Papers by Prof. Aham Anyanwu
International Journal of Management Science and Business Administration, 2015
A competitive economy is one where the productivity level determines the rate of return investors... more A competitive economy is one where the productivity level determines the rate of return investors can obtain in it. It is the one economy that is likely to sustain economic growth and development, enhance the productivity of nations for the general well-being of the citizenry. In the course of analyzing the Nigerian economy for the 21 st century, several factors have shown that the economy is not globally competitive. Among the reasons for the poor competitiveness status of the economy include: macroeconomic instability, infrastructural failure, weak public institutions, poor quality of manpower, and slow pace of technological development among others. The paper concluded that there has to be some sort of-structured national efforts‖ directed at building institutions, enacting sustainable policies and restructuring the Nigerian economy in the light of emerging domestic and global challenges. The paper recommended immediate development of Agriculture, Solid Minerals, Tourism and the Service sectors of the economy. The paper also suggested that the private sector should be supported to develop as the engine of growth to drive the economy. Specifically, Nigerian government must invest heavily to upgrade infrastructure, reduce corruption, and develop the capacity to acquire modern technology through emphasis on science/technical education, and other knowledge resources required to meet the challenges of the 21 st century.
Developing Country Studies, 2013
This study was conducted to unravel the marketing implications of call drops and the nature of cu... more This study was conducted to unravel the marketing implications of call drops and the nature of customers' patronage of GSM services in Imo and Abia States Nigeria. The survey research design was adopted using the cross-sectional survey approach. Primary and Secondary data were extensively used while the questionnaire was used in eliciting information from 384 respondents drawn from the customers of the 'Big Three' GSM operators in Nigeria (MTN, GLO and Airtel) who reside in Imo and Abia States. The sample size was determined using the percentage or proportional method. Collected data were analyzed using tables and percentages while hypotheses were tested using Spearman's Rank Order Correlation Coefficient and Chi Square. It was discovered from the study that incessant call drops impact negatively on the level of loyalty, satisfaction and customer patronage of GSM services. Also the quality of network services, billing rates, coverage, first-to float GSM services and call completion rate influenced subscribers' choice of GSM networks and that customers feel very dissatisfied when calls drop repeatedly. The researchers recommended among others that the government through its communication bodies should set an eagle eye on the activities of the network providers, and also devise a means of monitoring the rates and service quality of the operators. Furthermore, base stations should be deployed to the rural and suburban areas to forestall the frequency of call drop.
International Journal of Marketing Studies, 2011
Colonial experience, buoyed by global media, brought in its wake, an attitudinal predisposition t... more Colonial experience, buoyed by global media, brought in its wake, an attitudinal predisposition towards foreign culture and products, to the detriment of the domestic economy and identity. Besides the existing stream of relevant literature, this paper aims at a comparative attitude measurement, as well as exploring the underpinnings of sustained choice irrationality in favor of foreign-labeled products. Using experiments in the footwear industry, this study established the prevalence of a "Consumption Complex Syndrome (CCS)"-a state of consumer mind that consistently predisposes him to foreign-labeled products, even when the domestic ones are preferred in a Blind Brand Experiment. The concomitant policy, entrepreneurial imperatives and a reconstruction of the Consumer Behaviour model are considered.
This study observed that since the recession of 1990s many firms have lost loyal customers, due t... more This study observed that since the recession of 1990s many firms have lost loyal customers, due to firms’ inability to keep up with ever changing preferences and tastes of customers. As a result, many brands are now out of existence. The soft drinks industry appears not exempted, due to cases of consumer switching especially, when changes in tastes and preferences are no longer cared for by specific product brands. This study therefore surveyed the effect of brand extension such as Product Category similarity, on marketing performance metrics of sales volume, sales growth and profitability. A total of 98 copies of questionnaire were administered among Commercial Managers, Marketing Managers, Sales Managers and Sales Leads in proportion to the selected firm’s target population studied. Analysis of the data through the use of descriptive tables and Pearson Correlation Coefficient of the SPSS package, shows that a significant percentage of the total soft drinks products sold on annual ...
This paper identified problems militating against non-exporters in the Nigeria’s informal sector ... more This paper identified problems militating against non-exporters in the Nigeria’s informal sector from engaging in active exporting. A 3-Step framework to address these problems is suggested.
