The views expressed in this report are those of the researcher and do not necessarily represent t... more The views expressed in this report are those of the researcher and do not necessarily represent those of the Scottish Government or Scottish Ministers.
The use of general descriptive names, registered names, trademarks, service marks, etc. in this p... more The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
System dynamics for performance management, Jul 20, 2017
This chapter considers the Scottish Government’s National Performance Framework as the overarchin... more This chapter considers the Scottish Government’s National Performance Framework as the overarching aspiration of the Scottish Government which in turns informs and guides public managers across Scotland’s public services. The focus in the chapter is therefore on understanding this system of organisational performance management and the demands of outcome-based performance management on Scotland’s public services and their management. This case study explores the research question on the efficacy of outcome-based organisational performance management in a government context and in particular the ways in which the Scottish Government has implemented its National Performance Framework and its system of communicating performance ‘Scotland Performs’. This case study demonstrates that there are great difficulties in accommodating outcomes in systems of organisational performance management in government but nevertheless governments across the globe are pursuing outcome agendas. Organisational performance management systems in a government context must respond to this change by developing and effectively implementing comprehensive, output and outcome-focused, systems of organisational performance management.
Although academic business-based research into the area of Video and Computer Games (games) has i... more Although academic business-based research into the area of Video and Computer Games (games) has increased in recent years, it will be shown that these have had a propensity to concentrate upon either Advergames or In-Game Advertising. However, this does not present the full picture of the association of games with advertising, and as such, a conceptual framework is offered, which is more inclusive of other aspects of marketing concepts used. Furthermore, our results into game advertising prevalence within the top 200 games within each year from 2005 through 2009 show that nearly 38% of these had advertising and marketing associations and that over 30% were through Around-Game Advertising associations.
The views expressed in this report are those of the researcher and do not necessarily represent t... more The views expressed in this report are those of the researcher and do not necessarily represent those of the Scottish Government or Scottish Ministers.
This paper presents a synthesis of doctoral research conducted within the area of In-Game Adverti... more This paper presents a synthesis of doctoral research conducted within the area of In-Game Advertising (IGA). Utilising a systematic literature review, we identified a total of 45 articles published between 2002 and 2013. Through meta-analysis, we provide insights into the different research designs, sampling strategies, statistical analysis tests and citations/references utilised. Our results identified four main research concepts of previous IGA investigations, including memory recall, consumer attitude, general and content analysis-based studies. These were further categorised into 30 research themes and 8 research categories. These 45 articles accumulated 1,451 citations published within 22 peer-reviewed journals and had a total of 99 unique authors / co-authors. We conclude that more research is required in terms of examining different interest groups, game genres and research participants, as well as undertaking more longitudinal and cultural based studies to allow for a more r...
This chapter considers the Scottish Government’s National Performance Framework as the overarchin... more This chapter considers the Scottish Government’s National Performance Framework as the overarching aspiration of the Scottish Government which in turns informs and guides public managers across Scotland’s public services. The focus in the chapter is therefore on understanding this system of organisational performance management and the demands of outcome-based performance management on Scotland’s public services and their management. This case study explores the research question on the efficacy of outcome-based organisational performance management in a government context and in particular the ways in which the Scottish Government has implemented its National Performance Framework and its system of communicating performance ‘Scotland Performs’. This case study demonstrates that there are great difficulties in accommodating outcomes in systems of organisational performance management in government but nevertheless governments across the globe are pursuing outcome agendas. Organisati...
