Uurijad on toonud esile uusliberaalses kultuuripoliitikas viimastel aastakümnetel toimunud muutus... more Uurijad on toonud esile uusliberaalses kultuuripoliitikas viimastel aastakümnetel toimunud muutusi, mis panevad muuseumidele järjest suurema surve tõestada oma vajalikkust ühiskonnas, aga ka võimekust tegutseda turureeglite järgi (Slater 2011; Tlili 2014; Ekström 2020a). Muu hulgas on see toonud ka riigieelarvelistele muuseumidele kaasa vajaduse leida oma tegevustele rahastusvõimalusi väljastpoolt. Artikli aluseks on meie kogemus aastatel 2017-2019 Eesti Rahva Muuseumis (edaspidi ERM) ellu viidud teadus-ja arendusprojektis, mis oli pühendatud toidukultuurile, täpsemalt ajaloolise toidukultuuri tõlgendustele ja kasutusvõimalustele tänapäeval toidupärandina (edaspidi toidukultuuri projekt). ** Projekti eesmärk oli jõuda rakenduslike uurimistulemusteni koostöös erinevate huvigruppidega. Ühtlasi pakkus projekt ERMile kui kultuuripärandialast ekspertteadmist pakkuvale institutsioonile väljakutse kombineerida kaasava museoloogia põhimõtteid uurimistööl ja muuseumikogudel põhineva teadmusega ning olla arutelusid ja mitmesuguseid tõlgendusi ärgitavaks paigaks. Keskendume eeskätt sellele, milliseks kujunes toidupärandialane arendustöö ettevõtjate ja arendajatega muuseumi Kohanevad ja eksperimentaalsed muuseumid.
oualid Hakam, abdennasser Baali, khalil azennouD, Touria el kamel, Yassine aiT BraHim, Youssra aH... more oualid Hakam, abdennasser Baali, khalil azennouD, Touria el kamel, Yassine aiT BraHim, Youssra aHouacH Spatiotemporal evolution of droughts and their teleconnections with large-scale climatic indices in the Lower Sebou Basin in northwestern Morocco Special issue-Branding, labelling and certification Špela leDinek lozej, nika razpoTnik ViskoVić Branding, labelling and certification: Geographical and anthropological insights ester BarDone, anu kannike The use of European Union instruments for branding and labelling regional food products in Estonia cristina Grasseni From branding to solidarity: The COVID-19 impact on marketing Strachítunt cheese from Val Taleggio, Italy sarah maY Labelling local wood: On the valorization of regionality and sustainability in timber trade magdalena FialoVá, pavel cHromý (In)visible agents in regional development: Active individuals and their networks as a driver of regional product labelling initiatives erik loGar Place branding as an approach to the development of rural areas: A case study of the brand »Babica in Dedek« from the Škofja Loka Hills, Slovenia nika razpoTnik ViskoVić, erik loGar Certification, labelling and branding in tourism research: systematic review
The article examines varied interpretations of food heritage in contemporary Estonia, relying on ... more The article examines varied interpretations of food heritage in contemporary Estonia, relying on the authors’ experiences of a three-year research and development project at the Estonian National Museum (ENM). The study focuses on the museum researchers’ collaboration with different stakeholders, representing small entrepreneurs and the public and non-profit sectors. The authors tackle the partners’ expectations and outcomes of diverse cooperational initiatives and the opportunities and challenges of a contemporary museum as a public forum for discussions on cultural heritage. The project revealed that diverse, complementary, and contested food heritage interpretations exist side-by-side on the Estonian foodscape. Additionally, the project enabled the authors to become better aware of the researcher’s role in the heritagisation process and of the museum as a place for negotiating the meanings and values of food culture.
The Approaches to Culture Theory book series focuses on various aspects of the analysing, modelli... more The Approaches to Culture Theory book series focuses on various aspects of the analysing, modelling, and theoretical understanding of culture. Culture theory as a set of complementary theories is seen to include and combine the approaches of different branches of science, among them the semiotics of culture, archaeology, environmental history, ethnology, cultural ecology, cultural and social anthropology, human geography, sociology and the psychology of culture, folklore, media and communication studies.
The Approaches to Culture Theory book series focuses on various aspects of the analysing, modelli... more The Approaches to Culture Theory book series focuses on various aspects of the analysing, modelling, and theoretical understanding of culture. Culture theory as a set of complementary theories is seen to include and combine the approaches of different branches of science, among them the semiotics of culture, archaeology, environmental history, ethnology, cultural ecology, cultural and social anthropology, human geography, sociology and the psychology of culture, folklore, media and communication studies.