While several studies have examined the impact of the Covid-19 pandemic on smallholder rural farm... more While several studies have examined the impact of the Covid-19 pandemic on smallholder rural farmers and possible efforts to scale up their livelihood and food security, the role of consumers’ buying orientation in addressing farmers’ vulnerability in the post-pandemic era has not been explored. The paper, therefore, aims to propose and conceptualize humane buying orientation, and further explore its role in attenuating smallholder rural farmers’ vulnerability in the new normal. The qualitative design approach has been employed in two different studies. Collected data were analyzed using the SPSS 23.0 and following the interpretative phenomenological analysis. Findings validate humane buying as an altruistic orientation that will contribute to lessening the vulnerability of smallholder rural farmers in the post-pandemic era. It also shows that an enlarged-stakeholders’ (government, international agencies, corporate bodies, institutions, privileged individuals/consumers, religious or...
International Journal of Business and Management, Jun 1, 2011
Branding is one of the most intriguing marketing strategies used for the purpose of winning or ov... more Branding is one of the most intriguing marketing strategies used for the purpose of winning or over coming competition; its efficacy is not in doubt. This research work is therefore an investigation into the impact of branding on consumer choice for bottled water, with special focus on the contributory roles of its various elements in impacting consumer behavior. It was discovered among other things, that of all the elements of branding, company-of-make and packaging play a greater role than brand name and brand mark, in terms of influencing consumer choice for bottled water. It was against this backdrop that this research work proposed two models namely; Review of Consumer Buying Behavior Process 1 and 2. It equally recommended among other things that firms should focus more attention on the company name and packaging but should also integrate brand name and brand mark as supportive elements in fashioning an effective branding strategy for beating competition. More emphasis should equally be laid on institutional rather than brand advertising.
International Journal of Marketing Studies, 2011
Colonial experience, buoyed by global media, brought in its wake, an attitudinal predisposition t... more Colonial experience, buoyed by global media, brought in its wake, an attitudinal predisposition towards foreign culture and products, to the detriment of the domestic economy and identity. Besides the existing stream of relevant literature, this paper aims at a comparative attitude measurement, as well as exploring the underpinnings of sustained choice irrationality in favor of foreign-labeled products. Using experiments in the footwear industry, this study established the prevalence of a "Consumption Complex Syndrome (CCS)"-a state of consumer mind that consistently predisposes him to foreign-labeled products, even when the domestic ones are preferred in a Blind Brand Experiment. The concomitant policy, entrepreneurial imperatives and a reconstruction of the Consumer Behaviour model are considered.
Global financial meltdown is a topical issue because it seems to have affected n\a~y countries al... more Global financial meltdown is a topical issue because it seems to have affected n\a~y countries all over the world. It has various implications for both the deve(opment ~arid developing economics. United state of American and other developed cbuntries ! a5e experiencing serve closures of companies, loss of jobs, crash of share prices~ squede ~n consumer credit facilities, crumbling mortgage facilities among others. In th1 case o~ tl1e developing countries of which Nigeria is one, the implications are noticeable in the areds of crash in shares prices, dwindling revenues, few direct investments from develdped countries, dwindling remittances from Nigerian's abroad, developed non~oil expbrts, possible erosion of foreign reserves among others. Nigeria is called upon to re-orientatcl the economy towards productions activity, deploy the available financial resource~ adequately, and utilize the excess crude oil revenues more judiciously, among other suggest1ons. i
This study was conducted to unravel the marketing implications of call drops and the nature of cu... more This study was conducted to unravel the marketing implications of call drops and the nature of customers' patronage of GSM services in Imo and Abia States Nigeria. The survey research design was adopted using the cross-sectional survey approach. Primary and Secondary data were extensively used while the questionnaire was used in eliciting information from 384 respondents drawn from the customers of the 'Big Three' GSM operators in Nigeria (MTN, GLO and Airtel) who reside in Imo and Abia States. The sample size was determined using the percentage or proportional method. Collected data were analyzed using tables and percentages while hypotheses were tested using Spearman's Rank Order Correlation Coefficient and Chi Square. It was discovered from the study that incessant call drops impact negatively on the level of loyalty, satisfaction and customer patronage of GSM services. Also the quality of network services, billing rates, coverage, first-to float GSM services and call completion rate influenced subscribers' choice of GSM networks and that customers feel very dissatisfied when calls drop repeatedly. The researchers recommended among others that the government through its communication bodies should set an eagle eye on the activities of the network providers, and also devise a means of monitoring the rates and service quality of the operators. Furthermore, base stations should be deployed to the rural and suburban areas to forestall the frequency of call drop.
World Journal of …, 2011
Abstract: Discourses on emerging markets have gained momentum in the literature as companies in s... more Abstract: Discourses on emerging markets have gained momentum in the literature as companies in slow-growing developed economies are intensifying their entrepreneurship and search for new growth opportunities in emerging economies. Emerging markets are ...
Uploads
Papers by Prof. Aham Anyanwu