Papers by Dr. Aftab Haidar Rizvi
With the introduction of industrial era, varieties of tools and techniques started emerging in th... more With the introduction of industrial era, varieties of tools and techniques started emerging in the field of engineering sciences. One of the most celebrated and widely accepted tools appeared in the form of 'quality control'. As the pace of technological development accelerated, ...
Jindal journal of business research, Jun 1, 2014
Purpose: The purpose of this research is to explore the relationship between the marketing elemen... more Purpose: The purpose of this research is to explore the relationship between the marketing elements, brand equity (BE) dimensions and BE construct in the UAE fast-moving consumer goods (FMCG) category with a view to strengthening the understanding of the relationship as postulated by Aaker (1991) and validate the scales developed to test the constructs in previous studies. Design/methodology/approach: Aaker (1991) proposed that the BE construct is built on brand awareness, brand loyalty, perceived quality, brand associations, and other proprietary brand assets, which in turn are built by managing the elements of marketing. A priori, it is postulated that there are 10 constructs of which five are marketing elements (price, distribution intensity, advertising, price promotions, and non-price promotions) and four BE dimensions (brand awareness, brand loyalty, perceived quality, and brand associations) and a final construct—overall brand equity. Thirty-three items were carefully selected from previous studies covering all the constructs. Data were collected from 536 respondents using major brands to stimulate answers on a 5-point Likert scale questionnaire. Exploratory factor analysis was done to identify factors and rename them to be descriptive of the factor. Scale reliability was conducted on the overall items and the individual factors and also for the individual summated scales as per the factors. Findings: The 33 items were factored into seven factors with the four marketing elements’ factors (price, distribution, advertising, and promotions price and non-price factored into one) as per the a priori assumptions. Items measuring BE and its dimensions were factored into three factors instead of the theoretical five constructs. The BE factor encompasses the BE dimensions with brand awareness with brand association (BABA) and brand image coming up as separate factors. Seven of the eight factors also showed strong scale reliability. Practical implications: This study suggests that the four marketing elements can be modeled and measured based on the items selected. BE dimensions do not factor into the assumed dimensions but the three dimensions that are factored can be renamed to be more representative and incorporated into the model. Furthermore, these items can be used to construct measurement scales for the identified constructs within the UAE and the larger Gulf Cooperation Council (GCC) region. Originality/value: This study, being the first of its kind in the UAE, contributes to the general body of knowledge on branding and marketing. The respondents covered are both Arabs and Asians, who constitute the majority of the population in the region. The sample size is large and covers gender, age groups, ethnic background, income group, and education level hence being highly representative of the actual consumers. The constructs identified and the items tested can be used for further studies and also used to construct measurement scales which can be used in practical business situations.
Success of e-learning is depend on effective delivery, course contents, nature of the courses and... more Success of e-learning is depend on effective delivery, course contents, nature of the courses and training via electronic media including the Internet, intranets, and extranets. Short of funds and absence of suitable infrastructure, facilities are considered to be the main obstacles to effective e-learning practices. Creating an e-learning environment with proper curriculum, interaction with students, assessment techniques, active feedback system would play an important and significant role in building and structuring the e-learning environment. In this paper the authors describes the process measurements of evaluative framework to Measure the Maturity of Skill Based Training Program with Multimedia Support in an e-learning Environment [SBTP-MSeLE] model and define the maturity of indicators in four levels. The key variables used in the SBTP-MSeLE maturity model were found during the pilot study of SBTP-MSeLE. This study was conducted with 317 students who are doing the skill based ...
Industries capitalize lots of their effort in developing an academy background to support their p... more Industries capitalize lots of their effort in developing an academy background to support their products so that the technology users feel comfortable and secure in the knowledge that they have an expert around them always. There are many engineering industries initiating certification, training programs, crash courses, but how far these are mature enough to provide expertise and skill-level is a question mark. A framework is necessary to evaluate/measure the maturity level of these programs. Skill Based Training Program Maturity Model (SBTP-eLE-MM) is a framework that describes the key elements of managing and developing a systematic approach to train students to acquire a better skill level in the professional IT training programs they have enrolled. This paper describes Construction of SBTP-eLE Model through literature study for finding the Indicators, Pilot study, survey data collection, and grouping indicators to factor by factor analysis using SPSS-16. Expert study for maturit...
Learning is all about acquiring new knowledge, sharpening skills, enhance performances, and bette... more Learning is all about acquiring new knowledge, sharpening skills, enhance performances, and better understanding of the subject. The modern computer-based multimedia teaching provides a platform to learn better, faster and even on self-pace. An innovative instructional design is required for better understanding of an academic program. Students show more concentration in the class because of the well-designed interactive teaching material. Ineffective learning environment could be witnessed if instructions are designed without considering the multimedia principles. An interesting, inspiring and logical multimedia based instructional module is required to meet the future training task.
Education is required for every individual in life for a formative effect of the mind. Education ... more Education is required for every individual in life for a formative effect of the mind. Education has been formally recognized as a human right [1]. This is achieved by different stages of learning known as primary, secondary, higher, adult, alternative and indigenous education. Learning technique is standardized at every stage of education which can be commonly adapted by a normal learner, but in case of children with special needs, it has to be more customized and individualized. This process involves the individually planned and systematically monitored arrangement of teaching procedures. A study has been conducted to implement a better educational methodology using multimedia for the optimized learning of children with special needs (CSN) in UAE.
