.
Culture may have a big influence on the performance of all organizations worldwide. This research... more Culture may have a big influence on the performance of all organizations worldwide. This research study assesses empirically the impact of corporate culture on employee job performance as well as organizational productivity using Indian Banking Sector as the research study. We try to ascertain if organizational culture affects employee job performance, and to formulate recommendations regarding corporate culture and employee job performance. The main aim of our research paper is to identify and measure strong relationship between performance and organizational culture. Literature review is adopted as methodology to assess the culture of an organization impacts upon process, employees and systems. Certain dimensions of culture have been identified so far and research shows that value and norms of an organization were based upon employee relationship. The goal of an organization is to increase level of performance by designing strategies. The performance management system has been measured by balance scorecard and by understanding nature and ability of system culture of an organization have been identified. The strong culture of an organization based upon managers and leaders help in improving level of performance. Managers relate organization performance and culture to each other as they help in providing competitive advantage to firms.
An attempt has been made in this research to study the Indian Banking sector to see whether the organizational culture has impact on the performance level of employees the research was carried out in 10 banking units in Delhi.
Keywords: Organizational culture, Employee performance, Productivity, Employees participation.
Amazon is an American international e-commerce company. It was
started by Jeffrey P. Bezos in the... more Amazon is an American international e-commerce company. It was
started by Jeffrey P. Bezos in the year 1994. And it was launched in
India in June 2013. Three years back, Amazon had no infrastructure in
India, and now it dominates the Indian markets. At the very start it was
perception of investors that in India It will not go long like China as in
the year 2004 when Amazon entered in China it hasn’t seen much
success there with Alibaba, its Chinese competitor, dominating the ecommerce
market. After its bad run in China, Bezos is going all in for
India.
Fact behind formation of Amazon in India was its huge number of
headcounts i.e. 1.25 billion four times as big as the U.S.’s and more
than doubles Europe’s. Of these, 500 million, around 35 percent, are
internet users. As per researches the yearly growth rate of internet users
is highest in India around six million users join every month.
Researchers expect the online shopping market in India to reach $15
billion by 2016 up from only $35 million in 2014.
Aim: Indian stock market has undergone incredible transforms since 1991, when the government has ... more Aim: Indian stock market has undergone incredible transforms since 1991, when the government has adopted liberalization and globalization policies. As a result, there is an increasing importance of the stock market from collective economy point of view. When we talk about economy then stock market has become a key driver of current market and is one of the major sources of raising resources for Indian company, thus enabling financial and economic growth. In fact, in the world, Indian stock market is one of the emerging markets. The aim of this paper is to examine effect of macroeconomic variables on stock market. because wealth of the any economy is indicated by macroeconomic variables and they decide the future of investments. In any economy price determination process is influenced by the macroeconomic variables. The improbability of macroeconomic variables influences stock and commodity market significantly causing volatility in the prices. Stock Market is an important segment of the financial system of our country as it plays a vital role in channelizing savings from deficit sector to surplus sector.
People who were practicing Marketing exercise's and Academicians thinks that "4 Ps" marketing fra... more People who were practicing Marketing exercise's and Academicians thinks that "4 Ps" marketing framework-product, price, place and promotion adds less value to their interest or business where ongoing relationship is critical. In a process of finding a way to overcome these marketers has evolved a concept of Relationship Marketing which talks about understanding customer segments, delivering ongoing quality service, and achieving high customer satisfaction. Relationship marketing was about "putting the customer in the middle of the business circle," in the words of Dick Lee, principal of St. Paul-based Hi-Yield Marketing. Customer Relationship management is the strongest and the most efficient method of maintaining and creating customers. The challenges for marketers doesn't stops here, as market matured from national to international to global, customer retention and acquisition become more crucial and challenging for them. Multiple options broaden the path for consumer to get access over many products and services, creating a high probability of defection. Now they have new challenge to face that is " Defection ". They are trying hard to understand what they are supposed to do so as to increase customer retention and decrease customer defection. This paper tries to understand the mediating effect of sources on customer defection (Objective knowledge versus Subjective Knowledge) and its impact on consumers repurchase behavior.
