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Asep Mulyana

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Associate Professor Entrepreneurship, Cooperative and SME Development. Head Of Director, Master on Integrated Microfinance Managemen UNPAD, Research Fellow at Management and Business Research Center (LMFEB UNPAD), Research Fellow at BRI Research Institute , Member of Focus Group on Cooperative and SME compartment, PP-ISEI, Government Relationship Affair ACSB Indonesia, Board Member Burung Indonesia

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Papers by Asep Mulyana

Pemberdayaan Usaha Mikro dan Kecil pada Infrastruktur Publik Melalui Pola Kerjasama Mitra Sewa di Terminal Leuwipanjang

Al Qalam, Mar 8, 2024

Terminal merupakan fasilitas infrastruktur yang berfungsi sebagai pusat transportasi untuk penump... more Terminal merupakan fasilitas infrastruktur yang berfungsi sebagai pusat transportasi untuk penumpang dan/atau barang skala lokal maupun regional. Dalam Amanah PP 7 Tahun 2021, pemerintah menetapkan alokasi minimal 30% dari infrastruktur publik untuk UMKM. Batasan maksimal biaya sewa untuk UMKM sebesar 30% dari biaya sewa komersial. Penelitian ini menggunakan pendekatan kualitatif dalam pengumpulan data. Data primer dan sekunder diperoleh melalui metode observasi, wawancara terstruktur, dan dokumentasi. Terdapat 9 kios yang sudah aktif melakukan usaha. Sebanyak 6 kios atau sebesar 66,7 persen merupakan usaha mikro dan kecil sedangkan 3 kios atau sebesar 33,3 persen merupakan usaha besar. Jumlah luas wilayah yang diperuntukkan bagi usaha mikro dan usaha kecil adalah seluas 595,2 m2 atau sebesar 46,7 persen dari luar area yang dapat disewakan. 4 dari 5 usaha membayar sewa tidak lebih besar dari 30%. Akhirnya, dari penelitian ini dapat diberikan beberapa rekomendasi kepada para pemangku kepentingan, terutama Kementerian terkait, agar dapat bekerja sama dalam rangka meningkatkan kapabilitas UMKM dalam menghadapi persaingan pasar, serta melibatkan pihak swasta dalam upaya meningkatkan penggunaan pembayaran non-tunai Kata kunci: BMN, Implementasi Kebijakan, UMKM, Kesejahteraan, Ekonomi Mikro.

Sustainability Innovation in Small Medium Enterprises (SMEs): A Qualitative Analysis

The Qualitative Report

Prior research suggests that today, sustainability is an important key in innovation. While the i... more Prior research suggests that today, sustainability is an important key in innovation. While the integration of sustainability into innovation in large enterprises has been widely studied, research on small-medium enterprises (SMEs) is still lacking. The aim of this study is to understand the sustainability innovation practices in SMEs. We interviewed 30 SME owners and managers in Indonesia and analyzed the data using thematic analysis to understand how SMEs practice sustainability innovation. The findings show that sustainability innovation in the form of product innovation is commonly practiced through the use of more environmentally friendly raw materials and packaging materials. As for process innovation, the practices include local sourcing and empowerment of the surrounding community as well as small-scale waste treatment to help reduce the damaging impact on the environment.

Internalisasi Nilai-nilai Kebangsaan Dalam Masyarakat Multikultural : Studi Kasus di SMAN 2 Kota Cirebon

Penelitian ini bertujuan menemukan model internalisasi nilai-nilai kebangsaan dalam masyarakat mu... more Penelitian ini bertujuan menemukan model internalisasi nilai-nilai kebangsaan dalam masyarakat multikultural di sekolah, baik melalui proses pelembagaan, sosialisasi maupun internalisasi. Proses-proses tersebut diharapkan berimplikasi terhadap pembentukan pengetahuan moral (moral knowing), perasaan moral (moral feeling) dan tindakan moral (moral action) keseharian para siswa. Model internalisasi tersebut diharapkan dapat menjadi solusi strategis dalam mengantisipasi fenomena masyarakat Indonesia (multikultur) yang semakin mengalami pergeseran nilai-nilai kebangsaan, baik disebabkan konflik kepentingan, maupun kepedulian sebagai sesama bangsa. Hal tersebut ditandai dengan menipisnya nilai-nilai kecintaan terhadap tanah air, memudarnya rasa persatuan dan kebhinnekatunggalikaan (multikulturalisme), toleransi, dan gotong-royong antar sesama bangsa. Penelitian ini mengambil latar atau setting di SMAN 2 Kota Cirebon sebagai sekolah yang memiliki karakteristik multikultural. Penelitian ini...

Pemberdayaan Ekonomi Masyarakat melalui Affiliate Marketing dan Peningkatan Pendapatan Afiliator

Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan

Indikator keberhasilan pemberdayaan ekonomi sebagai sebuah proses seringkali diambil dari tujuan ... more Indikator keberhasilan pemberdayaan ekonomi sebagai sebuah proses seringkali diambil dari tujuan sebuah pemberdayaan yang menunjukkan pada keadaan atau hasil yang ingin dicapai oleh sebuah perubahan sosial. Penelitian ini bertujuan untuk menganalisis pengaruh affiliate marketing terhadap pemberdayaan ekonomi melalui peningkatan pendapatan afiliator. Responden penelitian ini merupakan affiliate marketer dari berbagai platform e-commerce yang tersebar diberbagai kota di Indonesia. Pendekatan yang digunakan adalah deskriptif kuantitatif dengan teknik analisis jalur. Hasil penelitian menunjukkan affiliate marketing berpengaruh terhadap peningkatan pendapatan afiliator dan pada akhirnya memberdayakan ekonomi mereka. Konsep ini sangat cocok dengan ide-ide yang merupakan inti dari ekonomi sosial dan mengacu pada aktivitas yang diambil untuk kepentingan publik, yang mengasumsikan dominasi efek sosial atas upaya untuk memaksimalkan keuntungan. Penelitian ini memberikan memberikan pemahaman ...

