Papers by Chandra Sekhar Patro

Human Performance Technology, 2019
Performance appraisal system (PAS) has been noticed to be one of the most challenging activities ... more Performance appraisal system (PAS) has been noticed to be one of the most challenging activities of human resource management and is even a destructive effect on the relationship of employees and employers. It not only motivates the employee but also improves the productivity level of an organization. Performance appraisal is considered to be a key instrument and is practiced in almost all types of organizations, but with a few differences. In an effort to change the behaviors and attitudes of employees in the organizations, performance appraisal systems have incorporated the new values and desired behaviors. In this contemporary state the organizations have become more enthusiastic to augment the performance of their employees. The chapter aims at identifying the performance appraisal system undertaken in the organizations and its influence on employees' competency and efficiency. It emphasizes on the problems and consequences faced by the organizations, and also the best pract...

International Journal of Entrepreneurship and Governance in Cognitive Cities, 2021
Globalization has been a significant force in the development of the market and economic environm... more Globalization has been a significant force in the development of the market and economic environments. The micro, small, and medium enterprises (MSMEs) need to focus on technological capabilities to face the competition in the globalized market. They have to analyze the market opportunities in the rapidly growing economy as well as emerging markets. The aids of a globalized and digital economy depends to an excessive extent on favourable business environments and healthy competition. The performance of MSMEs depends on accessibility to various strategic resources like abilities, technical know-how, innovativeness, and finance. Thus, it is imperative to consider the factors influencing work conditions firm level, and the strategies formulated at the national level are organized to local business perspectives. This paper examines the global scenario of MSMEs, the impact of globalization, the role of MSMEs in India, the growth perspectives of MSMEs during the pre-and post-globalization...

International Journal of Cyber Behavior, Psychology and Learning, 2020
The telecom services have been an imperative means for socio-economic development of a country an... more The telecom services have been an imperative means for socio-economic development of a country and a large contributor to the rapid growth and modernization of various sectors of the economy. In recent years, the mobile services are having enormous growth due to rapid changes in technology. The mobile users have the choice to switch from one telecom operator to another within the telecom circle without the change of phone number. The introduction to MNP promoted more competition in the telecom sector and forced service providers to improve service quality and reduce prices. Therefore, it is necessary to understand the factors influencing customer switching behaviour for using mobile number portability. The study identified that the respondents are not only aware of MNP but also know the procedure of using MNP. The results show that service payout, trustworthiness, responsiveness, and monetary value have a positive influence on customers to switch over other service providers whereas...

Brand Culture and Identity, 2019
In the past decade, emotional branding has been emerged as an extremely influential brand managem... more In the past decade, emotional branding has been emerged as an extremely influential brand management paradigm and is widely heralded as a key dimension to marketing success. Branding of emotions focuses upon the consumer and not the product at the very forefront; it examines how brands can communicate with consumers in a more rational and humanitarian manner and affect people deeply at the varying degree of the feelings and senses. Due to the steadily growing competition in the international market, brands have become an important component. Therefore, the objective of marketers is to understand the people's emotional desires and increase the consonance of the brand personality for their brands with the self-image of their target customers. The purpose of the chapter is to recognize the potential nature of emotions in creating strong brand attachments between consumers and brands, and promote active participation as it leads to customer loyalty. It also articulates the effects o...

Encyclopedia of Information Science and Technology, Fourth Edition, 2018
Performance Appraisal is one of the multifaceted and controversial human resource tools. It plays... more Performance Appraisal is one of the multifaceted and controversial human resource tools. It plays an important role in evaluating job performance and setting job standards in any organization. In this contemporary state the organizations have become more enthusiastic to augment the performance of their employees, for this purpose the performance appraisal is considered to be the key instrument. Advent of new private sector organizations has given a cause to public sector organizations to be more competitive, effective and innovative in their approach. The main objective of the study is to pithily summarize the key elements that make employee performance appraisal an essential component of an effective system. This paper discusses the impact of the performance appraisal on the effectiveness of the employees and overall organizational productivity. It also explores the gaps in the implementation of the appraisal system in the organizations.

Wealth Creation and Poverty Reduction, 2020
In the present competitive business environment, it is essential for the management of any organi... more In the present competitive business environment, it is essential for the management of any organization to precisely manage the welfare services to be provided for their employees. An organization is certainly a place where employees' and employers try to get the maximum from each other. Both, there can be lot more if and when they work together as partners in an organization, and if they have compassion of understanding of each other problems, which is the basic problem in employee welfare. The extreme logic in the wake of providing welfare services is to create proficient, healthy, loyal and satisfied labour force for an organization. The aim of the chapter is to articulate the welfare services administered by the organizations to the employees and their effect on the employees' efficacy and work life. It also examines the various principles and theories of welfare along with measures to improve welfare facilities in the organizations.

