Papers by Dodie Tricahyono
Deleted Journal, Jan 24, 2024
In this thesis, we will examine how much employee acceptance in the Pa Masuka Area, especially "N... more In this thesis, we will examine how much employee acceptance in the Pa Masuka Area, especially "Network" and "Sales', which totals around 522 people to the CYCLOPS application using the Innovation Diffusion Theory (IDT) and Technology Acceptance Model (TAM) methods, then an online survey is conducted. Research methodology: Data analysis was performed using a Structural Equation Modeling (SEM) model. Results: Digitization of processes at Telkomsel continues to be carried out to increase the effectiveness of employee work, including in the Pausuka Area, especially in the Area Network Operations Sub-Directorate of Pausuka which is responsible for 18,000 sites serving 30 million customers based on April 2023 data.CYCLOPS is a supporting application for digitizing processes that makes it easier for employees, especially the "Network" and "Sales" sections, to observe network conditions (Live Monitoring), find out the potential for network development, make improvements that are right on target according to set priorities to carry out network quality tests.
JOURNAL OF TECHNOLOGY & INNOVATION, Dec 31, 2022
Entrepreneurship provides opportunity for women, due to its flexible participation characteristic... more Entrepreneurship provides opportunity for women, due to its flexible participation characteristic. Entrepreneurial activities for women would not only provide economic benefit, but also positive social impact for them and their families. However, entrepreneurial business performance requires great management effort over various aspects. One key aspect that would be focused in this research is the management of innovation. This study aimed to investigate Firm Innovation Performance based on the effect of factors such as Product Innovation, Process Innovation, and Market Innovation. The object of the research was the West Java Chapter of Indonesian Women Entrepreneur Association.
Jurnal Pengabdian Masyarakat Akademisi, Aug 12, 2023
Gambar 3. Empathy Map Jogging Track & Olahraga Air Gambar 4. Empathy Map Camping Ground & Trekkin... more Gambar 3. Empathy Map Jogging Track & Olahraga Air Gambar 4. Empathy Map Camping Ground & Trekking Kemudian, untuk hasil identifikasi calon user dari rancangan inovasi diilustrasikan dalam bentuk user persona. Calon user yang diidentifikasi terdiri atas lima kelompok user, yaitu anak muda yang menyukai alam (Gambar 4), keluarga penggemar kegiatan outdoor (Gambar 5), perwakilan kelompok yang gemar kegiatan outbound (Gambar 6), guru sekolah yang melakukan kegiatan perkemahan (Gambar 7), serta siswa yang menikmati kegiatan perkemahannya (Gambar 8). Hasil identifikasi calon user ini menjadi basis dalam menetapkan segmen yang
International Journal of Current Science Research and Review
This study aims to analyse the effect of performance expectancy, effort expectancy, social influe... more This study aims to analyse the effect of performance expectancy, effort expectancy, social influence, habit, and trust on behavioral intention and the effect of facilitating conditions, behavioral intention, and habit on adoption behavior in using Simpeldesa. This variable is a variable derived from the Modified UTAUT 2 Model. Simpeldesa is a digital platform the village government uses with digitization features covering governance, social governance, and commerce processes. This study uses quantitative research methods with conclusive or causal research types. This research survey used questionnaires with 268 respondents from early adopter users of the Simpeldesa application from the Cibiru Wetan and Pangandaran villages. The findings from this study are that effort expectancy, social influence, facilitating conditions, and habits significantly affect behavioral intention. Facilitating conditions, habits, and behavioral intentions significantly affect the Simpeldesa application’s ...
International journal of social science and human research, Jan 31, 2024
In facing competition and environmental changes, TelkomProperty needs to formulate a strategy by ... more In facing competition and environmental changes, TelkomProperty needs to formulate a strategy by identifying internal resources and external conditions in an effort to achieve a competitive advantage. These factors can facilitate the formulation of strategies that can develop TelkomProperty's business. The formulated strategies should also be aligned with the components of Corporate Real Estate Management (CREM). To achieve these goals, the methods used include observation, literature study of relevant theories, and interviews with related informants. The data obtained are analyzed and strategies are formulated with external analysis using PEST analysis (Political, Economic, Social, and Technological). Then, internal analysis is conducted using the Resource-Based View approach and VRIO analysis. The results of the research indicate that TelkomProperty has 3 opportunities and 5 threats with an EFE matrix score of 2.54. TelkomProperty has 13 strengths and 9 weaknesses with an IFE matrix score of 2.84. From the VRIO analysis, TelkomProperty's internal strengths include 4 strengths that fall into the category of sustained competitive advantage. Based on the IE matrix and SWOT analysis, 6 alternative strategies were identified. The best alternative strategy was then determined using QSPM. The chosen strategy is to integrate the Internet of Things into the MyBirawa and MyDEFA applications to enhance the modern experience for customers, making it a distinctive feature of TelkomProperty with the highest STAS value of 3.32.