The Sustainability of Small Industries Thriving across Generation in Rural Areas

Sustainability

This study investigates the sustainability level of small industries that have persevered for up ... more This study investigates the sustainability level of small industries that have persevered for up to three generations in rural areas of Indonesia, addressing the significant issue of high failure rates among small industries. Utilizing the Triple Bottom Line framework, this study examined the economic, social, and environmental performance of four small industries that have thrived for multiple generations in Indonesia. Data collection involved semi-structured interviews, focus group discussions (FGDs), and secondary company data. Thematic analysis principles using N-Vivo 12 software were applied to analyze qualitative data, while the RAP 2016 software version R was used for assessing the sustainability index and status. The research findings revealed that the sustainability status of small industries that survived for up to three generations in rural areas was predominantly unsustainable. Economic performance exhibited variability, some falling into the less sustainable category, w...

Inovasi lingkungan dan dampak pandemi: Studi kasus pada UMKM makanan dan minuman

Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS)

Tujuan artikel berbasis pengabdian pada masyarakat ini adalah untuk memahami inovasi lingkungan d... more Tujuan artikel berbasis pengabdian pada masyarakat ini adalah untuk memahami inovasi lingkungan dan dampak pandemi COVID-19 terhadap UMKM. Mitra yang dipilih yaitu UMKM yang bergerak di bidang makanan dan minuman di Kota Bandung, Jawa Barat, Indonesia. Metode pelaksanaan pengabdian adalah melalui wawancara kepada pelaku usaha disertai observasi dan analisis dokumen. Hasil dari kegiatan pengabdian ini menunjukkan bahwa dampak pandemi secara umum adalah negatif bagi usaha ditandai dengan penurunan permintaan serta terhambatnya rantai pasok baik ke arah pemasok maupun ke arah konsumen. Kegiatan pengabdian memberikan dampak meningkatnya awareness pelaku usaha mengenai praktik-praktik inovasi lingkungan untuk meraih tujuan ekonomi sekaligus meminimalisir dampak negatif usaha terhadap lingkungan.

Potensi wisata olahraga air sungai Ciherang: Kayak X

Altius: Jurnal Ilmu Olahraga dan Kesehatan

Penelitian ini bertujuan untuk memaparkan penilaian atas potensi wisata olahraga air yang dimilik... more Penelitian ini bertujuan untuk memaparkan penilaian atas potensi wisata olahraga air yang dimiliki oleh Kayak X di Sungai Ciherang, Desa Kiangroke, Kecamatan Banjaran, Kabupaten Bandung. Kayak sendiri merupakan olahraga air bernuansa ekstrem yang belum memiliki pamor baik di industri pariwisata khususnya wisata olahraga air. Wisata olahraga air dianggap sebagai alternatif pariwisata agar wisatawan bisa merasakan kegiatan baru yang tidak bisa ditemukan dalam kehidupan sehari-hari, menjadi pelarian serta memberi kepuasan tersendiri. Kayak X dikelola dengan sistem Community-based tourism oleh pemuda sekitar. Penelitian ini menggunakan metode studi literatur dan data kemudian dimanfaatkan melalui analisa MSPDM (Marketibility, Sustainibility, Participatory, and Disaster Mitigation) melalui self-assessment yang dilihat dari indikator dari keempat aspek tersebut sehingga menghasilkan nilai dan sebutan yang sesuai. Hasil penelitian ini adalah Kayak X termasuk dalam destinasi wisata rintisan...

Niat Perpindahan Pelanggan Pada E-Marketplace DI Kota Bengkulu

Creative Research Management Journal

This study aims to examine and analyze whether there is an influence between price fairness, rela... more This study aims to examine and analyze whether there is an influence between price fairness, relationship quality, perceived betrayal on switching intentions. This research uses Partial Least Square Structural Equation Model (SEM PLS). The method used in this study is non-probability sampling. The population used in this study are consumers who have transacted in e-marketplaces and moved to other e-marketplaces in Bengkulu city and 353 samples were selected. The results showed that price fairness had a negative effect on the perception of betrayal, the quality of the relationship had a negative effect on the perception of betrayal, price fairness had a positive effect on the relationship, the perception of betrayal had a positive effect on switching intention, price fairness had a negative effect on switching intentions, and the quality of the relationship had no negative effect. on switching intentions. Even though the quality of the relationship with customers is good, customers c...

Online Purchase Decision Model from a Trust and Ease of Use Perspective in the Online Marketplace

Journal of Business Studies and Mangement Review

This study aims to describe and examine the impact of Trust and Ease of Use through E-Commerce in... more This study aims to describe and examine the impact of Trust and Ease of Use through E-Commerce in Online Purchase Decision at Marketplace Online. The methodology design used in this research is quantitative research with a survey method, for an analysis tool used is multiple linear regression. The method used to attract the sample is non-probability in the form of purposive sampling with the main criteria of the sample that is Tokopedia.com users who have made transactions at least 1 time. The size of respondents used as many as 100 respondents. The results of the study found that there is a positive and significant result of the trust and ease of use variables on online purchasing decisions both partial and simultaneous. This can be explained that the main factors that consumers consider before conducting online purchasing activities are whether they trust the sites that provide these online services and trust the online sellers on the website to encourage and build long-term relat...

