Papers by Ana Mendoza Valenzuela
GCB Bioenergy, 2010
Agave tequilana Weber (Rigidae, Agavaceae), blue agave, is a native Mexican plant that has been a... more Agave tequilana Weber (Rigidae, Agavaceae), blue agave, is a native Mexican plant that has been associated with tequila since the 17th century. The tequila industry has matured over time and now has a geographical indication (Denominación de Origen; DOT). The tequila industry has grown substantially in the last 15 years (19.82% annual increase between 1995 and 2008), resulting in an increase in agave production and associated residue (leaves) and bagasse that can be used for second-generation biofuels. At a time when the biofuel industry is undergoing unprecedented changes, with diversified demand and predictions of increased competitiveness, this paper presents a review of agave landraces that have been affected by tequila production but may be beneficial for a biofuel industry. Conventional botanical studies have revealed domestication syndromes in races related to blue agave ('azul listado', 'sigüín' and 'pata de mula') specifically for production of fructans in the plant core as would be expected in mezcal agaves (including those used for tequila). Some others, such as the 'moraleño' and 'bermejo' cultivars (Sisalanae) show domestication syndrome only in the fibers, while others, such as 'chato,' A. americana L. subtilis (Americanae) show domestication syndrome in fructans and fibers and 'zopilote,' A. rhodacantha (Rigidae) a relatively low domestication syndrome. No specimens of the cultivars named 'mano larga', 'mano anchaque' and 'cucharo' were found in the Tequila Region of Origin (Western Mexico). The genetic resources from landraces ignored by the tequila industry may be valuable for both ethanol production and conservation.
Position-Based Beliefs Scale
PsycTESTS Dataset, 2000
Organizational Behavior and Human Decision Processes, 2005
This research examines how differences in cultural orientation influence causal attributions and ... more This research examines how differences in cultural orientation influence causal attributions and thus the behavioral outcomes in an incomplete information bargaining situation. Using ultimatum bargaining, three experiments demonstrate that acceptance rates differ across Western and East Asian cultures because of the differences in implicit theories of behavior. The results of experiment 1 shows that East Asians are more sensitive to both external constraints and group influences but only when there is information about the opponent's situation to discount personality traits. Experiment 2 shows that reasons for an opponent's behavior mediate the influence of cultural orientation on bargaining outcomes when situational constraints are made salient. Experiment 3 shows that reasons for an opponent's behavior based on the saliency of a group context mediate the influence of cultural orientation on behavior. The paper concludes by discussing the implications of the findings and suggesting directions for future research.
Organizational Behavior and Human Decision Processes, 2006
This paper examines centrality of physical position as a cue that leads to systematic biases in p... more This paper examines centrality of physical position as a cue that leads to systematic biases in peopleÕs decisions to retain or elim-10 inate a participant from a group. Termed the ''center-stage'' effect, we argue that people use their belief that ''important people sit in 11 the middle'' as a schematic cue that they substitute for individuating performance information for individuals who occupy central 12 positions when the goal is to eliminate all but one of the group members. This leads to the errors of those in center-positions being 13 overlooked: or making them the ''centers-of-inattention.'' Study 1 examines peopleÕs lay beliefs regarding positions using two styl-14 ized placement tasks (a group interview and classroom seating scenarios). These suggest that people believe that more attention is 15 paid to those in the center than those on the extremes. Study 2 tests the center-stage effect using observational data from a real tele-16 vision show, The Weakest Link. Results show that players assigned at random to central positions are more likely to win the game 17 than those in extreme positions. Study 3, a laboratory experiment manipulating attention paid to the game shows that observers 18 overlook the errors of players in the center to a greater extent than the errors of players in extreme positions. Study 4 replicates 19 the game in the laboratory with direct process measures to show that players playing the game make the same error. Study 5 shows 20 that in a stylized group interview setting, participants who believe that ''important people sit in the middle'' find the performance of 21 candidates in the extreme position easier to recall than the performance of those in the central position, and are more likely to 22 choose them. Study 6 shows that the ''center-stage'' effects are weaker when the end-game rule allows for two (vs one) contestants 23 to be retained. Overall results converge to show that the use of the ''center-stage'' heuristic substitutes for the effortful processing of 24 individuating information, leading to a biased (favorable) assessment of people in the center. Implications for decision-making are 25 discussed. 26 Ó 2005 Elsevier Inc. All rights reserved.
