Yeni ekonomide, birçok dijital platform kendileri üzerinden gerçekleşecek, “yabancılar” ile kurul... more Yeni ekonomide, birçok dijital platform kendileri üzerinden gerçekleşecek, “yabancılar” ile kurulacak ilk iletişimde ve tanışma sürecinde profil fotoğraflarının kullanıldığı mekanizmaları kullanmaktadır. Bu çalışmada bu platformlardaki profil fotoğraflarındaki kişilerin baktığı yönünün ve fotoğraftan algılanan baskınlığının, bireyin tercihleri ve davranışları üstündeki etkisinin ortaya çıkartılması amaçlanmıştır. Araştırmada 66 katılımcıya bir yabancı ile kapalı bir ortamda birlikte vakit geçirmeleri gerektiği söylenmiş, 8 ayrı fotoğraf çifti gösterilmiş ve her bir çiftten bir kişiyi tercih etmeleri istenmiştir. Bu süreçte katılımcının tercihlerinin yanında ekranda baktığı noktalar da göz takip cihazı ile kayıt altına alınmıştır. Çalışmada direkt bakan, farklı yöne bakan ve baskınlığı arttırmak için en-boy oranı manipüle edilmiş profil fotoğrafları kullanılmıştır. Çalışmadan elde edilen bulgular, (i) direkt bakan profil resimlerinin daha fazla dikkat çektiği ve katılımcının bu resim...
The purpose of this study was to investigate the effects of generation X and Y consumers’ persona... more The purpose of this study was to investigate the effects of generation X and Y consumers’ personal traits on their intention to try new tastes (e.g. local food). In order to ascertain the role of personality traits in consumer’s behavioral process of decision towards new tastes, personality traits variables - (Extraversion, Openness, Emotional Stability and Agreeableness) were introduced. Results were compared over two different generations (Generation X and Generation Y) to determine any difference of intention to try new tastes due to same personality traits. Keywords: Food related behavior, Personality, Food Liking
The advantages of social media as a highly efficient communication and distribution channel is mo... more The advantages of social media as a highly efficient communication and distribution channel is motivating brand managers to participate in social media they try to bring together different or likeminded people in virtual brand communities. A brand community based on social media provides benefits to its members, to facilitate information sharing and to enhance customers’ bonds to each other; it cements the customers’ relationships with the brand, the product, the company and other customers (Laroche, Habibi and Richard, 2013). These enhanced relationships result in enhanced brand loyalty, and brand trust as an antecedent of loyalty has a key role in this process. Our findings explain that social media based brand communities have positive effects on the customer/product relationship; the customer/brand relationship; the customer/company relationship; and the customer/other customer’s relationships and also all these relationships have a positive effect on brand trust. Keywords: Soci...
Purpose-The purpose of this study is to analyze the risk perception of university students by the... more Purpose-The purpose of this study is to analyze the risk perception of university students by the use of eye-tracking technique and reveal the relation between risk perception, financial literacy and financial behavior. Methodology-In order to measure risk perception, financial literacy financial behavior and demographics of participants four different questionnaires were offered. To measure risk perception, participants were asked to make a choice between safe money and lottery game. While the participants were answering the questions, their eye movements were recorded via an eye-tracking device. The data was analyzed by Chi square test, Fisher's test, Sign Test and Mann-Whitney U test. Findings-The risk perception is not subject to change although switch to safe money option has been observed at early stages of games when the amount of safe money is increasing. There is a difference in gaze time under different scenarios and risk attitudes. No relation has found between eye movements, financial literacy and behavior. Conclusion-The amount of safe money has an effect on participants' choice on the lottery/safe money option; in spade of the finding on differences in fixation time under different scenarios and risk attitudes, no relation could be documented between eye movements, financial perception, financial behavior and financial literacy.