The Effect of Cooperative Programs’ Suitability, Member’s Participation, and the Linkage Between Member’s Business and Cooperative’s Business Towards Cooperative Member’s Business Innovation of Producer Cooperatives in West Java Province, Indonesia

To survive in today's hyper-competitive environment, every business is constantly searching f... more To survive in today's hyper-competitive environment, every business is constantly searching for the best method to improve its competitiveness. In fact, over a decade the growth of Cooperatives were relatively decreased, nearly about 20% of cooperatives in Indonesia have been shut down by the government due to could not held the annually members meeting for years and their miss-management. Cooperative seems lost its strategic development concept in response to the fast-growing competition in global market. The failure to utilize principles in choosing suitable competitive strategy and the lack of participation and innovation causing less optimal competitive strengths are the other reasons (Yuyun Wirasasmita, 2005). This research aims to explore factors that dominantly affecting Cooperative Member’s Business Innovation, there are: Cooperative programs suitability, member’s participation, and the linkage between member’s business and cooperative’s business variables on producer co...

Pengembangan Koperasi Kota Bandung Melalui Pemetaan Pelaku Usaha Koperasi Dan Usaha Unggulannya

Jurnal Manajemen dan Bisnis Indonesia, 2014

Krisis yang terjadi di Indonesia pada 1997, dilanjutkan dengan krisis ekonomi dunia pada tahun 20... more Krisis yang terjadi di Indonesia pada 1997, dilanjutkan dengan krisis ekonomi dunia pada tahun 2008 serta krisis Eropa di Yunani pada tahun 2012, Usaha besar satu persatu gulung tikar karena bahan baku impor meningkat secara drastis, biaya cicilan utang meningkat sebagai akibat dari nilai tukar rupiah terhadap dolar yang menurun. Diluar dugaan, ternyata UKM dan koperasi di Indonesia yang dianggap kecil justru dapat menghadapi keadaan krisis ini. UKM dan Koperasi malah mampu eksis dan berperan sebagai jangkar ekonomi di Indonesia. Tujuan dari penelitian ini mengidentifikasi posisi koperasi berdasarkan daya tarik pasar dan sumber daya dan profil Inventarisasi andalan bisnis koperasi didasarkan pada komitmen dan kompetensi bisnis koperasi dalam menjalankan usaha koperasi Penelitian ini menggunakan analisis deskriptif, dengan menggunakan dua (2) pendekatan, (1) literatur study ; dan (2) Survey (wawancara, diskusi kelompok dan observasi). Data survei...

An Exploratory Study of the Influence Between Stakeholders Orientation, Strategic Capabilities, and Shared Value Creation towards Competitiveness through Digital Business Strategies in Banten Cultural Tourism Destination

Systematic Reviews in Pharmacy, 2021

The development of digital business is predicted to develop rapidly along with advances in inform... more The development of digital business is predicted to develop rapidly along with advances in information technology, including in the tourism sector. This study aims to prove the influence between stakeholder orientation, strategic capability, and shared value creation on competitiveness through digital business strategies in cultural tourism destinations in Banten Province. Cultural tourism destinations are the unit of analysis in this study, while the observation unit is the tourism stakeholder in eight cities in Banten Province, totaling 322 respondents. This type of research is descriptive verification, where the method used is a descriptive survey in a case study with hypothesis testing analysis. The method used in this research is survey method and quantitative method. The author uses structural Equation Modeling (SEM) using Lisrel software in data processing. This study shows an influence between stakeholder orientation, strategic capability, and shared value creation on compet...

The Impact of Entrepreneurial Characteristics on Entrepreneurial Intention of Sudanese and Omani University Students

European Scientific Journal ESJ, 2019

This study aims to identify the level of availability of entrepreneurial characteristics among un... more This study aims to identify the level of availability of entrepreneurial characteristics among undergraduate students in some universities of Sudan and Oman, and test whether these characteristics have a significant impact on the entrepreneurial intention of these students. The study also intends to make comparison between the attitudes of students in Sudan and Oman towards establishing their businesses (self-employment). The sample of the study (n = 574) consists of students

Purchase Intention of Private Label Products as the Impact of Visual Merchandising and Customer Value

Proceedings of the 2nd Social and Humaniora Research Symposium (SoRes 2019), 2020

The Purchase intention of private label products in Indonesia is below 10%, so it takes effort to... more The Purchase intention of private label products in Indonesia is below 10%, so it takes effort to build the purchase intention of private label products. Factors that can affect the purchase intention of private label products are visual merchandising and customer value. This study aims to develop propositions about visual merchandising, customer value and purchase intention of private label products. This research method used an article literature review by elaborating on several previous studies that have been published in Google scholar and indexed by Scopus. The results showed there was a proposition between visual merchandising, customer value and purchase intention, where visual merchandising produced customer value, customer value formed the purchase intention, and visual merchandising encouraged buying intention.