Impact of Globalization and Advanced Technologies on Online Business Models, 2021
The internet is continuously growing and evolving as a vital resource with which organizations ca... more The internet is continuously growing and evolving as a vital resource with which organizations can upgrade their capabilities and expand their business activities. The revolution of information technology has a major impact on internet-based business models. At the basic level, it is the shift from analog to digital technologies that are responsible for much new information technology (IT) capabilities. The IT-enabled business trends are profoundly altering the business landscape with the pace of technology change, innovation, and business adoption. Digital technologies have created innovative trends for organizations to create value propositions and perform value-added activities. The chapter articulates the various internet-based models, e-marketing business models, internet marketing strategies, and mix adopted by the organizations in leveraging the unique features of digital technology to create competitive advantages. Further, focuses on the emerging internet-based market struc...

Research Anthology on Preparing School Administrators to Lead Quality Education Programs, 2021
The value of education is a dynamic and multi-dimensional concept that refers not only to the edu... more The value of education is a dynamic and multi-dimensional concept that refers not only to the educational model but also to the institutional mission and its goals, as well as to the specific standards of the system, facility, program, or event. In today's competitive scenario, the academic institutions need to focus explicitly on providing effective and quality education to the students with the help of experienced academicians. The education quality would increase when the faculty members are having a better quality of work life, and this can be possible by providing better welfare conveniences to them by the academic institutions. Welfare amenities enable the staff members to live a quality and more satisfactory life. These facilities also help to keep their motivation levels high. The chapter articulates the existence of quality of work life programs in academic institutions in order to retain valuable faculty members who influence the value of education.

Research Anthology on Changing Dynamics of Diversity and Safety in the Workforce, 2022
Many organizations apply the notion of employee welfare programs as a strategy of improving emplo... more Many organizations apply the notion of employee welfare programs as a strategy of improving employee productivity, since work-related exertions could lead to deprived quality of work life for employees and a decline in performance. Welfare schemes promote economic development by increasing the efficiency and productivity with the underlying principle being making workers bestow their loyal services ungrudgingly in genuine spirit of cooperation. The welfare schemes improve the organizational relations and also enhance the productivity of the employees. The main aim of implementing the welfare measures in any organization is to secure the labor force by providing proper working conditions and minimizing its hazardous effect on the life of the employees and their family members. The chapter articulates the various employee welfare programs put into practice by the industrial and service organizations and its influence on the employees' economic growth and productivity, in both publ...

Research Anthology on Changing Dynamics of Diversity and Safety in the Workforce, 2022
Employee welfare is a prerequisite element for the success and growth of any form of organisation... more Employee welfare is a prerequisite element for the success and growth of any form of organisation. The provision of welfare facilities improves the relations among the employees and the management of an organisation. These provisions boost the competence levels and value of the employees. The balance between employees'quality of life at the workplace and home is vital, as employees are the pillars of any organisation. The central aim of any organisation in adopting the welfare schemes is to secure the workforce by providing a proper work environment and minimising its hazardous effect on the employees' work life. The basic purpose of employee welfare is to enrich the lives of employees and to keep them happy and conducted. The provision of employees' welfare may be regarded as a wise investment as these would bring a profitable return in the form of greater efficiency. The chapter focuses on determining the various employee welfare provisions adopted by different private...
Advances in Business Information Systems and Analytics, 2017

Research, Practices, and Innovations in Global Risk and Contingency Management, 2018
World is vicinity full of opportunities given the amount of economic and non-economic transaction... more World is vicinity full of opportunities given the amount of economic and non-economic transactions taking place every moment. With ubiquitous opportunities all around, businesses can assume inherent risk everywhere in one or the other way. In this chapter, the authors have deliberated the general business scenario to prove the given inferences. The readers will come across why the risk management is gaining so much gravity and across risk strategy of top business players. The chapter will bring into light the various risk factors in business and study the various risk assessment models present to fortify the negativity of these risk factors. Simultaneously, the authors will draw empirical evidence on the effectiveness, qualitative and quantitative risk models have on risk factors in public and private business organisations.
Advances in Marketing, Customer Relationship Management, and E-Services
Entrepreneurship is the impetus for development of any nation. Entrepreneurship is a revolution t... more Entrepreneurship is the impetus for development of any nation. Entrepreneurship is a revolution to ignite the minds of low spirited youth and would be considered as a means to revolutionize enterprises. Industrialization and entrepreneurship go on the same lines as the former created foundation for current modernized Indian enterprises. In today's world, entrepreneurship has become an act of inspiration which eventually has a compounding effect on society, benefiting mankind. India is going through a new phase where one is going to witnesses old wine in a new bottle (i.e., start-ups). The purpose of the chapter is to articulate the potential importance the word entrepreneurship holds and the tools of IT used in entrepreneurial development.