The article examines new representations of the Soviet period in central museums of Estonia and L... more The article examines new representations of the Soviet period in central museums of Estonia and Latvia, focusing on the challenges and opportunities of applying the principle of multivocality on the conceptual and organizational levels. Multivocality is achieved by making use of the biographical method and including the experiences of diverse national and social groups as well as applying interactive exhibition methods. Both cases demonstrated that in order to balance the curators’ voices, efficient teamwork, clear viewpoints of the leading curators, and broad-based collaboration are needed.
This article examines the changing meaning and status of colostrum in Estonian food culture, rely... more This article examines the changing meaning and status of colostrum in Estonian food culture, relying on data drawn from ethnographic archives and historical sources, cookbooks, and the media. From seasonal food consumed by both Estonian peasants and the Baltic German elite it has been transformed into a modern functional food. The study provides a lens through which to examine the economic, social, and cultural factors that have shaped the modernisation of food culture in Estonia as well as contemporary interpretations of food heritage.
The main museums in Estonia and Latvia have lately staged new exhibitions that proceed from a con... more The main museums in Estonia and Latvia have lately staged new exhibitions that proceed from a contemporary museological approach and reflect the results of historical research. The article compares three cases which present alternative but complementary interpretations of the Soviet period. The authors pay special attention to the application of the biographical method prominent in contemporary cultural research, and the museological method of multivocality. They conclude that in the case of multivocality, effectively addressing different visitor groups is a great challenge to curators. There is a risk that the simplified mediation of contradictory memories and views will leave a gap for visitors with less prior knowledge about the subject of the exhibition. In large exhibition teams, the curator has a crucial role to play in negotiating with team members to prevent the concept from dispersing. In the cases studied, it is possible to observe the curators’ views and detect a similar ...
The article contributes to the life history and narrative research on collective memory, addressi... more The article contributes to the life history and narrative research on collective memory, addressing how the food culture of mature socialism in Estonia was remembered by a particular memory community (people born in the 1920s-1940s) in the postsocialist situation (early 2000s). Both pre-war society in the independent Republic of Estonia and the postsocialist era became the lenses through which food practices of Soviet Estonia were interpreted. These memories shed light on some nationally specific ways of remembering Soviet food culture, most clearly expressed in seeing the continuity of pre-WWII practices and in symbolic distinctions between “our” and “their” food culture. The study also demonstrates how memory institutions (Estonian National Museum, Estonian Literary Museum) have influenced the ways of remembering as well as the structure and content of memories.
The article focuses on a particular form of consumption in contemporary culture-pop-up restaurant... more The article focuses on a particular form of consumption in contemporary culture-pop-up restaurants-from the ethnological viewpoint, drawing on our ongoing research in Estonia. We trace the emergence of a new phenomenon over the past couple of years, examining a variety of temporary food establishments in urban as well as rural settings. As Estonian food culture is becoming more and more hybrid, pop-ups reflect global trends in the gourmet foodscape-an increased attention to environmental consciousness, local specialities and authentic experiences as opposed to industrial or mainstream restaurant food. The analysis aims to examine how pop-up restaurants challenge borders between private and public, business and entertainment. Creative and experimental practices of lifestyle entrepreneurs and reflective consumers in such temporary restaurants create new liminal spaces where innovative ideas about food, the home, and community are negotiated. By extending the borders of the conventional restaurant or the home into public space, the pop-up restaurants create spaces of negotiation between the private and the public and new forms of commensality.
Kitchen has been one of the most intensively lived spaces at home, yet, its furnishings have ofte... more Kitchen has been one of the most intensively lived spaces at home, yet, its furnishings have often vanished, especially in the 20th-21st centuries. Cooking tools and utensils have been part of museum displays dedicated to historical food culture but the complex materiality of the kitchen related to multiple practices going beyond food production and consumption has rarely attracted curatorial interest. This article examines comparatively how Estonian museums represent and interpret the materiality of kitchens and kitchen culture. Relying on ethnographic sources the analysis considers the aspects related to material culture as well as museum studies: how kitchen materiality and kitchen practices were represented according to curatorial concepts and how kitchen related objects were interpreted and displayed. The primary materials for the study come from four permanent and temporary exhibitions from 2015‒2016 explicitly dedicated to kitchens and cooking. Exhibiting the lived dimension ...