International Journal of Organizational Analysis, 2016
PurposeEmployee suggestion scheme (ESS) have existed for many years and many articles have been p... more PurposeEmployee suggestion scheme (ESS) have existed for many years and many articles have been published over the past decades. They have been studied from many perspectives to illustrate their objectives, nature, content, process, significance and the benefits. Arguments have also been made with respect to success and failures of the suggestion schemes. Although the corporations widely use the suggestion schemes to elicit the creative ideas of their employees, sustaining a suggestion scheme is still a challenge. The purpose of this paper is to extract the critical success factors and critical success criteria to the suggestion scheme and to discuss the importance of these factors on sustainability of suggestion system. This is a literature review paper.Design/methodology/approachThis is a literature review paper. The research used the university library to search for the relevant material. The university has an access for 25,000 journals. As the university had the subscription to ...
Journal of Strategic Human Resource Management, Jun 1, 2014
Corporations widely use 'Employee suggestion schemes' to elicit employees' creative i... more Corporations widely use 'Employee suggestion schemes' to elicit employees' creative ideas. Despite its many benefits, sustaining the suggestion system is still a challenge for the organisation. This paper uses a sustainability assessment model to assess the sustainability of suggestion scheme of three organisations in the UAE. This paper presents three case studies of organisations in the UAE, which throw light on practices that can potentially help sustain the suggestion schemes in the organisations. It discusses a framework to assess the employee suggestion schemes. It summarizes the findings and concluding remarks of the cases and implications for future research.
International Journal of Organizational Analysis, 2015
Purpose– The purpose of this paper is to propose a sustainability assessment model and to discuss... more Purpose– The purpose of this paper is to propose a sustainability assessment model and to discuss the implications for organizational learning. Paper presents a sustainability excellence model comprising of three stages and discuss the good practices for sustaining the employee suggestion scheme.Design/methodology/approach– The assessment framework was developed drawing on a thorough review of the literature and data collected and analyzed using various statistical tools. The developed assessment framework was validated through a case of an organization based in the United Arab Emirates. Semi-structured interviews were used to elicit relevant information during the case study.Findings– An assessment framework comprising five major factors for sustainability of suggestion scheme of has been presented. The five factors include: leadership and work environment, system capability, system effectiveness, organizational encouragement and system barriers. Sustainability of a suggestion syst...
The prime objective of pattern recognition is supervised or unsupervised classification. There ar... more The prime objective of pattern recognition is supervised or unsupervised classification. There are various frameworks in which pattern recognition has been traditionally formulated, the statistical approach has been most intensively studied and used in practice. In human face, the left part of the face and the right part of the face have tremendous similarity. In this paper, this similarity we have proved through various statistical observations. Finally we found that due to heavy correlation, we can use only one part of the face for face recognition algorithms and it will give a tremendous pace in face recognition process.
A picture is worth more than thousand words" refers to the impression that a complex concept can ... more A picture is worth more than thousand words" refers to the impression that a complex concept can be conveyed with just a single image. Multimedia-based education is a combination of interactive / non-interactive learning material with a stimulating, coherent graphics, video and animated components. When education is creative, problem based, interactive, and target based, learners always interested in learning. Such learning environment could be provided by means of Multimedia based Education. An ineffective learning environment could be witnessed if instructions are designed without considering the multimedia principles. A research is required to identify the elements and structure, which can help the learner to increase the skill level, reduce the learning time and improve the performance of a learner. This study has been conducted in 12 universities where instruction and assessments were conducted in multimedia environment. The student's responses are recorded and factors are highlighted after using mathematical rules. An operational model has been suggested incorporating all the factors to enhance overall academic performance of a student.
2009 IEEE International Symposium on Signal Processing and Information Technology (ISSPIT), 2009
Online Social Networking (OSN) Sites are virtual places that cater to a specific population in wh... more Online Social Networking (OSN) Sites are virtual places that cater to a specific population in which people of similar interest gather to communicate, share and discuss ideas. Many researchers have studied the effects of these networks and most have inferred that they foster relationship building and communications among those involved. This research is a study aimed at identifying the interface
International Journal of Quality & Reliability Management, 2015
Purpose– Although the corporations widely use the suggestion schemes to elicit the creative ideas... more Purpose– Although the corporations widely use the suggestion schemes to elicit the creative ideas of their employee, sustaining a suggestion scheme is still a challenge. Employee suggestion schemes have been studied from many perspectives to illustrate its objectives, nature, content, process, significance and the benefits. Arguments have also been made with respect to the success and failures of the suggestion schemes. The purpose of this paper is to explore the factors to assess the sustainability of a suggestion system.Design/methodology/approach– This paper thus explores the critical success factors of suggestion scheme through a literature review and filters the critical determinants for sustainability of suggestion using factor analysis. The data collection was done using a survey technique.Findings– The results identity the five major factors as determinants to sustainability of a suggestion system as reported in the paper.Originality/value– This paper has made an attempt to ...
2013 International Conference on Current Trends in Information Technology (CTIT), 2013
The increasing use of internet by the inhabitants of U.A.E. has increased their dependency on int... more The increasing use of internet by the inhabitants of U.A.E. has increased their dependency on internet for various regular activities. This leads to a large base of people who prefer to use internet as a channel to do their shopping activity. So, it is important that the online retailers know what the current trends in the market are and what the demand of the consumers is. This study analyses the various factors that affect the online shopping behavior of the consumers in UA.E. Here we study the attitude, behavior and intentions shown by the consumers when they decide to buy products online and we try to analyze and find out how this affects their shopping patterns. An online questionnaire was distributed among 121 people who are U.A.E. residents to collect the data. Statistical tools have been applied to analyze the collected data. The results prove that attitude and intention shown towards online shopping affects the behavior of the consumers. The data hence collected and results drawn would help e-tailers to understand the mindset of the consumers and help them to prepare their marketing strategies accordingly and hence improve their revenue generation.
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Papers by Dr. Aftab Haidar Rizvi