International Journal of E-Entrepreneurship and Innovation, 2019
Entrepreneurship is the impetus for development of any nation. Entrepreneurship has been the mode... more Entrepreneurship is the impetus for development of any nation. Entrepreneurship has been the modern way of the industrialisation process which revolutionised the present day of living. In today's world, entrepreneurship has become an act of inspiration which eventually has had a compounding effect on society, and nations as a whole, benefiting mankind. The world is going through a new phase where people no longer just depend on industries to thrive, but come up with an idea reinventing themselves, eventually establishing a start-up. The act of reinventing oneself is nothing but an act of entrepreneurship which is believed to all businesses. The present article deals with ubiquitous issues ranging from entrepreneurial outlook in India and globally, factors influencing entrepreneurship, Global scenario of ease of doing business and many more issues which needs to be prioritised to set the pace for entrepreneurship to flourish.

International Journal of Asian Business and Information Management, 2014
During the last decade, employee retention has become a most critical issue for all private secto... more During the last decade, employee retention has become a most critical issue for all private sector organisations as a result of the shortage of skilled labor, economic growth and employee turnover. Retention of employees is an important function of the Human Resource Management. Employees are the assets of any organization. The organizations have to strive to retain the talents of the employees by implementing effective retention strategies. These strategies would subsequently have an impact on productivity and sustainability of the organization. Employee retention refers to the various policies and practices which let the employees stick to an organization for a longer period of time. Organisations use different HR techniques for retention. In this paper a brief overview of literature from various research findings are employed using a descriptive study technique. The present study is an attempt to identify the various retention policies practiced in different private sector organi...

Analyzing Human Behavior in Cyberspace
The emergence and rapid escalation of e-retailing has triggered many changes in daily life of the... more The emergence and rapid escalation of e-retailing has triggered many changes in daily life of the shoppers as well as the marketers. E-retailing is playing a major role in the Indian economy and is expected to change the current scenario of shopping from physical stores to e-stores. Similarly, changes in consumers' attitudes along with the availability of cheaper and reliable technology have led to a significant growth in online sales around the world. The chapter aims to examine the shoppers' attitudes towards e-shopping and also to find the critical reasons for not shopping through online. The results reveal that the shoppers are still hesitating to purchase online. The most important reasons for not shopping online are preferring to buy by touching and feeling, online security and privacy, and customer service quality. The factors influencing to buy online are being able to get detailed product information, product delivery, convenience, product quality, and competitive p...
International Journal of Asian Business and Information Management, 2017
Employee welfare is a prerequisite and critical factor for growth of any organization. The welfar... more Employee welfare is a prerequisite and critical factor for growth of any organization. The welfare facilities improve the organizational relations, and also enhance the competence and effectiveness of the employees. The employees' work life is vital, as they are the pillars of an organization. The main aim of implementing the welfare schemes in any organization is to secure the labour force by providing proper human condition of work and minimizing its hazardous effect on the life of the employees and their family members. The present study is an attempt to determine the various employee welfare schemes adopted by different private pharmaceutical companies, and its impact on the employee's satisfaction on work life.

International Journal of Productivity Management and Assessment Technologies, 2012
During the last few years the private organisations are playing an important role in the overall ... more During the last few years the private organisations are playing an important role in the overall development of the economy. In today’s competitive economy, the business organizations need to focus explicitly on providing the welfare facilities to the employees as it results in their satisfaction towards the organisation and it results in improved quality of work life. The activity of nurturing and nourishing constitutes in essence what is called “Welfare”. Welfare facilities enable the employees to live a richer and more satisfactory life. The various Welfare activities that can be provided to the employees include provision of loans, free medical facilities, retirement benefits, education facilities for the employee’s and their families, housing benefits, etc. Many organisations facilitate these welfare activities to their employees to keep their motivation levels high. The basic purpose of employee’s welfare is to enrich the life of employees and keep them happy and contended. A ...
International Journal of Sociotechnology and Knowledge Development, 2017
The rise in the number of households possessing computers and the ease of internet access has led... more The rise in the number of households possessing computers and the ease of internet access has led to widespread acceptance of B2C e-commerce, and has rapidly evolved into a global phenomenon. The competition among e-commerce vendors is getting intensified year by year and all of them are adopting innovative and creative approaches to attract, satisfy and retain customers. Web attributes are considered as one of the key influencers of consumer purchase intentions. With the support of existing literature, an attempt is made in this research paper to identify the list of attributes of online shopping websites that influence consumers' purchase intentions. The findings of the study are based on empirical data collected using online survey method.

International Journal of Sociotechnology and Knowledge Development, 2016
Online shopping is a recent phenomenon in the field of E-Business with promising results indicati... more Online shopping is a recent phenomenon in the field of E-Business with promising results indicating revolutionary change in shopping in the world. Accessibility and convenience are the key drivers for a major shift to online shopping. Due to ever increasing work pressure, multiple roles in life style, paucity of time, consumers are on the lookout of such facility that can suit to their changing needs. Online shopping provides the right solution to get the desired goods and services with a touch on the computer/ mobile screen. Consumers are more connected than ever before and have more information and choices at their fingertips today due to expanding connectivity of internet all over the world. If e-marketers know and understand the factors affecting consumer satisfaction, they can further sharpen their marketing strategies to attract and retain customers. The study focuses on identifying the factors influencing online shopping behavior and the reasons for preferring online shopping...
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Papers by Chandra Sekhar Patro