Culinary Development Model: Destination Attractiveness to Increase Visits

Academy of Strategic Management Journal, 2019

Tourism is Indonesian’s mainstay factor in improving the country’s economy, since it is quite lar... more Tourism is Indonesian’s mainstay factor in improving the country’s economy, since it is quite large in bringing in foreign exchange and regional income due to its unique culture and natural beauty. Optimizing tourism sector is quite effective to attract tourists to visit Indonesia. One of potential and favored tourism sectors is culinary. If this potential is developed, it will impact on the increasing entrepreneurships around, including small and medium enterprises. This is supported by other researches that a region that is able to serve and offer culinary sector can increase tourist attraction. However, with diversity of local traditional food, the role of culinary industry in general still receives less attention, and supports such as regulations are required to regulate and support the development local food. Therefore, a model integrated with government support, culinary industry, community and media is required. This research was conducted with survey method towards consumers...

In-store promotion and customer value on private label product purchase intention

Innovative Marketing, 2020

This study aims to determine the influence of in-store promotion in the form of price discount an... more This study aims to determine the influence of in-store promotion in the form of price discount and price package on customer value and purchase intention. The research sample was 120 consumers purchasing the private label products in modern stores using a purposive sampling technique. The data were then analyzed using SEM PLS. The result revealed that all hypotheses were accepted and each variable studied showed a strong and significant influence on each other, especially in terms of its influence on the purchase intention. In-store promotion is a more influencing variable of purchase intention in private label products than customer value. The result also pointed out the three most dominant items forming in-store promotion, customer value, and purchase intention. Those items are the frequency of discount program, the products’ quality, and the reference group that helps the company promoting private label products, usually friends’ recommendation. These findings are expected to be ...

The Role of Business Strategies and Financial Decisions in Preparing for International Market Entry and Improving SMEs’ Performance: An Entrepreneurial Finance Perspective

International Journal of Financial Research, 2020

This paper strives to examine the role of international market entry in optimizing the effects of... more This paper strives to examine the role of international market entry in optimizing the effects of business strategies and financial decisions on SMEs’ performance. In addition, this study analyzes the role of financing access in moderating the effects of business strategies and financial access. The research sample was comprised of 250 SMEs from various industries in the city of Salatiga, Central Java Province, and the city of Medan, North Sumatra Province, Indonesia. A Partial Least Squares (PLS) - Structural Equation Modelling (SEM) was utilized to test the hypotheses. In general, this research demonstrates that: (1) business strategies and financial decisions are the determinants of international market entry, (2) business strategies are a determinant of SMEs’ performance, (3) business strategies and international market entry are factors of SMEs’ performance, and (4) international market entry optimizes the effects of business strategies on SMEs’ performance.

Factors Influencing Purchase Intention on Private Label Products

The Journal of Asian Finance, Economics and Business, 2020

This study aims to develop propositions about the factors that influence the purchase intention o... more This study aims to develop propositions about the factors that influence the purchase intention of private label products. These factors are: in-store promotion, visual merchandising, store image, and customer value. This study elaborates on some of the results of previous studies that have examined the factors that influence purchase intention of private label products that have been published on Google Scholar and indexed by Scopus between 1991-2020, to develop a proposition. This paper fills a lack of Studies which discuss purchase intention from a consumer behavior perspective. From the perspective of consumer behavior, purchase intention is influenced by three factors, namely: intrinsic factors including: consumer value, extrinsic factors including: in-store promotions, visual merchandising and store image, and consumer factors. This paper defines purchase intention as the effort and strong urge to buy a particular product in the future, the possibility of considering buying the product, the decision to rebuy the product and the desire to recommend the product. The main findings of this research are several propositions, namely: in-store promotion, visual merchandising and store image directly affect customer value and purchase intention. The following propositions are: In-store promotion, visual merchandising and store image influence purchase intention mediated by customer value.

The Impact of Capability Innovation to Marketing Performance Through Value Creation at the Center of Small and Medium Knitting Industry in Bandung

The problems faced by the entrepreneurs incorporated at the center of small and medium enterprise... more The problems faced by the entrepreneurs incorporated at the center of small and medium enterprises (SMEs) of knitting industry in Bandung vary. The weak innovation capability causesa low value creation and implies in the reduction of marketing peformance. This research aims to investigate the relation between the marketing performance in small and medium enterprises (SMEs) knitting industry in Bandung (Indonesia) which is influenced by innovation capability and value creation. The methodology used in this research is the Descriptive Analysis conducted with 281 respondents of entrepreneurs of SMEs at the knitting industry center in Bandung. The scores are calculated using LISREL 8.7 and scoring method to obtain grand mean of each variable. Structural Equation Model (SEM) is also used as the quantitative analysis to test all hypotheses in accordance to the research aims. The result of this research shows that there is a significant impact, both direct and indirect, from innovation cap...

Model Perilaku Pembelian Pakaian Kota Bandung

Jurnal Bisnis Manajemen, Mar 27, 2014

The objectives of the study were to determine factors of clothing shopping behavior. The study te... more The objectives of the study were to determine factors of clothing shopping behavior. The study tested a model of consumer involvement developed by Zaichowsky (1986) which state consumer involvement related to consumer behavior. The data for this study were collected from 405 respondents convenience selected in Bandung shopping area Indonesia in February 2012. Structural Equation Modeling was utilized to analyze factors influencing consumer involvement and it also as a factor on clothing shopping behavior. The study conceptualized all factors influencing consumer involvement as latent variables which had several indicator variables. Respondent were asked to express their agreement for each statement. The results of the study showed the different consumer involvement. Respondent also showed different shopping behavior. These finding suggested the marketing strategic implication. The producer of clothing should do continuous improvement through innovation, especially that the clothing as a popular product. Market competition among clothing were very tight, producer and seller of clothing should be able to reposition their brand with other producer and can serve consumer better to meet their lifestyle, especially for the urban consumer who had high fashion awareness.