AbstrAct Financial inclusion has significant effect on the economy through higher savings collect... more AbstrAct Financial inclusion has significant effect on the economy through higher savings collected from the vast segment of the bottom of the pyramid (BoP) population. It brings un-banked population into financial inclusion those results in accelerating the economic Growth of the country. In India, approximately 61 million of accounts have been opened under financial inclusion drive (FID during the year 2013-14. Therefore, financial inclusion has arisen as an important agenda for sustainable long-term economic growth. Purpose of the study is to identify the various supply sides and demand side factors of financial inclusion and extracting the important factor effecting financial inclusion among bottom of pyramid. And to measure the impact of both supply side and demand side factors on financial inclusion index (FII).This study would help financial intermediaries as well as RBI to reframe their financial strategies for achieving inclusive growth. This study shall provide useful insight to researchers, financial analysts, and RBI & commercial bank officials and shall assist them to assess the impact of financial inclusion on economic growth.
AbstrAct In today's world attracting and retaining human capital become one of the important sour... more AbstrAct In today's world attracting and retaining human capital become one of the important sources of competitive advantage. In order to attract better employees, organization has started using branding principles and practices. The application of branding principles to HRM has been termed as employer branding. Organizations are spending large amount of their resources on employer branding campaigns. That is why the concept of employer branding has become a prominent topic in the HRM field. This study attempts to find out the magnitudes of attractiveness in employer branding and the factors that influence employer branding in Generation Z. In order to respond to these questions, a field study is conducted and data is collected from a convenience sample of 300 unemployed college students and factor analysis were applied on collected data. Analyses results indicated reputation value as the significant factors that attract generation Z.
In today's world attracting and retaining human capital become one of the important sources of co... more In today's world attracting and retaining human capital become one of the important sources of competitive advantage. In order to attract better employees, organization has started using branding principles and practices. The application of branding principles to HRM has been termed as employer branding. Organizations are spending large amount of their resources on employer branding campaigns. That is why the concept of employer branding has become a prominent topic in the HRM field.
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Papers by Dr Bharti Ahuja
research study assesses empirically the impact of corporate culture on employee job performance
as well as organizational productivity using Indian Banking Sector as the research study. We try to
ascertain if organizational culture affects employee job performance, and to formulate
recommendations regarding corporate culture and employee job performance. The main aim of
our research paper is to identify and measure strong relationship between performance and
organizational culture. Literature review is adopted as methodology to assess the culture of an
organization impacts upon process, employees and systems. Certain dimensions of culture have
been identified so far and research shows that value and norms of an organization were based
upon employee relationship. The goal of an organization is to increase level of performance by
designing strategies. The performance management system has been measured by balance
scorecard and by understanding nature and ability of system culture of an organization have been
identified. The strong culture of an organization based upon managers and leaders help in
improving level of performance. Managers relate organization performance and culture to each
other as they help in providing competitive advantage to firms.
An attempt has been made in this research to study the Indian Banking sector to see whether the
organizational culture has impact on the performance level of employees the research was carried
out in 10 banking units in Delhi.
Keywords: Organizational culture, Employee performance, Productivity, Employees participation.
of their lower income and poor banking awareness. The weaker section is always in dearth of credit facilities at
affordable cost and at the time of their need. The Indian Financial System is considered to be one of the best in
the world yet the financial awareness and the availability of financial services is very less in the rural parts of India
and especially to the weaker section, globally referred to as ‘bottom of Pyramid’. This segment needs financial
assistance in order to sail them out of their conditions of poverty. Financial inclusion is intended to connect people to
banks with consequential benefits. Financial Inclusion includes credit facilities, financial awareness, and knowledge
about banking facilities and most importantly makes them financially literate. This paper intends to study the role of
financial inclusion in bringing social change and alleviating poverty. It will study the measures taken by banks in rural
areas to uplift the weaker segment and study the perception of the target segment regarding these measures. And
lastly to suggest a model that will increase the efficiency of banks in this regard.