OPUS Uluslararası Toplum Araştırmaları Dergisi, Jun 30, 2019
Günden güne gücü artan yeni medyanın önemli oyuncuları olarak vloggerlar markaların iletişim çaba... more Günden güne gücü artan yeni medyanın önemli oyuncuları olarak vloggerlar markaların iletişim çabalarına destek olurken, kendilerine bağlı kitlelerin satın alma kararlarını oluşturmalarında etkin rol oynamaktadırlar. Vloggerların karakteristik özelliklerinin yanında sundukları bilgi birikimin kaynağı ve bunu nasıl bir ruh halinde sundukları, vlogger tercihini ve sonrasında kendilerine duyulan itibar algısını etkilemektedir. Bu çalışmada iletişim çabalarında vlogları kullanacak markaların özellikle seçilen vloggerın bilgi birikimi tipleri ve karakteristik özelliklerinin vloggerın itibar oluşumunda ne kadar etkili olduğu anlaşılmaya çalışılmıştır. Bu sebeple, kolayda örneklem yöntemi kullanılarak 224 katılımcıyla yapılan anket veri toplama yöntemiyle söz konusu ilişki irdelenmiştir. Sonuç olarak literatürde henüz az sayıda olan vlog üzerine yapılacak olan gelecekteki çalışmalara ışık tutması amacıyla vloggerların iletişim aracı olarak seçimi/kullanımında, içerik yaratılmasında marka ile özdeşleşen iletişim stratejilerinin sunulmasının önemi vurgulanmaktadır.
European Journal of Economics and Business Studies, 2017
This study examines the ads on social media and word of mouth marketing lead to ad clicks. Motiva... more This study examines the ads on social media and word of mouth marketing lead to ad clicks. Motivation, congruity, attitudes to ad on social media and word of mouth marketing lead to ad clicks, which respectively affect purchase intention in research model. The study aims to develop an understanding of how ad clicks affect to purchase intention on social media. Findings of the study presents the importance of consumer behaviour to use of social media and to purchase intention among Turkish consumers. Consequently, in the study all variables are positively related to each other. These results suggest that marketers need to take into account and manage actively social media and specifically their social network sites.
Cultural beliefs and traditions influence the consumption and the preparation of certain foods es... more Cultural beliefs and traditions influence the consumption and the preparation of certain foods especially in special times in different cultures. Religion and traditions in different cultures lead to restrictions of some food from the diet. Culture and religion influence food consumption patterns. This paper documents how culture, religion and traditional knowledge impacts the food purchasing behavior and food choices. Most people in Turkey are Muslims and traditionally, their food consumption is influenced by the culture especially in Ramadan which involves religious fasting days and Ramadan is a time to purify the soul, refocus attention on God, and practice self-discipline and sacrifice. “Şeker Bayramı” which symbolizes the end of the fasting, is the first day of Shawwal, and it is the 10th month of the Islamic calendar period in which people treat their guests to sweets and traditional desserts. “Kurban Bayramı” commemorates Ibrahim’s willingness to sacrifice his son Ishmael to ...
The objective of this study is to develop a research model to investigate the impacts of (i) perc... more The objective of this study is to develop a research model to investigate the impacts of (i) perceived benefits/risks of online shopping, (ii) the dimensions of both electronic service quality (e-SQ) and electronic service recovery (e-recovery) on electronic commerce satisfaction and electronic loyalty in the setting of private shopping business model among Turkish online shoppers. The hedonic/enjoyment benefit is the only significantly effective benefit of online shopping where other listed benefits and the risks appear to have an insignificant impact on electronic satisfaction. The e-SQ dimension of "system availability" and the e-recovery dimension of "compensation" were not considered significantly effective on e-satisfaction by the respondents, either. In congruence with the previous research findings, e-satisfaction is a major element of e-loyalty in the growing business of private apparels shopping in Turkey.
Genelde e-ticaret özelde tüketiciye yönelik elektronik alışveriş uygulamaları ve bu alanda sürekl... more Genelde e-ticaret özelde tüketiciye yönelik elektronik alışveriş uygulamaları ve bu alanda sürekli çeşitlenip güncellenen e-iş modelleri hangi sektörde olursa olsun hızla çoğalıyor. Bu hızlı değişim, çevrimiçi tüketicileri anlayıp satın alma kararlarını tahmin edecek modelleri tasarlama ve test etme ihtiyacının önemini de artırdı. Bu çalışmanın amacı Türkiye de çevrimiçi özel satın alma kavramını ve e-servis kalitesi boyutlarının bu özel sitelerde alışveriş kararlarına etkilerini araştırmaktır. E-S-QUAL ve E-recS-QUAL ölçekleri kullanılarak müşteri tatmini ve satın alma niyetini etkileyen e-servis kalite boyutlarını araştıran model 2012 ve 2014 yıllarında tekrarlanan boylamsal bir araştırma ile test edildi. 2012 yılında toplanan verilerde özel satın alma kararlarında e-servis kalitesini belirleyerek müşteri tatminini sağlayan anlamlı boyut olarak "elektroniketkinlik" öne çıkarken, 2014 yılında veriler "elektronik temas" faktörünün de anlamlı bir değişken olarak modele eklendiğini gösterdi.
