Papers by Aurelio Cabrita
Abstract: Tourism and tourist activity use the uniqueness
and singularity of places as main force... more Abstract: Tourism and tourist activity use the uniqueness
and singularity of places as main forces of attractiveness of
destinations. The latest research shows that the tourist of
Post modernity gives importance and demands characteristics
such as: interactivity, authenticity, multi-sensorial experiences
and emotional involvement in the places they visit.
A growing number of locations have been setting tourism
as the major strategic strength for its development. The main
question is: Are museums and their professionals trying to
meet the expectations and needs of their visitors? Even in
not-for-profit organizations – as in the case of museums – is
required the adoption of a strategic thinking that contributes
to this approach and to the response to different audiences,
but also among the professionals of museums and tourism.
Post modern society requirements have dictated a new
way of being of individuals. New guidelines are being developed
for the leisure time so that they are able to respond to a
visitor experience that can meet the four essential functions:
education, entertainment, Excitement and experimentation
(4 E’s of the museological experience). In a random order,
this means that the relationship of the museum with its
stakeholders should be guided by the search for answers to
these dimensions. The museums will increasingly support the
visitor services, functions of marketing and public relations,
or at least will have to establish with these areas a very close relationship.
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Papers by Aurelio Cabrita
and singularity of places as main forces of attractiveness of
destinations. The latest research shows that the tourist of
Post modernity gives importance and demands characteristics
such as: interactivity, authenticity, multi-sensorial experiences
and emotional involvement in the places they visit.
A growing number of locations have been setting tourism
as the major strategic strength for its development. The main
question is: Are museums and their professionals trying to
meet the expectations and needs of their visitors? Even in
not-for-profit organizations – as in the case of museums – is
required the adoption of a strategic thinking that contributes
to this approach and to the response to different audiences,
but also among the professionals of museums and tourism.
Post modern society requirements have dictated a new
way of being of individuals. New guidelines are being developed
for the leisure time so that they are able to respond to a
visitor experience that can meet the four essential functions:
education, entertainment, Excitement and experimentation
(4 E’s of the museological experience). In a random order,
this means that the relationship of the museum with its
stakeholders should be guided by the search for answers to
these dimensions. The museums will increasingly support the
visitor services, functions of marketing and public relations,
or at least will have to establish with these areas a very close relationship.
and singularity of places as main forces of attractiveness of
destinations. The latest research shows that the tourist of
Post modernity gives importance and demands characteristics
such as: interactivity, authenticity, multi-sensorial experiences
and emotional involvement in the places they visit.
A growing number of locations have been setting tourism
as the major strategic strength for its development. The main
question is: Are museums and their professionals trying to
meet the expectations and needs of their visitors? Even in
not-for-profit organizations – as in the case of museums – is
required the adoption of a strategic thinking that contributes
to this approach and to the response to different audiences,
but also among the professionals of museums and tourism.
Post modern society requirements have dictated a new
way of being of individuals. New guidelines are being developed
for the leisure time so that they are able to respond to a
visitor experience that can meet the four essential functions:
education, entertainment, Excitement and experimentation
(4 E’s of the museological experience). In a random order,
this means that the relationship of the museum with its
stakeholders should be guided by the search for answers to
these dimensions. The museums will increasingly support the
visitor services, functions of marketing and public relations,
or at least will have to establish with these areas a very close relationship.