Pemberdayaan Usaha Mikro dan Kecil pada Infrastruktur Publik Melalui Pola Kerjasama Mitra Sewa di Terminal Leuwipanjang

Al Qalam, Mar 8, 2024

Terminal merupakan fasilitas infrastruktur yang berfungsi sebagai pusat transportasi untuk penump... more Terminal merupakan fasilitas infrastruktur yang berfungsi sebagai pusat transportasi untuk penumpang dan/atau barang skala lokal maupun regional. Dalam Amanah PP 7 Tahun 2021, pemerintah menetapkan alokasi minimal 30% dari infrastruktur publik untuk UMKM. Batasan maksimal biaya sewa untuk UMKM sebesar 30% dari biaya sewa komersial. Penelitian ini menggunakan pendekatan kualitatif dalam pengumpulan data. Data primer dan sekunder diperoleh melalui metode observasi, wawancara terstruktur, dan dokumentasi. Terdapat 9 kios yang sudah aktif melakukan usaha. Sebanyak 6 kios atau sebesar 66,7 persen merupakan usaha mikro dan kecil sedangkan 3 kios atau sebesar 33,3 persen merupakan usaha besar. Jumlah luas wilayah yang diperuntukkan bagi usaha mikro dan usaha kecil adalah seluas 595,2 m2 atau sebesar 46,7 persen dari luar area yang dapat disewakan. 4 dari 5 usaha membayar sewa tidak lebih besar dari 30%. Akhirnya, dari penelitian ini dapat diberikan beberapa rekomendasi kepada para pemangku kepentingan, terutama Kementerian terkait, agar dapat bekerja sama dalam rangka meningkatkan kapabilitas UMKM dalam menghadapi persaingan pasar, serta melibatkan pihak swasta dalam upaya meningkatkan penggunaan pembayaran non-tunai Kata kunci: BMN, Implementasi Kebijakan, UMKM, Kesejahteraan, Ekonomi Mikro.

Sustainability Innovation in Small Medium Enterprises (SMEs): A Qualitative Analysis

The Qualitative Report

Prior research suggests that today, sustainability is an important key in innovation. While the i... more Prior research suggests that today, sustainability is an important key in innovation. While the integration of sustainability into innovation in large enterprises has been widely studied, research on small-medium enterprises (SMEs) is still lacking. The aim of this study is to understand the sustainability innovation practices in SMEs. We interviewed 30 SME owners and managers in Indonesia and analyzed the data using thematic analysis to understand how SMEs practice sustainability innovation. The findings show that sustainability innovation in the form of product innovation is commonly practiced through the use of more environmentally friendly raw materials and packaging materials. As for process innovation, the practices include local sourcing and empowerment of the surrounding community as well as small-scale waste treatment to help reduce the damaging impact on the environment.

Internalisasi Nilai-nilai Kebangsaan Dalam Masyarakat Multikultural : Studi Kasus di SMAN 2 Kota Cirebon

Penelitian ini bertujuan menemukan model internalisasi nilai-nilai kebangsaan dalam masyarakat mu... more Penelitian ini bertujuan menemukan model internalisasi nilai-nilai kebangsaan dalam masyarakat multikultural di sekolah, baik melalui proses pelembagaan, sosialisasi maupun internalisasi. Proses-proses tersebut diharapkan berimplikasi terhadap pembentukan pengetahuan moral (moral knowing), perasaan moral (moral feeling) dan tindakan moral (moral action) keseharian para siswa. Model internalisasi tersebut diharapkan dapat menjadi solusi strategis dalam mengantisipasi fenomena masyarakat Indonesia (multikultur) yang semakin mengalami pergeseran nilai-nilai kebangsaan, baik disebabkan konflik kepentingan, maupun kepedulian sebagai sesama bangsa. Hal tersebut ditandai dengan menipisnya nilai-nilai kecintaan terhadap tanah air, memudarnya rasa persatuan dan kebhinnekatunggalikaan (multikulturalisme), toleransi, dan gotong-royong antar sesama bangsa. Penelitian ini mengambil latar atau setting di SMAN 2 Kota Cirebon sebagai sekolah yang memiliki karakteristik multikultural. Penelitian ini...

Pemberdayaan Ekonomi Masyarakat melalui Affiliate Marketing dan Peningkatan Pendapatan Afiliator

Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan

Indikator keberhasilan pemberdayaan ekonomi sebagai sebuah proses seringkali diambil dari tujuan ... more Indikator keberhasilan pemberdayaan ekonomi sebagai sebuah proses seringkali diambil dari tujuan sebuah pemberdayaan yang menunjukkan pada keadaan atau hasil yang ingin dicapai oleh sebuah perubahan sosial. Penelitian ini bertujuan untuk menganalisis pengaruh affiliate marketing terhadap pemberdayaan ekonomi melalui peningkatan pendapatan afiliator. Responden penelitian ini merupakan affiliate marketer dari berbagai platform e-commerce yang tersebar diberbagai kota di Indonesia. Pendekatan yang digunakan adalah deskriptif kuantitatif dengan teknik analisis jalur. Hasil penelitian menunjukkan affiliate marketing berpengaruh terhadap peningkatan pendapatan afiliator dan pada akhirnya memberdayakan ekonomi mereka. Konsep ini sangat cocok dengan ide-ide yang merupakan inti dari ekonomi sosial dan mengacu pada aktivitas yang diambil untuk kepentingan publik, yang mengasumsikan dominasi efek sosial atas upaya untuk memaksimalkan keuntungan. Penelitian ini memberikan memberikan pemahaman ...