Journal of Marketing, 2006
This article tests how well the information economics view of brand equity explains consumer bran... more This article tests how well the information economics view of brand equity explains consumer brand choice in countries that represent different cultural dimensions. In this empirical analysis, the authors use survey and experimental data on orange juice and personal computers collected from respondents in Brazil, Germany, India, Japan, Spain, Turkey, and the United States. The results provide strong empirical evidence across countries for the role of brands as signals of product positions. In addition, the positive effect of brand credibility on choice is greater for consumers who rate high on either collectivism or uncertainty avoidance. Credible brands provide more value to collectivist consumers because such consumers perceive these brands as being of higher quality (i.e., reinforcing group identity). Credible brands provide more value to high-uncertainty-avoidance consumers because such brands have lower perceived risk and information costs.
Journal of Euromarketing, 2006
This study examines the elements of a company's marketing strategy that explain high exporting pe... more This study examines the elements of a company's marketing strategy that explain high exporting performance. This relationship is empirically tested using several multivariate methods: correspondence analysis, discriminant analysis, lineal regression and logistic regression. The results obtained demonstrate a significant positive correlation between the level of penetration in foreign markets and marketing strategy. With regard to the marketing strategy, the most discriminating variables of active exporting are the degree of product adaptation, price competitiveness and type of distribution network. The type of distribution network, however, is the most explanatory and should be given more weight when designing export promotion policies.
Journal of Consumer Research, 2010
assisted in conducting the experiments. The authors would like to thank the three anonymous revie... more assisted in conducting the experiments. The authors would like to thank the three anonymous reviewers, associate editor and editor, for their comments, and Barry Friedman for his remarks on an earlier draft. The comments of participants at the SCP (Feb 2005) and ACR conference (Oct 2007) are gratefully acknowledged.
Journal of Consumer Psychology, 2009
This paper examines the existence and consequences of consumers' position-based beliefs about pro... more This paper examines the existence and consequences of consumers' position-based beliefs about product layouts. We propose that consumers believe that options placed in the center of a simultaneously presented array are usually the most popular. This belief translates into their choosing options placed in the centre more often than those on the sides of a display: the Centre-Stage Effect (Studies 1 and 6). Results are driven by inferences of product popularity rather than higher levels of attention to products in a given position (Studies 2 and 3). The preference for middle options is attenuated when layout-based information is not diagnostic (Study 5), and accentuated when people explicitly take into account other people's preferences, increasing the need to choose a popular option (Study 5). Increasing the accessibility of own preferences for the intrinsic attributes about the products reduces the use of position-based beliefs to make judgments and attenuates the centre-stage effect (Studies 5 and 6). Theoretical implications for marketplace meta-cognitions, position effects, the use of overall beliefs versus individuating information to make judgments, and visual information processing are discussed.
A meaningful embrace: Contingent effects of embodied cues of affection
Journal of Consumer Psychology, 2014
ABSTRACT Can a mere gesture lead to intimate product bonding? In this research, we find that affe... more ABSTRACT Can a mere gesture lead to intimate product bonding? In this research, we find that affectionate gestures (e.g. hugging, stroking) can serve as routes to object attachment. We suggest that the mere execution of an affectionate gesture can generate emotional attachment, which translates into enhanced product attitudes. However, this effect is contingent on the existence of facilitating conditions via the presence of humanlike characteristics in the target object of the affectionate gesture. (C) 2014 Published by Elsevier Inc. on behalf of Society for Consumer Psychology.
Journal of Business Research, 2013
and sharing with colleagues.
International Marketing Review, 2004
This study develops a model that explains export sales volume by destination based on a company's... more This study develops a model that explains export sales volume by destination based on a company's export marketing strategy. A seemingly unrelated regression model (SURE) simultaneously estimates the explanatory value of the different elements of the marketing strategy, as well as company characteristics, such as experience, size and motivation to export, on entry decisions to six different regional markets made by exporting companies in a southern European country. The data were collected from a sample size of 2,264 exporting companies. Findings confirm the importance of exporting experience and proactiveness in determining high export sales volumes in every regional market except for those psychologically close. Nevertheless, different marketing strategies depending on the region lead to high export sales volumes. For example, low price strategies in the case of Latin America or differentiation strategies based on the augmented product in the case of the USA generate high export sales. Promotional expenditures are of higher importance for distant markets, but for closer markets channel development is the key.
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Papers by Ana Mendoza Valenzuela