The Computer Games Journal 3(2a) pp102-131, Nov 10, 2014
This paper presents a synthesis of doctoral research conducted within the area of In-Game Adverti... more This paper presents a synthesis of doctoral research conducted within the area of In-Game Advertising (IGA). Utilising a systematic literature review, we identified a total of 45 articles published between 2002 and 2013. Through meta-analysis, we provide insights into the different research designs, sampling strategies, statistical analysis tests and citations/references utilised. Our results identified four main research concepts of previous IGA investigations, including memory recall, consumer attitude, general and content analysis-based studies. These were further categorised into 30 research themes and 8 research categories. These 45 articles accumulated 1,451 citations published within 22 peer-reviewed journals and had a total of 99 unique authors / co-authors. We conclude that more research is required in terms of examining different interest groups, game genres and research participants, as well as undertaking more longitudinal and cultural based studies to allow for a more rounded understanding of In-Game Advertising influencing factors.
... Bobby Mackie is Associate Dean of the Caledonian Business School, Glasgow Caledonian Universi... more ... Bobby Mackie is Associate Dean of the Caledonian Business School, Glasgow Caledonian University; Norman H. Williamson is former Principal ... Keeling (1973) argues that these post-Plowden changes were a necessary, if not sufficient, condition of any significant improvement ...
LCBR European Marketing Conference 2014, Aug 8, 2014
Marketing messages are everywhere, even in the digital world of gaming, advertising and product p... more Marketing messages are everywhere, even in the digital world of gaming, advertising and product placements make regular appearances. However, not every game is suited to In-Game Advertising and as such companies have had to look at alternative ways of associating their brands with games. The purpose of our study was to examine the attitudes of gamers towards the concept of Around-Game Advertising, which we define as ‘Advertising and promotion linked to video and computer games through non-intrusive around game displays or licensing of game branding with associated third-party products’ (Smith et al., 2014). Participants (N=32) considered to be expert gamers, were exposed to four different brands of carbonated soft drinks or energy drinks as well as viewing eleven associated advertisements which had associations with sixteen different games deemed unsuitable for In-Game Advertising. Data was collected through questionnaires completed before and after participating in a focus group. Results showed that that this form of advertising, gamer attitudes and buying behaviour can be positively influenced through exposure. In addition, a comparison of the ordinal regression models, showed that their influence factors for buying decisions were also influenced
The views expressed in this report are those of the researcher and do not necessarily represent t... more The views expressed in this report are those of the researcher and do not necessarily represent those of the Scottish Government or Scottish Ministers.
The use of general descriptive names, registered names, trademarks, service marks, etc. in this p... more The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
System dynamics for performance management, Jul 20, 2017
This chapter considers the Scottish Government’s National Performance Framework as the overarchin... more This chapter considers the Scottish Government’s National Performance Framework as the overarching aspiration of the Scottish Government which in turns informs and guides public managers across Scotland’s public services. The focus in the chapter is therefore on understanding this system of organisational performance management and the demands of outcome-based performance management on Scotland’s public services and their management. This case study explores the research question on the efficacy of outcome-based organisational performance management in a government context and in particular the ways in which the Scottish Government has implemented its National Performance Framework and its system of communicating performance ‘Scotland Performs’. This case study demonstrates that there are great difficulties in accommodating outcomes in systems of organisational performance management in government but nevertheless governments across the globe are pursuing outcome agendas. Organisational performance management systems in a government context must respond to this change by developing and effectively implementing comprehensive, output and outcome-focused, systems of organisational performance management.
Although academic business-based research into the area of Video and Computer Games (games) has i... more Although academic business-based research into the area of Video and Computer Games (games) has increased in recent years, it will be shown that these have had a propensity to concentrate upon either Advergames or In-Game Advertising. However, this does not present the full picture of the association of games with advertising, and as such, a conceptual framework is offered, which is more inclusive of other aspects of marketing concepts used. Furthermore, our results into game advertising prevalence within the top 200 games within each year from 2005 through 2009 show that nearly 38% of these had advertising and marketing associations and that over 30% were through Around-Game Advertising associations.
The views expressed in this report are those of the researcher and do not necessarily represent t... more The views expressed in this report are those of the researcher and do not necessarily represent those of the Scottish Government or Scottish Ministers.