This paper sets out to provide an evaluation of population characteristics and historical trends ... more This paper sets out to provide an evaluation of population characteristics and historical trends for immigrant Turks within the mainstream German population with a view to informing target marketing strategies aimed at this growing and important segment. The intent of this project is to explore whether there is a difference between German consumers and consumers with Turkish ethnic background in Germany in the use of brand loyalty and word-ofmouth in the mobile phone purchasing process. Additionally, the article aimed to reveal if there is any difference among Turkish consumers in Germany due to acculturation levels in terms of brand loyalty and word-of-mouth behavior during the mobile phone purchasing phase.The study shows that ethnicity plays a significant role in the mobile phone purchasing decision regarding brand loyalty and word-of-mouth behaviors. The acculturation level is an important indicator of those behaviors. The findings showed that there is a difference between Turkish and German consumers in Germany in the use of brand loyalty. In addition, low acculturated Turkish consumers tend to use word-of-mouth more compared to high acculturated Turkish consumers.
The main objective of this study is to empirically test a conceptual model of costumer brand equi... more The main objective of this study is to empirically test a conceptual model of costumer brand equity. perception of Turkish Airlines services. The conceptual framework of this study is based on customerbased brand equity, which includes brand loyalty, awareness, associations, perceived quality and other proprietary. This study attempts to evaluate the customer brand equity of Turkish Airline services in Turkey and Japan. 400 respondents were randomly selected and were asked their views through a structured questionnaire. This paper utilizes survey data obtained from 200 Turkish consumers who are living in Turkey and 200 Japanese consumers who are living in Japan. The findings suggest that when customers get attached emotionally to a brand (brand feeling) they go on to create strong associations with the brand. The quality of the services of a brand, its credibility, and its presence in the choice set of This study is one of the few researches conducted in comparing the Japanese and Turkish literature that explores thoroughly the purchasing behaviors of cross cultures in Turkish and Japanese consumers.
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference, 2014
This study was conducted to understand factors that would increase Internet banking usage. It was... more This study was conducted to understand factors that would increase Internet banking usage. It was proposed that service quality, and convenience would increase satisfaction, which would then increases usage from organizational level. However from individual level, Internet self-efficacy and usage motives are the main factors necessary to increase usage.
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference, 2014
This study was conducted to understand factors that would affect amount of social networking and ... more This study was conducted to understand factors that would affect amount of social networking and marketing activities performed. Data were collected from current Facebook users via electronic questionnaire. The results revealed that the main factor influencing networking and marketing activity on the Facebook was trust.
This paper aims to explore factors affecting the decision making of consumers for investing in un... more This paper aims to explore factors affecting the decision making of consumers for investing in unfamiliar banking products. Capital protected funds are the subject of this study. The study analyses the consumers’ investment in capital protected funds and its preceding factors among 160 bank consumers in Turkey selected judgmentally. The data of this descriptive study is collected by a structured questionnaire. Revisiting the relevant literature, four constructs (consumer’s perceived service quality of customer relationship manager, consumer’s perceived brand trust, consumer’s risk tolerance and consumer’s financial literacy) were analyzed to be the main factors affecting capital protected fund investment. The results show that perceived service quality of customer relationship managers is the only significant factor affecting the investment in capital protected funds. As an implication, banks should invest on customer relationship management policies emphasizing the optimization of customer relationship managers’ service quality levels.
PurposeIn this study the authors endeavour to further develop and validate the Behavioural and Co... more PurposeIn this study the authors endeavour to further develop and validate the Behavioural and Contingency theory of leadership.Design/methodology/approachIn a field survey research study, the authors collect, analyse, compare, and discuss explicit leader behaviour preferences of employed businesspeople in Istanbul and Izmir, Turkey, rating their “ideal managerial leader” and their actual organisational manager.FindingsIn Istanbul and Izmir businesspeople tend to prefer leaders who focus on managing the business system over other considerations such as relationship management; task orientation is more important than relationship orientation. In the business environment, there appear to be little or no differences in preferences relating to gender; men and women have nearly identical preferences; age has some influence; generally, older businesspeople tend to have higher preference scores for a managerial leader who clearly defines his or her own role, and lets followers know what is...
