Papers by Bjarne Bjørshol
This research explores the role of identity within a knowledge intensive organizational setting i... more This research explores the role of identity within a knowledge intensive organizational setting in which frequent change, ambiguous work, autonomous work practices, and pervasive client relationships mean that organizational members face many complex challenges in their day-to-day work life. On the basis of a longitudinal, multi-level, intra-and inter-organizational study of a group of people within a regional marketing agency, an integrated approach is proposed and developed as a way to explore and emphasise the complex role of identity, as both a resource and a struggle, in this organizational setting. The approach is generated from iterative cycling between data and existing theory in which the concepts of social identities and identity work are drawn together as a way to provide insight into the role of identity within the research setting. The research participants are seen to engage in identity work in order to create, change, protect and switch between multiple work-related s...
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Papers by Bjarne Bjørshol