U novim uvjetima, koji su vremenskom dimenzijom determinirani novim milenijem, napredak gospodars... more U novim uvjetima, koji su vremenskom dimenzijom determinirani novim milenijem, napredak gospodarskih i drugih subjekata moguć je implementacijom marketing-koncepcije. Marketing nije samo funkcija ; to je u prvom redu filozofija poslovanja kojom se u sklopu naglih i brzih promjena u okruženju najprimjerenije zadovoljavaju potrebe potrošača. Marketing je imperativ i izazov za uspješan nastup na nacionalnom i međunarodnom tržištu. Republiku Hrvatsku karakteriziraju promjene i unapređenje tržišne demokracije. U tim procesima, koji se temelje na višestranačkom sustavu, pluralizmu vlasništva, slobodnom tržištu te drugim promjenama, nužno je uvažavati zakonitosti tržišta. S tim u vezi javlja se potreba razvoja tržišno orijentiranog poslovanja, jačanja poduzetničke ekonomije i integriranja u europsko ekonomsko okruženje. Gospodarski i drugi subjekti, kao nositelji toga razvoja, usmjereni su na budućnost i kao imperativ im se nameće nova paradigma djelovanja na tržištu, i to poslovanje koje ...
Food plays a vital part in creating traveling experience, thus it represents an important element... more Food plays a vital part in creating traveling experience, thus it represents an important element in the field of tourism and marketing research. Highly competitive potential of typical food products can significantly contribute in achieving competitive advantage. The purpose of this paper is to emphasize the role of typical food products in meeting the complexities of modern tourist consumers in order to attain competitive position on the tourist market. This paper seeks to examine the way tourist consumers make purchase decisions about food products. It also suggests that constant improvement and innovation of tourist products requires better valorisation of typical food products potentials. This can be achieved only by understanding consumer’ s behaviour in a changing environment. Typical Istrian food products have been inadequately used in promotion of Croatia, thus the authors suggest undertaking some marketing activities. In that way a preconditions to create recognizable and ...
Sva prava pridrana. Ni jedan dio knjige ne smije se reproducirati u bilo kojem obliku ili na bil... more Sva prava pridrana. Ni jedan dio knjige ne smije se reproducirati u bilo kojem obliku ili na bilo koji način, niti pohranjivati u bazu podataka bilo koje namjene, bez prethodnog pismenoga doputenja izdavača osim u slučajevima kratkih navoda u znanstvenim i ...
Macromarketing and 21st Century Challenges: …, 1999
ABSTRACT Prior to 1990, Croatia's environmental policy was weak and environmental protect... more ABSTRACT Prior to 1990, Croatia's environmental policy was weak and environmental protection was usually ignored in favor of industrial production. Croatia's recent war for independence and its subsequent economic transition process have continued to batter its environmental policy. However, recent legal developments, privatization effects and the pursuit of market oriented activities by firms have begun to have a positive impact on the environment. These forces are beginning to come together to determine environmental policy for Croatias future. Manufacturers across a wide variety of industries and waste collection companies within the solid waste management industry were two types of firms that were investigated with respect to their impact on policy platform development. Pioneers among manufacturers suggest innovative and market oriented thinking is a critical element for environmental protection. The solid waste management industry is in need of policy that will facilitate privatization and foreign investment that will increase investment in technology and changes in management activity. The result should be an improved environment for Croatia's future.
U novim uvjetima, koji su vremenskom dimenzijom determinirani novim milenijem, napredak gospodars... more U novim uvjetima, koji su vremenskom dimenzijom determinirani novim milenijem, napredak gospodarskih i drugih subjekata moguć je implementacijom marketing-koncepcije. Marketing nije samo funkcija ; to je u prvom redu filozofija poslovanja kojom se u sklopu naglih i brzih promjena u okruženju najprimjerenije zadovoljavaju potrebe potrošača. Marketing je imperativ i izazov za uspješan nastup na nacionalnom i međunarodnom tržištu. Republiku Hrvatsku karakteriziraju promjene i unapređenje tržišne demokracije. U tim procesima, koji se temelje na višestranačkom sustavu, pluralizmu vlasništva, slobodnom tržištu te drugim promjenama, nužno je uvažavati zakonitosti tržišta. S tim u vezi javlja se potreba razvoja tržišno orijentiranog poslovanja, jačanja poduzetničke ekonomije i integriranja u europsko ekonomsko okruženje. Gospodarski i drugi subjekti, kao nositelji toga razvoja, usmjereni su na budućnost i kao imperativ im se nameće nova paradigma djelovanja na tržištu, i to poslovanje koje ...
Food plays a vital part in creating traveling experience, thus it represents an important element... more Food plays a vital part in creating traveling experience, thus it represents an important element in the field of tourism and marketing research. Highly competitive potential of typical food products can significantly contribute in achieving competitive advantage. The purpose of this paper is to emphasize the role of typical food products in meeting the complexities of modern tourist consumers in order to attain competitive position on the tourist market. This paper seeks to examine the way tourist consumers make purchase decisions about food products. It also suggests that constant improvement and innovation of tourist products requires better valorisation of typical food products potentials. This can be achieved only by understanding consumer’ s behaviour in a changing environment. Typical Istrian food products have been inadequately used in promotion of Croatia, thus the authors suggest undertaking some marketing activities. In that way a preconditions to create recognizable and ...
Sva prava pridrana. Ni jedan dio knjige ne smije se reproducirati u bilo kojem obliku ili na bil... more Sva prava pridrana. Ni jedan dio knjige ne smije se reproducirati u bilo kojem obliku ili na bilo koji način, niti pohranjivati u bazu podataka bilo koje namjene, bez prethodnog pismenoga doputenja izdavača osim u slučajevima kratkih navoda u znanstvenim i ...
Macromarketing and 21st Century Challenges: …, 1999
ABSTRACT Prior to 1990, Croatia's environmental policy was weak and environmental protect... more ABSTRACT Prior to 1990, Croatia's environmental policy was weak and environmental protection was usually ignored in favor of industrial production. Croatia's recent war for independence and its subsequent economic transition process have continued to batter its environmental policy. However, recent legal developments, privatization effects and the pursuit of market oriented activities by firms have begun to have a positive impact on the environment. These forces are beginning to come together to determine environmental policy for Croatias future. Manufacturers across a wide variety of industries and waste collection companies within the solid waste management industry were two types of firms that were investigated with respect to their impact on policy platform development. Pioneers among manufacturers suggest innovative and market oriented thinking is a critical element for environmental protection. The solid waste management industry is in need of policy that will facilitate privatization and foreign investment that will increase investment in technology and changes in management activity. The result should be an improved environment for Croatia's future.
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Papers by Bruno Grbac