This paper presents a synthesis of doctoral research conducted within the area of In-Game Adverti... more This paper presents a synthesis of doctoral research conducted within the area of In-Game Advertising (IGA). Utilising a systematic literature review, we identified a total of 45 articles published between 2002 and 2013. Through meta-analysis, we provide insights into the different research designs, sampling strategies, statistical analysis tests and citations/references utilised. Our results identified four main research concepts of previous IGA investigations, including memory recall, consumer attitude, general and content analysis-based studies. These were further categorised into 30 research themes and 8 research categories. These 45 articles accumulated 1,451 citations published within 22 peer-reviewed journals and had a total of 99 unique authors / co-authors. We conclude that more research is required in terms of examining different interest groups, game genres and research participants, as well as undertaking more longitudinal and cultural based studies to allow for a more r...
This chapter considers the Scottish Government’s National Performance Framework as the overarchin... more This chapter considers the Scottish Government’s National Performance Framework as the overarching aspiration of the Scottish Government which in turns informs and guides public managers across Scotland’s public services. The focus in the chapter is therefore on understanding this system of organisational performance management and the demands of outcome-based performance management on Scotland’s public services and their management. This case study explores the research question on the efficacy of outcome-based organisational performance management in a government context and in particular the ways in which the Scottish Government has implemented its National Performance Framework and its system of communicating performance ‘Scotland Performs’. This case study demonstrates that there are great difficulties in accommodating outcomes in systems of organisational performance management in government but nevertheless governments across the globe are pursuing outcome agendas. Organisati...
The Computer Games Journal 3(2a) pp102-131, Nov 10, 2014
This paper presents a synthesis of doctoral research conducted within the area of In-Game Adverti... more This paper presents a synthesis of doctoral research conducted within the area of In-Game Advertising (IGA). Utilising a systematic literature review, we identified a total of 45 articles published between 2002 and 2013. Through meta-analysis, we provide insights into the different research designs, sampling strategies, statistical analysis tests and citations/references utilised. Our results identified four main research concepts of previous IGA investigations, including memory recall, consumer attitude, general and content analysis-based studies. These were further categorised into 30 research themes and 8 research categories. These 45 articles accumulated 1,451 citations published within 22 peer-reviewed journals and had a total of 99 unique authors / co-authors. We conclude that more research is required in terms of examining different interest groups, game genres and research participants, as well as undertaking more longitudinal and cultural based studies to allow for a more rounded understanding of In-Game Advertising influencing factors.
... Bobby Mackie is Associate Dean of the Caledonian Business School, Glasgow Caledonian Universi... more ... Bobby Mackie is Associate Dean of the Caledonian Business School, Glasgow Caledonian University; Norman H. Williamson is former Principal ... Keeling (1973) argues that these post-Plowden changes were a necessary, if not sufficient, condition of any significant improvement ...
LCBR European Marketing Conference 2014, Aug 8, 2014
Marketing messages are everywhere, even in the digital world of gaming, advertising and product p... more Marketing messages are everywhere, even in the digital world of gaming, advertising and product placements make regular appearances. However, not every game is suited to In-Game Advertising and as such companies have had to look at alternative ways of associating their brands with games. The purpose of our study was to examine the attitudes of gamers towards the concept of Around-Game Advertising, which we define as ‘Advertising and promotion linked to video and computer games through non-intrusive around game displays or licensing of game branding with associated third-party products’ (Smith et al., 2014). Participants (N=32) considered to be expert gamers, were exposed to four different brands of carbonated soft drinks or energy drinks as well as viewing eleven associated advertisements which had associations with sixteen different games deemed unsuitable for In-Game Advertising. Data was collected through questionnaires completed before and after participating in a focus group. Results showed that that this form of advertising, gamer attitudes and buying behaviour can be positively influenced through exposure. In addition, a comparison of the ordinal regression models, showed that their influence factors for buying decisions were also influenced
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