Yeni ekonomide, birçok dijital platform kendileri üzerinden gerçekleşecek, “yabancılar” ile kurul... more Yeni ekonomide, birçok dijital platform kendileri üzerinden gerçekleşecek, “yabancılar” ile kurulacak ilk iletişimde ve tanışma sürecinde profil fotoğraflarının kullanıldığı mekanizmaları kullanmaktadır. Bu çalışmada bu platformlardaki profil fotoğraflarındaki kişilerin baktığı yönünün ve fotoğraftan algılanan baskınlığının, bireyin tercihleri ve davranışları üstündeki etkisinin ortaya çıkartılması amaçlanmıştır. Araştırmada 66 katılımcıya bir yabancı ile kapalı bir ortamda birlikte vakit geçirmeleri gerektiği söylenmiş, 8 ayrı fotoğraf çifti gösterilmiş ve her bir çiftten bir kişiyi tercih etmeleri istenmiştir. Bu süreçte katılımcının tercihlerinin yanında ekranda baktığı noktalar da göz takip cihazı ile kayıt altına alınmıştır. Çalışmada direkt bakan, farklı yöne bakan ve baskınlığı arttırmak için en-boy oranı manipüle edilmiş profil fotoğrafları kullanılmıştır. Çalışmadan elde edilen bulgular, (i) direkt bakan profil resimlerinin daha fazla dikkat çektiği ve katılımcının bu resim...
The purpose of this study was to investigate the effects of generation X and Y consumers’ persona... more The purpose of this study was to investigate the effects of generation X and Y consumers’ personal traits on their intention to try new tastes (e.g. local food). In order to ascertain the role of personality traits in consumer’s behavioral process of decision towards new tastes, personality traits variables - (Extraversion, Openness, Emotional Stability and Agreeableness) were introduced. Results were compared over two different generations (Generation X and Generation Y) to determine any difference of intention to try new tastes due to same personality traits. Keywords: Food related behavior, Personality, Food Liking
The advantages of social media as a highly efficient communication and distribution channel is mo... more The advantages of social media as a highly efficient communication and distribution channel is motivating brand managers to participate in social media they try to bring together different or likeminded people in virtual brand communities. A brand community based on social media provides benefits to its members, to facilitate information sharing and to enhance customers’ bonds to each other; it cements the customers’ relationships with the brand, the product, the company and other customers (Laroche, Habibi and Richard, 2013). These enhanced relationships result in enhanced brand loyalty, and brand trust as an antecedent of loyalty has a key role in this process. Our findings explain that social media based brand communities have positive effects on the customer/product relationship; the customer/brand relationship; the customer/company relationship; and the customer/other customer’s relationships and also all these relationships have a positive effect on brand trust. Keywords: Soci...
Purpose-The purpose of this study is to analyze the risk perception of university students by the... more Purpose-The purpose of this study is to analyze the risk perception of university students by the use of eye-tracking technique and reveal the relation between risk perception, financial literacy and financial behavior. Methodology-In order to measure risk perception, financial literacy financial behavior and demographics of participants four different questionnaires were offered. To measure risk perception, participants were asked to make a choice between safe money and lottery game. While the participants were answering the questions, their eye movements were recorded via an eye-tracking device. The data was analyzed by Chi square test, Fisher's test, Sign Test and Mann-Whitney U test. Findings-The risk perception is not subject to change although switch to safe money option has been observed at early stages of games when the amount of safe money is increasing. There is a difference in gaze time under different scenarios and risk attitudes. No relation has found between eye movements, financial literacy and behavior. Conclusion-The amount of safe money has an effect on participants' choice on the lottery/safe money option; in spade of the finding on differences in fixation time under different scenarios and risk attitudes, no relation could be documented between eye movements, financial perception, financial behavior and financial literacy.