The Sustainability of Small Industries Thriving across Generation in Rural Areas

Sustainability

This study investigates the sustainability level of small industries that have persevered for up ... more This study investigates the sustainability level of small industries that have persevered for up to three generations in rural areas of Indonesia, addressing the significant issue of high failure rates among small industries. Utilizing the Triple Bottom Line framework, this study examined the economic, social, and environmental performance of four small industries that have thrived for multiple generations in Indonesia. Data collection involved semi-structured interviews, focus group discussions (FGDs), and secondary company data. Thematic analysis principles using N-Vivo 12 software were applied to analyze qualitative data, while the RAP 2016 software version R was used for assessing the sustainability index and status. The research findings revealed that the sustainability status of small industries that survived for up to three generations in rural areas was predominantly unsustainable. Economic performance exhibited variability, some falling into the less sustainable category, w...

Inovasi lingkungan dan dampak pandemi: Studi kasus pada UMKM makanan dan minuman

Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS)

Tujuan artikel berbasis pengabdian pada masyarakat ini adalah untuk memahami inovasi lingkungan d... more Tujuan artikel berbasis pengabdian pada masyarakat ini adalah untuk memahami inovasi lingkungan dan dampak pandemi COVID-19 terhadap UMKM. Mitra yang dipilih yaitu UMKM yang bergerak di bidang makanan dan minuman di Kota Bandung, Jawa Barat, Indonesia. Metode pelaksanaan pengabdian adalah melalui wawancara kepada pelaku usaha disertai observasi dan analisis dokumen. Hasil dari kegiatan pengabdian ini menunjukkan bahwa dampak pandemi secara umum adalah negatif bagi usaha ditandai dengan penurunan permintaan serta terhambatnya rantai pasok baik ke arah pemasok maupun ke arah konsumen. Kegiatan pengabdian memberikan dampak meningkatnya awareness pelaku usaha mengenai praktik-praktik inovasi lingkungan untuk meraih tujuan ekonomi sekaligus meminimalisir dampak negatif usaha terhadap lingkungan.

Potensi wisata olahraga air sungai Ciherang: Kayak X

Altius: Jurnal Ilmu Olahraga dan Kesehatan

Penelitian ini bertujuan untuk memaparkan penilaian atas potensi wisata olahraga air yang dimilik... more Penelitian ini bertujuan untuk memaparkan penilaian atas potensi wisata olahraga air yang dimiliki oleh Kayak X di Sungai Ciherang, Desa Kiangroke, Kecamatan Banjaran, Kabupaten Bandung. Kayak sendiri merupakan olahraga air bernuansa ekstrem yang belum memiliki pamor baik di industri pariwisata khususnya wisata olahraga air. Wisata olahraga air dianggap sebagai alternatif pariwisata agar wisatawan bisa merasakan kegiatan baru yang tidak bisa ditemukan dalam kehidupan sehari-hari, menjadi pelarian serta memberi kepuasan tersendiri. Kayak X dikelola dengan sistem Community-based tourism oleh pemuda sekitar. Penelitian ini menggunakan metode studi literatur dan data kemudian dimanfaatkan melalui analisa MSPDM (Marketibility, Sustainibility, Participatory, and Disaster Mitigation) melalui self-assessment yang dilihat dari indikator dari keempat aspek tersebut sehingga menghasilkan nilai dan sebutan yang sesuai. Hasil penelitian ini adalah Kayak X termasuk dalam destinasi wisata rintisan...

Niat Perpindahan Pelanggan Pada E-Marketplace DI Kota Bengkulu

Creative Research Management Journal

This study aims to examine and analyze whether there is an influence between price fairness, rela... more This study aims to examine and analyze whether there is an influence between price fairness, relationship quality, perceived betrayal on switching intentions. This research uses Partial Least Square Structural Equation Model (SEM PLS). The method used in this study is non-probability sampling. The population used in this study are consumers who have transacted in e-marketplaces and moved to other e-marketplaces in Bengkulu city and 353 samples were selected. The results showed that price fairness had a negative effect on the perception of betrayal, the quality of the relationship had a negative effect on the perception of betrayal, price fairness had a positive effect on the relationship, the perception of betrayal had a positive effect on switching intention, price fairness had a negative effect on switching intentions, and the quality of the relationship had no negative effect. on switching intentions. Even though the quality of the relationship with customers is good, customers c...

Online Purchase Decision Model from a Trust and Ease of Use Perspective in the Online Marketplace

Journal of Business Studies and Mangement Review

This study aims to describe and examine the impact of Trust and Ease of Use through E-Commerce in... more This study aims to describe and examine the impact of Trust and Ease of Use through E-Commerce in Online Purchase Decision at Marketplace Online. The methodology design used in this research is quantitative research with a survey method, for an analysis tool used is multiple linear regression. The method used to attract the sample is non-probability in the form of purposive sampling with the main criteria of the sample that is Tokopedia.com users who have made transactions at least 1 time. The size of respondents used as many as 100 respondents. The results of the study found that there is a positive and significant result of the trust and ease of use variables on online purchasing decisions both partial and simultaneous. This can be explained that the main factors that consumers consider before conducting online purchasing activities are whether they trust the sites that provide these online services and trust the online sellers on the website to encourage and build long-term relat...

