The major growth of the Indian tourism sector is contributed by domestic tourism which tends to b... more The major growth of the Indian tourism sector is contributed by domestic tourism which tends to be more focused on cultural destinations. Travel and tourism for fun, pleasure and recreation is still considered an elite 'five star' activity by a majority of the Indians. At the same time, travel and tourism for cultural purposes forms an integral part of the Indian population, where people from all ages, religions and income groups often manage time and resources for cultural tourism. Tourism has a huge potential for poverty alleviation by increasing job opportunities and spending by tourists. Most important from India's point of view is the fact that these employment opportunities are created in the small and medium segments of the economy and disperse throughout the country. When people of a country visit such sites and experience their culture, they understand 'who they are and where they have come from' (Palmer, 1999). Since viewing of such sites by domestic tourists offers glimpses of a nation's past, their promotion becomes vital in the construction of national identity (Johnson, 1995). The measurement of perception of tourists and thereby identifying gaps in the current service-good composition and customizing pro-tourist product mix, becomes crucially important for all the stakeholders of the tourism industry. This paper primarily studies those crucial factors which have a direct impact on the perception of tourists in the heritage city of Agra. Amitabh Mishra*
Banking is the epicenter of economic development. The banking system in India is undergoing a str... more Banking is the epicenter of economic development. The banking system in India is undergoing a structural transformation, thanks to globalization, deregulation, technological advancement, and institutional and legal reforms. While the liberalized environment has opened new avenues of business for banks, it has led to a competitive environment. Today, banks have diversified their activities and are entering into new product areas and services that include credit cards, consumer finance, wealth management, life and general insurance, investment banking, mutual funds, pension fund regulation, stockbroking services, custodian services, private equity, etc. The present paper analyzes the service quality of a bank with regard to savings account services provided by the bank using SERVQUAL. Such a study is useful in determining the weak areas of a bank's service where immediate steps are necessary. If such deficiencies are ignored, it may lead to loss of reputation and credibility, and ultimately switching over of customers.
The major growth of the Indian tourism sector is contributed by domestic tourism which tends to b... more The major growth of the Indian tourism sector is contributed by domestic tourism which tends to be more focused on cultural destinations. Travel and tourism for fun, pleasure and recreation is still considered an elite 'five star' activity by a majority of the Indians. At the same time, travel and tourism for cultural purposes forms an integral part of the Indian population, where people from all ages, religions and income groups often manage time and resources for cultural tourism. Tourism has a huge potential for poverty alleviation by increasing job opportunities and spending by tourists. Most important from India's point of view is the fact that these employment opportunities are created in the small and medium segments of the economy and disperse throughout the country. When people of a country visit such sites and experience their culture, they understand 'who they are and where they have come from' (Palmer, 1999). Since viewing of such sites by domestic tourists offers glimpses of a nation's past, their promotion becomes vital in the construction of national identity (Johnson, 1995). The measurement of perception of tourists and thereby identifying gaps in the current service-good composition and customizing pro-tourist product mix, becomes crucially important for all the stakeholders of the tourism industry. This paper primarily studies those crucial factors which have a direct impact on the perception of tourists in the heritage city of Agra. Amitabh Mishra*
Banking is the epicenter of economic development. The banking system in India is undergoing a str... more Banking is the epicenter of economic development. The banking system in India is undergoing a structural transformation, thanks to globalization, deregulation, technological advancement, and institutional and legal reforms. While the liberalized environment has opened new avenues of business for banks, it has led to a competitive environment. Today, banks have diversified their activities and are entering into new product areas and services that include credit cards, consumer finance, wealth management, life and general insurance, investment banking, mutual funds, pension fund regulation, stockbroking services, custodian services, private equity, etc. The present paper analyzes the service quality of a bank with regard to savings account services provided by the bank using SERVQUAL. Such a study is useful in determining the weak areas of a bank's service where immediate steps are necessary. If such deficiencies are ignored, it may lead to loss of reputation and credibility, and ultimately switching over of customers.
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