Papers by Anamika Chaturvedi
The article discusses and review the various factors affect the consumer behaviour towards organi... more The article discusses and review the various factors affect the consumer behaviour towards organic food. The findings are extracted from various research studied conducted around the globe, factors are analyzed and suggestions are provided for the future research. We explore that awareness and knowledge make people health conscious which change the preferences of consumer towards organic food over conventional food. The positive shift in the attitude of consumers occurs due to demographic change like growing income and education in the modern consumers. Some other factors like due to modern life style people are facing some lifestyle diseases like obesity, heart disease depression also influenced people to make a healthy food choice. This kind of choice create a huge opportunity for retailers, distributors, farmers and marketers to accelerate their organic food business.
Algorithms for Intelligent Systems, 2021
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Papers by Anamika Chaturvedi