The Effect of Cooperative Programs’ Suitability, Member’s Participation, and the Linkage Between Member’s Business and Cooperative’s Business Towards Cooperative Member’s Business Innovation of Producer Cooperatives in West Java Province, Indonesia

To survive in today's hyper-competitive environment, every business is constantly searching f... more To survive in today's hyper-competitive environment, every business is constantly searching for the best method to improve its competitiveness. In fact, over a decade the growth of Cooperatives were relatively decreased, nearly about 20% of cooperatives in Indonesia have been shut down by the government due to could not held the annually members meeting for years and their miss-management. Cooperative seems lost its strategic development concept in response to the fast-growing competition in global market. The failure to utilize principles in choosing suitable competitive strategy and the lack of participation and innovation causing less optimal competitive strengths are the other reasons (Yuyun Wirasasmita, 2005). This research aims to explore factors that dominantly affecting Cooperative Member’s Business Innovation, there are: Cooperative programs suitability, member’s participation, and the linkage between member’s business and cooperative’s business variables on producer co...

Pengembangan Koperasi Kota Bandung Melalui Pemetaan Pelaku Usaha Koperasi Dan Usaha Unggulannya

Jurnal Manajemen dan Bisnis Indonesia, 2014

Krisis yang terjadi di Indonesia pada 1997, dilanjutkan dengan krisis ekonomi dunia pada tahun 20... more Krisis yang terjadi di Indonesia pada 1997, dilanjutkan dengan krisis ekonomi dunia pada tahun 2008 serta krisis Eropa di Yunani pada tahun 2012, Usaha besar satu persatu gulung tikar karena bahan baku impor meningkat secara drastis, biaya cicilan utang meningkat sebagai akibat dari nilai tukar rupiah terhadap dolar yang menurun. Diluar dugaan, ternyata UKM dan koperasi di Indonesia yang dianggap kecil justru dapat menghadapi keadaan krisis ini. UKM dan Koperasi malah mampu eksis dan berperan sebagai jangkar ekonomi di Indonesia. Tujuan dari penelitian ini mengidentifikasi posisi koperasi berdasarkan daya tarik pasar dan sumber daya dan profil Inventarisasi andalan bisnis koperasi didasarkan pada komitmen dan kompetensi bisnis koperasi dalam menjalankan usaha koperasi Penelitian ini menggunakan analisis deskriptif, dengan menggunakan dua (2) pendekatan, (1) literatur study ; dan (2) Survey (wawancara, diskusi kelompok dan observasi). Data survei...

An Exploratory Study of the Influence Between Stakeholders Orientation, Strategic Capabilities, and Shared Value Creation towards Competitiveness through Digital Business Strategies in Banten Cultural Tourism Destination

Systematic Reviews in Pharmacy, 2021

The development of digital business is predicted to develop rapidly along with advances in inform... more The development of digital business is predicted to develop rapidly along with advances in information technology, including in the tourism sector. This study aims to prove the influence between stakeholder orientation, strategic capability, and shared value creation on competitiveness through digital business strategies in cultural tourism destinations in Banten Province. Cultural tourism destinations are the unit of analysis in this study, while the observation unit is the tourism stakeholder in eight cities in Banten Province, totaling 322 respondents. This type of research is descriptive verification, where the method used is a descriptive survey in a case study with hypothesis testing analysis. The method used in this research is survey method and quantitative method. The author uses structural Equation Modeling (SEM) using Lisrel software in data processing. This study shows an influence between stakeholder orientation, strategic capability, and shared value creation on compet...

The Impact of Entrepreneurial Characteristics on Entrepreneurial Intention of Sudanese and Omani University Students

European Scientific Journal ESJ, 2019

This study aims to identify the level of availability of entrepreneurial characteristics among un... more This study aims to identify the level of availability of entrepreneurial characteristics among undergraduate students in some universities of Sudan and Oman, and test whether these characteristics have a significant impact on the entrepreneurial intention of these students. The study also intends to make comparison between the attitudes of students in Sudan and Oman towards establishing their businesses (self-employment). The sample of the study (n = 574) consists of students

Purchase Intention of Private Label Products as the Impact of Visual Merchandising and Customer Value

Proceedings of the 2nd Social and Humaniora Research Symposium (SoRes 2019), 2020

The Purchase intention of private label products in Indonesia is below 10%, so it takes effort to... more The Purchase intention of private label products in Indonesia is below 10%, so it takes effort to build the purchase intention of private label products. Factors that can affect the purchase intention of private label products are visual merchandising and customer value. This study aims to develop propositions about visual merchandising, customer value and purchase intention of private label products. This research method used an article literature review by elaborating on several previous studies that have been published in Google scholar and indexed by Scopus. The results showed there was a proposition between visual merchandising, customer value and purchase intention, where visual merchandising produced customer value, customer value formed the purchase intention, and visual merchandising encouraged buying intention.

Culinary Development Model: Destination Attractiveness to Increase Visits

Academy of Strategic Management Journal, 2019

Tourism is Indonesian’s mainstay factor in improving the country’s economy, since it is quite lar... more Tourism is Indonesian’s mainstay factor in improving the country’s economy, since it is quite large in bringing in foreign exchange and regional income due to its unique culture and natural beauty. Optimizing tourism sector is quite effective to attract tourists to visit Indonesia. One of potential and favored tourism sectors is culinary. If this potential is developed, it will impact on the increasing entrepreneurships around, including small and medium enterprises. This is supported by other researches that a region that is able to serve and offer culinary sector can increase tourist attraction. However, with diversity of local traditional food, the role of culinary industry in general still receives less attention, and supports such as regulations are required to regulate and support the development local food. Therefore, a model integrated with government support, culinary industry, community and media is required. This research was conducted with survey method towards consumers...