OPUS Uluslararası Toplum Araştırmaları Dergisi, Jun 30, 2019
Günden güne gücü artan yeni medyanın önemli oyuncuları olarak vloggerlar markaların iletişim çaba... more Günden güne gücü artan yeni medyanın önemli oyuncuları olarak vloggerlar markaların iletişim çabalarına destek olurken, kendilerine bağlı kitlelerin satın alma kararlarını oluşturmalarında etkin rol oynamaktadırlar. Vloggerların karakteristik özelliklerinin yanında sundukları bilgi birikimin kaynağı ve bunu nasıl bir ruh halinde sundukları, vlogger tercihini ve sonrasında kendilerine duyulan itibar algısını etkilemektedir. Bu çalışmada iletişim çabalarında vlogları kullanacak markaların özellikle seçilen vloggerın bilgi birikimi tipleri ve karakteristik özelliklerinin vloggerın itibar oluşumunda ne kadar etkili olduğu anlaşılmaya çalışılmıştır. Bu sebeple, kolayda örneklem yöntemi kullanılarak 224 katılımcıyla yapılan anket veri toplama yöntemiyle söz konusu ilişki irdelenmiştir. Sonuç olarak literatürde henüz az sayıda olan vlog üzerine yapılacak olan gelecekteki çalışmalara ışık tutması amacıyla vloggerların iletişim aracı olarak seçimi/kullanımında, içerik yaratılmasında marka ile özdeşleşen iletişim stratejilerinin sunulmasının önemi vurgulanmaktadır.
European Journal of Economics and Business Studies, 2017
This study examines the ads on social media and word of mouth marketing lead to ad clicks. Motiva... more This study examines the ads on social media and word of mouth marketing lead to ad clicks. Motivation, congruity, attitudes to ad on social media and word of mouth marketing lead to ad clicks, which respectively affect purchase intention in research model. The study aims to develop an understanding of how ad clicks affect to purchase intention on social media. Findings of the study presents the importance of consumer behaviour to use of social media and to purchase intention among Turkish consumers. Consequently, in the study all variables are positively related to each other. These results suggest that marketers need to take into account and manage actively social media and specifically their social network sites.
Cultural beliefs and traditions influence the consumption and the preparation of certain foods es... more Cultural beliefs and traditions influence the consumption and the preparation of certain foods especially in special times in different cultures. Religion and traditions in different cultures lead to restrictions of some food from the diet. Culture and religion influence food consumption patterns. This paper documents how culture, religion and traditional knowledge impacts the food purchasing behavior and food choices. Most people in Turkey are Muslims and traditionally, their food consumption is influenced by the culture especially in Ramadan which involves religious fasting days and Ramadan is a time to purify the soul, refocus attention on God, and practice self-discipline and sacrifice. “Şeker Bayramı” which symbolizes the end of the fasting, is the first day of Shawwal, and it is the 10th month of the Islamic calendar period in which people treat their guests to sweets and traditional desserts. “Kurban Bayramı” commemorates Ibrahim’s willingness to sacrifice his son Ishmael to ...
The objective of this study is to develop a research model to investigate the impacts of (i) perc... more The objective of this study is to develop a research model to investigate the impacts of (i) perceived benefits/risks of online shopping, (ii) the dimensions of both electronic service quality (e-SQ) and electronic service recovery (e-recovery) on electronic commerce satisfaction and electronic loyalty in the setting of private shopping business model among Turkish online shoppers. The hedonic/enjoyment benefit is the only significantly effective benefit of online shopping where other listed benefits and the risks appear to have an insignificant impact on electronic satisfaction. The e-SQ dimension of "system availability" and the e-recovery dimension of "compensation" were not considered significantly effective on e-satisfaction by the respondents, either. In congruence with the previous research findings, e-satisfaction is a major element of e-loyalty in the growing business of private apparels shopping in Turkey.
Genelde e-ticaret özelde tüketiciye yönelik elektronik alışveriş uygulamaları ve bu alanda sürekl... more Genelde e-ticaret özelde tüketiciye yönelik elektronik alışveriş uygulamaları ve bu alanda sürekli çeşitlenip güncellenen e-iş modelleri hangi sektörde olursa olsun hızla çoğalıyor. Bu hızlı değişim, çevrimiçi tüketicileri anlayıp satın alma kararlarını tahmin edecek modelleri tasarlama ve test etme ihtiyacının önemini de artırdı. Bu çalışmanın amacı Türkiye de çevrimiçi özel satın alma kavramını ve e-servis kalitesi boyutlarının bu özel sitelerde alışveriş kararlarına etkilerini araştırmaktır. E-S-QUAL ve E-recS-QUAL ölçekleri kullanılarak müşteri tatmini ve satın alma niyetini etkileyen e-servis kalite boyutlarını araştıran model 2012 ve 2014 yıllarında tekrarlanan boylamsal bir araştırma ile test edildi. 2012 yılında toplanan verilerde özel satın alma kararlarında e-servis kalitesini belirleyerek müşteri tatminini sağlayan anlamlı boyut olarak "elektroniketkinlik" öne çıkarken, 2014 yılında veriler "elektronik temas" faktörünün de anlamlı bir değişken olarak modele eklendiğini gösterdi.
