SAGE Publications: SAGE Business Cases Originals eBooks, 2022
In responding to the international need for a circular economy, The Renewal Workshop (TRW) expand... more In responding to the international need for a circular economy, The Renewal Workshop (TRW) expanded its operations by opening a second factory in Amsterdam, The Netherlands in 2019. Much of the success of TRW, since its inception in Oregon in 2016, was due to its innovation in supply chain process. TRW incorporated novel solutions of renewing damaged apparel and upcycling overstock products, and consulted brands on ways to design for deconstruction. As the effectiveness of TRW becomes evident and demand grows internationally, it is facing some unexpected challenges. Students will need to reconsider positioning and communication strategy of The Renewal Workshop and decide how to move forward in communicating value to the consumer. Case Learning Outcomes By the end of this study, students should be able to: • Consider the importance of sustainability as it influences changing trends in the fashion industry. • Recognize the crucial role of the self-image in social norms and acceptance. • Understand the value of innovation in supply chain innovation.
Learning by working in groups can be an educationally productive technique that enhances students... more Learning by working in groups can be an educationally productive technique that enhances students' learning in tertiary business classes. This study gives an insight into how the benefits of peer group learning as posited by Biggs (1999) applied to the group learning experience in an Australian University. To do this, exploratory research using depth interviews was conducted with students who worked on an assessment task in small groups of three to four students, in two different business subjects. This research investigated whether the learning outcomes matched those of effective peer learning, as specified by Biggs (J 999). The findings indicated that positive outcomes applied to both groups' description of their learning experience, and that this outcome was not based on ethnicity or culture, but on a degree of shared values in regards to a work ethic and expected outcomes. The research suggested that for a productive outcome from a group's assessment task, students need to have an input into choosing their group members; share a common work ethic; and that they should be required to connect the different parts of a project by demonstrating to the lecturers an understanding of the task as a whole. In response to these findings, the paper suggests ways to assist achieving deep learning outcomes through group assessment tasks.
In responding to the international need for a circular economy, The Renewal Workshop (TRW) expand... more In responding to the international need for a circular economy, The Renewal Workshop (TRW) expanded its operations by opening a second factory in Amsterdam, The Netherlands in 2019. Much of the success of TRW, since its inception in Oregon in 2016, was due to its innovation in supply chain process. TRW incorporated novel solutions of renewing damaged apparel and upcycling overstock products, and consulted brands on ways to design for deconstruction. As the effectiveness of TRW becomes evident and demand grows internationally, it is facing some unexpected challenges. Students will need to reconsider positioning and communication strategy of The Renewal Workshop and decide how to move forward in communicating value to the consumer.
Some recent advertisements have attempted to increase the persuasiveness of their communications ... more Some recent advertisements have attempted to increase the persuasiveness of their communications by directly asking consumers to imagine arguments supporting the ad’s message. This research provides a critical test of the effectiveness of this “imagine strategy,” while also identifying some specific situations in which this technique can be most effective in increasing persuasion. Three studies reveal that imagine instructions are most effective in cases of regulatory non-fit between consumers’ regulatory orientation and the ad content, when consumers are more dispositionally oriented toward high need for cognitive closure, and when consumers are at a high construal level. These results are consistent with the possibility that the imagine strategy works best when it can enhance the motivation level of otherwise unmotivated consumers.
By far the greatest impediment and aberration of the human understanding arises from [the fact th... more By far the greatest impediment and aberration of the human understanding arises from [the fact that] . . . those things which strike the sense outweigh things which, although they may be more important, do not strike it directly. Hence, contemplation usually ceases with seeing, so much that little or no attention is paid to things invisible.- Sir Francis BaconAccording to Sir Francis Bacon (1620), insensitivity to missing information is the single most important source of bias and error in human judgment and choice. Recently, extensive research on omission neglect has supported Bacon's keen observation (e.g., Kardes et al. 2006; Kardes and Sanbonmatsu 1993, 2003; Sanbonmatsu et al. 1991, 1992, 1997, 2003). Omission neglect refers to insensitivity to missing or unknown attributes, features, properties, qualities, alternatives, options, cues, stimuli, or possibilities. Insensitivity to omissions occurs for several reasons: Omissions are typically not salient, singular judgment tas...
The disrupt-then-reframe (DTR) technique (Davis and Knowles 1999) uses a subtle disruption follow... more The disrupt-then-reframe (DTR) technique (Davis and Knowles 1999) uses a subtle disruption followed by an immediate reframing to increase compliance. Similarly, Ward and Brenner (2006) found that acknowledging a negative quality can result in less negative evaluations of the quality. In two experiments, we investigate possible extensions and boundary conditions related to this research. Experiment 1 extends the DTR effect into a new, non-monetary marketing related domain (technical jargon). Experiment 2 demonstrates the effectiveness of negative acknowledgement in reducing negative perceptions while increasing overall product evaluation, but only for individuals who are high in need for structure.