In-store promotion and customer value on private label product purchase intention

Innovative Marketing, 2020

This study aims to determine the influence of in-store promotion in the form of price discount an... more This study aims to determine the influence of in-store promotion in the form of price discount and price package on customer value and purchase intention. The research sample was 120 consumers purchasing the private label products in modern stores using a purposive sampling technique. The data were then analyzed using SEM PLS. The result revealed that all hypotheses were accepted and each variable studied showed a strong and significant influence on each other, especially in terms of its influence on the purchase intention. In-store promotion is a more influencing variable of purchase intention in private label products than customer value. The result also pointed out the three most dominant items forming in-store promotion, customer value, and purchase intention. Those items are the frequency of discount program, the products’ quality, and the reference group that helps the company promoting private label products, usually friends’ recommendation. These findings are expected to be ...

The Role of Business Strategies and Financial Decisions in Preparing for International Market Entry and Improving SMEs’ Performance: An Entrepreneurial Finance Perspective

International Journal of Financial Research, 2020

This paper strives to examine the role of international market entry in optimizing the effects of... more This paper strives to examine the role of international market entry in optimizing the effects of business strategies and financial decisions on SMEs’ performance. In addition, this study analyzes the role of financing access in moderating the effects of business strategies and financial access. The research sample was comprised of 250 SMEs from various industries in the city of Salatiga, Central Java Province, and the city of Medan, North Sumatra Province, Indonesia. A Partial Least Squares (PLS) - Structural Equation Modelling (SEM) was utilized to test the hypotheses. In general, this research demonstrates that: (1) business strategies and financial decisions are the determinants of international market entry, (2) business strategies are a determinant of SMEs’ performance, (3) business strategies and international market entry are factors of SMEs’ performance, and (4) international market entry optimizes the effects of business strategies on SMEs’ performance.

Factors Influencing Purchase Intention on Private Label Products

The Journal of Asian Finance, Economics and Business, 2020

This study aims to develop propositions about the factors that influence the purchase intention o... more This study aims to develop propositions about the factors that influence the purchase intention of private label products. These factors are: in-store promotion, visual merchandising, store image, and customer value. This study elaborates on some of the results of previous studies that have examined the factors that influence purchase intention of private label products that have been published on Google Scholar and indexed by Scopus between 1991-2020, to develop a proposition. This paper fills a lack of Studies which discuss purchase intention from a consumer behavior perspective. From the perspective of consumer behavior, purchase intention is influenced by three factors, namely: intrinsic factors including: consumer value, extrinsic factors including: in-store promotions, visual merchandising and store image, and consumer factors. This paper defines purchase intention as the effort and strong urge to buy a particular product in the future, the possibility of considering buying the product, the decision to rebuy the product and the desire to recommend the product. The main findings of this research are several propositions, namely: in-store promotion, visual merchandising and store image directly affect customer value and purchase intention. The following propositions are: In-store promotion, visual merchandising and store image influence purchase intention mediated by customer value.

The Impact of Capability Innovation to Marketing Performance Through Value Creation at the Center of Small and Medium Knitting Industry in Bandung

The problems faced by the entrepreneurs incorporated at the center of small and medium enterprise... more The problems faced by the entrepreneurs incorporated at the center of small and medium enterprises (SMEs) of knitting industry in Bandung vary. The weak innovation capability causesa low value creation and implies in the reduction of marketing peformance. This research aims to investigate the relation between the marketing performance in small and medium enterprises (SMEs) knitting industry in Bandung (Indonesia) which is influenced by innovation capability and value creation. The methodology used in this research is the Descriptive Analysis conducted with 281 respondents of entrepreneurs of SMEs at the knitting industry center in Bandung. The scores are calculated using LISREL 8.7 and scoring method to obtain grand mean of each variable. Structural Equation Model (SEM) is also used as the quantitative analysis to test all hypotheses in accordance to the research aims. The result of this research shows that there is a significant impact, both direct and indirect, from innovation cap...

Model Perilaku Pembelian Pakaian Kota Bandung

Jurnal Bisnis Manajemen, Mar 27, 2014

The objectives of the study were to determine factors of clothing shopping behavior. The study te... more The objectives of the study were to determine factors of clothing shopping behavior. The study tested a model of consumer involvement developed by Zaichowsky (1986) which state consumer involvement related to consumer behavior. The data for this study were collected from 405 respondents convenience selected in Bandung shopping area Indonesia in February 2012. Structural Equation Modeling was utilized to analyze factors influencing consumer involvement and it also as a factor on clothing shopping behavior. The study conceptualized all factors influencing consumer involvement as latent variables which had several indicator variables. Respondent were asked to express their agreement for each statement. The results of the study showed the different consumer involvement. Respondent also showed different shopping behavior. These finding suggested the marketing strategic implication. The producer of clothing should do continuous improvement through innovation, especially that the clothing as a popular product. Market competition among clothing were very tight, producer and seller of clothing should be able to reposition their brand with other producer and can serve consumer better to meet their lifestyle, especially for the urban consumer who had high fashion awareness.