This paper sets out to provide an evaluation of population characteristics and historical trends ... more This paper sets out to provide an evaluation of population characteristics and historical trends for immigrant Turks within the mainstream German population with a view to informing target marketing strategies aimed at this growing and important segment. The intent of this project is to explore whether there is a difference between German consumers and consumers with Turkish ethnic background in Germany in the use of brand loyalty and word-ofmouth in the mobile phone purchasing process. Additionally, the article aimed to reveal if there is any difference among Turkish consumers in Germany due to acculturation levels in terms of brand loyalty and word-of-mouth behavior during the mobile phone purchasing phase.The study shows that ethnicity plays a significant role in the mobile phone purchasing decision regarding brand loyalty and word-of-mouth behaviors. The acculturation level is an important indicator of those behaviors. The findings showed that there is a difference between Turkish and German consumers in Germany in the use of brand loyalty. In addition, low acculturated Turkish consumers tend to use word-of-mouth more compared to high acculturated Turkish consumers.
The main objective of this study is to empirically test a conceptual model of costumer brand equi... more The main objective of this study is to empirically test a conceptual model of costumer brand equity. perception of Turkish Airlines services. The conceptual framework of this study is based on customerbased brand equity, which includes brand loyalty, awareness, associations, perceived quality and other proprietary. This study attempts to evaluate the customer brand equity of Turkish Airline services in Turkey and Japan. 400 respondents were randomly selected and were asked their views through a structured questionnaire. This paper utilizes survey data obtained from 200 Turkish consumers who are living in Turkey and 200 Japanese consumers who are living in Japan. The findings suggest that when customers get attached emotionally to a brand (brand feeling) they go on to create strong associations with the brand. The quality of the services of a brand, its credibility, and its presence in the choice set of This study is one of the few researches conducted in comparing the Japanese and Turkish literature that explores thoroughly the purchasing behaviors of cross cultures in Turkish and Japanese consumers.
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference, 2014
This study was conducted to understand factors that would increase Internet banking usage. It was... more This study was conducted to understand factors that would increase Internet banking usage. It was proposed that service quality, and convenience would increase satisfaction, which would then increases usage from organizational level. However from individual level, Internet self-efficacy and usage motives are the main factors necessary to increase usage.
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference, 2014
This study was conducted to understand factors that would affect amount of social networking and ... more This study was conducted to understand factors that would affect amount of social networking and marketing activities performed. Data were collected from current Facebook users via electronic questionnaire. The results revealed that the main factor influencing networking and marketing activity on the Facebook was trust.
This paper aims to explore factors affecting the decision making of consumers for investing in un... more This paper aims to explore factors affecting the decision making of consumers for investing in unfamiliar banking products. Capital protected funds are the subject of this study. The study analyses the consumers’ investment in capital protected funds and its preceding factors among 160 bank consumers in Turkey selected judgmentally. The data of this descriptive study is collected by a structured questionnaire. Revisiting the relevant literature, four constructs (consumer’s perceived service quality of customer relationship manager, consumer’s perceived brand trust, consumer’s risk tolerance and consumer’s financial literacy) were analyzed to be the main factors affecting capital protected fund investment. The results show that perceived service quality of customer relationship managers is the only significant factor affecting the investment in capital protected funds. As an implication, banks should invest on customer relationship management policies emphasizing the optimization of customer relationship managers’ service quality levels.
PurposeIn this study the authors endeavour to further develop and validate the Behavioural and Co... more PurposeIn this study the authors endeavour to further develop and validate the Behavioural and Contingency theory of leadership.Design/methodology/approachIn a field survey research study, the authors collect, analyse, compare, and discuss explicit leader behaviour preferences of employed businesspeople in Istanbul and Izmir, Turkey, rating their “ideal managerial leader” and their actual organisational manager.FindingsIn Istanbul and Izmir businesspeople tend to prefer leaders who focus on managing the business system over other considerations such as relationship management; task orientation is more important than relationship orientation. In the business environment, there appear to be little or no differences in preferences relating to gender; men and women have nearly identical preferences; age has some influence; generally, older businesspeople tend to have higher preference scores for a managerial leader who clearly defines his or her own role, and lets followers know what is...
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Papers by Beril Durmuş