Kitchen space and kitchen equipment as interpreted by Estonian museums Recent exhibitions focusin... more Kitchen space and kitchen equipment as interpreted by Estonian museums Recent exhibitions focusing on kitchen spaces – “Köök” (Kitchen) at the Hiiumaa Museum (September 2015 to September 2016), “Köök. Muutuv ruum, disain ja tarbekunst Eestis” (The Kitchen. Changing space, design and applied art in Estonia) at the Estonian Museum of Applied Art and Design (February to May 2016) and “Süüa me teeme” (We Make Food) at the Estonian National Museum (opened in October 2016) – are noteworthy signs of food culture-related themes rearing their head on our museum landscape. Besides these exhibitions, in May 2015, the Seto farm and Peipsi Old Believer’s House opened as new attractions at the Open Air Museum, displaying kitchens from south-eastern and eastern Estonia. Compared to living rooms, kitchens and kitchen activities have not been documented very much at museums and the amount of extant pictures and drawings is also modest. Historical kitchen milieus have for the most part vanished witho...
The Approaches to Culture Theory book series focuses on various aspects of the analysing, modelli... more The Approaches to Culture Theory book series focuses on various aspects of the analysing, modelling, and theoretical understanding of culture. Culture theory as a set of complementary theories is seen to include and combine the approaches of different branches of science, among them the semiotics of culture, archaeology, environmental history, ethnology, cultural ecology, cultural and social anthropology, human geography, sociology and the psychology of culture, folklore, media and communication studies.
Generations in Estonia: Contemporary Perspectives on Turbulent Times Approaches to Culture Theory... more Generations in Estonia: Contemporary Perspectives on Turbulent Times Approaches to Culture Theory Volume 5 Aims & scope The Approaches to Culture Theory book series focuses on various aspects of the analysing, modelling, and theoretical understanding of culture. Culture theory as a set of complementary theories is seen to include and combine the approaches of different branches of science, among them the semiotics of culture, archaeology, environmental history, ethnology, cultural ecology, cultural and social anthropology, human geography, sociology and the psychology of culture, folklore, media and communication studies.
Her research focuses on the changes of the visual form of newspapers and the history of Estonian ... more Her research focuses on the changes of the visual form of newspapers and the history of Estonian journalism. In her doctoral dissertation Eesti ajalehtede välimus 1806-2005 (2010) she analysed the visual form of Estonian newspapers across two centuries.
Journal of Ethnology and Folkloristics, Sep 7, 2012
This study has been supported by the European Union through the European Regional Development fun... more This study has been supported by the European Union through the European Regional Development fund (centre of Excellence in cultural Theory cEcT) .
Uurijad on toonud esile uusliberaalses kultuuripoliitikas viimastel aastakümnetel toimunud muutus... more Uurijad on toonud esile uusliberaalses kultuuripoliitikas viimastel aastakümnetel toimunud muutusi, mis panevad muuseumidele järjest suurema surve tõestada oma vajalikkust ühiskonnas, aga ka võimekust tegutseda turureeglite järgi (Slater 2011; Tlili 2014; Ekström 2020a). Muu hulgas on see toonud ka riigieelarvelistele muuseumidele kaasa vajaduse leida oma tegevustele rahastusvõimalusi väljastpoolt. Artikli aluseks on meie kogemus aastatel 2017-2019 Eesti Rahva Muuseumis (edaspidi ERM) ellu viidud teadus-ja arendusprojektis, mis oli pühendatud toidukultuurile, täpsemalt ajaloolise toidukultuuri tõlgendustele ja kasutusvõimalustele tänapäeval toidupärandina (edaspidi toidukultuuri projekt). ** Projekti eesmärk oli jõuda rakenduslike uurimistulemusteni koostöös erinevate huvigruppidega. Ühtlasi pakkus projekt ERMile kui kultuuripärandialast ekspertteadmist pakkuvale institutsioonile väljakutse kombineerida kaasava museoloogia põhimõtteid uurimistööl ja muuseumikogudel põhineva teadmusega ning olla arutelusid ja mitmesuguseid tõlgendusi ärgitavaks paigaks. Keskendume eeskätt sellele, milliseks kujunes toidupärandialane arendustöö ettevõtjate ja arendajatega muuseumi Kohanevad ja eksperimentaalsed muuseumid.