Penelitian ini dilakukan untuk mengetahui bentuk hubungan kerjasama simetris dan asimetris yang t... more Penelitian ini dilakukan untuk mengetahui bentuk hubungan kerjasama simetris dan asimetris yang terjalin diantara Stranough Guitar Technology dan Indonesian Guitar Community, serta mengetahui bentuk hubungan seperti apa yang seharusnya dilakukan. Teori yang menjadi dasar penelitian ini adalah teori tentang perusahaan dan komunitas konsumen (partnership, supportive, strong-weak, patron-client, dan co-optation). Metode penelitian yang digunakan adalah metode kualititatif dengan teknik pengumpulan data melalui wawancara kepada 4 narasumber dan observasi pada kegiatan kedua pihak. Data hasil wawancara diolah dengan tiga tahap, yaitu reduksi data, penyajian data, dan verifikasi data. Kesimpulan pada penelitian ini menunjukan bahwa hubungan simetris yang terjadi diantara Stranough Guitar Technology dan Indonesian Guitar Community adalah hubungan kerjasama supportive dimana kedua pihak saling menimbulkan publisitas dan bersifat balance. Bentuk hubungan asimetris yang terjalin diantara kedu...
International Journal of Social Service and Research
The current development of technology and information is driving various business sectors to unde... more The current development of technology and information is driving various business sectors to undergo transformation. Telkomsel continues to strive to enhance ease in providing digital connectivity support solutions. One of these efforts is the establishment of a supply chain ecosystem through the management of Telkomsel resellers by introducing the Digipos Aja application. This research aims to identify factors that influence acceptance and success of implementing Digipos Aja. It employs variables from the Unified Theory of Acceptance and Use of Technology (UTAUT) model and Delone and McLean IS Success model. A mixed methods approach is utilized to integrate quantitative data in order to gain a comprehensive understanding of factors that affect application usage. Quantitative method involves collecting data about usage frequency, user satisfaction levels, and benefits received through a questionnaire distributed to 400 resellers using DigiPOS Aja in the Kalimantan region. Quantitati...
Zenodo (CERN European Organization for Nuclear Research), Jul 1, 2023
This study aims to analyse the effect of performance expectancy, effort expectancy, social influe... more This study aims to analyse the effect of performance expectancy, effort expectancy, social influence, habit, and trust on behavioral intention and the effect of facilitating conditions, behavioral intention, and habit on adoption behavior in using Simpeldesa. This variable is a variable derived from the Modified UTAUT 2 Model. Simpeldesa is a digital platform the village government uses with digitization features covering governance, social governance, and commerce processes. This study uses quantitative research methods with conclusive or causal research types. This research survey used questionnaires with 268 respondents from early adopter users of the Simpeldesa application from the Cibiru Wetan and Pangandaran villages. The findings from this study are that effort expectancy, social influence, facilitating conditions, and habits significantly affect behavioral intention. Facilitating conditions, habits, and behavioral intentions significantly affect the Simpeldesa application's adoption behavior. The independent variable with the most significant influence is facilitating condition on behavioral intention, with a t-statistic value of 5.203 and a p-value of 0.000.
Routledge eBooks, Feb 25, 2020
Routledge eBooks, Feb 25, 2020
Advances in economics, business and management research, 2023
The current digital era 4.0 encourages various business sectors to carry out digital transformati... more The current digital era 4.0 encourages various business sectors to carry out digital transformation, one of which is carried out by the banking sector, which has begun to utilize smartphone technology in conducting digital-based banking financial transactions using mobile banking applications. However, the use of mobile banking for PT Bank Negara Indonesia (BNI) customers is still relatively low. The share of mobile banking usage for BNI is only around 14%, in which 5,91% of the total users are located in Bandung representative, the capital city of West Java, making the city considered as the third lowest users out of 14 representatives in the country. This research aims to analyze the factors that influence the use of Mobile Banking BNI customers in the Bandung City area. The research model used in this study is UTAUT-2 which is extended by adding the Word-of-Mouth variable to mobile user customers. Furthermore, this study wants to explore to what extent the construction of PE, EE, SI, FC, HM, PV, Trust, and Word of Mouth (WOM) affects the Behavior Intention and Use Behavior of BNI Mobile Banking. This study uses a quantitative approach with purposive sampling using the slovin formula, with a total of 400 respondents joining the research. The data were analyzed using smartPLS with the Partial Least Square (PLS) and Structural Equation Modeling (SEM) technique. The results of the research show that PE has a positive effect on BI, EE has a positive effect on PE, PV has a positive effect on BI, Trust has a positive effect on PE, and BI from mobile banking. Furthermore, BI, FC, and WOM positively affect the UB of mobile banking. Meanwhile, from the results of hypothesis testing, SI has no significant effect on BI, EE has no significant effect on BI, and HM also has no significant effect on BI of mobile banking. The influence on Behavioral Intention is 56%, whereas the influence on Use Behavior is 70%. This research can be used as a reference for BNI to focus on developing mobile banking services as the primary approach for enhancing digital transformation. Further study on the use of mobile banking in the Bandung area can be conducted, and other regions can be included to allow for a comparison of each region.
Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018), 2019
eProceedings of Management, Dec 1, 2020
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA)
Transformasi digital merupakan langkah bagi perusahaan untuk beradaptasi dengan era digital. Namu... more Transformasi digital merupakan langkah bagi perusahaan untuk beradaptasi dengan era digital. Namun, tidak semua perusahaan dapat dengan mudah mengimplementasikan transformasi digital, khususnya di industri perhotelan. Tujuan dari penelitian ini adalah untuk mengetahui faktor penghambat apa saja yang dialami oleh Hotel Flamboyan Indah saat melakukan transformasi digital. Penelitian ini menggunakan faktor-faktor penghambat transformasi digital, yaitu (1) Sumber Daya Manusia (SDM), (2) teknologi, (3) keterkaitan TI dengan proses bisnis, dan (4) kepemimpinan digital. Metode penelitian yang digunakan adalah penelitian kualitatif. Teknik pengumpulan data yang digunakan terdiri dari wawancara mendalam dengan tiga narasumber internal dari pihak Hotel Flamboyan Indah dan satu narasumber eksternal yang dijadikan sebagai benchmark. Hasil penelitian menunjukan bahwa tiga dari enam variabel yang diteliti merupakan faktor yang menghambat Hotel Flamboyan Indah dalam melakukan transformasi digital....
International Journal of Professional Business Review
Purpose: Aim of this study to get a clearer picture of the benefits of implementing digital busi... more Purpose: Aim of this study to get a clearer picture of the benefits of implementing digital business strategy (digitalization capabilities that supported by digital literacy) in MSMEs. Theoretical framework: The existence of MSMEs (Micro, Small and Medium Enterprises) is an important part of the Indonesian economy which has an impact to the smallest layer. Every business entity in every industry and every size is affected by digitalization, all companies must confront their strategic orientation and develop a digital strategy that is right for them. Design/methodology/approach: The data analysis used Partial Least Square and Structural Equation Modelling. We use purposive sampling technique, and the survey data was collected online during October-December 2021 and the respondents was MSME practitioner in 18 provinces in Indonesia. Findings: The results of the study found variables that had a positive and significant effect: digitalization capability on digitalization perfor...
Penelitian ini dilakukan untuk mengetahui peran yang diberikan oleh Naked Wolves Indonesia Chapte... more Penelitian ini dilakukan untuk mengetahui peran yang diberikan oleh Naked Wolves Indonesia Chapter Bhupar dalam pengembangan bisnis yang dilakukan oleh Arcapada Motor. Teori yang mendasari penelitian ini adalah teori arah pengembangan bisnis dan metode pengembangan bisnis. Metode penelitian yang digunakana dalah metode kualitatif dengan teknik pengumpulan data melalui wawancara dengan tiga orang karyawan Arcapada Motor, observasi, dan studi dokumen. Hasil penelitian ini menunjukan bahwa arah pengembangan bisnis dari Arcapada Motor adalah arah ekspansi, dengan strategi pengembangan produk dan pengembangan pasar didalamnya, dan arah diversifikasi, dengan strategi diversifikasi concentri cdidalamnya. Metode pengembangan bisnis dari Arcapada Motor adalah dengan metode pengembangan internal dan metode tacit collusion. Hasil dari penelitian ini juga menunjukan bahwa Naked Wolves Indonesia Chapter Bhupar memberikan peran dalam pengembangan bisnis Arcapada Motor berupa masukan dan saran, me...
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Papers by Dodie Tricahyono
The functioning of BTP is depicted by using Business Model Canvas (BMC). The data were collected through a series of in-depth interviews. Informants were recruited based on how strategic the position held by informants in the organisation. The data produced were further validated by providing informants with opportunities to verify the result of the interviews.
In the case of BTP, the existence of business incubation process must be supported by its adjacent businesses and relied heavily on the ecosystem under which its operated. Hence, the level of stakeholders’ involvement can be considered as the primary factor of incubation process’ effectiveness. Based on these findings, this paper proposed an improvement to BMC 3.0 to better visualize the role of open innovation in the way values are created, distributed, and captured.
This study tries to identify how might open innovation being applied in business incubation process. Improvement on the visualization of BMC 3.0 and formation of hypotheses to test the nature of its relationships also being provided. These features are difficult to be found on studies in similar field.