An attempt has been made in this research to study the Indian Banking sector to see whether the organizational culture has impact on the performance level of employees the research was carried out in 10 banking units in Delhi.
Keywords: Organizational culture, Employee performance, Productivity, Employees participation.
started by Jeffrey P. Bezos in the year 1994. And it was launched in
India in June 2013. Three years back, Amazon had no infrastructure in
India, and now it dominates the Indian markets. At the very start it was
perception of investors that in India It will not go long like China as in
the year 2004 when Amazon entered in China it hasn’t seen much
success there with Alibaba, its Chinese competitor, dominating the ecommerce
market. After its bad run in China, Bezos is going all in for
India.
Fact behind formation of Amazon in India was its huge number of
headcounts i.e. 1.25 billion four times as big as the U.S.’s and more
than doubles Europe’s. Of these, 500 million, around 35 percent, are
internet users. As per researches the yearly growth rate of internet users
is highest in India around six million users join every month.
Researchers expect the online shopping market in India to reach $15
billion by 2016 up from only $35 million in 2014.
research study assesses empirically the impact of corporate culture on employee job performance
as well as organizational productivity using Indian Banking Sector as the research study. We try to
ascertain if organizational culture affects employee job performance, and to formulate
recommendations regarding corporate culture and employee job performance. The main aim of
our research paper is to identify and measure strong relationship between performance and
organizational culture. Literature review is adopted as methodology to assess the culture of an
organization impacts upon process, employees and systems. Certain dimensions of culture have
been identified so far and research shows that value and norms of an organization were based
upon employee relationship. The goal of an organization is to increase level of performance by
designing strategies. The performance management system has been measured by balance
scorecard and by understanding nature and ability of system culture of an organization have been
identified. The strong culture of an organization based upon managers and leaders help in
improving level of performance. Managers relate organization performance and culture to each
other as they help in providing competitive advantage to firms.
An attempt has been made in this research to study the Indian Banking sector to see whether the
organizational culture has impact on the performance level of employees the research was carried
out in 10 banking units in Delhi.
Keywords: Organizational culture, Employee performance, Productivity, Employees participation.
of their lower income and poor banking awareness. The weaker section is always in dearth of credit facilities at
affordable cost and at the time of their need. The Indian Financial System is considered to be one of the best in
the world yet the financial awareness and the availability of financial services is very less in the rural parts of India
and especially to the weaker section, globally referred to as ‘bottom of Pyramid’. This segment needs financial
assistance in order to sail them out of their conditions of poverty. Financial inclusion is intended to connect people to
banks with consequential benefits. Financial Inclusion includes credit facilities, financial awareness, and knowledge
about banking facilities and most importantly makes them financially literate. This paper intends to study the role of
financial inclusion in bringing social change and alleviating poverty. It will study the measures taken by banks in rural
areas to uplift the weaker segment and study the perception of the target segment regarding these measures. And
lastly to suggest a model that will increase the efficiency of banks in this regard.
An attempt has been made in this research to study the Indian Banking sector to see whether the organizational culture has impact on the performance level of employees the research was carried out in 10 banking units in Delhi.
Keywords: Organizational culture, Employee performance, Productivity, Employees participation.
started by Jeffrey P. Bezos in the year 1994. And it was launched in
India in June 2013. Three years back, Amazon had no infrastructure in
India, and now it dominates the Indian markets. At the very start it was
perception of investors that in India It will not go long like China as in
the year 2004 when Amazon entered in China it hasn’t seen much
success there with Alibaba, its Chinese competitor, dominating the ecommerce
market. After its bad run in China, Bezos is going all in for
India.
Fact behind formation of Amazon in India was its huge number of
headcounts i.e. 1.25 billion four times as big as the U.S.’s and more
than doubles Europe’s. Of these, 500 million, around 35 percent, are
internet users. As per researches the yearly growth rate of internet users
is highest in India around six million users join every month.
Researchers expect the online shopping market in India to reach $15
billion by 2016 up from only $35 million in 2014.