oualid Hakam, abdennasser Baali, khalil azennouD, Touria el kamel, Yassine aiT BraHim, Youssra aH... more oualid Hakam, abdennasser Baali, khalil azennouD, Touria el kamel, Yassine aiT BraHim, Youssra aHouacH Spatiotemporal evolution of droughts and their teleconnections with large-scale climatic indices in the Lower Sebou Basin in northwestern Morocco Special issue-Branding, labelling and certification Špela leDinek lozej, nika razpoTnik ViskoVić Branding, labelling and certification: Geographical and anthropological insights ester BarDone, anu kannike The use of European Union instruments for branding and labelling regional food products in Estonia cristina Grasseni From branding to solidarity: The COVID-19 impact on marketing Strachítunt cheese from Val Taleggio, Italy sarah maY Labelling local wood: On the valorization of regionality and sustainability in timber trade magdalena FialoVá, pavel cHromý (In)visible agents in regional development: Active individuals and their networks as a driver of regional product labelling initiatives erik loGar Place branding as an approach to the development of rural areas: A case study of the brand »Babica in Dedek« from the Škofja Loka Hills, Slovenia nika razpoTnik ViskoVić, erik loGar Certification, labelling and branding in tourism research: systematic review
The article examines varied interpretations of food heritage in contemporary Estonia, relying on ... more The article examines varied interpretations of food heritage in contemporary Estonia, relying on the authors’ experiences of a three-year research and development project at the Estonian National Museum (ENM). The study focuses on the museum researchers’ collaboration with different stakeholders, representing small entrepreneurs and the public and non-profit sectors. The authors tackle the partners’ expectations and outcomes of diverse cooperational initiatives and the opportunities and challenges of a contemporary museum as a public forum for discussions on cultural heritage. The project revealed that diverse, complementary, and contested food heritage interpretations exist side-by-side on the Estonian foodscape. Additionally, the project enabled the authors to become better aware of the researcher’s role in the heritagisation process and of the museum as a place for negotiating the meanings and values of food culture.
The Approaches to Culture Theory book series focuses on various aspects of the analysing, modelli... more The Approaches to Culture Theory book series focuses on various aspects of the analysing, modelling, and theoretical understanding of culture. Culture theory as a set of complementary theories is seen to include and combine the approaches of different branches of science, among them the semiotics of culture, archaeology, environmental history, ethnology, cultural ecology, cultural and social anthropology, human geography, sociology and the psychology of culture, folklore, media and communication studies.
The Approaches to Culture Theory book series focuses on various aspects of the analysing, modelli... more The Approaches to Culture Theory book series focuses on various aspects of the analysing, modelling, and theoretical understanding of culture. Culture theory as a set of complementary theories is seen to include and combine the approaches of different branches of science, among them the semiotics of culture, archaeology, environmental history, ethnology, cultural ecology, cultural and social anthropology, human geography, sociology and the psychology of culture, folklore, media and communication studies.
The article examines new representations of the Soviet period in central museums of Estonia and L... more The article examines new representations of the Soviet period in central museums of Estonia and Latvia, focusing on the challenges and opportunities of applying the principle of multivocality on the conceptual and organizational levels. Multivocality is achieved by making use of the biographical method and including the experiences of diverse national and social groups as well as applying interactive exhibition methods. Both cases demonstrated that in order to balance the curators’ voices, efficient teamwork, clear viewpoints of the leading curators, and broad-based collaboration are needed.
This article examines the changing meaning and status of colostrum in Estonian food culture, rely... more This article examines the changing meaning and status of colostrum in Estonian food culture, relying on data drawn from ethnographic archives and historical sources, cookbooks, and the media. From seasonal food consumed by both Estonian peasants and the Baltic German elite it has been transformed into a modern functional food. The study provides a lens through which to examine the economic, social, and cultural factors that have shaped the modernisation of food culture in Estonia as well as contemporary interpretations of food heritage.
The main museums in Estonia and Latvia have lately staged new exhibitions that proceed from a con... more The main museums in Estonia and Latvia have lately staged new exhibitions that proceed from a contemporary museological approach and reflect the results of historical research. The article compares three cases which present alternative but complementary interpretations of the Soviet period. The authors pay special attention to the application of the biographical method prominent in contemporary cultural research, and the museological method of multivocality. They conclude that in the case of multivocality, effectively addressing different visitor groups is a great challenge to curators. There is a risk that the simplified mediation of contradictory memories and views will leave a gap for visitors with less prior knowledge about the subject of the exhibition. In large exhibition teams, the curator has a crucial role to play in negotiating with team members to prevent the concept from dispersing. In the cases studied, it is possible to observe the curators’ views and detect a similar ...
The article contributes to the life history and narrative research on collective memory, addressi... more The article contributes to the life history and narrative research on collective memory, addressing how the food culture of mature socialism in Estonia was remembered by a particular memory community (people born in the 1920s-1940s) in the postsocialist situation (early 2000s). Both pre-war society in the independent Republic of Estonia and the postsocialist era became the lenses through which food practices of Soviet Estonia were interpreted. These memories shed light on some nationally specific ways of remembering Soviet food culture, most clearly expressed in seeing the continuity of pre-WWII practices and in symbolic distinctions between “our” and “their” food culture. The study also demonstrates how memory institutions (Estonian National Museum, Estonian Literary Museum) have influenced the ways of remembering as well as the structure and content of memories.