SAGE Publications: SAGE Business Cases Originals eBooks, 2022
In responding to the international need for a circular economy, The Renewal Workshop (TRW) expand... more In responding to the international need for a circular economy, The Renewal Workshop (TRW) expanded its operations by opening a second factory in Amsterdam, The Netherlands in 2019. Much of the success of TRW, since its inception in Oregon in 2016, was due to its innovation in supply chain process. TRW incorporated novel solutions of renewing damaged apparel and upcycling overstock products, and consulted brands on ways to design for deconstruction. As the effectiveness of TRW becomes evident and demand grows internationally, it is facing some unexpected challenges. Students will need to reconsider positioning and communication strategy of The Renewal Workshop and decide how to move forward in communicating value to the consumer. Case Learning Outcomes By the end of this study, students should be able to: • Consider the importance of sustainability as it influences changing trends in the fashion industry. • Recognize the crucial role of the self-image in social norms and acceptance. • Understand the value of innovation in supply chain innovation.
Learning by working in groups can be an educationally productive technique that enhances students... more Learning by working in groups can be an educationally productive technique that enhances students' learning in tertiary business classes. This study gives an insight into how the benefits of peer group learning as posited by Biggs (1999) applied to the group learning experience in an Australian University. To do this, exploratory research using depth interviews was conducted with students who worked on an assessment task in small groups of three to four students, in two different business subjects. This research investigated whether the learning outcomes matched those of effective peer learning, as specified by Biggs (J 999). The findings indicated that positive outcomes applied to both groups' description of their learning experience, and that this outcome was not based on ethnicity or culture, but on a degree of shared values in regards to a work ethic and expected outcomes. The research suggested that for a productive outcome from a group's assessment task, students need to have an input into choosing their group members; share a common work ethic; and that they should be required to connect the different parts of a project by demonstrating to the lecturers an understanding of the task as a whole. In response to these findings, the paper suggests ways to assist achieving deep learning outcomes through group assessment tasks.
In responding to the international need for a circular economy, The Renewal Workshop (TRW) expand... more In responding to the international need for a circular economy, The Renewal Workshop (TRW) expanded its operations by opening a second factory in Amsterdam, The Netherlands in 2019. Much of the success of TRW, since its inception in Oregon in 2016, was due to its innovation in supply chain process. TRW incorporated novel solutions of renewing damaged apparel and upcycling overstock products, and consulted brands on ways to design for deconstruction. As the effectiveness of TRW becomes evident and demand grows internationally, it is facing some unexpected challenges. Students will need to reconsider positioning and communication strategy of The Renewal Workshop and decide how to move forward in communicating value to the consumer.
Some recent advertisements have attempted to increase the persuasiveness of their communications ... more Some recent advertisements have attempted to increase the persuasiveness of their communications by directly asking consumers to imagine arguments supporting the ad’s message. This research provides a critical test of the effectiveness of this “imagine strategy,” while also identifying some specific situations in which this technique can be most effective in increasing persuasion. Three studies reveal that imagine instructions are most effective in cases of regulatory non-fit between consumers’ regulatory orientation and the ad content, when consumers are more dispositionally oriented toward high need for cognitive closure, and when consumers are at a high construal level. These results are consistent with the possibility that the imagine strategy works best when it can enhance the motivation level of otherwise unmotivated consumers.
By far the greatest impediment and aberration of the human understanding arises from [the fact th... more By far the greatest impediment and aberration of the human understanding arises from [the fact that] . . . those things which strike the sense outweigh things which, although they may be more important, do not strike it directly. Hence, contemplation usually ceases with seeing, so much that little or no attention is paid to things invisible.- Sir Francis BaconAccording to Sir Francis Bacon (1620), insensitivity to missing information is the single most important source of bias and error in human judgment and choice. Recently, extensive research on omission neglect has supported Bacon's keen observation (e.g., Kardes et al. 2006; Kardes and Sanbonmatsu 1993, 2003; Sanbonmatsu et al. 1991, 1992, 1997, 2003). Omission neglect refers to insensitivity to missing or unknown attributes, features, properties, qualities, alternatives, options, cues, stimuli, or possibilities. Insensitivity to omissions occurs for several reasons: Omissions are typically not salient, singular judgment tas...
The disrupt-then-reframe (DTR) technique (Davis and Knowles 1999) uses a subtle disruption follow... more The disrupt-then-reframe (DTR) technique (Davis and Knowles 1999) uses a subtle disruption followed by an immediate reframing to increase compliance. Similarly, Ward and Brenner (2006) found that acknowledging a negative quality can result in less negative evaluations of the quality. In two experiments, we investigate possible extensions and boundary conditions related to this research. Experiment 1 extends the DTR effect into a new, non-monetary marketing related domain (technical jargon). Experiment 2 demonstrates the effectiveness of negative acknowledgement in reducing negative perceptions while increasing overall product evaluation, but only for individuals who are high in need for structure.
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