The article focuses on a particular form of consumption in contemporary culture-pop-up restaurant... more The article focuses on a particular form of consumption in contemporary culture-pop-up restaurants-from the ethnological viewpoint, drawing on our ongoing research in Estonia. We trace the emergence of a new phenomenon over the past couple of years, examining a variety of temporary food establishments in urban as well as rural settings. As Estonian food culture is becoming more and more hybrid, pop-ups reflect global trends in the gourmet foodscape-an increased attention to environmental consciousness, local specialities and authentic experiences as opposed to industrial or mainstream restaurant food. The analysis aims to examine how pop-up restaurants challenge borders between private and public, business and entertainment. Creative and experimental practices of lifestyle entrepreneurs and reflective consumers in such temporary restaurants create new liminal spaces where innovative ideas about food, the home, and community are negotiated. By extending the borders of the conventional restaurant or the home into public space, the pop-up restaurants create spaces of negotiation between the private and the public and new forms of commensality.
Kitchen has been one of the most intensively lived spaces at home, yet, its furnishings have ofte... more Kitchen has been one of the most intensively lived spaces at home, yet, its furnishings have often vanished, especially in the 20th-21st centuries. Cooking tools and utensils have been part of museum displays dedicated to historical food culture but the complex materiality of the kitchen related to multiple practices going beyond food production and consumption has rarely attracted curatorial interest. This article examines comparatively how Estonian museums represent and interpret the materiality of kitchens and kitchen culture. Relying on ethnographic sources the analysis considers the aspects related to material culture as well as museum studies: how kitchen materiality and kitchen practices were represented according to curatorial concepts and how kitchen related objects were interpreted and displayed. The primary materials for the study come from four permanent and temporary exhibitions from 2015‒2016 explicitly dedicated to kitchens and cooking. Exhibiting the lived dimension ...
Kitchen space and kitchen equipment as interpreted by Estonian museums Recent exhibitions focusin... more Kitchen space and kitchen equipment as interpreted by Estonian museums Recent exhibitions focusing on kitchen spaces – “Köök” (Kitchen) at the Hiiumaa Museum (September 2015 to September 2016), “Köök. Muutuv ruum, disain ja tarbekunst Eestis” (The Kitchen. Changing space, design and applied art in Estonia) at the Estonian Museum of Applied Art and Design (February to May 2016) and “Süüa me teeme” (We Make Food) at the Estonian National Museum (opened in October 2016) – are noteworthy signs of food culture-related themes rearing their head on our museum landscape. Besides these exhibitions, in May 2015, the Seto farm and Peipsi Old Believer’s House opened as new attractions at the Open Air Museum, displaying kitchens from south-eastern and eastern Estonia. Compared to living rooms, kitchens and kitchen activities have not been documented very much at museums and the amount of extant pictures and drawings is also modest. Historical kitchen milieus have for the most part vanished witho...
The Approaches to Culture Theory book series focuses on various aspects of the analysing, modelli... more The Approaches to Culture Theory book series focuses on various aspects of the analysing, modelling, and theoretical understanding of culture. Culture theory as a set of complementary theories is seen to include and combine the approaches of different branches of science, among them the semiotics of culture, archaeology, environmental history, ethnology, cultural ecology, cultural and social anthropology, human geography, sociology and the psychology of culture, folklore, media and communication studies.
Generations in Estonia: Contemporary Perspectives on Turbulent Times Approaches to Culture Theory... more Generations in Estonia: Contemporary Perspectives on Turbulent Times Approaches to Culture Theory Volume 5 Aims & scope The Approaches to Culture Theory book series focuses on various aspects of the analysing, modelling, and theoretical understanding of culture. Culture theory as a set of complementary theories is seen to include and combine the approaches of different branches of science, among them the semiotics of culture, archaeology, environmental history, ethnology, cultural ecology, cultural and social anthropology, human geography, sociology and the psychology of culture, folklore, media and communication studies.
Her research focuses on the changes of the visual form of newspapers and the history of Estonian ... more Her research focuses on the changes of the visual form of newspapers and the history of Estonian journalism. In her doctoral dissertation Eesti ajalehtede välimus 1806-2005 (2010) she analysed the visual form of Estonian newspapers across two centuries.
Journal of Ethnology and Folkloristics, Sep 7, 2012
This study has been supported by the European Union through the European Regional Development fun... more This study has been supported by the European Union through the European Regional Development fund (centre of Excellence in cultural Theory cEcT) .
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